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British Airways' New India Uniforms - Pictures  
User currently offlineConcorde001 From United Kingdom, joined Jan 2005, 1230 posts, RR: 3
Posted (6 years 11 months 6 days 8 hours ago) and read 136677 times:

British Airways today unveiled its new Indian uniforms, which will be worn by cabin crew on UK-India flights. The uniforms were designed by leading Indian designer Rohit Bal using the same patterns of Julian MacDonald (who designed BA's current uniform).

British Airways Statement
"Our uniform is one of the most powerful symbols of the British Airways brand and it is important that our people feel proud to wear it," Nilufer Charna, British Airways' International Cabin Crew Manager (South Asia), said.

"We wanted someone who could take our western uniform and interpret it into a design that reflects the cultures of India," she said.

"We know our customers value the regional services we provide them. The new uniform will complement these benefits to provide customers flying between India and the UK with a truly regional service," Charna said





Photos courtesy of "karatecatman", member of airliners-india.net.

More photos of the uniform available at Airliners-India.net

BA is certainly committed to the Indian market and it is clearly very important to them that it warrants a dedicated uniform. If I am not mistaken, British Airways has had a dedicated Indian uniform since 1994...a sari I believe.

66 replies: All unread, showing first 25:
 
User currently offlineReggaebird From Jamaica, joined Nov 1999, 1176 posts, RR: 0
Reply 1, posted (6 years 11 months 6 days 8 hours ago) and read 136613 times:

Why do they need a special uniform for India services? Do the provide domestic services within India similar to the British Airways/Comair services in South Africa? If not, has this to do with cultural acceptance? If so, shouldn't they also have regional uniforms for conservative destinations in the middle east or other parts of the Islamic world?

Reggaebird


User currently offlineGQ From United States of America, joined Jul 2007, 83 posts, RR: 0
Reply 2, posted (6 years 11 months 6 days 8 hours ago) and read 136517 times:

Quoting Reggaebird (Reply 1):
Why do they need a special uniform for India services?

I was thinking the same exact thing as I read the article, why single out service to India what about Asia, Africa, etc for that matter?



Traveling somewhere, could be anywhere...there's a strangeness in the air but I don't care
User currently offlineConcorde001 From United Kingdom, joined Jan 2005, 1230 posts, RR: 3
Reply 3, posted (6 years 11 months 6 days 8 hours ago) and read 136519 times:

Quoting Reggaebird (Reply 1):
Do the provide domestic services within India similar to the British Airways/Comair services in South Africa?

No

Quoting Reggaebird (Reply 1):
If not, has this to do with cultural acceptance?

It has nothing to do with cultural acceptance! Indian women are very, very modern. Indeed India is one of the most liberal countries in Asia. Just take a look at cabin crew of India's Kingfisher Airlines...there is no "cultural acceptance" factor here:

Kingfisher Airlines F1 Party in Monaco, May 2007

Quoting Reggaebird (Reply 1):
Why do they need a special uniform for India services?

I think it is to do with marketing, publicity (showing BA's dedication and commitment on its Indian services) and more importantly to provide Indian passengers a unique service on British Airways flights to and from India. The high standards of British Airways mixed with an Indian flavour. British Airways also has dedicated Indian advertising for its flights which illustrates this:



I think more than anything, this is a reflection of the importance of India to British Airways.


User currently offlineEWRCabincrew From United States of America, joined May 2006, 5523 posts, RR: 56
Reply 4, posted (6 years 11 months 6 days 8 hours ago) and read 136496 times:

I look forward to kimonos, burqas, dishdashas, ponchos and loin cloths. BA is doing a wonderful job of showing its cultural sensitivities to others.  Yeah sure


You can't cure stupid
User currently offlineArdian From Netherlands, joined Oct 2000, 544 posts, RR: 0
Reply 5, posted (6 years 11 months 6 days 7 hours ago) and read 136428 times:

The uniform for the Chinese crew looks good too:


User currently offlineConcorde001 From United Kingdom, joined Jan 2005, 1230 posts, RR: 3
Reply 6, posted (6 years 11 months 6 days 7 hours ago) and read 136427 times:

Quoting EWRCabincrew (Reply 4):
look forward to kimonos, burqas, dishdashas, ponchos and loin cloths. BA is doing a wonderful job of showing its cultural sensitivities to others.

