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British Airways First - New Product Ideas Anyone  
User currently offlineAPYu From United Kingdom, joined Sep 2007, 839 posts, RR: 0
Posted (7 years 1 week 3 days 17 hours ago) and read 3072 times:

Dear All,

With a new BA First product due sometime soon(ish). I just wanted to gauge peoples thoughts on what the top three enhancements they might look to make should be. I would imagine they will try and leapfrog the competition and not just match them, so whillst its easy to say Emirates, Etihad or Singapore's new Suites should be the benchmark (as examples only), does anyone have any ideas above and beyond any existing First Class offerings.

Who knows maybe those product designers might be watching this forum and some of your ideas might get considered.

My only thought so far would be a Private LHR Terminal - (Terminal 5 Part II) but I guess a seven year public enquiry might be a dampner on that one.  Wink

Im sure they will try and maintain the two very important design constraints of being very British and very exclusive.


We'd like to welcome in particular our Executive Club members and those joining us from our Oneworld alliance partners.
23 replies: All unread, jump to last
 
User currently offlineOA260 From Ireland, joined Nov 2006, 27122 posts, RR: 60
Reply 1, posted (7 years 1 week 3 days 17 hours ago) and read 3051 times:

Quoting APYu (Thread starter):
Im sure they will try and maintain the two very important design constraints of being very British and very exclusive.

I cant wait to see what they will do with their A380's in terms of cabin design!! They must be starting to plan already behind closed doors. I hope they mix British tradition with innovation in all classes. BA could top SQ if they wanted to. I hope they keep WT+ also and maybe upgrade it. I was dissapointed that SQ didnt give 34'' in Y class. Maybe BA will take the lead by offering 34''!!!


User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19236 posts, RR: 52
Reply 2, posted (7 years 1 week 3 days 17 hours ago) and read 3041 times:

Quoting APYu (Thread starter):
British Airways First - New Product Ideas Anyone

BA must be getting desperate if they're asking A.nutters for ideas.  Wink



"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineBongodog1964 From United Kingdom, joined Oct 2006, 3638 posts, RR: 3
Reply 3, posted (7 years 1 week 3 days 17 hours ago) and read 3041 times:

Quoting APYu (Thread starter):
My only thought so far would be a Private LHR Terminal - (Terminal 5 Part II) but I guess a seven year public enquiry might be a dampner on that one.

I am sure it would be possible to create an exclusive area for 1st class passengers, with their own dedicated entrance and facilities; there does however come a time when they have to mingle with the great unwashed, in order to board the plane. A separate private terminal wouldn't work, as this would increase the boarding time for 1st class, due to the need to drive them to the planes; 1st class needs to allow quicker access from drop off to boarding, not longer.


User currently offlineAPYu From United Kingdom, joined Sep 2007, 839 posts, RR: 0
Reply 4, posted (7 years 1 week 3 days 16 hours ago) and read 2999 times:

Quoting Bongodog1964 (Reply 3):
in order to board the plane. A separate private terminal wouldn't work, as this would increase the boarding time for 1st class, due to the need to drive them to the planes; 1st class needs to allow quicker access from drop off to boarding, not longer.

They could take over the Royal Suite, make it a bit bigger and have a fleet of Bentleys to drive them round to the plane. They could then board at 1R like the Queen did when she flew to New Zealand on a commercial flight back in the 1990s, avoiding all the poor folk being frisked on the left hand side  Wink



We'd like to welcome in particular our Executive Club members and those joining us from our Oneworld alliance partners.
User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Reply 5, posted (7 years 1 week 3 days 13 hours ago) and read 2802 times:

Hi there - I have a few suggestions if I may.

