LTU932 From Germany, joined Jan 2006, 13864 posts, RR: 51 Reply 1, posted (5 years 7 months 1 week 5 days 6 hours ago) and read 2136 times:
Quoting AA388 (Thread starter): When will SW change its logo to that of a plane with winglets? A couple of years ago they changed the color from the gold to canyon blue.
Make that WN. I doubt Air Namibia, aka SW, paints their aircraft in canyon blue.
Ram025 From United States of America, joined Aug 2005, 79 posts, RR: 0 Reply 3, posted (5 years 7 months 1 week 5 days 3 hours ago) and read 1973 times:
I dont think they need to. It would cost more to rebrand every image again.
Ztagged From Niger, joined Oct 2007, 516 posts, RR: 0 Reply 4, posted (5 years 7 months 1 week 5 days 3 hours ago) and read 1934 times:
Quoting Ram025 (Reply 3): I dont think they need to. It would cost more to rebrand every image again.
Agree. They only changed the colors in what, '01? 6 years isn't sufficient time to rebrand it. They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting.
SPREE34 From United States of America, joined Jun 2004, 2113 posts, RR: 10 Reply 5, posted (5 years 7 months 1 week 5 days 2 hours ago) and read 1852 times:
Quoting Ztagged (Reply 4): They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting
History would seem to suggest DL and US didn't have the expendable cash flow either.
I don't understand everything I don't know about this.
Bohica From United States of America, joined Feb 2004, 2430 posts, RR: 0 Reply 6, posted (5 years 7 months 1 week 5 days 1 hour ago) and read 1780 times:
Why should they change their logo? The current logo has been working for them for many years. Why fix something which doesn't need to be fixed.
2H4 From United States of America, joined Oct 2004, 8950 posts, RR: 62 Reply 7, posted (5 years 7 months 1 week 5 days 6 hours ago) and read 1720 times:
AIRLINERS.NET CREW HEAD DATABASE EDITOR
Quoting Ztagged (Reply 4): They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting.
An airline doesn't have to have expendable cashflow to repaint their aircraft. Aircraft are repainted at certain intervals regardless. In fact, transitioning to a new paint scheme can reduce overall costs if the new paint scheme is less complex/less costly.
BrianDromey From Ireland, joined Dec 2006, 3812 posts, RR: 9 Reply 8, posted (5 years 7 months 1 week 5 days 6 hours ago) and read 1717 times:
Quoting Ztagged (Reply 4): They really don't have the expendable cashflow like DL or US did to keep rebranding and repainting.
Dude, you do know this is Southwest we are talking about, dont you? Their market cap is worth more than all the majors combined! They make more money than the majors too, and have a larger fleet of narrowbodies. If anyone in the US has surplus cash to 'waste' on rebranding then its WN.
How many people would notice the winglets? Not all a/c have them either, so its not misleading anyone. Rebrandings usually signify a change or a PR stunt to emphasise change/new products, etc. WN has the model nailed, and improces it bit by bit, an all singing all dancing rebrand is not what WN tend to do, They are smart enough to keep reshaping their product bit by bit.
Brian.
Next flights: MAN-ORK-LHR(EI)-MAN(BD); MAN-LHR(BD)-ORK (EI); DUB-ZRH-LAX (LX) LAX-YYZ (AC) YYZ-YHZ-LHR(AC)-DUB(BD)
Luv2cattlecall From United States of America, joined Sep 2007, 1648 posts, RR: 2 Reply 9, posted (5 years 7 months 1 week 4 days 11 hours ago) and read 1497 times:
Quoting SPREE34 (Reply 5): History would seem to suggest DL and US didn't have the expendable cash flow either.
History, yes...their actions, not so much!
When you have to breaststroke to your connecting flight...it's a crash!
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