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Mega Sized Advertising Along Flight Paths  
User currently offlineLaxintl From United States of America, joined May 2000, 25369 posts, RR: 49
Posted (6 years 11 months 3 weeks 2 days 1 hour ago) and read 2834 times:

Not a new concept, however the scale of the propsed adds are quite something.

Quote:
Ads the size of 3 football fields may greet you at LAX

With the glut of advertisements hitting airline passengers everywhere from terminal walkways to in-flight magazines, companies will soon reach new heights in hawking their wares.

Signs the size of three football fields are expected to appear along the flight paths of Los Angeles International Airport and other hubs across the country as part of a marketing blitz crafted by Ad-Air, a London-based advertising agency.

The signs would lie flat on the ground and are expected to be spotted by passengers aboard flights coming in and out of LAX as soon as next year, according to Kate Rosser, an Ad-Air spokeswoman.

The company plans to unveil the first ads in the United Arab Emirates, beginning with Dubai next month, and eventually moving to some of the world's busiest airports - London's Heathrow, Chicago's O'Hare, Tokyo's Narita, Paris' Charles de Gaulle and LAX.

"We'll be reaching millions of airline passengers in their seats and millions more through the power of word of mouth," said Paul Jenkins, Ad-Air's managing director. "Ad-Air will be offering advertisers a simply unprecedented marketing opportunity and creative agencies a unique canvas to work with."

Full storey
http://www.dailybreeze.com/news/articles/10138196.html


From the desert to the sea, to all of Southern California
25 replies: All unread, showing first 25:
 
User currently offlineContrails From United States of America, joined Oct 2000, 1833 posts, RR: 0
Reply 1, posted (6 years 11 months 3 weeks 2 days 1 hour ago) and read 2808 times:

Quoting Laxintl (Thread starter):
"We'll be reaching millions of airline passengers in their seats

If the pax are on the side of the cabin where they can see the ad, and if their shades are up, and if they are awake, and if they aren't reading/talking/etc.

I see this as a big gamble, but then I'm not in advertising.



Flying Colors Forever!
User currently offlinePHKLM From Northern Mariana Islands, joined Dec 2005, 1198 posts, RR: 2
Reply 2, posted (6 years 11 months 3 weeks 2 days ago) and read 2786 times:

Quoting Contrails (Reply 1):
I see this as a big gamble, but then I'm not in advertising

Our planet is getting uglier with every minute that passes. Take a long hike with those 3-football-field-large ads.


User currently offlineFeroze From India, joined Dec 2004, 794 posts, RR: 3
Reply 3, posted (6 years 11 months 3 weeks 2 days ago) and read 2763 times:

I remember over a decade ago, on approach to LHR, an ad saying "Next time, fly KLM" on the roof of a football ground, possibly Stamford Bridge.

User currently offlinePilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 4, posted (6 years 11 months 3 weeks 2 days ago) and read 2690 times:

Quoting Contrails (Reply 1):
If the pax are on the side of the cabin where they can see the ad, and if their shades are up, and if they are awake, and if they aren't reading/talking/etc.

There was a post a few days ago about putting billards up near the approach ends of runways. A good point was brought up. Since people can not use portable electronics below 10000 ft, they are more likely to look out the window while on approach or departure. This makes sense to me, mostly because it's true for me.


User currently offlineScutfarcus From United States of America, joined May 2000, 404 posts, RR: 1
Reply 5, posted (6 years 11 months 3 weeks 2 days ago) and read 2650 times:

Well, people have been putting things on roofs near airports for a long time, this just takes it to the extreme...

My prediction is this will cause a small splash, then an uproar, and will then be regulated. That seems to be the inevitable cycle with this sort of thing when someone insists on taking it to the extreme.


User currently offlineRampart From United States of America, joined Aug 2005, 3138 posts, RR: 6
Reply 6, posted (6 years 11 months 3 weeks 2 days ago) and read 2639 times:

Google Earth ought to charge them an access fee.

(or, maybe they're behind it!)

-Rampart


User currently offlineYULWinterSkies From United States of America, joined Jun 2005, 2179 posts, RR: 5
Reply 7, posted (6 years 11 months 3 weeks 2 days ago) and read 2613 times:

Would not there be better use of the expensive land of the LAX area? Crazy world we live in...


When I doubt... go running!
User currently offlineLitz From United States of America, joined Dec 2003, 1764 posts, RR: 0
Reply 8, posted (6 years 11 months 3 weeks 2 days ago) and read 2588 times:
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Quoting Scutfarcus (Reply 5):
Well, people have been putting things on roofs near airports for a long time, this just takes it to the extreme...

