Pe@rson From United Kingdom, joined Jan 2001, 19349 posts, RR: 52 Posted (7 years 2 months 16 hours ago) and read 2668 times:
Ryanair Announces 27th European Base in Edinburgh
2 AIRCRAFT ($140M), 19 ROUTES & 1,200 JOBS
Ryanair, Europe’s largest low fares airline today (Thursday, 28th February 2008) announced its 27th European and second Scottish base in Edinburgh. From September, Ryanair will base two new Boeing 737-800 aircraft (worth $140m) which will serve 19 routes to/from Edinburgh. These new routes will deliver 1.2m passengers p.a. who will generate an annual visitor spend of over £100m and sustain 1,200 jobs in Edinburgh and East Scotland.
Destination Starts Frequency Destination Starts Frequency
AlicanteMar 08 4 x week Lodz Sep 08 2 x week
Berlin Sep 08 4 x week Malaga Sep 08 4 x week
Billund Sep 08 3 x week Marseille Apr 08 2 x week
Bournemouth Sep 08 13 x week Palma Sep 08 3 x week
Bremen Apr 08 2 x week Pisa Apr 08 3 x week
Bratislava Sep 08 4 x week Poznan Sep 08 3 x week
Dublin Operating 3 x day Shannon Operating 4 x week
Dusseldorf Jun 08 2 x week Stockholm Sep 08 4 x week
Frankfurt Apr 08 3 x week Wroclaw Sep 08 2 x week
Krakow Sep 08 3 x week
Announcing this new Edinburgh base, Ryanair’s Director of Scheduled Revenue, Sean Coyle said:
“Edinburgh Airport has competed successfully against airports across Europe for Ryanair’s 27th base. Our 19 routes will deliver significant economic benefits for Edinburgh by capitalising on Scotland’s huge tourism potential and making it cheaper and easier than ever before to get here.
“Ryanair already connects Scotland to more international destinations than any other airline and we look forward to delivering savings of over £20m for Edinburgh’s passengers compared to the high fares charged by Easyjet and BA.
“To celebrate the launch of our new Edinburgh base, we are releasing seats on all of our new routes for £10 including taxes and charges, while our existing routes to Dublin and Shannon will be available for just 1p all in. We advise passengers to snap up these bargain flights on www.ryanair.com, as this offer must end midnight Monday”.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
CopySouthwest From United Kingdom, joined Dec 2003, 123 posts, RR: 0
Reply 3, posted (7 years 2 months 10 hours ago) and read 2247 times:
This has been rumoured so nice to see an announcement. It seems a good mix of routes at first glance and the German links should encourage inbound Scottish tourism. Not in the slightest bit surprised to see yet more UK-Poland routes. These are becoming a Ryanair speciality!!
It'll be interesting to see this base develop. The BOH route is a surprise to me but it's got me thinking about any more UK domestic routes that FR could operate from EDI. I guess BHD is a possibility but the big question is will we ever see FR compete with U2 on STN?
Sit back, relax and enjoy your flight with us today.
Joost From Netherlands, joined Apr 2005, 3201 posts, RR: 4
Reply 6, posted (7 years 1 month 4 weeks 1 day 19 hours ago) and read 1912 times:
Quoting Sam1987 (Reply 5): All of their new bases (BOH, BHX and EDI) will have hardly any aircraft but lots of routes - can they sustain all of these routes at such low frequency?
EDI to SXF is four a week and EDI to HHN is just three a week - surely these a the type of routes that would work well if daytrips were possible?
You mention an interesting point. In its early years as a LCC, Ryanair served most of its routes on a daily frequency or higher. This was part of their strategy, that routes needed to have high frequencies.
In recent years, they have added way more low-frequency flights. First, they introduced schedules with 3/4-daily flights (mo-we-fr-su for 1 destinations, tu-th-sa for another one) and now they introduced 2/2/3 schemes. On existing bases like BRE, they have also increased destinations by reducing frequencies.
My personal guess is that they currently want to "claim terrain" - so competitors will not start the routes - and find out which ones work best. As the economy is still running pretty well, they can probably earn some money on the routes. Then, at the next economic downturn they can easily re-distribute capacity from the non-performing to the well-performing routes, and then, by increasing attractiveness due to high frequencies, be more of a competitor to other airlines.
Nighthawk From UK - Scotland, joined Sep 2001, 5227 posts, RR: 32
Reply 7, posted (7 years 1 month 4 weeks 1 day 18 hours ago) and read 1816 times:
I gues spart of the reason is to test the market, you can do all the research you like, but until you put the flight on sale you dont know what demand is going to be like. Also it allows ryanair to offer greater choice of destinations with minimum risk. If a route performs well it can easily be upgraded in frequency.
I guess also people travelling with ryanair will match their holiday to fit ryanairs schedule - with legacies passengers tend to book their leave then find the best routing leaving on the day they need. With ryanair people will plan their holidays around what days they fly where they want to go.
Kiwiandrew From New Zealand, joined Jun 2005, 8705 posts, RR: 13
Reply 8, posted (7 years 1 month 4 weeks 1 day 18 hours ago) and read 1805 times:
damn - why no Edinburgh-Charleroi .? BD tickets BRU-EDI are astronomical in price ... then again maybe it is just as well - SN dropped BRU-GLA presumably because they could not compete with CRL-PIK . I guess steeply price BRU-EDI is better than no BRU-EDI
Moderation in all things ... including moderation ;-)