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Franchised Food Service On Aircraft  
User currently offlineXJETFlyer From United States of America, joined Apr 2007, 327 posts, RR: 0
Posted (6 years 6 months 3 weeks 2 days 9 hours ago) and read 6775 times:

I know there have been some decent food in F/C. But I have often wondered why non of the big franchise restaurants have never contracted with airlines to offer their foods to passengers. Is it because there is no money in this service? Or is it because airlines want the most profit possible? I'm just a everyday passenger and I have had this discussion with regular folks. Any thoughts?

40 replies: All unread, showing first 25:
 
User currently offlineMCOflyer From United States of America, joined Jun 2006, 8675 posts, RR: 15
Reply 1, posted (6 years 6 months 3 weeks 2 days 9 hours ago) and read 6774 times:

I used to enjoy the TGI Fridays food baskets we used to get on Delta and US Airways. Is this what you are refering too?

Kinghunter



Never be afraid to stand up for who you are.
User currently offlineXJETFlyer From United States of America, joined Apr 2007, 327 posts, RR: 0
Reply 2, posted (6 years 6 months 3 weeks 2 days 9 hours ago) and read 6759 times:

Yes I am. Not the whole menu, but tasty treats from some of the favorite franchises.

User currently offlineIkramerica From United States of America, joined May 2005, 21532 posts, RR: 59
Reply 3, posted (6 years 6 months 3 weeks 2 days 9 hours ago) and read 6758 times:



Quoting XJETFlyer (Thread starter):
But I have often wondered why non of the big franchise restaurants have never contracted with airlines to offer their foods to passengers.

I wonder as well. Some airlines have turned to brands to make their snacks more "appealing" but one wonders why a company like Marriot or Host hasn't taken over an entire airline and brought the brands they license directly into the cabin.

Heck, why doesn't Subway provide lunch to an airline? 4" subs of 3 kinds would sell for $5, made fresh that morning. If you can make money selling individual 6" subs for $4 in a store, why can't everyone make money selling a 4" mass produced sub for $5 in the air? Or a 2" section of party sub for that matter, if it makes it easier to assemble that way.

You could offer Chillis or Applebees, or whatever for dinner, McDonalds for breakfast, etc. If they can put them in airports (and in stadiums, and at junior sporting events, etc.), why can't they put them on airplanes?

And no, Jenny-O doesn't speak to the masses the way a "branded sandwich" does.



Of all the things to worry about... the Wookie has no pants.
User currently offlineRoseFlyer From United States of America, joined Feb 2004, 9642 posts, RR: 52
Reply 4, posted (6 years 6 months 3 weeks 2 days 9 hours ago) and read 6729 times:

While not franchised, we do see special chefs and restaurants featured on first and business class menus. I don't know if chefs and restuarants get compensated for using their name on in flight menus or it is the other way around. However there are top restaurants featured on first class menus throughout the world.

In economy, I doubt we will see that much franchise style food service. If a company is going to put its name on a food product sold inflight or even given for free, they would want it to be at its best so customers will go visit restuarants like TGI Fridays. Unfortuantely cooking on board is very difficult. It works on potato chips and sodas, but having sandwhiches featured might bring the wrong attitude from passengers about how good food is.



If you have never designed an airplane part before, let the real designers do the work!
User currently offlineWildbill1981 From Norway, joined May 2007, 22 posts, RR: 0
Reply 5, posted (6 years 6 months 3 weeks 2 days 9 hours ago) and read 6710 times:

The general attitude torwards airplane food is that its tasteless and not very appealing. And it doesnt matter if its actually pretty tasty, people tend to tell other people it sucks anyway.

And second, I think the altitude or pressurized cabin or something like that makes everything taste less. They add ingredients to make it taste more. I'm no expert though.

Personally, I'd really like it if they put franchised food concepts on the airplanes.


User currently offlineMMEPHX From , joined Dec 1969, posts, RR:
Reply 6, posted (6 years 6 months 3 weeks 2 days 8 hours ago) and read 6675 times:

Last time I flew KLM in Europe they served Bertolli branded sandwiches and snacks. Do they still do this?

Pre 9/11 NW used to serve a BBQ sandwich from a well known local BBQ shop (anyone remember the name?) on certain flights from Memphis which was quite a change from the usual NW cheese sandwich of the times.

