So dig out whatever branded yellow-pages edition you have under your pile of old AW&ST issues and open it up to the airline page. I'm curious to know what airlines you find missing from your book?

Here in PHX, noticable are the absence of both CO and DL from yellow and white pages listings. Everyone else is there, some with nice boxed-ads as well. I can quickly dial Philippine, Malaysian, even South African's toll free numbers, but not two carriers representing about 44 daily flights from Sky Harbor.   

Are airlines like CO and DL jumping the gun a bit by assuming we are such a web-based society that they don't need to publish their phone number anymore in the 5th largest metro area in the USA? Are they assuming that anyone finding a phone listing in the book is just looking for Flifo and not a booking? It seems to me that CO and DL would miss-out on some local market O&D consumers but not even publishing a phone number in a market by which neither are considered "front of mind" players. Perhaps CO/DL are just counting on inbound traffic from the rest of their system in an area like this and don't want to foot the bill for a listing (which indeed can be expensive when you consider all the brands and markets in the country that aren't major operations for each).

Anyway, it's of no consequence to me, but I'd still love to know what y'all find out there in your own local books.

Cheers!