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Delta Creates "Planguage"  
User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4763 posts, RR: 44
Posted (7 years 1 month 3 weeks 1 day ago) and read 9946 times:

The latest installment of marketing from the "new" DELTA... Planguage.

Quite funny if you ask me - long-term 25 videos, 4 uploaded to YouTube already...

http://blog.delta.com/2007/10/31/pla...ge-language-of-traveling-by-plane/

view more videos:


http://www.youtube.com/user/planeguage


Some see lines, others see between the lines.
65 replies: All unread, showing first 25:
 
User currently offlineMcamargo From United States of America, joined Mar 2007, 129 posts, RR: 0
Reply 1, posted (7 years 1 month 3 weeks 1 day ago) and read 9911 times:

haha this is amazing


I live for the day mainline returns to BRO...
User currently offlineRL757PVD From United States of America, joined Dec 1999, 4717 posts, RR: 11
Reply 2, posted (7 years 1 month 3 weeks 23 hours ago) and read 9805 times:

My favorite one so far is "lav dance"

its a cute, funny and subtle way of reminding passengers not to be ignant!



Experience is what you get when what you thought would work out didn't!
User currently offlineRootsAir From Costa Rica, joined Feb 2005, 4186 posts, RR: 40
Reply 3, posted (7 years 1 month 3 weeks 23 hours ago) and read 9786 times:

Excellent idea and concept they have come up with !

 airplane  wave 



A man without the knowledge of his past history,culture and origins is like a tree without roots
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 4, posted (7 years 1 month 3 weeks 23 hours ago) and read 9723 times:

I don't get it - what are they trying to say here ? Are they "for" these behaviours or against them ? All I see is pax behaving like pax - what's the message ?

User currently offlineRL757PVD From United States of America, joined Dec 1999, 4717 posts, RR: 11
Reply 5, posted (7 years 1 month 3 weeks 23 hours ago) and read 9709 times:

Quoting JGPH1A (Reply 4):
I don't get it - what are they trying to say here ? Are they "for" these behaviours or against them ? All I see is pax behaving like pax - what's the message ?

Its essentially poking fun at their own passengers in a cute and humurous way, but also a freindly reminder about thier actions.

people need to be able to laugh at themselves and thats essentially what it is...



Experience is what you get when what you thought would work out didn't!
User currently offlineDbo861 From United States of America, joined May 2004, 908 posts, RR: 1
Reply 6, posted (7 years 1 month 3 weeks 23 hours ago) and read 9636 times:

Delta should start showing these on the plane.

Oh, and my last time commuting to work, I sat next to a shady lady. We were on the sunset side of the airplane, and every five minutes I was blinded. Honestly, I wanted to punch the guy in the face, but I was in uniform so I decided otherwise.


User currently offlinePilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 7, posted (7 years 1 month 3 weeks 20 hours ago) and read 9369 times:

I first saw these on youtube about 2 days ago. I wasn't really sure what they were for, but now I see. Can't wait to collect all 25 of them!

User currently offlineMir From United States of America, joined Jan 2004, 21865 posts, RR: 55
Reply 8, posted (7 years 1 month 3 weeks 20 hours ago) and read 9318 times:

Quoting JGPH1A (Reply 4):
I don't get it - what are they trying to say here ? Are they "for" these behaviours or against them ? All I see is pax behaving like pax - what's the message ?

I can't say I quite understand what they're trying to get at either.

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlineCrogalski From United States of America, joined May 2005, 514 posts, RR: 3
Reply 9, posted (7 years 1 month 3 weeks 20 hours ago) and read 9271 times:

I only liked the shady lady one... The rest I found dull.

Still love the JetBlue Neeleman one!

http://youtube.com/watch?v=XteDxlT1YG8



A319 A320 B717 B727 B737 B747 B757 B767 C152 C172 DC9 E145 E190 MD88 PA28 | B6 CO DL FL NK NW LO TW
User currently offlinePilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 10, posted (7 years 1 month 3 weeks 20 hours ago) and read 9218 times:

Quoting Mir (Reply 8):
Quoting JGPH1A (Reply 4):
I don't get it - what are they trying to say here ? Are they "for" these behaviours or against them ? All I see is pax behaving like pax - what's the message ?

I can't say I quite understand what they're trying to get at either.

