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Ryanair Refuses To Remove Offensive Ad  
User currently offlineSandyb123 From UK - Scotland, joined Oct 2007, 1068 posts, RR: 0
Posted (6 years 5 months 2 weeks 6 hours ago) and read 12087 times:
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Ryanair has rebutted the UK advertising standards agency's request to remove an advert of a suggestive looking school girl promoting cheap fares.



Peter Sherrard, head of communications at Ryanair is quoted as saying "This isn't advertising regulation, it is simply censorship. This bunch of unelected self-appointed dimwits are clearly incapable of fairly and impartially ruling on advertising."

Full story at The BBC website


DC3, 727, 737, 744, 753, 777, A32X, A345, A388, ERJ145, E190, BaE146, D328, ATR72, Q400
75 replies: All unread, showing first 25:
 
User currently offlineKaitak From Ireland, joined Aug 1999, 12397 posts, RR: 37
Reply 1, posted (6 years 5 months 2 weeks 6 hours ago) and read 12062 times:

That's as may be, but these bodies almost certainly have the power to levy fines, not necessarily against the airline, but against any publication which prints the ad, so although FR can bluster, it's unlikely it will be printed again.

User currently offlineMir From United States of America, joined Jan 2004, 21423 posts, RR: 56
Reply 2, posted (6 years 5 months 2 weeks 6 hours ago) and read 11912 times:

How exactly is that ad offensive? Yeah, it's not your traditional airline ad, but I've seen more suggestive ads out there.

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 3, posted (6 years 5 months 2 weeks 6 hours ago) and read 11902 times:

It is offensive but then what have we come to expect from FR? They seem to be appealing to the lowest common demoninator including pedarasts now!

User currently offlineBond007 From United States of America, joined Mar 2005, 5394 posts, RR: 8
Reply 4, posted (6 years 5 months 2 weeks 5 hours ago) and read 11874 times:

".. "It is remarkable that a picture of a fully-clothed model is now claimed to cause 'serious or widespread offence', when many of the UK's leading daily newspapers regularly run pictures of topless or partially-dressed females without causing any serious or widespread offence," said Peter Sherrard, head of communications for the airline. "

He does have a good point!



Jimbo



I'd rather be on the ground wishing I was in the air, than in the air wishing I was on the ground!
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 5, posted (6 years 5 months 2 weeks 5 hours ago) and read 11819 times:

Id rather see a topless 'adult' than a teenager dressed down to look like a schoolgirl!!

User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 6, posted (6 years 5 months 2 weeks 5 hours ago) and read 11759 times:

Lets me honest that is no teenager in the picture. And it is sad when a fully clothed person causes outrage, when page three has topless gals.


You can cut the irony with a knife
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 7, posted (6 years 5 months 2 weeks 5 hours ago) and read 11715 times:

Topless but not dressed to look like a thirteen year old!

User currently offlineRacko From Germany, joined Nov 2001, 4856 posts, RR: 20
Reply 8, posted (6 years 5 months 2 weeks 5 hours ago) and read 11652 times:

If thirteen year olds looked like that I'd want to be fourteen again.

User currently offlineLTBEWR From United States of America, joined Jan 2004, 13005 posts, RR: 12
Reply 9, posted (6 years 5 months 2 weeks 5 hours ago) and read 11636 times:

From other thread here about on other Ryanair ads of questionable taste, it seems to be that 1) they deliberately do such ads as further generate de facto free advertising on news reports on them or people talking about them, and 2) they have too few people in the company to develop, review and give the green light to their ads so they don't have enough people who would represent a broad enough range of views and sensitivity to think about their content. Of course, the newspapers and magazines could and have the right to reject such ad in the first place due to their content.

User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 10, posted (6 years 5 months 2 weeks 5 hours ago) and read 11627 times:

Yes but I think its a bit perverse for adult men to be lusting over thirteen year old girls. Why put her in school uniform, for titilation? attention grabbing? controversy?

User currently offlineBond007 From United States of America, joined Mar 2005, 5394 posts, RR: 8
Reply 11, posted (6 years 5 months 2 weeks 5 hours ago) and read 11603 times:

Quoting Orion737 (Reply 10):
Why put her in school uniform, for titilation? attention grabbing? controversy?

Err, yes!

... and it worked very well.

Quoting LTBEWR (Reply 9):
Of course, the newspapers and magazines could and have the right to reject such ad in the first place due to their

Yep!

In fact, I'd be interested to know who is at fault in the eyes of the regulators ... it for sure should be the newspaper companies IMO.