Food and Beverage:
I think the onboard dining and the pre-flight dining in First doesn’t really need looking at - top class and always has been. Great wines too - always lovely and a great selection. The new Gordon Ramsay in T5 may present some synergies – perhaps an option to eat at the Gordon Ramsay instead of the First Lounge if the guest wishes? Champagne and caviar available throughout the flight on request of course, but perhaps it is time to think a little bit out of the box – how about Sushi available on request throughout the flight as well? It is cold storage and just a case of carefully popping it out of the box and onto a square plate with some wasabi paste – cabin crew can do that no problems. Perhaps offer a small Saki with it as well?

Amenity Kit:
The Amenity kit and sleeper suit to be provided in a nice leather BA FIRST branded leather travel bag with the Amenity Kit inside it – you pick it up in the First lounge so you don’t need to get changed on the aircraft.

I think the way to go is a completely British Amenity kit for men and women - the woman's one with smellies by Jo Malone and a sleeper suit by Alexander McQueen, and the guy's one with a sleeper suit by someone like Bruce Oldfield and smellies by Marc Jacobs. The idea is to showcase and champion British designers. A nice gold BA FIRST pen, business card holder, tieclip, pocket calculator or cufflinks in the men’s amenity kit, and something suitably lovely in the Ladies’. Chocolates by Charbonel et Walker. Outsource the whole gift/amenity bag to Harrods or similar – someone with a 100% reliable supply chain who can exert some kind of buyer power with the suppliers to provide the whole package at an acceptable unit cost. Perhaps negotiate a small advertising package as part of the agreement.

Suites:
A similar layout to the SQ First product would be good. Individual pods to be called suites, obviously you would have mood lighting, but perhaps individual moodlighting in each pod? Lots of (wipedown) understated mahogany and complimentary beiges, and a luxury deep red or royal blue carpet in the suites. No gold – I think that looks tacky on the EK first personally. You need to convey a cool, understated British charm – the brand carries a sense of quality and of depth, and you don’t need to have lots of bling and gold all over the place. No need to have a bar or a living space at the end of the cabin. Other ideas I’ve had – how about an ironing service? – give the suit/blouse/trousers etc in when you get changed and they come back pressed and folded before you land. As for linen, a synthetic lightweight warm blanket as standard with a downy mini duvet should be available on request.

Seat/Bed:
Completely lie-flat bed an absolute must. I’d like to see a memory foam/gel cushion that shapes to the body of the guest – I recently bought a mattress like this and it is awesomely comfortable. No need to make them leather – have the mattress covered by the same material that the blanket or duvet is made of. Make the cover completely removable so they can be replaced if they get dirty. Instead of making the seat completely motorised and adjustable, make the recline and footrest motorised but don’t bother with the head and lumbar – instead, have lovely brilliant white laundered BA Egyptian cotton pillows – saves weight and everyone loves pillows! Make the seat from very lightweight alloy frames to save weight instead of aluminium and steel. When in the upright position the seat should slide back into the suite pod to allow the guest to chat to people inside the pod itself.

In-flight services:

Offer complimentary in-suite therapeutic massage and beauty treatments in F and CW. Charge for it back in the cheaper seats.

IFE:
A large 23” LCD flatscreen on the side of the end of the pod, and a smaller 12” one that folds out of the armrest for when the guest is lying down. Full internet and email services are a must. One nice idea would be to have Bluetooth headsets for the IFE – no wires all over the place. Route the whole IFE system through one removable box. The idea is the whole system should be “plug and play” – will be expensive to build but if the IFE is inop then you can just remove the box and slot in a new one. Too complex/expensive to offer in CW/WT+/WT but worthwhile because a suite with no IFE is out of service until an MX person can fix it – this is a lot of very expensive downtime. A plug and play IFE box is a good idea also because you can keep a spare in the overhead locker – if the IFE plays up in flight then cabin crew can just replace it. Headphones and keyboard completely wireless. Interactive touch screen interface as well.

Pickup/aftercare:
For the ladies, the day after you get back from your trip BA have delivered a big luxury bunch of flowers – nice personal touch. Limousine pick up should mean limousine pick up so contract a limo company that uses top end really nice cars – There has to be a company that just operates top end Mercedes and Bentleys – get them on a contract – not as expensive as it may seem I bet. People carriers are all well and good for Club World but the name of the game is putting quality daylight between CW and F and nicer cars will help I think.