I don't think they are really for OR against them. I think they are just making comedy of our society and things we do. None of the things here are "wrong or right". With the armrest one - that's all up to you and the people sitting around you. For the kid one - obviously it is the parents responsbility to keep control of the kids. For the lav dance one - sometimes can't help forming a line in the aisle. And as for shady lady - well no one can help that if the shade is broken. But what I'm trying to say is that they know these things happen but it's not like they are going to enforce rules saying "the middle man gets the arm rests". Basically, the point is to get everyone's attention using comedy, then slam their name and logo on the end and hopefully it'll pay off!


User currently offlineFlyboy80 From United States of America, joined Jul 2001, 1880 posts, RR: 3
Reply 11, posted (7 years 1 month 3 weeks 20 hours ago) and read 9182 times:

OMg that is great. I bet the F/As at jetblue hate neelman for that one!!! OMG I'm laughing so hard right now. The business guy on the delta "planguage" thing is so funny. Whenever I'm serving I can look at someone and its like "here we go" "May I get you beverage?" without eye contact, as they continue reading their paper, they say "yes, I will take a tomato juice w/ a slice of lime, ice water, and a coffee, one and a half creams, two sugars, and btw is the coffee hot?" All when I was asking the person seated on the window!!!

User currently offlineFlyASAGuy2005 From United States of America, joined Sep 2007, 7004 posts, RR: 7
Reply 12, posted (7 years 1 month 3 weeks 20 hours ago) and read 9117 times:

This is great. I'll submit my idea in a few. What are some of you guys ideas?!?!


What gets measured gets done.
User currently offlineIsitsafenow From United States of America, joined Feb 2004, 4984 posts, RR: 23
Reply 13, posted (7 years 1 month 3 weeks 19 hours ago) and read 9031 times:

This tells me that if the gate insists on giving you a center seat.......deck em.
safe
just kidding folks.....
Its cute but I think I missed the message.



If two people agree on EVERYTHING, then one isn't necessary.
User currently offlineEvan767 From United States of America, joined Aug 2005, 2957 posts, RR: 2
Reply 14, posted (7 years 1 month 3 weeks 19 hours ago) and read 9000 times:

I really hope they do one where the flight attendant makes the worthless announcement, "For passengers with longer connections please stay seated while others can move up front." Then everyone stands up.


The proper term is "on final" not "on finals" bud...
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 15, posted (7 years 1 month 3 weeks 15 hours ago) and read 8709 times:

Quoting RL757PVD (Reply 5):
Its essentially poking fun at their own passengers in a cute and humurous way, but also a freindly reminder about thier actions.

It's a bit TOO cute - trying to criticize the pax without actually doing so. And the Lav Dance one is just wierd - what exactly are they objecting to ? People waiting to use the bathroom ? I just don't find any of the little skits very clever at all, really. If you want to tell people to control their damn kids, just say so. Likewise the oblivous cow with the window shade. If you don't like what they're doing, don't be all passive aggressive about it, just say "Hey, lady - leave the blind alone !".


User currently offlineMir From United States of America, joined Jan 2004, 21865 posts, RR: 55
Reply 16, posted (7 years 1 month 3 weeks 14 hours ago) and read 8576 times:

Quoting JGPH1A (Reply 15):
what exactly are they objecting to ?

 checkmark  The point of these is not really clear.

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlineDeltaGuy From , joined Dec 1969, posts, RR:
Reply 17, posted (7 years 1 month 3 weeks 14 hours ago) and read 8453 times:

Pretty cool actually...I love the Dr. Evil cameo they put into the 'shady lady' clip.

DeltaGuy


User currently offlineEvan767 From United States of America, joined Aug 2005, 2957 posts, RR: 2
Reply 18, posted (7 years 1 month 3 weeks 14 hours ago) and read 8448 times:

Quoting JGPH1A (Reply 15):
the oblivous cow with the window shade. If you don't like what they're doing, don't be all passive aggressive about it, just say "Hey, lady - leave the blind alone !".

These videos will give some of those who unkowingly do these rude actions to realize their terrible behavior and perhaps stop.



The proper term is "on final" not "on finals" bud...
User currently offlineDTWAGENT From United States of America, joined Jan 2006, 1283 posts, RR: 0
Reply 19, posted (7 years 1 month 3 weeks 13 hours ago) and read 8404 times:

I loved them all. I have had all of that stuff happen to me.

