Thomasphoto60 From United States of America, joined Jan 2000, 4247 posts, RR: 24
Reply 1, posted (8 years 1 month 3 weeks 2 days 18 hours ago) and read 8433 times:
Wow, what a day and night difference between EK and let's say that of CI and PK with regards to marketing to the local population. Seems that EK is going full force in getting the word out (I am in Minnesota and have been since Thanksgiving, so I have not seen the promos or heard the radio spots, but from what I have been told and read here and elsewhere, Emirates is plastering the city with ads). I certainly hope that all of this hype and these promos yield full aircraft.
I wondering if QR and SQ will follow EK's marketing lead.?
Yellowtail From United States of America, joined Jun 2005, 6708 posts, RR: 2
Reply 2, posted (8 years 1 month 3 weeks 2 days 18 hours ago) and read 8280 times:
Quoting Thomasphoto60 (Reply 1): Emirates is plastering the city with ads). I certainly hope that all of this hype and these promos yield full aircraft.
If the a.net forums are to be believed..flights are already full....and the cargo holds are overflowing.....if they are amortizing the promotional expenses (which are enormous)...the route should be profitable already.
When in doubt, hold on to your altitude. No-one has ever collided with the sky.
AznMadSci From United States of America, joined Dec 2007, 3778 posts, RR: 5
Reply 4, posted (8 years 1 month 3 weeks 2 days 17 hours ago) and read 8062 times:
Hey Y'all! This is my first post on A.Net!
EK has been marketing their flights in the Houston Galleria since day after Thanksgiving. They had signs all over. On that day, they hired a group of ladies to do free gift wrapping by the Neiman Marcus wing while shoppers wait watching a recurring clip promoting EK and Dubai. They were wearing EK lapels/pins, but not the typical uniform. The following weekend, they had a display sign regarding their ICE entertainment system. On the elevators in Galleria 2, they covered each of the elevator windows to collectively say "Fly to Dubai". They're definitely doing some interesting marketing during this holiday season! Wish they brought the different mock-ups of their first, business, and economy seats.
The journey of life is not based on the accomplishments, but the experience.
AirlineAddict From United States of America, joined Jan 2005, 426 posts, RR: 1
Reply 15, posted (8 years 1 month 3 weeks 1 day 12 hours ago) and read 2100 times:
Emirates marketing campaign is unparalleled. At Terminal D in IAH, there's a huge mural of the Emirates newspaper ad regarding their first class suites. EK is making their presence felt. On a side note, TSA needs to step up now as there was only one security lane open for EK and BA flights that are scheduled to depart around the same time.
Quoting EXAAUADL (Reply 11): Is there a big Indian population in Houston? If so DXB would be a great connect point to India
I happened to catch a flight at IAH around the same time of EK's departure. A majority of the passengers waiting by the EK gate (Gate 4) were mostly South Asian (e.g., India, Pakistani, etc). It will be interesting to see how load factors change after the holidays.