[Edited 2008-03-01 18:14:47]

[Edited 2008-03-01 18:16:59]

User currently offlineMCOflyer From United States of America, joined Jun 2006, 8675 posts, RR: 15
Reply 7, posted (6 years 6 months 3 weeks 2 days 8 hours ago) and read 6659 times:

Does anyone still serve TGI fridays on board a/c?

Kinghunter



Never be afraid to stand up for who you are.
User currently offlineSevenair From United Kingdom, joined Feb 2001, 1728 posts, RR: 0
Reply 8, posted (6 years 6 months 3 weeks 2 days 8 hours ago) and read 6659 times:

Air sahara definately served subway premade subs, about 4" at some point. Whilst a lot of what is served on LCCs from the kiosk is branded, the main thing that spings to mind is UA and Starbucks coffe.

User currently offlineLAXintl From United States of America, joined May 2000, 25392 posts, RR: 49
Reply 9, posted (6 years 6 months 3 weeks 2 days 8 hours ago) and read 6640 times:

United for near 10 years till a bit after 9/11 and the big airline meal cutbacks offered McDonalds foods including cheese burgers, salad shakers and were billed as 'The Friendly Sky Meal' in the early years.

Additionally the two Chicago companies have run joint promotional campaigns over the years including offering United logo plane toys in happy meals, winning free award travel etc..



From the desert to the sea, to all of Southern California
User currently offlinePnwtraveler From Canada, joined Jun 2007, 2241 posts, RR: 12
Reply 10, posted (6 years 6 months 3 weeks 2 days 8 hours ago) and read 6622 times:

Air Canada does have food from Franchise restuarants. Mostly under the Cara Foods banner who also do the catering. Milestones, Harveys, Swiss Chalet, Montanas, etc. The attached menu shows Quiznos sandwiches etc.
http://www.aircanada.com/en/travelin...rd/images/Onboard_Cafe_ENG_FRE.pdf


User currently offlineTCT From United States of America, joined Jan 2008, 205 posts, RR: 0
Reply 11, posted (6 years 6 months 3 weeks 2 days 8 hours ago) and read 6615 times:

I was wondering this type of thing when it comes to first class, why not hire top notch restaurants to do the catering, wouldn't it be much more appealing to customers?

I remember when I went on a Princess cruise out of Brooklyn,NY and they had Juniors famous cheesecake and Nathans hot-dogs to fit the history of the port of which they were embarking from, so when it comes to airlines why not offer meals made by famous brands, from or to the destination the aircraft is departing or arriving from, I'm guessing this is all to much work for the airline and they dont get much out of it, is the reason for why this doesn't happen? Anyone know the exact reason for airlines not doing these famous brand meal offerings?

The only one I'm currently aware of is B6 with Dunkin-Donuts.

[Edited 2008-03-01 18:34:49]

User currently offlineGosimeon From Ireland, joined Jan 2008, 663 posts, RR: 0
Reply 12, posted (6 years 6 months 3 weeks 2 days 8 hours ago) and read 6601 times:

What I'd give for a Subway whilst in the sky.

I'm guessing it wouldn't be too feasible though!


User currently offlineMrBrightSide From United States of America, joined Jan 2008, 202 posts, RR: 1
Reply 13, posted (6 years 6 months 3 weeks 2 days 7 hours ago) and read 6567 times:



Quoting RoseFlyer (Reply 4):
While not franchised, we do see special chefs and restaurants featured on first and business class menus. I don't know if chefs and restuarants get compensated for using their name on in flight menus or it is the other way around. However there are top restaurants featured on first class menus throughout the world.



Quoting MMEPHX (Reply 6):
Last time I flew KLM in Europe they served Bertollini branded sandwiches and snacks. Do they still do this?

It is a difference between US carriers and EU ones. Sadly, US carriers see food mostly as additional hassle and payload (even though savings are laughable compared to revenue), while RoW carriers like BA, LH, SQ, CX, VS go the extra mile to offer a bit of extra service. That attitude yielded record profits for LH, SQ and others.