Chuck


User currently offlineJetBluefan1 From United States of America, joined Dec 2003, 3018 posts, RR: 14
Reply 20, posted (7 years 1 month 3 weeks 11 hours ago) and read 8131 times:

Quoting Flyboy80 (Reply 11):
OMg that is great. I bet the F/As at jetblue hate neelman for that one!!! OMG I'm laughing so hard right now. The business guy on the delta "planguage" thing is so funny. Whenever I'm serving I can look at someone and its like "here we go" "May I get you beverage?" without eye contact, as they continue reading their paper, they say "yes, I will take a tomato juice w/ a slice of lime, ice water, and a coffee, one and a half creams, two sugars, and btw is the coffee hot?" All when I was asking the person seated on the window!!!

Funniest thing I have read in awhile...

JetBluefan1



Most people on a.net hate JetBlue. Get used to it.
User currently offlineSirOmega From United States of America, joined Sep 2005, 735 posts, RR: 0
Reply 21, posted (7 years 1 month 3 weeks 10 hours ago) and read 7757 times:

The Shady Lady is the only one I thought was funny. But that was it. Hopefully the other 21 are a bit better.

User currently offlinePilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 22, posted (7 years 1 month 3 weeks 10 hours ago) and read 7675 times:

Quoting JGPH1A (Reply 15):
And the Lav Dance one is just wierd - what exactly are they objecting to ? People waiting to use the bathroom ?

The person gets out of the bathroom and wants to get back to her seat. But all the passengers waiting in line are standing in the aisle. So the lady has to dance to get around them. (While the music is playing, the aisle is exagerated and widened to allow for a funnier dance.) But it's trying to prove the point that you sometimes have to work through the people standing in line in the aisle.


User currently offlineMir From United States of America, joined Jan 2004, 21865 posts, RR: 55
Reply 23, posted (7 years 1 month 3 weeks 9 hours ago) and read 7434 times:

Quoting Pilotboi (Reply 22):
The person gets out of the bathroom and wants to get back to her seat. But all the passengers waiting in line are standing in the aisle. So the lady has to dance to get around them. (While the music is playing, the aisle is exagerated and widened to allow for a funnier dance.) But it's trying to prove the point that you sometimes have to work through the people standing in line in the aisle.

I can see what happens in the video. I know that sometimes you do have to slip by people who are waiting for the bathroom - I've been both the slipper and slippee in that scenario. But that doesn't answer the question of what the point of the whole thing is. Is Delta objecting to people standing in line for the bathroom (which would be stupid)?

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlineDavid21487 From United States of America, joined Oct 2006, 232 posts, RR: 0
Reply 24, posted (7 years 1 month 3 weeks 8 hours ago) and read 7276 times:

Quoting Mir (Reply 23):
Is Delta objecting to people standing in line for the bathroom (which would be stupid)?

Stupid? I'm pretty sure that on just about all the flight's I've been on, they say "don't stand in line for the bathroom."