I understand where you are coming from, but I really do not think, indeed it has nothing to do with cultural sensitivities. Firstly, this uniform will only be worn by some of the crew on its India flights - the others will continue to wear the standard uniform. Secondly, British Airways specifically requested a dedicated Indian uniform (and has done since 1994) to provide a superior service on its Indian flights. As the British Airways statement clearly says, "We know our customers value the regional services we provide them. The new uniform will complement these benefits to provide customers flying between India and the UK with a truly regional service".

Finally, while India is large country with variations in culture and attitudes, it is nevertheless a liberal country. This is more true in the cities of India - women are not expected to be hidden so this uniform does not address any cultural sensitivities as IMHO, none exist. Those familiar with India will know what I am talking about.

Incidentally, apart from Air India (AI+IC), all other Indian carriers have western uniforms, so again I find it difficult to see BA's uniforms in this way.


User currently offlineXtoler From United States of America, joined Sep 2007, 953 posts, RR: 0
Reply 7, posted (6 years 11 months 6 days 7 hours ago) and read 136415 times:

As long as the F/A's look like the one's on Kingfisher, I'm all for it. However, could you imagine if F/A's adopted that on BA? That may not be a pretty sight. But with all the politically correct and equal opportunity guidelines, why not have BA represent in those uniforms.

When I was an F/A for TSA I wished I could represent the south eastern US by just wearing my steel toe boots, jeans, and a t-shirt saying, "Huntin' and Fishin', American Traditions". Instead I had to wear a suit and tie. At least I was classy enough not to wear a clip on tie. It was a good trade off for having to wear a hard hat every time I left my office and the lack of stress from a real job. Just missed the money.



EMB145 F/A, F/E, J41 F/A, F/E, because my wife clipped my wings, armchair captain
User currently offlineVV701 From United Kingdom, joined Aug 2005, 7466 posts, RR: 17
Reply 8, posted (6 years 11 months 6 days 7 hours ago) and read 136379 times:

Quoting GQ (Reply 2):
I was thinking the same exact thing as I read the article, why single out service to India what about Asia

If you scroll down the link in Reply 1 you will see the new British Airways Chinese Flight Attendant's uniform.


User currently offlineXtoler From United States of America, joined Sep 2007, 953 posts, RR: 0
Reply 9, posted (6 years 11 months 6 days 7 hours ago) and read 136379 times:

I know a lot of us don't really like seeing guys as F/A's but what about fashion when it comes to male F/A's? Some of these questions came up when I was a "steward" in a mainly female role, and being a guy with no fashion sense I felt a little awkward.


EMB145 F/A, F/E, J41 F/A, F/E, because my wife clipped my wings, armchair captain
User currently offlineTreeHillRavens From Malaysia, joined Jun 2007, 398 posts, RR: 1
Reply 10, posted (6 years 11 months 6 days 7 hours ago) and read 136330 times:

Quoting Ardian (Reply 5):
The uniform for the Chinese crew looks good too:



Quoting VV701 (Reply 8):
If you scroll down the link in Reply 1 you will see the new British Airways Chinese Flight Attendant's uniform.

That is Air China's uniform. Not BA Chinese FA's uniform.


User currently offlineGQ From United States of America, joined Jul 2007, 83 posts, RR: 0
Reply 11, posted (6 years 11 months 6 days 7 hours ago) and read 136294 times:

Quoting VV701 (Reply 8):
British Airways Chinese Flight Attendant's uniform

IMO I don't see what's so Asian (Chinese) about the uniform, I can easily imagine it on a FA from a Western carrier... but I guess it's a step in the right direction, who knows maybe it won't be long until they incorporate a Kente pattern and design a uniform to showcase their commitment on the Sub-Saharan routes Big grin



Traveling somewhere, could be anywhere...there's a strangeness in the air but I don't care
User currently offlineN77014 From , joined Dec 1969, posts, RR:
Reply 12, posted (6 years 11 months 6 days 7 hours ago) and read 136263 times:

So are BA's FAs for Indian service UK or Indian nationals?