One quite notable example is the main Target distribution warehouse near ATL with ... yep, a humongeous red Target painted on the roof (I've always figured that's what the russkies used to aim the ICBMs ...).

Several other trucking companies near ATL also have their names/logos on their warehouse roofs.

- litz


User currently offlineGoaliemn From United States of America, joined Sep 2005, 463 posts, RR: 3
Reply 9, posted (6 years 11 months 3 weeks 1 day 23 hours ago) and read 2526 times:

AMS already has some ads like this on approach, if I remember correctly.

User currently offlineLaxintl From United States of America, joined May 2000, 25369 posts, RR: 49
Reply 10, posted (6 years 11 months 3 weeks 1 day 23 hours ago) and read 2510 times:

Quoting YULWinterSkies (Reply 7):
Would not there be better use of the expensive land of the LAX area?

We're not talking about public lands, but private land. If the owners of such private properties feel they can make good sums leasing their land for the advertising why not?

Anyhow such advertising is not new to LA. Over the years various roofs and parking lots have been painted for advertising. Virgin Atlantic for two years until recently advertised on the roof of Hollywood Park race track just underneath the LAX approach path.



From the desert to the sea, to all of Southern California
User currently offlineUnited787 From United States of America, joined May 2005, 2707 posts, RR: 1
Reply 11, posted (6 years 11 months 3 weeks 1 day 23 hours ago) and read 2500 times:

United has a large United logo on the roof of the United Center in Chicago. I have never flown over it which makes me think it isn't really in the direct flight path of any ORD or MDW approaches...may be too close to downtown.

User currently offlineChase From United States of America, joined Nov 2005, 1054 posts, RR: 0
Reply 12, posted (6 years 11 months 3 weeks 1 day 20 hours ago) and read 2331 times:

I must admit that when I lived under the approach path to IND, I considered painting my political sentiments on the roof of my house...

User currently offlineCubsrule From United States of America, joined May 2004, 23011 posts, RR: 20
Reply 13, posted (6 years 11 months 3 weeks 1 day 20 hours ago) and read 2306 times:

There was some business near MDW a few years ago that painted "Welcome to Los Angeles" or some such on their roof for April Fools Day.

Quoting United787 (Reply 11):
I have never flown over it which makes me think it isn't really in the direct flight path of any ORD or MDW approaches...may be too close to downtown.

The straight-in approach to 32L goes pretty much over it, IIRC, but that's an unusual approach except late at night. Occasionally when the field is on an east flow, planes coming from the southeast for 4R will also pass over it.



I can't decide whether I miss the tulip or the bowling shoe more
User currently offlineMhodgson From United Kingdom, joined Dec 2002, 5047 posts, RR: 25
Reply 14, posted (6 years 11 months 3 weeks 1 day 20 hours ago) and read 2257 times:

Brentford Football Club, which you pass overhead en-route to LHR, has Qatar Airways (IIRC) adverts painted on top of all it's stands


No trees were harmed by this message. However, several million electrons were terribly inconvenienced
User currently offlineEDICHC From , joined Dec 1969, posts, RR:
Reply 15, posted (6 years 11 months 3 weeks 1 day 11 hours ago) and read 2075 times:

Quoting Feroze (Reply 3):
I remember over a decade ago, on approach to LHR, an ad saying "Next time, fly KLM" on the roof of a football ground, possibly Stamford Bridge.

As another post correctly states it is Griffin Park home of Brentford FC.

Quoting Contrails (Reply 1):
and if their shades are up,

They should be if, as described, the advertisments are placed on the approaches to the airport.


User currently offlineIFEMaster From , joined Dec 1969, posts, RR:
Reply 16, posted (6 years 11 months 3 weeks 1 day 11 hours ago) and read 2059 times:

Where on earth are they going to find 3 football fields worth of undeveloped land in Los Angeles?

Ain't gonna happen.


User currently offlineAndyinPIT From United States of America, joined Sep 2007, 320 posts, RR: 0
Reply 17, posted (6 years 11 months 3 weeks 1 day 10 hours ago) and read 2002 times:

Don't forget about the huge Target symbol painted on top of, who would have thought, Target under 22R at ORD

User currently offlineN328KF From United States of America, joined May 2004, 6485 posts, RR: 3
Reply 18, posted (6 years 11 months 3 weeks 1 day 3 hours ago) and read 1880 times:

When flying into PHL, you used to see a big sign on a roof that said 'VERTOL.' I don't know if Boeing has removed it or changed it to say something else as of late.