What is odd is that US carriers missed the board on serving Y and Y+ pax with franchised food... I would like to get a Carl's Jr. burrito on a morning flight. Now, you have a case of Starbucks coffee being served on UA's planes, but it is odd that UA didn't expand on that deal and offer complete Starbucks experience. Personally, I don't drink coffee, but I would shell out $5 for Green Tea Latte Grande... plus, different sizes might reduce service to consumers... and add a NY Cheesecake or those Cinnamon muffin, and you're all set to be a "hip" airline... even though that food is not exactly.. healthy.

Oddly enough, it is unknown why US carriers don't sell advertising space on their a/c... that could be good revenue gainer (Hello Kitty, Pokemon, T-Mobile, Coca-Cola... all have their respective a/c), if US carriers are all about increased revenue...



There's no better way to travel than fly (shameless rip of LH's slogan ;-)
User currently offlineTOLtommy From United States of America, joined Dec 2003, 3292 posts, RR: 4
Reply 14, posted (6 years 6 months 3 weeks 2 days 7 hours ago) and read 6488 times:



Quoting Ikramerica (Reply 3):


Heck, why doesn't Subway provide lunch to an airline?



Quoting Gosimeon (Reply 12):
What I'd give for a Subway whilst in the sky.

I'm guessing it wouldn't be too feasible though!

Perfectly feasible. DL did provide Subway sandwiches in bag lunches that passengers picked up from a cooler in the jetway. Sadly this was in the mid-90s....

The problem is that modern airline management can't think outside the box. When DL provided the sandwiches I noted above, DL paid Subway for the meals. Today they expect the customer to purchase the meal. But the customer has a ton of choices to select from on the concourse before boarding.

I've never understood why the airlines don't leverage their captive audiences better. Why not get Subway, or Quiznos, or Jimmy Johns to PAY to put their product on board. Lets say you have a new product that you want to test. The 737 has approx 150 seats. In todays market, the airline is lucky to sell 50 onboard meals. The rest either do without, or purchase on the concourse. Instead, they could get a company to pay to put 150 meals onboard, and provide a value added product to the customer at no added cost. It would give the company a way to introduce new product, or build brand loyalty. Makes perfect sense to me!


User currently offlineSandyb123 From UK - Scotland, joined Oct 2007, 1109 posts, RR: 0
Reply 15, posted (6 years 6 months 3 weeks 2 days ago) and read 6312 times:
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I would like to see "Marks & Spencer, Simply food' or "Pret A Manger" sandwiches onboard. They're considered to be quality high street fast food in the UK and in another league on a health / quality / satisfaction basis than McDonalds / Subway / Burger King / KFC and all that other crap.

It's designed to be 'portable food' and they've got nice compliments like sushi and salads so would work well. It also sells at a premium so there could potentially be a profit share or some sort of incentive???

Sandyb123



Member of the mile high club
User currently offlineCRJ900 From Norway, joined Jun 2004, 2191 posts, RR: 1
Reply 16, posted (6 years 6 months 3 weeks 1 day 23 hours ago) and read 6289 times:
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Doesn't Austrian Airlines serve food from a Vienna-based restaurant, Do & Co?

I flew Lauda/Austrian's B772 VIE-KUL-SYD return in 2002 and the food was downright delicious  drool 



Come, fly the prevailing winds with me
User currently offlineBrianDromey From Ireland, joined Dec 2006, 3920 posts, RR: 9
Reply 17, posted (6 years 6 months 3 weeks 1 day 23 hours ago) and read 6271 times:



Quoting Sandyb123 (Reply 15):
I would like to see "Marks & Spencer, Simply food' or "Pret A Manger" sandwiches onboard. They're considered to be quality high street fast food in the UK and in another league on a health / quality / satisfaction basis than McDonalds / Subway / Burger King / KFC and all that other crap.

I know the team at Go REALLY wanted to do a deal with Pret, but Pret were concerned about the taste onboard, etc. I think they had a deal with Costa Coffee in the end, and did offer Costa's range of sandwiches, snacks coffee, teas, etc. I think an M&S food service could work well. I think M&S would be careful who they partnered with though, FR is clearly not appropriate, U2 might work, GO, if they were still around would have been perfect!

Brian.