Are they all based ex LHR or are they based in India itself?

Are they on the same contract BA has with their UK based staff, or on a contract basis similar to EK's?


User currently offlineCarduelis From United Kingdom, joined Dec 2001, 1585 posts, RR: 10
Reply 13, posted (6 years 11 months 6 days 7 hours ago) and read 136230 times:

When I was BOAC Air Cabin Crew on BA's 707 around the world services in the early 60s, our Chinese, Japanese, Indian, Pakistani stewardesses, all wore their national costumes inflight.

It was really great to see them!



Per Ardua ad Astra! ........ Honi Soit Qui Mal y Pense!
User currently offlineAeroflot777 From Russia, joined Mar 2004, 3007 posts, RR: 27
Reply 14, posted (6 years 11 months 6 days 7 hours ago) and read 136231 times:

Ok... So I'm confused...

BA makes special uniforms for India service. Why is the question. As members mentioned above, what singles them out. Seems kind of random to have a uniform to a specific country. This raises another question for me. So how will these uniforms be handed out to FAs? Do specific FAs get assigned the India flights and fly them over and over? So basically a long-haul FA flying other routes that never really goes to India but is all of a sudden scheduled on that flight now needs to obtain a new uniform? I'm really lost. Can anyone shed some light?

Aeroflot777


User currently offlineConcorde001 From United Kingdom, joined Jan 2005, 1230 posts, RR: 3
Reply 15, posted (6 years 11 months 6 days 7 hours ago) and read 136224 times:

Quoting N77014 (Reply 12):
So are BA's FAs for Indian service UK or Indian nationals?

Are they all based ex LHR or are they based in India itself?

The UK-India flights are staffed by a mixture of British and Indian crews, similar to VS. BA also has a similar arrangement on its UK-Hong Kong/China/Singapore flights.

If I am not mistaken, BA's Indian crew are either DEL or BOM based.

Quoting N77014 (Reply 12):
Are they on the same contract BA has with their UK based staff, or on a contract basis similar to EK's

I do not know, but would guess no.

Here are some pics of the uniforms:





User currently offlineN77014 From , joined Dec 1969, posts, RR:
Reply 16, posted (6 years 11 months 6 days 7 hours ago) and read 136194 times:

Quoting Aeroflot777 (Reply 14):
Ok... So I'm confused...

BA makes special uniforms for India service. Why is the question. As members mentioned above, what singles them out. Seems kind of random to have a uniform to a specific country.

BA's India service schedule is larger than many airlines ENTIRE network. Therefore, it has enough of an economy of scale so that a subfleet of flight attendants could be dedicated to it, as well as have crew bases in India itself.

This is more a reflection of how critical the India market is to BA as a whole.


User currently offlineVV701 From United Kingdom, joined Aug 2005, 7466 posts, RR: 17
Reply 17, posted (6 years 11 months 6 days 7 hours ago) and read 136162 times:

Quoting TreeHillRavens (Reply 10):
Quoting VV701 (Reply 8):
If you scroll down the link in Reply 1 you will see the new British Airways Chinese Flight Attendant's uniform.

That is Air China's uniform. Not BA Chinese FA's uniform.

Sorry but are you sure? The Airliners-India caption says it is "BA's new uniform for its Chinese crew". And it's pretty unusual for a Chinese airline to adopt the British national colours for its neck scarf!


User currently offlineKochamLOT From United States of America, joined Sep 2007, 301 posts, RR: 0
Reply 18, posted (6 years 11 months 6 days 7 hours ago) and read 136150 times:

The dresses looks more like a hazard (BA), not ugly though.
Interesting...though I am more traditional in what I want my lady FAs to wear
You could confuse Kingfisher FAs as Hooters Air FAs...what is this all about.


