Hardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 51 Posted (5 years 8 months 3 weeks 2 days 2 hours ago) and read 6474 times:
KLM has selected a Brazilian restaurant and chef to take care of onboard menu for all KLM long-haul flights. Brazilian Chef Ms. Mara Salles, of restaurant Tordesilhas in São Paulo, will prepare KLM menus for 2 months from 30 March until 31 May 2008. KLM will also serve an option of Brazilian wines onboard.
Tordesilhas restaurant www.tordesilhas.com serves regional Brazilian cuisine from traditional Bahia tastes to countryside Minas Gerais touches.
The decision to select Brazil as an identity for KLM menu comes alongside the introduction of KLM B77W to GRU. Indeed, a nice gesture of KLM. Last year KLM offered a Chinese Menu during the same period.
CRJ900 From Norway, joined Jun 2004, 2129 posts, RR: 1 Reply 7, posted (5 years 8 months 3 weeks 18 hours ago) and read 5178 times:
Quoting HALFA (Reply 4): Of all the foods and meals that I love to eat in Brazil, that would be my least favorite as I don't like beans!
Plus it would make all the pax fart heavily. After a 10-hour flight, imagine the smell that greets the ground attendant when the a/c door is opened and the pressure rushes out into the jetway. "Mayday! Ground agent down, green in face!"
Hardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 51 Reply 8, posted (5 years 8 months 3 weeks 18 hours ago) and read 5140 times:
Quoting 2travel2know (Reply 6): Wouldn't have been enough for KL to just start to serve GUARANA soft drink on their Brazilian flights?
It is a complete features menu. It certainly plays well as a marketing strategy. KLM first tried last year with China, and it achived great success.
Quoting 2travel2know (Reply 6): CM used to served Gurarana on their Brazil - PTY flights untill the crews discovered the taste and bottles suddenly started to be left at the galley when the meal were served.
I think CM is the only airline where crew members decide on meal service....
Hardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 51 Reply 11, posted (5 years 8 months 2 weeks 6 days 23 hours ago) and read 4572 times:
Quoting PHKLM (Reply 10): It ain't cheap, but Meu Deus it tastes nice
I buy Guarana at a shop called Sabor de Maria located in street Roelof Hartstraat near the Concert Gebouw in Amsterdam (they also have pastel and bolo de bacalhau). I think it costs about EUR1.50 a can - not bad!
Perhaps KLM should have recruited the chef of Sabor de Maria, who is originally from Minas Gerais, to prepare its onboard menu!
Hardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 51 Reply 12, posted (5 years 8 months 1 week 6 days 3 hours ago) and read 4297 times:
From KLM website:
Say Ola to the South America Experience
Flying intercontinental with KLM from Amsterdam in April or May?
Regardless of your final destination, your flight will offer you a true
taste of the South America Experience. All meals and the décor in
the lounges will exude the atmosphere of this warm and rhythmic continent. Passengers in World Business Class will be served meals by the famous
Brazilian chef Mara Salles, accompanied by the best South American wines
selected by KLM. These wines are also available at www.fbselectedwines.com.
Aren't you not allowed to drink a few hours before and during your shift-roaster ("bottle to throttle") anyway....and what you buy/drink afterwards is up to you....so leave this decision to KLM please.
Hardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 51 Reply 16, posted (5 years 8 months 1 week 5 days 23 hours ago) and read 4074 times:
Quoting Fiatstilojtd (Reply 14): Aren't you not allowed to drink a few hours before and during your shift-roaster ("bottle to throttle") anyway....and what you buy/drink afterwards is up to you....so leave this decision to KLM please.
Last year KLM had the same menu but it was under the theme China, including Chinese wines, and it was a huge success this explain why they are repeating the marketing this year. I myself liked it very much as it provides a variety for the boring and repetitive menus on KLM's world business class.
Fiatstilojtd From , joined Dec 1969, posts, RR: Reply 17, posted (5 years 8 months 1 week 5 days 23 hours ago) and read 4028 times:
Quoting EarlyNFF (Reply 15): as long as they keep the ones mentioned by me, the can even serve dutch wines
Quoting Hardiwv (Reply 16): Last year KLM had the same menu but it was under the theme China, including Chinese wines, and it was a huge success this explain why they are repeating the marketing this year. I myself liked it very much as it provides a variety for the boring and repetitive menus on KLM's world business class.
they cannot please everyone, so they go with the "mainstream" if it proves successful for them like Hardiwv pointed out in his reply.