My thoughts!

Any comments?

Rgds,

CM



What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
User currently offline8herveg From United Kingdom, joined Aug 2006, 1206 posts, RR: 0
Reply 6, posted (7 years 1 week 3 days 13 hours ago) and read 2796 times:

Quoting OA260 (Reply 1):
I cant wait to see what they will do with their A380's in terms of cabin design!!

I would hope they keep the design the same as on the rest of the fleet. The A380 may be bigger, but I don't see why the design should be different. It needs to be standardised across the fleet.

I have a friend who works for BA and he said that the First Class seats, which are being rolled out next year, are going to be private booths. Thats all he said though!


User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19236 posts, RR: 52
Reply 7, posted (7 years 1 week 3 days 13 hours ago) and read 2789 times:

Quoting CHRISBA777ER (Reply 5):
For the ladies, the day after you get back from your trip BA have delivered a big luxury bunch of flowers – nice personal touch

I wonder how effective that'd be given that BA probably would have been late and lost her bags.  Wink



"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Reply 8, posted (7 years 1 week 3 days 13 hours ago) and read 2775 times:

Quoting Pe@rson (Reply 7):
Quoting CHRISBA777ER (Reply 5):
For the ladies, the day after you get back from your trip BA have delivered a big luxury bunch of flowers – nice personal touch

I wonder how effective that'd be given that BA probably would have been late and lost her bags

You know what women are like. You would be amazed what a woman will forgive if you send her a huge bunch of flowers. Plus she will tell her mates.  Wink



What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
User currently offline8herveg From United Kingdom, joined Aug 2006, 1206 posts, RR: 0
Reply 9, posted (7 years 1 week 3 days 13 hours ago) and read 2762 times:

CHRISBA77ER......I think you should work for BA!! Lol. Brilliant ideas and it seems you know exactly what is required for an airline. If only someone high up who worked for BA saw these ideas and actually did something with them. You know, it wouldn't hurt you to send those off to BA....surely someone would be willing to look at them??

User currently offlineDavidT From Switzerland, joined Oct 2005, 477 posts, RR: 0
Reply 10, posted (7 years 1 week 3 days 13 hours ago) and read 2755 times:

The washbags need more stuff in - they're a bit bare at the moment!

The limo pick up shouldn't be too expensive, a normal chaffeur company might charge about £70 for a roundtrip to the airport (of sensible duration), I'm sure most F pax wouldn't even notice that being added to their bill  

[Edited 2007-10-16 06:41:10]

User currently offlineAPYu From United Kingdom, joined Sep 2007, 839 posts, RR: 0
Reply 11, posted (7 years 1 week 3 days 13 hours ago) and read 2755 times:

Fantastic - Blue Sky thinking at its best - I hope this has got everyone elses imaginative juices flowing.


We'd like to welcome in particular our Executive Club members and those joining us from our Oneworld alliance partners.
User currently offlineOA260 From Ireland, joined Nov 2006, 27122 posts, RR: 60
Reply 12, posted (7 years 1 week 3 days 13 hours ago) and read 2730 times:

Quoting 8herveg (Reply 6):
The A380 may be bigger, but I don't see why the design should be different. It needs to be standardised across the fleet.

Maybe the A380 will end up being BA's flagship as it is with SQ. Therefore the A380 service will need to out do their competitors. BA wouldn't pass up the opportunity to make more money on an R class product. Although I doubt they would use R as that was saved for Concorde.

Quoting CHRISBA777ER (Reply 5):
It is cold storage and just a case of carefully popping it out of the box and onto a square plate with some wasabi paste -- cabin crew can do that no problems. Perhaps offer a small Saki with it as well?

This will only appeal to certain people. Personally I would prefer some spring rolls/Samosas/Satay's. I dont like fish. You would have to offer a selection to suit all tastes.

