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Easyjet Launch Easyjet Plus Priority Boarding Card  
User currently offlineCopySouthwest From United Kingdom, joined Dec 2003, 123 posts, RR: 0
Posted (6 years 6 months 3 weeks 3 days 7 hours ago) and read 4885 times:

Easyjet have launched a new scheme aimed at frequent flyers called "Easyjet Plus". This is a card that will give access to speedy boarding on all available flights for an annual fee of £100 - the special launch price is £75.

I wonder how popular the card will be with business travellers at whom I guess this is aimed? At the moment it doesn't sound a great deal however it may work if additional benefits are added. Perhaps they could link it to their pay-per-use lounge access - it already incudes access to the Speedy Boarding Plus priority check-in.

There are now three Priority Boarding options with Easyet - Speedy Boarding - Speedy Boarding Plus and Easyjet Plus. All a little confusing if you ask me but is this generating significant additional revenue for them?

Could this be a forerunner to an Easyjet FFP perhaps linked to the recently launched Easyjet Mastercard?


MJ


Sit back, relax and enjoy your flight with us today.
5 replies: All unread, jump to last
 
User currently offlineRivet42 From United Kingdom, joined Aug 2005, 818 posts, RR: 1
Reply 1, posted (6 years 6 months 3 weeks 3 days 4 hours ago) and read 4788 times:

This is only going to work if they can oblige all of their gate agents to apply the correct boarding procedure. I can say from my own experience that as often as not, the gate process is a free-for-all and those who push hardest will board quickest (or get on the bus quickest). I've not yet seen any point in paying for priority boarding because of this, and I don't see how they can expect people to pay up in large numbers until they can be certain that they will indeed be given priority. For the record I have seen this free-for-all boarding process within the last 12 months at Gatwick - one of squeezyJet's main hubs.

Riv'



I travel, therefore I am.
User currently offlineSevenair From United Kingdom, joined Feb 2001, 1728 posts, RR: 0
Reply 2, posted (6 years 6 months 3 weeks 3 days 4 hours ago) and read 4776 times:

I must admit the boarding is always done the 'proper' way at NCL. But then again NCL is staffed by egotistical groundstaff, who seem to enjoy speaking to people like they are dirt, particularly if they don't speak English.

I think this is a good little product, and like EZY say, should pay for itself quite quickly if you are a regular flyer, and also saves time during the booking process.


User currently offlineKnightsofmalta From Malta, joined Nov 2005, 1827 posts, RR: 19
Reply 3, posted (6 years 6 months 3 weeks 2 days 22 hours ago) and read 4681 times:

Well to be honest, I think its crap. Basically because all your Speedy Boarding junk goes flying out the window the moment you have to be bussed from the terminal to the aircraft (e. g. in CIA or ZRH). So congratulations you made it on to the bus first, most likely that will make you last off the bus and on to the plane. and as Rivet42 said, most of the time the gate attendants want to make their life as easy as possible, not the passengers. If you ask me it sounds more like a concession by Easyjet that not having seats assigned at check-in is probably one of things their passengers complain about most. But instead of simply solving the problem by introducing assigned seating and making a lot of people happy, Easyjet give you some verbal diarrhea about their way making the boarding process a lot faster, bla, bla, bla, simply as a means to squeeze more money out of their customers for providing basically nothing at all.

User currently offlineNEMA From United Kingdom, joined Feb 2006, 717 posts, RR: 0
Reply 4, posted (6 years 6 months 3 weeks 2 days 20 hours ago) and read 4544 times:



Quoting Knightsofmalta (Reply 3):
Basically because all your Speedy Boarding junk goes flying out the window the moment you have to be bussed from the terminal to the aircraft

I think this is quoted as an issue on the Easyjet website that if you are bussed to the aircraft then speedy boarding may not be an advantage as such. I wonder why, where this is the case, they simply dont allow the sale of speedy boarding passes where it cannot work. Its ok trying for extra revenue but effectively it is a false offer at such locations. My last Easyjet flight from Malaga last month saw my wife and me being the last on the bus and the first in the aircraft seats which was great and, i was both feeling for the speedy boading clients but also inwardly smiling at their frustrations.



There isnt really a dark side to the moon, as a matter of fact its all dark!
User currently offlineSam1987 From United Kingdom, joined Jul 2005, 946 posts, RR: 1
Reply 5, posted (6 years 6 months 3 weeks 2 days 19 hours ago) and read 4523 times:



Quoting NEMA (Reply 4):
My last Easyjet flight from Malaga last month saw my wife and me being the last on the bus and the first in the aircraft seats which was great and, i was both feeling for the speedy boading clients but also inwardly smiling at their frustrations.

When I flew from AGP on U2, there was an airbridge, so boarding was done correctly. At VLC, however, there was a bus. I was last on the bus and first on the plane - in front of the Speedy Boarding customers!



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