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Ryanair's 27th Base... Edinburgh  
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19259 posts, RR: 52
Posted (6 years 10 months 2 days 18 hours ago) and read 2601 times:

Ryanair Announces 27th European Base in Edinburgh

2 AIRCRAFT ($140M), 19 ROUTES & 1,200 JOBS


Ryanair, Europe’s largest low fares airline today (Thursday, 28th February 2008) announced its 27th European and second Scottish base in Edinburgh. From September, Ryanair will base two new Boeing 737-800 aircraft (worth $140m) which will serve 19 routes to/from Edinburgh. These new routes will deliver 1.2m passengers p.a. who will generate an annual visitor spend of over £100m and sustain 1,200 jobs in Edinburgh and East Scotland.
Destination Starts Frequency Destination Starts Frequency
AlicanteMar 08 4 x week Lodz Sep 08 2 x week
Berlin Sep 08 4 x week Malaga Sep 08 4 x week
Billund Sep 08 3 x week Marseille Apr 08 2 x week
Bournemouth Sep 08 13 x week Palma Sep 08 3 x week
Bremen Apr 08 2 x week Pisa Apr 08 3 x week
Bratislava Sep 08 4 x week Poznan Sep 08 3 x week
Dublin Operating 3 x day Shannon Operating 4 x week
Dusseldorf Jun 08 2 x week Stockholm Sep 08 4 x week
Frankfurt Apr 08 3 x week Wroclaw Sep 08 2 x week
Krakow Sep 08 3 x week


Announcing this new Edinburgh base, Ryanair’s Director of Scheduled Revenue, Sean Coyle said:

“Edinburgh Airport has competed successfully against airports across Europe for Ryanair’s 27th base. Our 19 routes will deliver significant economic benefits for Edinburgh by capitalising on Scotland’s huge tourism potential and making it cheaper and easier than ever before to get here.

“Ryanair already connects Scotland to more international destinations than any other airline and we look forward to delivering savings of over £20m for Edinburgh’s passengers compared to the high fares charged by Easyjet and BA.

“To celebrate the launch of our new Edinburgh base, we are releasing seats on all of our new routes for £10 including taxes and charges, while our existing routes to Dublin and Shannon will be available for just 1p all in. We advise passengers to snap up these bargain flights on www.ryanair.com, as this offer must end midnight Monday”.


"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
9 replies: All unread, jump to last
 
User currently offlineBMED From United Kingdom, joined Dec 2004, 860 posts, RR: 6
Reply 1, posted (6 years 10 months 2 days 18 hours ago) and read 2600 times:

Great news, means that to get home to BOH will be a lot quicker now instead of going to PIK. I wonder if any flights that operate out of PIK will be affected by EDI flights?


Living the jetset life! No better way to be
User currently offlineBy738 From Tonga, joined Sep 2000, 2431 posts, RR: 1
Reply 2, posted (6 years 10 months 2 days 15 hours ago) and read 2388 times:



Quoting BMED (Reply 1):
I wonder if any flights that operate out of PIK will be affected by EDI flights?

Or if any of the existing carriers duplicating on similar routes will be affected at EDI ? Might put of traditional carriers expanding.


User currently offlineCopySouthwest From United Kingdom, joined Dec 2003, 123 posts, RR: 0
Reply 3, posted (6 years 10 months 2 days 12 hours ago) and read 2180 times:

This has been rumoured so nice to see an announcement. It seems a good mix of routes at first glance and the German links should encourage inbound Scottish tourism. Not in the slightest bit surprised to see yet more UK-Poland routes. These are becoming a Ryanair speciality!!

It'll be interesting to see this base develop. The BOH route is a surprise to me but it's got me thinking about any more UK domestic routes that FR could operate from EDI. I guess BHD is a possibility but the big question is will we ever see FR compete with U2 on STN?



Sit back, relax and enjoy your flight with us today.
User currently offlineMMEPHX From , joined Dec 1969, posts, RR:
Reply 4, posted (6 years 10 months 2 days 4 hours ago) and read 1977 times:

Is it me or will Ryanair soon have a base at every European airport?  Smile still, they make a lot of money so it must be working OK.

