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When Will WN Change Its Logo?  
User currently offlineAA388 From Puerto Rico, joined Sep 2007, 305 posts, RR: 0
Posted (7 years 2 weeks 3 days ago) and read 3332 times:

When will WN change its logo to that of a plane with winglets? A couple of years ago they changed the color from the gold to canyon blue.

[Edited 2007-11-11 05:07:13]


Flown on A319, A320, A321, A330-200, A340-300, 737-3,5,7,8, 747-400, 757-2,3, 767-300, 777-200
9 replies: All unread, jump to last
 
User currently offlineLTU932 From Germany, joined Jan 2006, 13864 posts, RR: 50
Reply 1, posted (7 years 2 weeks 3 days ago) and read 3320 times:

Quoting AA388 (Thread starter):
When will SW change its logo to that of a plane with winglets? A couple of years ago they changed the color from the gold to canyon blue.

Make that WN. I doubt Air Namibia, aka SW, paints their aircraft in canyon blue.  Wink


User currently offlineCXfirst From Norway, joined Jan 2007, 3081 posts, RR: 1
Reply 2, posted (7 years 2 weeks 3 days ago) and read 3320 times:

Such a small difference, I wouldn't hold my breath. Not the same to a totally different colour scheme.

-CXfirst



From Norway, live in Australia
User currently offlineRam025 From United States of America, joined Aug 2005, 79 posts, RR: 0
Reply 3, posted (7 years 2 weeks 2 days 21 hours ago) and read 3157 times:

I dont think they need to. It would cost more to rebrand every image again.


Follow the PAPI in
User currently offlineZtagged From Niger, joined Oct 2007, 516 posts, RR: 0
Reply 4, posted (7 years 2 weeks 2 days 21 hours ago) and read 3118 times:

Quoting Ram025 (Reply 3):
I dont think they need to. It would cost more to rebrand every image again.

Agree. They only changed the colors in what, '01? 6 years isn't sufficient time to rebrand it. They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting.



Something awful.
User currently offlineSPREE34 From United States of America, joined Jun 2004, 2258 posts, RR: 9
Reply 5, posted (7 years 2 weeks 2 days 20 hours ago) and read 3036 times:

Quoting Ztagged (Reply 4):
They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting

History would seem to suggest DL and US didn't have the expendable cash flow either.



I don't understand everything I don't know about this.
User currently offlineBohica From United States of America, joined Feb 2004, 2738 posts, RR: 0
Reply 6, posted (7 years 2 weeks 2 days 19 hours ago) and read 2964 times:

Why should they change their logo? The current logo has been working for them for many years. Why fix something which doesn't need to be fixed.

User currently offline2H4 From United States of America, joined Oct 2004, 8956 posts, RR: 60
Reply 7, posted (7 years 2 weeks 2 days 23 hours ago) and read 2904 times:
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Quoting Ztagged (Reply 4):
They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting.

An airline doesn't have to have expendable cashflow to repaint their aircraft. Aircraft are repainted at certain intervals regardless. In fact, transitioning to a new paint scheme can reduce overall costs if the new paint scheme is less complex/less costly.

2H4



Intentionally Left Blank
User currently offlineBrianDromey From Ireland, joined Dec 2006, 3926 posts, RR: 9
Reply 8, posted (7 years 2 weeks 2 days 23 hours ago) and read 2901 times:

Quoting Ztagged (Reply 4):
They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting.

Dude, you do know this is Southwest we are talking about, dont you? Their market cap is worth more than all the majors combined! They make more money than the majors too, and have a larger fleet of narrowbodies. If anyone in the US has surplus cash to 'waste' on rebranding then its WN.

How many people would notice the winglets? Not all a/c have them either, so its not misleading anyone. Rebrandings usually signify a change or a PR stunt to emphasise change/new products, etc. WN has the model nailed, and improces it bit by bit, an all singing all dancing rebrand is not what WN tend to do, They are smart enough to keep reshaping their product bit by bit.

Brian.



Next flights: MAN-ORK-LHR(EI)-MAN(BD); MAN-LHR(BD)-ORK (EI); DUB-ZRH-LAX (LX) LAX-YYZ (AC) YYZ-YHZ-LHR(AC)-DUB(BD)
User currently offlineLuv2cattlecall From United States of America, joined Sep 2007, 1650 posts, RR: 2
Reply 9, posted (7 years 2 weeks 2 days 5 hours ago) and read 2681 times:
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Quoting SPREE34 (Reply 5):
History would seem to suggest DL and US didn't have the expendable cash flow either.

History, yes...their actions, not so much!



When you have to breaststroke to your connecting flight...it's a crash!
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