Jimbo

[Edited 2008-01-30 07:03:24]


I'd rather be on the ground wishing I was in the air, than in the air wishing I was on the ground!
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 12, posted (6 years 5 months 2 weeks 5 hours ago) and read 11578 times:

I think just like Ryanairs yellow interiors, this is gawdy and in bad taste. Schoolgirls should not be exploited for titilation, I think dressing an adult in one for such purposes is a bit dangerous.

User currently offlineBicoastal From , joined Dec 1969, posts, RR:
Reply 13, posted (6 years 5 months 2 weeks 5 hours ago) and read 11564 times:

Let's be honest. The ad isn't the issue here. Ryanair haters are using this ad as another way to criticize an airline that continues to grow, makes huge profits and provides an alternative for travelers who want to fly somewhere. Get over it. Ryanair is here to stay. Other airline employees and people upset that legacies have had to reduce their offerings a bit to compete just can't get over the fact that Ryanair is successful and people CHOOSE to fly them.

User currently offlineSandyb123 From UK - Scotland, joined Oct 2007, 1068 posts, RR: 0
Reply 14, posted (6 years 5 months 2 weeks 4 hours ago) and read 11525 times:
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Quoting Bicoastal (Reply 13):
Let's be honest. The ad isn't the issue here. Ryanair haters are using this ad as another way to criticize an airline that continues to grow, makes huge profits and provides an alternative for travelers who want to fly somewhere. Get over it.

I agree that Ryanair and EasyJet have revolutionised the airline business model in europe, but I honestly don't think that their business model is the issue here. The media are holding this up as it's in poor taste.

The thing could be used to illustrate Ryanair's attitude is their PR mans rant at the authorities who are commenting on complaints received?

Sandyb123



DC3, 727, 737, 744, 753, 777, A32X, A345, A388, ERJ145, E190, BaE146, D328, ATR72, Q400
User currently offlineDAL767400ER From , joined Dec 1969, posts, RR:
Reply 15, posted (6 years 5 months 2 weeks 4 hours ago) and read 11486 times:

A woman dressed up to look like an underage schoolgirl? So fvcking what?

Signed,
Japan


User currently offlineJakTrax From United Kingdom, joined Jun 2005, 4936 posts, RR: 7
Reply 16, posted (6 years 5 months 2 weeks 4 hours ago) and read 11488 times:

Right, OK. I am 28 years old and work in nighclubs. I see many, many groups of girls at weekends - often containing individuals older than me - prancing around in school uniforms. What's wrong with that? I don't see that as exploitation of schoolgirls. Would anyone refuse a drunken dance with one of them just because they are dressed St. Trinians? And speaking of St. Trinians, the movie is out soon - should we boycott that? It's the rage at the moment amongst the younger generation - let it happen, it'll be something else next week!

In summary, I definately don't find this ad offensive. There is far more offensive material around; in shops, on the internet, in magazines, etc.

Karl


User currently offlineA340600 From United Kingdom, joined Aug 2003, 4105 posts, RR: 52
Reply 17, posted (6 years 5 months 2 weeks 4 hours ago) and read 11473 times:

Publicity hungry FR gets desperate for some news attention, pathetic that they bother covering it.


Despite the name I am a Boeing man through and through!
User currently offlineScbriml From United Kingdom, joined Jul 2003, 12281 posts, RR: 47
Reply 18, posted (6 years 5 months 2 weeks 4 hours ago) and read 11463 times:
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Quoting Orion737 (Reply 3):
They seem to be appealing to the lowest common demoninator including pedarasts now!

That advert is certainly not going to appeal to pederasts. Maybe paedophiles, but not pederasts.  wink 


The problem is that measuring the advert's "offensiveness" is, by definition, subjective. Do I personally find it offensive? No. Do I find it mildly titillating? Yes. Now, here's the crunch - would I be allowed to display it on the wall at my place of work? Most certainly not! It would be deemed inappropriate, and that, for me, just about sums it up.

This advert might be deemed appropriate if it was to be found in a "lads mag" like FHM. If it's a large poster at a bus-stop, I feel it would be deemed inappropriate (not that that stopped the EasyJet "Weapons of Mass Distraction" ad!)



Time flies like an arrow, but fruit flies like a banana!
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 19, posted (6 years 5 months 2 weeks 4 hours ago) and read 11455 times:

How about a picture of a teenage boy in school uniform, posing?? i think maybe that would be considered risky. Somehow they are saying its ok to be 'titilated' by schoolgirls.

