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Bmi Baby Where Next?  
User currently offlineJwb2 From United Kingdom, joined Jul 2006, 20 posts, RR: 0
Posted (8 years 3 months 1 week 6 days ago) and read 2178 times:

Just returned from a bmibaby flight. Comparing it to the likes of EZY or FR it just doesnt seem to be going anywhere. There are some new routes. I noticed that the aircrafts are looking very worn and dated and after checking on air fleets some of them are now 17 years old. Could bmibaby be another TED and them be brought by EZY or FR! or could they just merge back into bmi.

2 replies: All unread, jump to last
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 1, posted (8 years 3 months 1 week 6 days ago) and read 2156 times:

The aircraft are well and truly tired looking and the thing is they is no talk of a replacement for them either. i think baby is superflous now BMI is an LCC basically with tiny fares anyway. Paint them over in one of BMIs many schemes haha

User currently offlineBrianDromey From Ireland, joined Dec 2006, 4154 posts, RR: 10
Reply 2, posted (8 years 3 months 1 week 5 days 23 hours ago) and read 2075 times:

WWs certainly have a motley fleet of birds, however, they are all being refitted with leather interiors, which are quite nice, almost identical to the BD mainline design, in fact. They have also had new carpets installed and the crews are really quite good. They are not replacing the 733s but adding more, some of which are being used to replace the 735s. I dont think that the aircraft being old is a big problem, and could be disguised if WW were to spend money on new ceiling panels, lighting, toilets, etc.

It is unclear if WW makes money, or not. Ive never been able to establish if WW has a significantly lower cost base or not. However WW have a good range of flights from 4 bases across the UK. They seem to have carved a nice on some UK-Ireland markets and bucket&spade markets. The arrival of FR and U2 at their bases could cause serious problems and a major review might be needed. Personally, I believe that BD and WW ops should be combined at MAN, I think 5 330s could potentially be based at MAN, and the 737 and ERJs could be well used as feeder services on morning flights and then for typical WW markets in the afternoons and evenings. I think WW might look at investing more in business markets and particularly into star alliance hubs.

I think it is inevitable that WW will need to re-evaluate its business model, we have seen Ray Webster brought in as a consultant, so we'll see.


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