Next flights: MAN-ORK-LHR(EI)-MAN(BD); MAN-LHR(BD)-ORK (EI); DUB-ZRH-LAX (LX) LAX-YYZ (AC) YYZ-YHZ-LHR(AC)-DUB(BD)
User currently offlineBurnsie28 From United States of America, joined Aug 2004, 7545 posts, RR: 8
Reply 18, posted (6 years 6 months 3 weeks 1 day 18 hours ago) and read 6117 times:

When Northwest rolled out its BOB originally, it was TGI Fridays, however, the problem was NW wasn't making money off of it, it was just a 3rd party they were going through and NW would get a small small cut from what was being sold.


"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently offlineDavidlc3 From United States of America, joined Jun 2007, 341 posts, RR: 0
Reply 19, posted (6 years 6 months 3 weeks 1 day 16 hours ago) and read 5971 times:

In the early days of Buy on Board we co-branded with Einstein Bros., TGI Friday's, some restaurant group in MSP and were working on Wolfgang Puck and a few others when the project was pulled. For groups like Einstein's we were able to pull items directly off their menu, make them in the flight kitchen, package and serve. For Friday's we had our chefs work with their chefs to create items that would give the feeling of TGIs but were not on their menu.

Back in the 80's during the "dark days" at CO they had a Subway Sandwich franchise in their flight kitchens and served Subway on all flights. In the 90's they cancelled that contract but kep the same processes in place to serve the sandwiches they have now...using all the same systems and methods they did with Subway. IIRC they now partner with Jenni-O turkey which is a good relationship.


User currently offlineAdman737 From Ecuador, joined Sep 2007, 86 posts, RR: 0
Reply 20, posted (6 years 6 months 3 weeks 1 day 15 hours ago) and read 5784 times:

Back in the late 80s I remember flying UA from JFK to MCO and I got mcdonalds and a little UA 747 toy in it. And just a couple months ago I was on CO going to Norfolk and stoping in CLE and I got a little turkey subway sandwich so there are companys out there and it depends on were you are going. Cause I was on a flight from EWR to MCO on CO and i got a bag of pretzels so that I dont understand.

User currently offlineLuv2cattlecall From United States of America, joined Sep 2007, 1650 posts, RR: 2
Reply 21, posted (6 years 6 months 3 weeks 1 day 15 hours ago) and read 5716 times:
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Quoting TOLtommy (Reply 14):
I've never understood why the airlines don't leverage their captive audiences better. Why not get Subway, or Quiznos, or Jimmy Johns to PAY to put their product on board. Lets say you have a new product that you want to test. The 737 has approx 150 seats.

I believe B6 is doing something similar with some brand of low-fat cream cheese or something like that....but on a large scale, especially for an airlnie the size of DL, UA, NW, AA, etc... the ROI for the food-provider would probably be rather bleak. Also, if you keep using the pax as taste testers, wouldn't you risk turning them away from chain entirely if it turns out the product isn't the best tasting? Kind of going with your idea, I think they should get the food companies to shell out money for rights, in the same way that Coke/Pepsi pay schools, or companies such as P&G pay Wal-Mart for eye level placement.

Not exactly a chain, but Virgin America has a ton of Archer Farms (Target store brand) items on board.



When you have to breaststroke to your connecting flight...it's a crash!
User currently offlinePlanenutzTB From United States of America, joined Sep 2005, 256 posts, RR: 1
Reply 22, posted (6 years 6 months 3 weeks 1 day 14 hours ago) and read 5347 times:

I'm in a upper management position for a large restaurant company with a major name brand chef. We have the ability to supply quality meal service to the airlines at a reasonable price from our airport locations at major airport hubs. We have excellent sandwiches and salads compared to the crap most airlines serve. I don't understand why the airlines continue to serve the garbage food they do when there is excellent franchised offerings to bring on planes at most airports.


I am extraordinarily patient, provided I get my own way in the end.
User currently offlineXpat From United States of America, joined Nov 2004, 634 posts, RR: 0
Reply 23, posted (6 years 6 months 3 weeks 1 day 14 hours ago) and read 5246 times:

Quoting Ikramerica (Reply 3):
but one wonders why a company like Marriot or Host hasn't taken over an entire airline and brought the brands they license directly into the cabin.

Actually, Marriott did do airline catering back in 1937 for many years.

From Company Website:

1937: Airline catering business begins at Hoover Field (currently site of the Pentagon). The division is named "In-Flite Catering" and serves Capital, Eastern, and American Airlines.