I dont object to Page 3. they are not pulling their 'school' blouses off. they are adults in lingerie not in school socks!!!


User currently offlineAccess-Air From United States of America, joined Sep 2000, 1939 posts, RR: 13
Reply 20, posted (6 years 5 months 2 weeks 4 hours ago) and read 11434 times:



Quoting Bond007 (Reply 4):
".. "It is remarkable that a picture of a fully-clothed model is now claimed to cause 'serious or widespread offence',

If that is considered fully-clothed, Id hate to see bundled up for Winter....I wonder if Southwest Airlines would let this scantily clad woman fly, oh yeah they prolly would....

Quoting Orion737 (Reply 10):
Yes but I think its a bit perverse for adult men to be lusting over thirteen year old girls. Why put her in school uniform, for titilation? attention grabbing? controversy?

Absolutely, I couldnt agree more....its just plain disgusting...when there is so much more rampant pedophilia and people who mostly look the other way and take pity on the pedophile, this ad really doesnt surprise me...Apparently when you have lots of money (Such as the owener of RyanAir) you can buy just about any kind of advertizing, no matter how tasteless.....and YOU ALL KNOW IT!!!!!!


Access-Air



Remember, Wherever you go, there you are!!!!
User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 21, posted (6 years 5 months 2 weeks 4 hours ago) and read 11291 times:



Quoting Orion737 (Reply 10):
Yes but I think its a bit perverse for adult men to be lusting over thirteen year old girls. Why put her in school uniform, for titilation? attention grabbing? controversy?

No worse then nicking your brother in laws y fronts and being caught when they fall out of your coat.



You can cut the irony with a knife
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 22, posted (6 years 5 months 2 weeks 4 hours ago) and read 11288 times:

Hes over 21!!!! he doesnt dress up as a schoolboy to titilate dirty old men either!!!

User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 23, posted (6 years 5 months 2 weeks 3 hours ago) and read 11237 times:



Quoting Orion737 (Reply 22):
Hes over 21!!!! he doesnt dress up as a schoolboy to titilate dirty old men either!!!

I am sure many young guys get off on the school uniform and probably a few lesbians as well, so they are covering all bases.



You can cut the irony with a knife
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 24, posted (6 years 5 months 2 weeks 3 hours ago) and read 11186 times:

I do not get off on school uniforms. school uniforms are worn by kids!!! Like my nephews