User currently offlineDelta767 From United States of America, joined Dec 2000, 238 posts, RR: 0
Reply 19, posted (6 years 11 months 6 days 6 hours ago) and read 136107 times:

While it may seem unusual to the rest of us, an airline like BA has done its research and knows what its customers are looking for...the Indian population may find this uniform both respectful of their culture and/or appreciative of the cultural sensitivities that it offers. While many choose their airfare based on price, the airlines are catering to that smaller population of corporations that bases their decisions on more minute details.

For example, many US companies opt for their domestic employees to fly with a domestic carrier as far as possible. With the current situation in Iraq, both DL (with AMM) and UA (with KWI) are taking advantage of this C/J class traffic while Y is being filled with the price-sensitive consumer...maybe we'll see DL and UA take some of these uniform-centric observations into account. I certainly cant expect to see some of the younger DL FAs in their new all-red or all-black low-cut outfit...it certainly may recruit passengers, but not in the financial way that DL is hoping Wink


User currently offlineConcorde001 From United Kingdom, joined Jan 2005, 1230 posts, RR: 3
Reply 20, posted (6 years 11 months 6 days 6 hours ago) and read 136060 times:

Quoting Aeroflot777 (Reply 14):
As members mentioned above, what singles them out. Seems kind of random to have a uniform to a specific country

I think it has got to do with the two main reasons. Firstly (as I mentioned earlier), India is a very important market for British Airways. Consequently, in order to be a leader in the Indian market, it specifically requested a dedicated Indian uniform (and has done since 1994) to provide a superior service on its Indian flights. As the British Airways statement clearly says, "We know our customers value the regional services we provide them. The new uniform will complement these benefits to provide customers flying between India and the UK with a truly regional service".

But why, you may ask, does this superior service have to manifest itself in a uniform?

In answering this, you need to understand Indian culture (BA does and hence the new uniform). India, a nation of over 1 billion people, still retains a national style of clothing that is used by the majority of Indians, especially Indian women. The sari and salwar kameez have been worn throughout India for hundreds of years and continues to do so. Western clothes are also worn alot, but in the main and particularly during festivities and celebrations, these Indian clothes are worn. Indeed they are deemed very fashionable (just look at the role of Bollywood as a stage for Indian fashion). Indian clothes are therefore share the same status as Indian food in terms of illustrating to the world what India is today.

However, the same cannot be said for China, Thailand, Singapore, Japan etc. While all of these countries have strong clothing and fashion traditions (Kimonos for example), I do not think they are relevant today in terms of their adoption by the people. In Japan, the Kimono is not worn as mainstream dress as the sari and salwar kameez are in the Indian subcontinent. Therefore, with India being an important market for British Airways and all signs showing that it will continue to be in the future, BA has understood this and uses Indian uniforms in the same way airlines offer Indian menus on flights to India as means of better catering for the needs of the Indian passenger!

[Edited 2007-09-27 02:50:52]

User currently offlineAmmunition From United Kingdom, joined Feb 2002, 1065 posts, RR: 4
Reply 21, posted (6 years 11 months 6 days 6 hours ago) and read 136036 times:

I think its a very wise move by BA, it brings their india services to the forefront of the media and travelling public attention, highlighting their understanding of the customers needs while reaffirming their commitment, showing at the same time they are a big player- especially now that the competition has stepped up a few notches in the game- AI and 9W upgrading or in the process of upgrading their product and services. I think the competition between the UK and india will become increasinly intense, with the big 3 on the direct routes (and maybe VS) constantly trying to out do one another (except for routine fleet wide changes in service/product), as in this stunt.

Cant wait for kingfisher to join the game.



Saint Augustine- 'The world is a book and those who do not travel, read only 1 page'
User currently offlineConcorde001 From United Kingdom, joined Jan 2005, 1230 posts, RR: 3
Reply 22, posted (6 years 11 months 6 days 6 hours ago) and read 136036 times:

Quoting KochamLOT (Reply 18):
You could confuse Kingfisher FAs as Hooters Air FAs...what is this all about.