EDIT: They have changed it to say 'BOEING':


View Larger Map

[Edited 2007-10-02 16:21:23]


When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
User currently offlinePnwtraveler From Canada, joined Jun 2007, 2241 posts, RR: 12
Reply 19, posted (6 years 11 months 3 weeks 1 day 2 hours ago) and read 1797 times:

Advertising is run on impressions. The more people who see your ad and make "impressions" the more valuable. For the relatively small number of people who would see the ad looking out of the windows of planes on approach would not be as important as the news coverage of the ad itself on local and national media. There are green billboards on a grassy slope on the way into downtown Toronto on the Gardiner Expressway. Basically logos in flowers, boxwood, white stone and letters. They get "impressions" everyday from the freeway traffic and from the commuters and rail passengers that pass by. Much nicer than a hill of weeds or regular billboards.

User currently offlineN328KF From United States of America, joined May 2004, 6485 posts, RR: 3
Reply 20, posted (6 years 11 months 3 weeks 1 day 2 hours ago) and read 1786 times:

Quoting Pnwtraveler (Reply 19):
Much nicer than a hill of weeds or regular billboards.

I don't know about your area, but around here (Chicago area) those slopes are one of the few places wildflowers are allowed to grow within the metro area itself. That's a better use than manicured invasive psecies.



When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
User currently offlineLuv2cattlecall From United States of America, joined Sep 2007, 1650 posts, RR: 2
Reply 21, posted (6 years 11 months 3 weeks 1 day 1 hour ago) and read 1743 times:
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Does ATL still have the "Fly Delta Jets" one up? I've wondered why LiveTV hasn't painted anything on their roof yet..perhaps some shilling for B6  Wink ?


When you have to breaststroke to your connecting flight...it's a crash!
User currently offlinePlymSpotter From Spain, joined Jun 2004, 11655 posts, RR: 60
Reply 22, posted (6 years 11 months 3 weeks 1 day 1 hour ago) and read 1720 times:

Quoting N328KF (Reply 18):
When flying into PHL, you used to see a big sign on a roof that said 'VERTOL.' I don't know if Boeing has removed it or changed it to say something else as of late.

On approach to Manchester you fly over a large B&Q Warehouse (Home Depot style DIY centre) which advertises it's presence in 90ft high letters.



...love is just a camouflage for what resembles rage again...
User currently offlinePilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 23, posted (6 years 11 months 3 weeks 1 day 1 hour ago) and read 1696 times:

Quoting Luv2cattlecall (Reply 21):
Does ATL still have the "Fly Delta Jets" one up?

Yup, in fact it was just re-lit a few weeks ago.


User currently offlinePnwtraveler From Canada, joined Jun 2007, 2241 posts, RR: 12
Reply 24, posted (6 years 11 months 3 weeks 1 day ago) and read 1663 times:

Yeah we have wildflowers planted on the sides of freeways and highways especially outside the city. I can see having signs on roofs etc. But a three football field size ad sounds expensive for what you get.

Around the YYZ they don't plant anything that encourages wildlife because they have enough of that already. You routinely see foxes inside the fence of YYZ. That and the Raptor program helps keep the bird population down. The call sign for the hawk/falcon handlers is "birdman". The otherday I saw a women in a parking lot immediately under the glide path and just across the street from the end of Runway 5/24 dump a bag of broken up bread to feed the birds. Sparrows, starlings and gulls landed in droves. I pulled beside her and politely suggested that it was a bad idea because of bird strikes. She immediately fired back it is a free country and you can't take away my rights to feed birds. A friend works in that building and when I told him about her - he saw red. Apparently the security for the building has spoken to her about it the past. They have her on security video and are planning on charging her with trespassing or littering. Turns out the birds sit and crap on some of the employees cars in the building  Big grin . Here I thought the building was doing its part for airsafety.

There is a push to turn these vast roofs into green roofs to help with rain runoff, lower temperatures in urban areas, and increase insulation in the buildings. Maybe a "reasonable" advertising scheme combined with a green conversion would have legs.


User currently offlineType-Rated From United States of America, joined Sep 1999, 5033 posts, RR: 19
Reply 25, posted (6 years 11 months 3 weeks 1 day ago) and read 1663 times:

Used to be back in the 50's and 60's in rural areas barn roofs would have adverts painted on their roofs. You could read them from 10,000 ft or so.


Fly North Central Airlines..The route of the Northliners!
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