Laxintl From United States of America, joined May 2000, 27456 posts, RR: 50 Posted (7 years 11 months 1 week 3 hours ago) and read 3183 times:
Not a new concept, however the scale of the propsed adds are quite something.
Quote: Ads the size of 3 football fields may greet you at LAX
With the glut of advertisements hitting airline passengers everywhere from terminal walkways to in-flight magazines, companies will soon reach new heights in hawking their wares.
Signs the size of three football fields are expected to appear along the flight paths of Los Angeles International Airport and other hubs across the country as part of a marketing blitz crafted by Ad-Air, a London-based advertising agency.
The signs would lie flat on the ground and are expected to be spotted by passengers aboard flights coming in and out of LAX as soon as next year, according to Kate Rosser, an Ad-Air spokeswoman.
The company plans to unveil the first ads in the United Arab Emirates, beginning with Dubai next month, and eventually moving to some of the world's busiest airports - London's Heathrow, Chicago's O'Hare, Tokyo's Narita, Paris' Charles de Gaulle and LAX.
"We'll be reaching millions of airline passengers in their seats and millions more through the power of word of mouth," said Paul Jenkins, Ad-Air's managing director. "Ad-Air will be offering advertisers a simply unprecedented marketing opportunity and creative agencies a unique canvas to work with."
Pilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 4, posted (7 years 11 months 1 week 3 hours ago) and read 3039 times:
Quoting Contrails (Reply 1): If the pax are on the side of the cabin where they can see the ad, and if their shades are up, and if they are awake, and if they aren't reading/talking/etc.
There was a post a few days ago about putting billards up near the approach ends of runways. A good point was brought up. Since people can not use portable electronics below 10000 ft, they are more likely to look out the window while on approach or departure. This makes sense to me, mostly because it's true for me.
Scutfarcus From United States of America, joined May 2000, 418 posts, RR: 1
Reply 5, posted (7 years 11 months 1 week 2 hours ago) and read 2999 times:
Well, people have been putting things on roofs near airports for a long time, this just takes it to the extreme...
My prediction is this will cause a small splash, then an uproar, and will then be regulated. That seems to be the inevitable cycle with this sort of thing when someone insists on taking it to the extreme.
Litz From United States of America, joined Dec 2003, 1944 posts, RR: 0
Reply 8, posted (7 years 11 months 1 week 2 hours ago) and read 2937 times:
Quoting Scutfarcus (Reply 5): Well, people have been putting things on roofs near airports for a long time, this just takes it to the extreme...
One quite notable example is the main Target distribution warehouse near ATL with ... yep, a humongeous red Target painted on the roof (I've always figured that's what the russkies used to aim the ICBMs ...).
Several other trucking companies near ATL also have their names/logos on their warehouse roofs.
We're not talking about public lands, but private land. If the owners of such private properties feel they can make good sums leasing their land for the advertising why not?
Anyhow such advertising is not new to LA. Over the years various roofs and parking lots have been painted for advertising. Virgin Atlantic for two years until recently advertised on the roof of Hollywood Park race track just underneath the LAX approach path.
From the desert to the sea, to all of Southern California
United787 From United States of America, joined May 2005, 3029 posts, RR: 1
Reply 11, posted (7 years 11 months 1 week 1 hour ago) and read 2849 times:
United has a large United logo on the roof of the United Center in Chicago. I have never flown over it which makes me think it isn't really in the direct flight path of any ORD or MDW approaches...may be too close to downtown.
Cubsrule From United States of America, joined May 2004, 23956 posts, RR: 21
Reply 13, posted (7 years 11 months 6 days 23 hours ago) and read 2655 times:
There was some business near MDW a few years ago that painted "Welcome to Los Angeles" or some such on their roof for April Fools Day.
Quoting United787 (Reply 11): I have never flown over it which makes me think it isn't really in the direct flight path of any ORD or MDW approaches...may be too close to downtown.
The straight-in approach to 32L goes pretty much over it, IIRC, but that's an unusual approach except late at night. Occasionally when the field is on an east flow, planes coming from the southeast for 4R will also pass over it.
I can't decide whether I miss the tulip or the bowling shoe more
Pnwtraveler From Canada, joined Jun 2007, 2371 posts, RR: 12
Reply 19, posted (7 years 11 months 6 days 4 hours ago) and read 2146 times:
Advertising is run on impressions. The more people who see your ad and make "impressions" the more valuable. For the relatively small number of people who would see the ad looking out of the windows of planes on approach would not be as important as the news coverage of the ad itself on local and national media. There are green billboards on a grassy slope on the way into downtown Toronto on the Gardiner Expressway. Basically logos in flowers, boxwood, white stone and letters. They get "impressions" everyday from the freeway traffic and from the commuters and rail passengers that pass by. Much nicer than a hill of weeds or regular billboards.
I don't know about your area, but around here (Chicago area) those slopes are one of the few places wildflowers are allowed to grow within the metro area itself. That's a better use than manicured invasive psecies.
When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
Pnwtraveler From Canada, joined Jun 2007, 2371 posts, RR: 12
Reply 24, posted (7 years 11 months 6 days 3 hours ago) and read 2012 times:
Yeah we have wildflowers planted on the sides of freeways and highways especially outside the city. I can see having signs on roofs etc. But a three football field size ad sounds expensive for what you get.
Around the YYZ they don't plant anything that encourages wildlife because they have enough of that already. You routinely see foxes inside the fence of YYZ. That and the Raptor program helps keep the bird population down. The call sign for the hawk/falcon handlers is "birdman". The otherday I saw a women in a parking lot immediately under the glide path and just across the street from the end of Runway 5/24 dump a bag of broken up bread to feed the birds. Sparrows, starlings and gulls landed in droves. I pulled beside her and politely suggested that it was a bad idea because of bird strikes. She immediately fired back it is a free country and you can't take away my rights to feed birds. A friend works in that building and when I told him about her - he saw red. Apparently the security for the building has spoken to her about it the past. They have her on security video and are planning on charging her with trespassing or littering. Turns out the birds sit and crap on some of the employees cars in the building . Here I thought the building was doing its part for airsafety.
There is a push to turn these vast roofs into green roofs to help with rain runoff, lower temperatures in urban areas, and increase insulation in the buildings. Maybe a "reasonable" advertising scheme combined with a green conversion would have legs.