I love OZ's Bvlgari amenity kits and would love to see them on BA also. Maybe a free bottle of Bvlgari say 75ml would be a nice gift also.


User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Reply 13, posted (7 years 1 week 3 days 13 hours ago) and read 2730 times:

Quoting 8herveg (Reply 9):
CHRISBA77ER......I think you should work for BA!! Lol. Brilliant ideas and it seems you know exactly what is required for an airline. If only someone high up who worked for BA saw these ideas and actually did something with them. You know, it wouldn't hurt you to send those off to BA....surely someone would be willing to look at them??

Hmmm - might well do that - does anyone have the email of someone suitable they could PM me?

Thanks for your comments - thats really nice of you to say so.



What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Reply 14, posted (7 years 1 week 3 days 13 hours ago) and read 2717 times:

Quoting OA260 (Reply 12):
Quoting CHRISBA777ER (Reply 5):
It is cold storage and just a case of carefully popping it out of the box and onto a square plate with some wasabi paste -- cabin crew can do that no problems. Perhaps offer a small Saki with it as well?

This will only appeal to certain people. Personally I would prefer some spring rolls/Samosas/Satay's. I dont like fish. You would have to offer a selection to suit all tastes

Think about the type of people who pay to fly First - Sushi is a basic food group for everyone I know who flies F.

Agree you could offer a light snack menu on the long flights - satays, corned beef and mustard sandwich etc, but you have to be careful about space - snacks take up a lot of galley space and go off if you dont use them. Will be popular with the crew I think but offering a range of hot snacks a good idea as long as it requires minimal prep and space.



What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
User currently offlineAPYu From United Kingdom, joined Sep 2007, 839 posts, RR: 0
Reply 15, posted (7 years 1 week 3 days 13 hours ago) and read 2717 times:

How about bringing back the helicopter transfer from JFK to Manhatten too as an extra special touch for their Blue Riband route. A helicopter used to meet the 001 and 003 Concorde flights back in the old days I believe and why not reinstate this for the special ones up the front.


We'd like to welcome in particular our Executive Club members and those joining us from our Oneworld alliance partners.
User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Reply 16, posted (7 years 1 week 3 days 12 hours ago) and read 2703 times:

Quoting APYu (Reply 15):
How about bringing back the helicopter transfer from JFK to Manhatten too as an extra special touch for their Blue Riband route. A helicopter used to meet the 001 and 003 Concorde flights back in the old days I believe and why not reinstate this for the special ones up the front.

Too expensive. I think the NY Port Authority has an issue with Helo flights over the river - I know Manhattan landing sites are not exactly plentiful because of the regulations - the mainly put down on the waterfront. Something to do with a helo crash in the past into the Pan Am building where they initially banned helo flights into the city.



What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
User currently offlineOA260 From Ireland, joined Nov 2006, 27122 posts, RR: 60
Reply 17, posted (7 years 1 week 3 days 12 hours ago) and read 2683 times:

Quoting CHRISBA777ER (Reply 14):
Think about the type of people who pay to fly First - Sushi is a basic food group for everyone I know who flies F.

Hmm not sure I agree there . I'm sure there are plenty of people who fly F who dont like fish. Its like Champagne and Caviar , I know very well healed people who fly F and cant stand the stuff!!!! People should be more individual rather than try to be part of a group because its the ''in'' thing.

I like your other ideas though !!!

[Edited 2007-10-16 07:13:12]

User currently offlineParapente From United Kingdom, joined Mar 2006, 1612 posts, RR: 10
Reply 18, posted (7 years 1 week 3 days 12 hours ago) and read 2643 times:

Its an interesting question - particularly for the likes of BA.

A previous thread discussed the long term market size of A380 .This got me thinking about the increasing need for space in aircraft for premium pax. I get the impression that there is a move to "trade up" across the board.

!st used to be for Stars and the very rich. Seen as unnecessary luxury really. I believe that first will become the CEO's private jet. It will have broadband links for conference calling and (private suites ) the ability to have ones own meetings (one to one). As such I see this class becoming "Premiere" rather than first and expanding both in numbers and space quite rapidly.

