Trintocan From United Kingdom, joined Apr 2000, 3238 posts, RR: 4
Reply 1, posted (13 years 6 months 3 weeks 13 hours ago) and read 805 times:
Airline loyalty to manufacturers is driven by pricing structures, commonality of fleets, known track records of service and equipment support and, in some instances, politics. Altogether such a scheme usually is of mutual benefit.
Some well-known cases are:
McDonnell Douglas - SAS, Swissair, Iberia, Alitalia, American, United to some extent, BWIA, KLM, Finnair, Delta, Chinese carriers, Northwest
Boeing - American, United, Japan Airlines, British Airways, EL AL, Qantas, Southwest
Airbus - Lufthansa, Air France, Alitalia, Air Jamaica, Air Canada. With Airbus, since the company is much younger than the other 2 (which are of course 1 now) the pattern of brand loyalty is only now arising but will be a prominent feature of the future.
Watewate From Canada, joined Nov 2000, 2284 posts, RR: 1
Reply 3, posted (13 years 6 months 3 weeks 9 hours ago) and read 789 times:
Very well thought out post Trintocan. But I can't help but think that SIA is an oddity. SIA seems to get its hands on ANY and EVERY single new type of widebody that rolls off the factory. A300/310/330/340, DC10, MD11, B747/777 and soon to fly A380. (I don't think they operated 767, but I maybe wrong on this) Talk about variety...
SIA has got to be the most unloyal airline out there. The fact that they can exert much force through its recognition around the world and the size of its fleet gives it an extremely powerful bargaining chip when negotiating with manufacturers. Just look at their 777 deal.