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Air Tahiti Nui Financial Situation  
User currently offlineETA Unknown From Comoros, joined Jun 2001, 2077 posts, RR: 0
Posted (6 years 8 months 2 days 19 hours ago) and read 3877 times:

Does anyone know how TN is doing right now? I heard the Govt. said they would not pump any more money into the airline a few months ago. NZ is off the LAX-PPT route which I'm sure helps a bit, yet TN persists with JFK, even if via LAX. Does anyone have any updates?

9 replies: All unread, jump to last
 
User currently offlineSLCUT2777 From United States of America, joined Dec 2005, 4050 posts, RR: 11
Reply 1, posted (6 years 8 months 2 days 19 hours ago) and read 3832 times:



Quoting ETA Unknown (Thread starter):
NZ is off the LAX-PPT route which I'm sure helps a bit

But AF continues with LAX-PPT which doesn't exactly help TN.

Quoting ETA Unknown (Thread starter):
yet TN persists with JFK

I think this has to rank as one of the biggest marketing gaffs any airline could make. Tahiti is a west coast North America destination, not a NYC catch with too many Caribbean options virtually a short-hop away. YVR, SFO or SEA would have done MUCH better for them.



DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlineOceansWorld From , joined Dec 1969, posts, RR:
Reply 2, posted (6 years 8 months 2 days 18 hours ago) and read 3719 times:

I've find this article, but I don't know when was it published exactly.

http://www.islandsbusiness.com/busin...viation/airtahitinuitroubledtimes/

Otherwise, I've read in Tahitipresse that shareholders have agreed December 20th, 2007 to increase the airline's capital for the 16th time. This time, the increase is of Euro 10,9 million, and thus the capital stands at about Euro 50,2 million. According to the paper (in French) that capital increase is the first step of two decided by the government to help face a difficult situation.

http://www.tahitipresse.pf/index.cfm?snav=see&presse=22575

In another paper from the same source, local tourism minister fear for a bad year in the industry. He says that booking for the first three months of 2008 (low season) are about 20% lower than a year ago.

More here, but in French. http://www.tahitipresse.pf/index.cfm?snav=see&presse=22414

[Edited 2008-01-01 16:49:46]

User currently offlineKoruman From , joined Dec 1969, posts, RR:
Reply 3, posted (6 years 8 months 2 days 18 hours ago) and read 3710 times:



Quoting SLCUT2777 (Reply 1):
Quoting ETA Unknown (Thread starter):
NZ is off the LAX-PPT route which I'm sure helps a bit

But AF continues with LAX-PPT which doesn't exactly help TN.

Quoting ETA Unknown (Thread starter):
yet TN persists with JFK

I think this has to rank as one of the biggest marketing gaffs any airline could make. Tahiti is a west coast North America destination, not a NYC catch with too many Caribbean options virtually a short-hop away. YVR, SFO or SEA would have done MUCH better for them.

You're making the mistake of thinking of Air Tahiti Nui as a business, which it isn't.

The airline was set up to ensure that the territory was not dependent on foreign carriers to bring in tourists, given that if such a carrier got into trouble elsewhere on its network Tahiti could be left without a tourist market.

I'm virtually persona non grata on the Air NZ thread because I endlessly lament the airline's exit from the LAX-PPT sector, which has seen enormous premium growth in recent years.

JFK flights were commenced because the territory (not the airline) had done its sums, and seen that most of the $1000 per night overwater bungalows on Bora Bora and Taha'a (of which there will be almost 1000 by 2009) are occupied by affluent visitors from the West Coast. The JFK flight was an attempt to grow a similar East Coast market, and obviously failed, and routing it via LAX now is just crazy when the airline has no JFK-LAX cabotage rights. In fact, Air Tahiti Nui had hoped to block sell 1/3 of the PPT-JFK seats as a codeshare to Air New Zealand, which would have given an NZ-coded AKL-PPT-JFK flight.

But forget about Air Tahiti Nui going bankrupt: it won't, because it is there for service reasons.

I still suspect, however, that one day Air New Zealand may buy a 49% stake to give it unlimited traffic rights from the USA to Europe under the US-EU Open Skies agreement.


User currently offlineJuventus From United States of America, joined Dec 2004, 2835 posts, RR: 2
Reply 4, posted (6 years 8 months 18 hours ago) and read 3193 times:

Everything I've read about this airline's financial status is not good. I hope they turn it around, great airline....

User currently offlineWesternA318 From United States of America, joined Oct 2004, 5654 posts, RR: 24
Reply 5, posted (6 years 8 months 14 hours ago) and read 3029 times:

I just saw one of their A340's land at LAX on New Year's Day, I just wish I had my camera with me...


Next trip: SLC-DEN-SLC-PHX-JFK-LAX-SLC with my wife and oldest daughter. F9 to and from DEN, US to JFK, AA 321 and CR7
User currently offlineLuniew From Poland, joined Feb 2005, 83 posts, RR: 0
Reply 6, posted (6 years 8 months 13 hours ago) and read 2953 times:

I had a chance to fly Air Tahiti Nui JFK-LAX-PPT in Sept and I loved it, first time in J class. But on its way back thru LAX the load to JFK was about 50ppl 5 of them in J class, theyre not making any money on the JFK run they should team up with an airline that could feed LAX with ppl from JFK.

User currently offlineStasisLAX From United States of America, joined Jul 2007, 3280 posts, RR: 6
Reply 7, posted (6 years 8 months 12 hours ago) and read 2895 times:



Quoting Koruman (Reply 3):
The airline was set up to ensure that the territory was not dependent on foreign carriers to bring in tourists, given that if such a carrier got into trouble elsewhere on its network Tahiti could be left without a tourist market.

The airline is 70% or more owned by the government of French Polynesia - it also serves a political purpose by employing approximately 700 people - many of these jobs are pure patronage jobs. They have 5 A343 and 1 ATR-72 in their fleet - they were looking into a sixth A343 but were unable to secure additional funding. The marketing scheme of getting New Yorkers to visit in Tahiti failed miserably - and many flights left JFK virtually empty according to numerous press reports.



"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
User currently offlineFOLOV From United States of America, joined Sep 2005, 170 posts, RR: 5
Reply 8, posted (6 years 7 months 2 weeks 5 days 10 hours ago) and read 2542 times:

Did not know Air Tahiti nui had an ATR???

User currently offlineNzrich From New Zealand, joined Dec 2005, 1522 posts, RR: 1
Reply 9, posted (6 years 7 months 2 weeks 5 days 10 hours ago) and read 2504 times:



Quoting FOLOV (Reply 8):
Did not know Air Tahiti nui had an ATR???

They DONT have any ATR's the domestic airline Air Tahiti operates ATR 42 and 72 But Air Tahiti Nui only operates A343

http://www.airtahitinui.co.nz/services/fleet.asp



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