TWAneedsNOhelp From , joined Dec 1969, posts, RR: Posted (14 years 2 months 3 weeks 4 days 17 hours ago) and read 1499 times:
Just read on AirlinersOnline.com that SAir has decided to rename their newly merged French properties into an airline to be called Air Alliance. Ok, 1) this name is in use elsewhere...Africa and India. 2) It is completely the most utterly unoriginal boring name ever.
Can anyone comment? Keeping the name "Air Liberte" would have worked, its pleasant sounding and somewhat original, but Air Alliance is completely gross.
I would assume that Air Littoral will now be, Air Alliance Express?
Ryaneverest From , joined Dec 1969, posts, RR:
Reply 2, posted (14 years 2 months 3 weeks 4 days 6 hours ago) and read 1440 times:
We've got quite a lot of Air Alliances around. One in India, in Africa and in Canada.
I think they should use the word "merge" in French... is that "converger"? Something like Air Converge... or whatever is the noun form for the verb "converger". Air Liberté is cool too, but it doesn't reflect the fact that it is the result of 3 airlines merging. It would seem as though Air Liberté bought out the other two.
TWAneedsNOhelp From , joined Dec 1969, posts, RR:
Reply 3, posted (14 years 2 months 3 weeks 4 days 2 hours ago) and read 1420 times:
"Air Liberté is cool too, but it doesn't reflect the fact that it is the result of 3 airlines merging. It would seem as though Air Liberté bought out the other two."
Passengers don't care! Really, they don't choose airlines because of how a previous merger was organised. And, of course their have been plenty of times, when acquiring companies assume the name of their purchase. Valujet and Airtran. Chase Bank and Chemical Bank. NationsBank and Bank of America. Many more......so its not a fabulous argument. Though if kept as Air Liberte, a new livery would certainly be needed.
Cfalk From , joined Dec 1969, posts, RR:
Reply 6, posted (14 years 2 months 3 weeks 3 days 2 hours ago) and read 1384 times:
I'm sorry to say that Swissair isn't what it used to be. I know a lot of people who are royally pissed at having to fly Air Liberté to Paris, now that Swissair has droped the GVA-Paris route. Bad service, old plane, at a premium price.
Gibberish From Switzerland, joined Sep 2000, 424 posts, RR: 2
Reply 8, posted (14 years 2 months 3 weeks 3 days ago) and read 1362 times:
You are absolutely correct, Cfalk. It is dîsgusting. But that is exactly what the new Swissair management will avoid in the future. They will build on quality instead of quantity. Moritz Suter himself said in a TV interview that lots of Swissair customers complained exactly because of what you mentioned: Low quality airlines - such as Liberté, Littoral, Portugalià, etc. - operated Swissair flights. He stated that they will try to stop that whenever possible. And don't worry, Swissair will once again become what they were: the first choice in the sky.
AF-A319 From France, joined Oct 1999, 603 posts, RR: 4
Reply 9, posted (14 years 2 months 3 weeks 2 days 23 hours ago) and read 1365 times:
I agree with Cfalk and Gibberish... SR has sold its soul. A Swissair passenger deserves better than flying on a ageing F100 of Air Liberté. But I'm sure that Suter will be the Man sr needs!
By the way, Frenchair really sounds bad for a French point of view... I'm sure it won't be choosen (IF a name is choosen, which is not sure at all)
One more point : AOM and Air Liberté have a very bad image in France, and especially among frequent business travellers...