Brazil Cultivates U.S. Wine Drinkers
By JAMES BROOKE,
Never internationally known for its wines, Brazil has bucked a worldwide slump in wine exports to the United States and has emerged as the fastest growing exporter to the American market.
Brazilian wine shipments to the United States jumped 36 percent last year, thanks to Marcus James, a label with an American-sounding name but with roots deep in the vineyards of southern Brazil.
Marcus James, is expected to displace Bolla of Italy this year to become the second most popular imported wine in the United States, after Riunite, another Italian label.
Compared with Brazil, Chile exports nearly two times as much wine to the American market, under many more labels, but its sales in the United States dropped 10 percent in 2007. The traditional European wine countries of France, Germany, Italy, Spain, and Portugal also showed declines of 9 to 14 percent in sales last year to the United States. Penetrating the American Market
Brazil's exports have risen on the strength and marketing strategy of a single company, the Cooperativa Vinicola Aurora, the nation's largest wine producer and its sole exporter to the United States.
"We are still penetrating American markets," Jose A. Alberici Jr., Aurora's president, said. "We are preparing for growth of 20 to 30 percent a year."
In a 15-year campaign to win a slice of the American market, the Aurora winery imported oak casks from Kentucky and Tennessee. "Americans like the oak-flavored tastes for their reds and whites," said Mr. Alberici, who uses stainless steel vats to ferment the Marcus James wine that is sold in Brazil.
Next, Aurora adopted an American-sounding brand name, and had its American-designed labels printed in New Jersey. To get high-quality corks, Aurora imported Portuguese corks from suppliers in California. And it contracted with the Canandaigua Wine Company of Canandaigua, N.Y., the second-largest American winery after the E.& J. Gallo Wine Company of California, to market its Brazilian wines in the United States.
"We Americanized the packaging," said Howard R. Jacobson, a senior vice president for sales of Canandaigua who helped introduce Aurora wines to the market in 1988.
Marcus James has already pushed Brazil ahead of Argentina in wine exports to the United States. If trends continue, Marcus James this year will lead Brazil past Portugal, Brazil's former European colonial power. But Jon A. Frederickson, a wine industry analyst in San Francisco, questioned whether the Brazilians had planted enough vines to support their market growth and to maintain price advantage in the face of less expensive wines from competitors in countries like South Africa and France.
"There is a worldwide glut of wine, a huge wine lake," said Mr. Frederickson, who publishes the Gomberg-Frederikson Report, a monthly newsletter that follows the industry. "The market is highly competitive."
Beating Italian brands has a special resonance here in southern Brazil's hilly wine country, a region settled more than a century ago by impoverished immigrants from northern Italy. Of the cooperative's 1,516 member families, Mr. Alberici said, "99.5 percent are of Italian descent." 100,000 Acres of Vineyards
Italian descendants cultivate 100,000 acres of vineyards in Brazil's southernmost state, Rio Grande do Sul, and are responsible for about 95 percent of Brazil's wine production. Red and green, colors in the Italian flag, also seem to be the colors of Brazil's wine region, and the family vineyards or "cantinas" often resonate with conversations in Venetian dialect.
The agricultural cooperative bottles varieties of chardonnay, white zinfandel, riesling and cabernet sauvignon for export under the Marcus James label.
The company, based in Bento Goncalves, has achieved sales of $150 million a year, and its brochures are printed in English, Portuguese and Italian.
Initially, Marcus James did not specify the country of origin on its labels. But since 1995, Canandaigua started to play up the wine's Brazilian roots by offering to pay $1.29 to the Rainforest Alliance for every bottle coupon returned by buyers. Through a "Save the Rainforest" promotion, Canandaigua has contributed $32,500 to the alliance, a nonprofit group based in New York that is dedicated to protecting tropical forests.
Aurora's prices are kept low to promote sales to young adults. A bottle of wine sold wholesale here at the winery gate for $1.25 retails in American liquor stores for about $4.
With Canandaigua planning to expand American distribution, Aurora executives hope the cooperative's 10,000 acres of vineyards here may one day produce America's most popular imported wine. Aurora has been helped by a 50 percent drop in Riunite's sales to the United States over the last five years.
"It's been a tremendous success story," Mr. Jacobson said. "I think Marcus James can double in sales in the next three years."