1945: The 1st Hot Shoppes cafeteria is established at McLean Gardens, Washington DC; Hot Shoppes lands its first government feeding contract; In-Flite lands its first airport terminal food-service contract at Miami International Airport

http://www.marriott.com/corporateinf.../culture/heritageTimeline.mi#1920s

[Edited 2008-03-02 12:18:46]


The only thing we have to fear is the sky falling on our heads. -Asterix
User currently offlineIkramerica From United States of America, joined May 2005, 21532 posts, RR: 59
Reply 24, posted (6 years 6 months 3 weeks 1 day 14 hours ago) and read 5207 times:



Quoting Pnwtraveler (Reply 10):
Air Canada does have food from Franchise restuarants. Mostly under the Cara Foods banner who also do the catering.

This is what I'm talking about. Not just buying various brands from suppliers, but turning catering over to a catering company with brand licenses and letting them take care of it.

For example, here are all the brands Host can offer:
http://www.hmshost.com/documents/brands.pdf

It's extensive, and you are likely going to have people more willing to pay good money for the same food if it has a familiar name and taste vs. "airline brand" food no matter how good it is.

Quoting Gosimeon (Reply 12):
I'm guessing it wouldn't be too feasible though!

It would be if it were completely turned over to them.

Part of the problem is that many airlines have a huge in house catering division that then needs to contract with suppliers.

But if you hook up with Host or others, they can take over completely. They have taken over airports, public school districts, government building complexes, etc. They staff things completely, and bring their brands to the table.

The startup costs may be prohibitive, however. Unless something like SkyChefs being sold to Host took place, for example.

Quoting Burnsie28 (Reply 18):
it was just a 3rd party they were going through and NW would get a small small cut from what was being sold.

Sounds good to me. It's what CO has decided to do with domestic PTVs. They are allowing LiveTV to run the show, and only taking a small cut from the $6 fee. Not sure I like it, but it's obviously a "progressive" way of doing things, so the same can be done with food.

Basically treat the aircraft like a flying building and contract out the concessions.



Of all the things to worry about... the Wookie has no pants.
25 Xpat : I know for a fact that 9W does contract its Indian meals (all classes) out to local restaurants. The EWR-BRU sector is catered by a restaurant in NYC
26 Exaauadl : back in 1996 or 97 I was flying BOS-YHZ on AC DH8. They did serve Subway on the flight. I think either WestJet or AC serves Subway for sale on longer
27 PacificF27 : Great Plains had Arby's sandwiches at first then switched to Subway. Also served Krispy Kreme donuts. Great Plains flew OKC, TUL, BNA, COS, IAD, BLV ,
28 Post contains images BA787 : Well given that airline food is normally a few notches below restaurant food, I can't imagine Marriot catering would be that fantastic. I'm not sure
29 USAirALB : UA used to provide happymeals by MCDonalds for kids in the 90's
30 A330323X : US does the same thing. The drawback is that the supplier is scared to provide too many meals (which will be wasted), so there often aren't enough me
31 YULWinterSkies : Now i can see at least one airline that has gone up in the service offered. They don't get you sick anymore!
32 Jbernie : Anyone thought about how with the new regulations regarding not leaving the seat 30 mins out from destination etc etc. I would have thought that for s
33 SAA : BA/Comair used to serve Nando's on their domsetic flights in south Africa a few years back. Tasty strips and rice....
34 A380US : Isn't it much more expensive than a caterer.
35 Avianca : good question, they served also other UNILEVER brand food on there long-houl flights... UncleBens Rice entrees if I remember correct...
36 XJETFlyer : I love all the input. Keep it coming. I knew I was not alone on this subject. I would love to see someone (airline), do this the right way. If it's a
37 Bongodog1964 : I can see why the airlines steer clear of franchised food: Franchising is all about using an established brand to promote your unknown business, build
38 Davidlc3 : A few problems you are not considering: 1. Access....airport restaurants and other venues do not have ramp access nor do they have high-lift trucks. C
39 UA772IAD : I can think of a few... I would imagine it has to do with the fact many of these branded franchises already have establishments in the airport, and c
40 EXAAUADL : UA served and probably still serves Eli's cheese cake in F and C classes. They also use ot have Taste of Chicago during "The Taste"
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