Business will become "Executive".It will probably stay much the same,but possibly have small onboard lounges.This is the way business contacts are made. So a little more space will be required.

Prem Econ will be for all other company officials -the mere mortals. Also of course wealthier private travellers. Again its an expanding sector.

Econ? For the rest of us!


User currently offlineAPYu From United Kingdom, joined Sep 2007, 839 posts, RR: 0
Reply 19, posted (7 years 1 week 3 days 12 hours ago) and read 2615 times:

Quoting Parapente (Reply 18):
"Premiere" rather than first and expanding both in numbers and space quite rapidly.

I still think they will keep the small cabin size small to maintain the exclusivity and in particular the premium price such exclusivity can attract. Once you become 'one of many' - the premium you can charge for it becomes less. Being one of. say 30 First Class passengers just isnt as special as being one of 14 or 17.



We'd like to welcome in particular our Executive Club members and those joining us from our Oneworld alliance partners.
User currently offlineMutu From United Kingdom, joined Mar 2006, 538 posts, RR: 0
Reply 20, posted (7 years 1 week 3 days 9 hours ago) and read 2498 times:

Quoting DavidT (Reply 10):

HHmm. Well not sure about this. It was trialed recently for full fare F but the take up wasnt great. A large number of full F fare passengers seem to have personal chauffeurs so dont get much benefit from this perk at the LHR end.

The sort of improvements you describe sound excellent but are clearly only economic to offer to a certain strata of passenger for a certain (high) fare. Word has it that SQ "R" class is up to double the cost of the current SQ F, reflecting the extra cost of service provision.

Quoting Parapente (Reply 18):
!st used to be for Stars and the very rich. Seen as unnecessary luxury really. I believe that first will become the CEO's private jet. It will have broadband links for conference calling and (private suites ) the ability to have ones own meetings (one to one). As such I see this class becoming "Premiere" rather than first and expanding both in numbers and space quite rapidly.

In order to be seen as premium any F offering does indeed need to cater to the top notch (in time the private jet will become a PR nightmare for any celebrity/Corporation with the green brigade) and they will be encouraged to revert back to commercial flights by the restoration of a truly classy, PRIVATE, experience. Airlines will only afford to offer this for the right fares which again limits the market size. I am convinced a true F cabin can be very profitable if it once again becomes that private haven. This , more than perks and gifts, are what matter most.

Good bye to reward F travel!!

Quoting Parapente (Reply 18):
A previous thread discussed the long term market size of A380 .This got me thinking about the increasing need for space in aircraft for premium pax. I get the impression that there is a move to "trade up" across the board.

Agree, I can well see a (BA) cabin in 5 years time with just WT+, J. F and R where WT+ becomes the entry offering (in the face of longhaul LCC ) and R added on top as the exclusive bit


User currently offlineTheginge From United Kingdom, joined exactly 8 years ago today! , 1132 posts, RR: 0
Reply 21, posted (7 years 1 week 3 days 9 hours ago) and read 2489 times:

The development of the FIRST cabin is ongoing at the moment, due to be unveiled sometime in the next year ir 2.

User currently offlineAntonovman From United Kingdom, joined Mar 2001, 722 posts, RR: 1
Reply 22, posted (7 years 1 week 3 days 9 hours ago) and read 2441 times:

Quoting CHRISBA777ER (Reply 13):
Hmmm - might well do that - does anyone have the email of someone suitable they could PM me?

try williewalsh@hotmail.com but dont tell him who let the secret out LOL


User currently offline8herveg From United Kingdom, joined Aug 2006, 1206 posts, RR: 0
Reply 23, posted (7 years 1 week 3 days 8 hours ago) and read 2357 times:

Quoting OA260 (Reply 12):
BA wouldn't pass up the opportunity to make more money on an R class product.

Could someone please tell me what R class is?


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