Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
SilverJet - Special Rugby World Cup Advert  
User currently offlineGilesdavies From United Kingdom, joined Dec 2003, 3203 posts, RR: 1
Posted (8 years 7 months 2 weeks 4 hours ago) and read 2867 times:

SilverJet are really pulling all the guns for their latest adverting campaign...

During half time of the Rugby World Final with England v South Africa, SilverJet airred a special Rugby World Cup advert on ITV1. It was bascially their copycat BA advert they have been using recently, with they rugby theme tune "Swing Low Sweet Chariot..." being sung and instead of their usual slogan at the end they had "Bring It Home Boys..."

This advert would have cost hundred of thousands of pounds to be airred during such a peak viewing sports event...

I thought the advert was a nice touch and definately away for this start-up airline to get their brand out and about, and maybe get people talking!

6 replies: All unread, jump to last
User currently offlineRussianJet From Belgium, joined Jul 2007, 7805 posts, RR: 21
Reply 1, posted (8 years 7 months 2 weeks 2 hours ago) and read 2821 times:

Agree with all your sentiments - thought it was a good, well-produced advert. Good on them for making the effort. Shame we were robbed of the cup by that outrageous try decision though.

✈ Every strike of the hammer is a blow against the enemy. ✈
User currently offlineMAN23R From United Kingdom, joined Aug 2007, 256 posts, RR: 0
Reply 2, posted (8 years 7 months 2 weeks 2 hours ago) and read 2811 times:

i was suprised it was Silverjet, its a good time to obtain maximum brand recognition, very exspensive purchase for their marketing department!

i actually thought it was Delta or BA

User currently offlineOA260 From Ireland, joined Nov 2006, 30077 posts, RR: 59
Reply 3, posted (8 years 7 months 2 weeks 2 hours ago) and read 2792 times:

I would love to try SilverJet sometime , they look to be the best of all these EOS Maxjet type of airlines.

Shame England lost , I was hoping theyd win !! Still its nice to see South Africa win also, they do deserve it. We must remember that England did very well and exceeded all expectations so they are going home with their heads high.

User currently offlineCV580Freak From Bahrain, joined Jul 2005, 1035 posts, RR: 0
Reply 4, posted (8 years 7 months 1 week 6 days 16 hours ago) and read 2686 times:

Obviously topped up the marketing budget as they have been running full pade ads in the local DXB press over the weekend ..........

One day you are the pigeon, the next the statue ...
User currently offlineJmc757 From United Kingdom, joined Mar 2000, 1315 posts, RR: 6
Reply 5, posted (8 years 7 months 1 week 6 days 4 hours ago) and read 2551 times:

Also thought is was a very nice touch, Cadbury's did a similar thing with their immensly popular Gorilla advert. They must have got the chequebook out big time for all this advertising lately, the ad premiered during the Australia game, which wouldnt have been cheap. Also seeing lots of press adverts, and seeing internet banner adverts all over the place! Hope it works for them it looks like a great product.

User currently offlineCharliedelta From United Kingdom, joined Sep 2007, 43 posts, RR: 0
Reply 6, posted (8 years 7 months 1 week 3 days 9 hours ago) and read 2444 times:

Silverjet are now doing a follow-up promotion to commiserate over the rugby defeat with free flights to Dubai:


This week, we’re giving away free tickets to anyone called Jonny Wilkinson. Or any other name, actually.

To lift your spirits after England’s defeat, book a return flight to Dubai this week and we’ll give you a second return flight free – whatever your name is.

Simply book between 12am Sunday 21 October and midnight Saturday 27 October to receive one complimentary return ticket to Dubai – per passenger, per booking. We'll send you an email detailing how you can redeem your free flight within 48 hours.

Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Cricket World Cup Airline Special Livery? posted Fri Jan 3 2003 08:05:32 by United777
TK A343 At CLK.....World Cup Special Scheme! posted Sat May 18 2002 13:03:46 by Hkgspotter1
AF World Cup 98 Special Colour Fleet List posted Sun Feb 10 2002 06:32:05 by Jiml1126
World Cup 2010 South Africa Old And New Aircrafts? posted Wed Apr 11 2007 00:00:36 by Alessandro
Cricket World Cup Charters? posted Tue Mar 20 2007 14:53:45 by AlitaliaMD11
World Cup Traffic In Berlin: A Spotters Fest? posted Mon Jul 10 2006 20:53:01 by Columba
World Cup 2014 In South America, EK Should Prepare posted Mon Jul 10 2006 14:15:32 by EK156
World Cup Final: Charter From Italy And France? posted Fri Jul 7 2006 16:53:48 by Lospaziale
Widebody World Cup---who's Going To Win! posted Fri Jun 30 2006 20:57:20 by Irishpower
Places To Watch World Cup At ZRH posted Mon Jun 26 2006 18:36:21 by Phaeton