25 Luv2fly : I am really not sure what the fuss is about as you do not get off on woman either. Is it your strong dislike for Ryanair that is fueling your urge to
26 Orion737 : NO, the problem is dressing up adults as children for sexual titilation. it turns my stomach. i see my nephews in school uniform, I find the idea of a
27 Luv2fly : Put a longer shirt on her and it is almost Bcal's uniform.
28 Post contains links Sandyb123 : Ryanair have now issued a follow up article on their own website regarding rulings against them from the Advertising Standards Authority: Full article
29 Fiatstilojtd : But in the end this ad and all the fuss about (even in here) brings Ryanair again one thing: ATTENTION.
30 Access-Air : And in all that "ATTENTION" they are getting rewarded for TASTELESS behaviour!!!!! If Ryanair wants to use this kind of advertizing, they should have
31 Orion737 : id go one further and say its predatory rather than tasteless. making school uniform provocative makes my skin crawl
32 Post contains images Bond007 : Makes my skin crawl also ... but probably in a different way than yours Jimbo
33 Orion737 : well if girls in school uniform turns you on, I hope your not in the teaching proffesion.
34 Planesarecool : It's a bit of lighthearted fun. If you get offended by it, then you must lead relatively dull lives. Couldn't have said it better myself!
35 Jush : Hell yeah. Britain's got problems.... YAWN!!! Regds jush
36 LO231 : Well, Ryanair got all they wanted: PUBLICITY. Not good, not too bad, but publicity. Isn't that what it's all about? Regards, LO231
37 Post contains images Bond007 : Hope you're not either ... not teaching English anyway Nope, just a full-blooded male being honest about what looks good to me ... and she does, and
38 DavidkunzVIE : Let's be honest for once. The last two FR headlines I saw on mainstream news featured their ads (Sarko and now that) rather then anything ops-related.
39 Post contains images SNAFlyboy : Just putting the ad itself aside for a moment, what the heck is this?! While Ryanair's rebuttal may have a couple of valid points, it seems like this
40 Sailas : I think FR knows how to get people attention well. Call me dumb but this is a VERY good way of marketing. Very focused on the target market. Well done
41 Orion737 : Whos is the target market? I thought awhile ago it was socio-economic groups A and B who had Gites in France but this advert seems aimed more at men w
42 Post contains images Bond007 : ...that narrows it down a bit then Jimbo
43 Orion737 : lock up your schoolgirls, judging by the responses in this thread. I dont want to go on a date with someone in school uniform.
44 Post contains images Glideslope : Man she is cute.
45 Orion737 : Glad I dont have a daughter!
46 Prebennorholm : The only problem with this ad is that Britain has become too sensitive.
47 Jcf5002 : Some people need to remove the stick from their @ss and lighten up. First off, the censoring agency received 13 complaints from an ad that was circula
48 Post contains images Nwarooster : I amm 65 and am not upset with the ad. On the garbage level it does NOT even register on the radar compared to some of the trash that is published. Gr
49 Jfr : I can't believe that this subject has received so much ink! Step off folks and get back to the really interesting issues. (Personally - no prob.)
50 Mah584jr : This ad is great. Forget about the content for a minute, the ad is getting noticed and I don't think FR could be happier. Sure, they're going to defen
51 Post contains images Fiatstilojtd : ....see below ...any press is good press
52 Ushermittwoch : The UK, which has produced one of THE MOST offensive flims ever made (well to a lot of people, not me of course) - The Life of Brian -, sure has come
53 Post contains links and images Airfoilsguy : Ok, this add totally offends you but its ok for guys to go about in public in thongs? Wish More Men Would Wear Thongs/strings (by Orion737 Jan 30 200
54 Luv2cattlecall : So the woman being dressed up like a "13 year old" school girl makes me a pedophile for thinking she's good looking? Fair enough By that logic, then,
55 Ordfrbdl : Coming up next, Carla Bruni dressed as a schoolgirl.... Jokes aside, it is a great way for Ryanair to draw attention. Will have to see how many €
56 Post contains images Bond007 : Oh, PRICELESS Jimbo
57 Zippyjet : Oh for heaven's sake, give me a break! Bring on those hottie schoolgirls. With the world economy, weather and health hitting the shits, shouldn't gove
58 TSS : I was going to reply: ...but Luv2fly beat me to it. She's in her mid-20s if she's a day.
59 Post contains images Zippyjet : A pedarast? Sounds like a foot cream for old people. Schoolgirls in little miniskirts rock! Schoolgirls 4 ever
60 Jwil7503 : Personally, I just wonder if the women complaining about the ad wish THEY looked THAT GOOD. Also, I wonder if the men complaining about the ad wish th
61 Post contains images NicoEDDF : hell yeah, thats what I, silently, do think reading the thread all over. How on earth can someone be so prude to insert any offense in such a picture
62 Jush : I'm with you all the way down [offense on] but what do you expect from a bunch of people we sent over there or who fled and then found a country. Cli
63 Bond007 : You do realize that the one person who truly thinks it is offensive is European, right? jimbo
64 Post contains images NicoEDDF : You do realize that we both bold Germans did use the smiley function properly, right? Nevertheless: Please tell me I am not right with the statement
65 MD11Engineer : But you also realise that this person is batting for the other team and thus not very interested in women? Jan
66 Bond007 : Really? ...and he's worrying about locking up his daughters ... what about my sons?? Wanna talk about making people's skin crawl .... Jimbo
67 Carduelis : Bearing in mind that the special Back-to-School offers expired around five months ago 'Book until midnight 23.08.07' then surely Ryanair are now using
68 Giosetti : Ryanair's advertising has sometimes a spin to the brash - like MOL's statements. But then MOL knows perfectly what he does and why he does it, so I th
69 Burkhard : A very smart publicity department, keep in discussion for nothing for free. To be honest, if you want to find any magazine that has nothing more "offe
70 AirNZ : What on earth is predatory about it??? You also keep going on about 13 year-olds.......where are you even getting that from. What exactly is your pro
71 Post contains images Philzh : Well, that would cater to an entirely different market, namely . I'm glad to see I'm not alone at all in completely failing to see what the big deal
72 TravelExec : Yes - this is a stupid ad. No - it doesnt matter. If you really want to have a deep conversation about it - which I think is a bit pointless - this is
73 Skymiler : Maybe RyanAir should come States side and put Hooters air back in business! When Hooters shut down, the headlines were "Hooters goes bust"1
74 VV701 : Everybody here seems to be focused on the picture. Those who complained about the advertisement did not complain about the picture alone. They complai
75 Zkpilot : Exactly... bloody censors...ruin all the good stuff for everyone. I think its a great ad!
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