User currently offlineSam1987 From United Kingdom, joined Jul 2005, 946 posts, RR: 1
Reply 5, posted (6 years 10 months 1 day 22 hours ago) and read 1872 times:



Quoting Pe@rson (Thread starter):
2 AIRCRAFT ($140M), 19 ROUTES

All of their new bases (BOH, BHX and EDI) will have hardly any aircraft but lots of routes - can they sustain all of these routes at such low frequency?

EDI to SXF is four a week and EDI to HHN is just three a week - surely these a the type of routes that would work well if daytrips were possible?



Next flights: LGW-LBA-LGW, LHR-SIN-SYD, SYD-BKK-LHR, LGW-GRO, GRO-CIA, CIA-MAD, MAD-LGW
User currently offlineJoost From Netherlands, joined Apr 2005, 3188 posts, RR: 4
Reply 6, posted (6 years 10 months 1 day 21 hours ago) and read 1845 times:



Quoting Sam1987 (Reply 5):
All of their new bases (BOH, BHX and EDI) will have hardly any aircraft but lots of routes - can they sustain all of these routes at such low frequency?

EDI to SXF is four a week and EDI to HHN is just three a week - surely these a the type of routes that would work well if daytrips were possible?

You mention an interesting point. In its early years as a LCC, Ryanair served most of its routes on a daily frequency or higher. This was part of their strategy, that routes needed to have high frequencies.

In recent years, they have added way more low-frequency flights. First, they introduced schedules with 3/4-daily flights (mo-we-fr-su for 1 destinations, tu-th-sa for another one) and now they introduced 2/2/3 schemes. On existing bases like BRE, they have also increased destinations by reducing frequencies.

My personal guess is that they currently want to "claim terrain" - so competitors will not start the routes - and find out which ones work best. As the economy is still running pretty well, they can probably earn some money on the routes. Then, at the next economic downturn they can easily re-distribute capacity from the non-performing to the well-performing routes, and then, by increasing attractiveness due to high frequencies, be more of a competitor to other airlines.


User currently offlineNighthawk From UK - Scotland, joined Sep 2001, 5186 posts, RR: 33
Reply 7, posted (6 years 10 months 1 day 20 hours ago) and read 1749 times:

I gues spart of the reason is to test the market, you can do all the research you like, but until you put the flight on sale you dont know what demand is going to be like. Also it allows ryanair to offer greater choice of destinations with minimum risk. If a route performs well it can easily be upgraded in frequency.

I guess also people travelling with ryanair will match their holiday to fit ryanairs schedule - with legacies passengers tend to book their leave then find the best routing leaving on the day they need. With ryanair people will plan their holidays around what days they fly where they want to go.



That'll teach you
User currently offlineKiwiandrew From New Zealand, joined Jun 2005, 8632 posts, RR: 13
Reply 8, posted (6 years 10 months 1 day 20 hours ago) and read 1738 times:
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damn - why no Edinburgh-Charleroi .? BD tickets BRU-EDI are astronomical in price ... then again maybe it is just as well - SN dropped BRU-GLA presumably because they could not compete with CRL-PIK . I guess steeply price BRU-EDI is better than no BRU-EDI


Moderation in all things ... including moderation ;-)
User currently offlineSam1987 From United Kingdom, joined Jul 2005, 946 posts, RR: 1
Reply 9, posted (6 years 10 months 22 hours ago) and read 1494 times:



Quoting Kiwiandrew (Reply 8):
why no Edinburgh-Charleroi .?

Maybe EDI to CRL will come in time. Or perhaps FR are worried people will prefer to travel with National Express East Coast and Eurostar.... I'm not sure they will though.



Next flights: LGW-LBA-LGW, LHR-SIN-SYD, SYD-BKK-LHR, LGW-GRO, GRO-CIA, CIA-MAD, MAD-LGW
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