Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Virgin Brand Rights And SQ Ownership  
User currently offlineAerokiwi From New Zealand, joined Jul 2000, 2743 posts, RR: 4
Posted (7 years 1 month 2 days 23 hours ago) and read 1505 times:

There have been rumours floating about lately of SQ divesting its 49 percent interest in Virgin Atlantic.

If this were to occur, would the provision for the limitation of the use of Virgin's name for Virgin Blue to domestic Australian flights only, be repealed? I ask because DJ is gathering itself quite a plethroa of brands (Pacific Blue, Polynesian Blue and soon V Australia). I'm sure it would be more worthwhile for DJ to standardise on the Virgin name.

Does anyone know?

2 replies: All unread, jump to last
 
User currently offlineGemuser From Australia, joined exactly 11 years ago today! , 5760 posts, RR: 6
Reply 1, posted (7 years 1 month 2 days 21 hours ago) and read 1396 times:

According to one of the posts in one of the threads about DJ starting Transpac service, the provision is not restricted to DJ or Oz but rather applied to ANY airline starting international ops under the Virgin brand required SQ approval. The poster also said that it was a perfectly normal provision in a brand licencing agreement. I presume SQ was approached but declined the approval.

In these circumstances I think it would depend on who SQ sold their 49% holding. If it was back to the Virgin group I would expect V Australia become Virgin Australia as quickly as the press launch can be organised. However if it was sold to another airline group or an investors group then the same condition may very well be included and they may veto the use of the brand.

Gemuser



DC23468910;B72172273373G73873H74374475275376377L77W;A319 320321332333343;BAe146;C402;DHC6;F27;L188;MD80MD85
User currently offlineAerokiwi From New Zealand, joined Jul 2000, 2743 posts, RR: 4
Reply 2, posted (7 years 1 month 2 days 21 hours ago) and read 1386 times:

Interesting. Seems such a waste to lose the opportunity to link so many similarly branded carriers around the world with an international operation. Even Virgin Pacific would be good, comparable to Virgin Atlantic.

Thanks Gemuser.


Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Virgin America: SAN And MIA Next? posted Tue Sep 25 2007 08:23:41 by MAH4546
JAL And SQ On 30 June posted Tue Jun 19 2007 16:11:55 by Womack17
US And SQ Apply With DOT For Codeshare Authority posted Mon Apr 30 2007 22:45:15 by A330323X
Virgin Nigeria Update (and It's New Website!) posted Thu Feb 15 2007 23:25:52 by Concorde001
BA And SQ Vie For SUs Lapsed 787 Slots posted Thu Nov 9 2006 10:08:15 by PanAm_DC10
SQ Ownership posted Tue Oct 17 2006 09:08:45 by Rolo987
Where Will Virgin America Fly And When? posted Wed Sep 27 2006 06:10:14 by Mainrunway
EK And SQ Considering A380 Cancellations? posted Wed Jul 12 2006 15:24:25 by Zvezda
UBS: CO, BA, And SQ Are Our Top Picks posted Thu Jul 6 2006 19:55:08 by Travelin man
QF Vs DJ And SQ And The Pacific. posted Thu Feb 9 2006 04:31:43 by Bakestar