That picture is an adaption of the Kingfisher Airlines uniform. The blazer and the skirt are practically the same, but the short blouse in the picture is replaced with a smart shirt. Here is a picture below:




User currently offlineBAStew From Australia, joined Sep 2006, 1027 posts, RR: 2
Reply 23, posted (6 years 11 months 6 days 6 hours ago) and read 135936 times:

Quoting Concorde001 (Reply 15):
If I am not mistaken, BA's Indian crew are either DEL or BOM based.

There are 4 indian based crew on every BA flight between the UK and india. Current bases in India are: DEL, BOM, MAA, BLR. DAC based crews work the CCU route.

Quoting N77014 (Reply 12):
Are they all based ex LHR or are they based in India itself?

Are they on the same contract BA has with their UK based staff, or on a contract basis similar to EK's?

The indian (and all foreign) based crews work to the same agreements as the LHR based crews in terms of scheduling/days off after trips etc. They also work to the same pay structure in terms of allowances/long range payments/overtime etc although their basic salary is less. They are also provided with a car and driver to and from their home base before + after their flights. The indian crew I have worked with say it is seen as a very prestigeous job to have. Competition is fierce and the overwhelming majority come from Jet Airways.

Quoting Xtoler (Reply 7):
As long as the F/A's look like the one's on Kingfisher, I'm all for it. However, could you imagine if F/A's adopted that on BA? That may not be a pretty sight. But with all the politically correct and equal opportunity guidelines, why not have BA represent in those uniforms.

LOL. Well you will be happy to know that all recruitment for the indian based crew is undertaken within india. Interviews etc are conducted by the Indian 'Senior' crew and all european political correctness goes out the window. All the indian based boys and girls recruited within the last few years (male & female) are all of the same type: young, fair, flawless, slim, and good looking (and a big proportion seemingly poached from Jet Airways). Please note i am not advocating I am 'for' or 'against' this sort of recruitment here. Just pointing out that the way the BA crew are recruited in india is very different.


User currently offlineCarduelis From United Kingdom, joined Dec 2001, 1585 posts, RR: 10
Reply 24, posted (6 years 11 months 6 days 6 hours ago) and read 135932 times:

As previously mentioned!

Big version: Width: 1608 Height: 2025 File size: 397kb
Senior Chief Steward, Ralph Everett and Japanese Stewardess, Eiko Yoneya, Honolulu, 6 October 1965


Plus a flippant Caribbean paper dress - great fun at the end of the trip!

Big version: Width: 79 Height: 100 File size: 4kb
Stewardess with paper dress on 1960s BOAC Caribbean services