-- Step! Jump! Slide! --
25 Mcamargo : this is not really exactly relevant, but i thought of something... As more aircrafts get new AVOD systems, could they essentially on the AVOD offer a
26 FlyASAGuy2005 : They actually do (F/A's) for the most part. Before the movies satart, they make an announcment letting everyone know to "lower your window shade atle
27 JGPH1A : Yeah, and the point would be..? If the message is "Don't get up and stand in line for the bathroom", either quote the necessary Federal statute, or s
28 Mir : I've heard them say not to congregate up by the cockpit (which would be first class anyway), but I've never heard them say not to stand in line for t
29 IcelandairMSP : I thought they were wonderful and amusing. They're commercials. They are meant to amuse the youtube/blog surfing public by creating a set of videos in
30 Tcfc424 : It seems to me that the point of these videos is to remind people of experiences they have had flying. Most of these kinds of situations are memorable
31 Post contains images Luv2cattlecall : Great, now I have that "la la laa, la la laa, PLANGUAGE" song stuck in my head! I'm sure a few do but I've found that many B6 F/As, similar to WN ones
32 JGPH1A : Yes, but they don't DO ANYTHING about it ! Does the advert imply that DL will do something about badly behaved children on their flights ? Will Child
33 ClearedDirect : Love the voice of the pilot coming on saying "Does anyone know what Japan looks like from the air?" That was great....
34 RL757PVD : They need to make oen about people who get up to use the restroom during beverage service, and cant get back to their seat because the cart is in the
35 JGPH1A : I don't see much self-mockery going on, I'm afraid.
36 Mir : Commercials do have theses. The thesis is that you will be better off buying their product. All DL is saying here is that some things on airplane tri
37 Post contains images Star_world : I really hope they got these done for free.....
38 JGPH1A : It wouldn't necessarily put me off, but it doesn't say "I'm Delta, Fly Me" very much. These ads just say "Flying can be tedious and unpleasant. We'd
39 Mir : To me they say: "Isn't it funny how much of a pain flying can be? Deal with it." And yes, it's not really a disincentive to fly DL, but it doesn't ma
40 IcelandairMSP : But the point is that they aren't trying to thrust at you a "we are better than everyone else" or "buy our product" message in the direct sense. Take
41 JGPH1A : How does this differentiate their product though ? There's nothing amusing or noteworthy about a truly average flying experience. These ads all say "
42 Post contains images DL787932ER : Am I the only one who noticed that the plane at the beginning of "Shady Lady" appears to be a DL Airbus 319? Maybe I should have saved that observatio
43 Mir : I did watch all four of them. Delta may know that, but that's not the image they should be projecting to the consumer. If they want to get people on
44 WorldTraveler : DL should get credit for at least bringing some light to the selfishness of an aweful lot of people - something few other companies have even bothered
45 Flybyguy : They are really advertising how horrible it is to fly economy class... not so good when the only thing different about your airline is the fact that
46 Luv2cattlecall : Cmon, I can't be the only one who had the song stuck in my head!
47 Delta Fly Boy : Some situations or individuals are so common in air travel - such as the passenger in the middle seat - that they deserve their own terminology. That
48 Pilotboi : Although this is the more "business-like" thing to do, I don't agree with it. That's practically false advertising, and I just can't stand that, myse
49 Mir : If Delta thinks that they can't overcome some obnoxious passengers in order to deliver a good flying experience, then what's the point of them even d
50 MD-90 : Why is Delta putting their name on commercials that show the unpleasant aspects of flying? Thumbs down, Delta. Not a smart move, imo.
51 JGPH1A : None of the aspects of air travel so far highlighted are either funny or profound. Total cognitive surrender from some pointy-haired marketing troll
52 IAirAllie : They are at best marginally funny. Air travel is rich fodder for humor and that is the best they could do?
53 FlyASAGuy2005 : Hmmm. you are looking way too deep into these flicks. I don't think that is is for advertising purposes at all. This was on their BLOG website. This
54 FlyASAGuy2005 : Well I guess all I was trying to say (and most others that get it and not trying to read these things with a microscope) is that they are simply for h
55 Hugo : Marginally funny and cute but a waste of money because it does not make me want to fly Delta or any airline for that matter.
56 Mir : When Delta puts their name on something, it becomes advertising for them, whether that was the original purpose or not. They should know that. In tha
57 JGPH1A : Then why aren't I laughing ? The joke is only funny if poeple actually see it as humorous. An airline making a joke of how awful flying is, is a bit
58 Super80DFW : I flew on DL last summer and they are making cartoons about what happens on there flights. I hope you have had better experiences with DL than I have
59 Jimbobjoe : I think the Planeguage clips are adorable. I also think that corporations sometimes do different things to connect with their customers, that don't ne
60 JGPH1A : ...but not necessarily in a good way.
61 Post contains images Evan767 : You guys are over-analyzing a simple cartoon, and, honestly, it's pathetic. Get a life, it's a cartoon, it doesn't have to have a point. What's the po
62 Alitalia744 : This thread has turned into another typical Delta thread - the haters hating and the Deltoids fighting back with their widgets. Seriously both sides -
63 Jimbobjoe : But not necessarily in a bad way either. Even if someone hates the cartoons and finds them pointless, that doesn't necessarily translate to ill will
64 Pilotboi : That's what I was going to say but you beat me to it.
65 IAirAllie : I like Delta in fact I'm elite on them far from a hater I just think with all the things to make fun of about air travel that was the best they could
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