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SilverJet - Special Rugby World Cup Advert  
User currently offlineGilesdavies From United Kingdom, joined Dec 2003, 3052 posts, RR: 2
Posted (7 years 2 months 4 days ago) and read 2351 times:

SilverJet are really pulling all the guns for their latest adverting campaign...

During half time of the Rugby World Final with England v South Africa, SilverJet airred a special Rugby World Cup advert on ITV1. It was bascially their copycat BA advert they have been using recently, with they rugby theme tune "Swing Low Sweet Chariot..." being sung and instead of their usual slogan at the end they had "Bring It Home Boys..."

This advert would have cost hundred of thousands of pounds to be airred during such a peak viewing sports event...

I thought the advert was a nice touch and definately away for this start-up airline to get their brand out and about, and maybe get people talking!

6 replies: All unread, jump to last
 
User currently offlineRussianJet From Belgium, joined Jul 2007, 7719 posts, RR: 21
Reply 1, posted (7 years 2 months 3 days 22 hours ago) and read 2305 times:

Agree with all your sentiments - thought it was a good, well-produced advert. Good on them for making the effort. Shame we were robbed of the cup by that outrageous try decision though.


✈ Every strike of the hammer is a blow against the enemy. ✈
User currently offlineMAN23R From United Kingdom, joined Aug 2007, 256 posts, RR: 0
Reply 2, posted (7 years 2 months 3 days 22 hours ago) and read 2295 times:

i was suprised it was Silverjet, its a good time to obtain maximum brand recognition, very exspensive purchase for their marketing department!

i actually thought it was Delta or BA


User currently offlineOA260 From Ireland, joined Nov 2006, 27316 posts, RR: 60
Reply 3, posted (7 years 2 months 3 days 22 hours ago) and read 2276 times:

I would love to try SilverJet sometime , they look to be the best of all these EOS Maxjet type of airlines.

Shame England lost , I was hoping theyd win !! Still its nice to see South Africa win also, they do deserve it. We must remember that England did very well and exceeded all expectations so they are going home with their heads high.


User currently offlineCV580Freak From Bahrain, joined Jul 2005, 1033 posts, RR: 0
Reply 4, posted (7 years 2 months 3 days 12 hours ago) and read 2170 times:

Obviously topped up the marketing budget as they have been running full pade ads in the local DXB press over the weekend ..........


One day you are the pigeon, the next the statue ...
User currently offlineJmc757 From United Kingdom, joined Mar 2000, 1301 posts, RR: 7
Reply 5, posted (7 years 2 months 3 days ago) and read 2035 times:

Also thought is was a very nice touch, Cadbury's did a similar thing with their immensly popular Gorilla advert. They must have got the chequebook out big time for all this advertising lately, the ad premiered during the Australia game, which wouldnt have been cheap. Also seeing lots of press adverts, and seeing internet banner adverts all over the place! Hope it works for them it looks like a great product.

User currently offlineCharliedelta From United Kingdom, joined Sep 2007, 43 posts, RR: 0
Reply 6, posted (7 years 2 months 5 hours ago) and read 1928 times:

Silverjet are now doing a follow-up promotion to commiserate over the rugby defeat with free flights to Dubai:

http://www.flysilverjet.com/silverjet-rugby-commiserate.aspx

This week, we’re giving away free tickets to anyone called Jonny Wilkinson. Or any other name, actually.

To lift your spirits after England’s defeat, book a return flight to Dubai this week and we’ll give you a second return flight free – whatever your name is.

Simply book between 12am Sunday 21 October and midnight Saturday 27 October to receive one complimentary return ticket to Dubai – per passenger, per booking. We'll send you an email detailing how you can redeem your free flight within 48 hours.


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