Per Ardua ad Astra! ........ Honi Soit Qui Mal y Pense!
25 Post contains images BAStew : These crews are based in india and only operate from their indian home city to LHR and back. Our far eastern bases are in SIN, HKG and NRT. The SIN a
26 Xtoler : I was joking about the Hooters Air girls. A friend of mine with Trans States worked for US, got laid off after 9/11, went to Pace who flies the Hoote
27 Ryanair!!! : I implore all of you to look closer at the nametag. The symbol is clearly that of Air China, plus I have also seen the crew walking through Changi Ai
28 Post contains images Rivet42 : Oh dear. What is it with BA that they are trying so hard to confuse their customers about the company's identity? Do they really want their Indian cus
29 LH423 : If you look closely at the name badge, you can see the red, Air China logo on the right. That's definitely not BA's Chinese uniform. Do BA even have
30 Comorin : Concorde001 - Thanks for the pics!! I will stop sulking and go back to to BA for my next trip to check it out!! Very smart move move by BA, and very c
31 Ardian : Yes I can't change my post, but it's indeed the uniform for Air China. My bad!
32 OA260 : Very nice touch by BA and very good PR move. India is a very important market for BA for many reasons including the fact of the huge British Indian co
33 Manu : After seeing that, I am glad I booked on Kingfisher for my DEL-BOM flight in October. It is a very good PR move. I find it funny assumptions people m
34 777way : Nothing Chinese about it one bit. Theres an Air China logo on the badge.
35 Asterix : Wow, I like those Kingfisher uniforms. I wonder if Southwest would allow these flight attendants on board their airplanes....
36 Babybus : I thought the whole idea these days was not to highlight cultural differences between people and cultures. These uniforms are telling people "You are
37 B767300ER : The Regional concept for F/A uniforms is interesting to say the least. However looking at the pictures the male F/A uniform is great beach attire but
38 777way : I dont see any male uniform, or are you referring to the guy in the pic's whos the designer Rohit Bal.
39 Post contains images Nimish : "Loin cloths" Now which country would that be? I'm not sure what is it that surprises those quoted above? When Air India flies LHR-JFK - they have we
40 OA260 : Exactly and Curry is now the national dish!!! Indian culture is an integral part of British society these days and the Indian and Asian community hav
41 GQ : The point of my remark was not to suggest that the british/western way is the best. I just wanted to know why BA has uniforms tailored to certain cul
42 B747forever : Really nice. Good job by BA.
43 VC10 : I think I must be missing something in this topic as these cabin crew uniforms are only an update on the uniform that Indian cabin crew have worn sinc
44 1stfl94 : Nice uniforms and a good way of showing the importance of India to BA. Although not as good as the national dress uniforms used by TWA in the 1960s.
45 B747forever : So BA had something similar before. Do anyone have some pics then. ????????
46 Post contains links VC10 : Well cannot find any pictures of cabin crew in Indian uniform ,but if you look at reply 24 and the following web site you will see what BOAC's Japane
47 GeorgiaAME : Let's just hope they opt NOT to have a regional uniform representing the dress statement of the US. BTW: The sari is stunning. The rest looks like wa
48 Post contains images Comorin : Couldn't have said it better myself. And Kingfisher's uniforms look like warmed over VS wear...
49 Skyguy : Since November 1985 actually. Please define "typically British". A Top Hat? Tail Coat suit? Steak and Kidney pie? Is tea British?
50 B747forever : Okey, thank you for the link. The old cloths
51 Post contains images BigTom : Ah yes, the good old 'English Tea' that we are offered on board. Generally comes from India, Sri Lanka or Kenya. Cheers
52 Post contains images Desh : I ma changing me plans - move over Jet here I come Kingfisher !! - just kiddin ... 9w is gr8 It sure does ..... Well if they want an "Western" experi
53 OA260 : I hated those tail fins and Im glad they went back to the Union Flag!!! I dont however see the fuss about 4-5 cabin crew on each flight wearing the '
54 Mutu : well Indian sytle uniforms have been "flying" on BA's indian routes since 1994 and none of you have picked up on it or moaned about it before? It clea
55 Skyguy : Since much before 1994. Decision to bring in local FA's permanently began in 1985 and the first Sari in silvery-grey with stripes of blue, red and wh
56 Post contains images Insiderinfo : 46 flights a week to india and expect 55 by march next year... watch out for the BA turbans...!......
57 Sbworcs : I think the Sari is a very elegant looking outfit! Much more so than some Skirt / Jacket ensembles seen elsewhere or, the Easyjet Suit!!! I think it i
58 Carduelis : See my reply 13 above . . . !
59 VC10 : I tried to remind them of your reply based on yours and my memories in reply 43, however it is a bit like talking to the wall in some cases Littlevc1
60 Post contains images LH423 : I remember checking in a flight at BOS with about 65 people going to MAA alone. Add in the BOM, DEL, BLR and CCU and/or DAC travellers, over half the
61 JAL : They look very stylish! I love them!
62 Post contains links LX64A332 : AF had a similar system with flights to Tahiti. Always a good website about Cabin crew uniforms: www.uniformfreak.com regards, LX64A332
63 Nimish : Someone ought to tell 9W and IT that - as they ponder their expansion plans in North America!
64 Post contains links and images FlyboyOz : Oh my gosh! I love those BA's indian uniform. It's good to have them back!! BA/BOAC/Pan Am used to have lots of foreign uniform for the cabin crews. B
65 Naritaflyer : This is smart customer service move by BA and the uniform looks nice. I can't understand why so many people somehow are offended that BA is doing this
66 Gr8Circle : As a lot of people are asking this question (and seem to be quite indignant about it), maybe it is BA's way of recognising the growing power of the I
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