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Olympics 2008 Paint Jobs - Where Are They?  
User currently offlineGulfstream650 From United Kingdom, joined Mar 2008, 537 posts, RR: 0
Posted (6 years 4 months 2 weeks 1 day 4 hours ago) and read 2935 times:

In the past I have noticed that many airlines have had special paint jobs for the Olympics on their aircraft.

I have not seen any as yet for these coming Olympics - have you?

Here's a past BA 757 with an Olympic paint job:


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Click here for bigger photo!

Photo © Normando Carvalho Jr.



[Edited 2008-03-19 13:34:03]

[Edited 2008-03-19 13:34:33]


I don't proclaim to be the best pilot in the world but I'm safe
13 replies: All unread, jump to last
 
User currently offlineJRadier From Netherlands, joined Sep 2004, 4670 posts, RR: 50
Reply 1, posted (6 years 4 months 2 weeks 1 day 3 hours ago) and read 2879 times:

Like these?


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Click here for bigger photo!

Photo © Andrew Hunt - AirTeamImages
View Large View Medium
Click here for bigger photo!

Photo © Weimeng



[Edited 2008-03-19 14:20:13]


For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and ther
User currently offlineFruitbat From United Kingdom, joined Dec 2006, 549 posts, RR: 6
Reply 2, posted (6 years 4 months 2 weeks 1 day 3 hours ago) and read 2854 times:

They'll probably start appearing soon enough, it's still a few months away.

Unless airlines PR departments are advising against it given the adverse publicity that being associated with the Beijing Olympics may attract (see Spielberg pulling out over Darfur, current Tibet situation, alleged human rights abuses, alleged pollution issues, etc.)

(Please note the use of the words MAY and ALLEGED before anyone gets on their high horse)

Oh no, politics, sport and aviation in one post.............what have I done............it'll be bloodier than an A v B flame war  Smile



Weaseling out of things is important to learn. It's what separates us from the animals ... except the weasel.
User currently offlineTK787 From United States of America, joined Jan 2006, 4396 posts, RR: 12
Reply 3, posted (6 years 4 months 2 weeks 1 day 3 hours ago) and read 2816 times:



Quoting Fruitbat (Reply 2):
politics, sport and aviation in one post.

I'll take your lead and continue;
Actually all the paint jobs will commence after the olympics, due to pollution.


User currently offlineEICVD From Ireland, joined Mar 2008, 2149 posts, RR: 4
Reply 4, posted (6 years 4 months 2 weeks 1 day 3 hours ago) and read 2799 times:



Quoting JRadier (Reply 1):

Was just going to mention them said aircraft.


User currently offlineB2443 From United States of America, joined Jul 2004, 703 posts, RR: 0
Reply 5, posted (6 years 4 months 2 weeks 1 day ago) and read 2695 times:



Quoting Fruitbat (Reply 2):
current Tibet situation

Since you brought it up, you might want to check this out.

http://news.wenxuecity.com/messages/200803/news-gb2312-546438.html


User currently offlineHeathrow From United Kingdom, joined Sep 2005, 978 posts, RR: 0
Reply 6, posted (6 years 4 months 2 weeks 1 day ago) and read 2677 times:

Any new AC livery for the YVR 2010?

User currently offlinePnwtraveler From Canada, joined Jun 2007, 2229 posts, RR: 12
Reply 7, posted (6 years 4 months 2 weeks 23 hours ago) and read 2630 times:

No new AC Livery has been announced yet for 2010. I would have thought they would have used one to fly to Bejing for the summer games period.

Off topic but BC Ferries has already applied Olympic and Paralympic full side 3M Graphics to three new ferries. They were built by Flensburger in Germany and one is in service in BC and one on its delivery voyage - currently in Ensenada Mexico. The third is in final fitting out and will be on sea trials shortly.

http://www.bcferries.com/about/newbuild/Supercolympics.html

Would love to see similar graphics on some AC planes.


User currently offlineVV701 From United Kingdom, joined Aug 2005, 7401 posts, RR: 17
Reply 8, posted (6 years 4 months 2 weeks 9 hours ago) and read 2435 times:

If you are an airline you cannot just go and paint your aircraft to make them look like an advertising hoarding for the Olympic Games. Before the International Olympic Committee will allow you to use their registered trade mark, the Olympic Rings, they want your formal sponsorship.

There are various levels of potential Olympic sponsorship. The highest level is the IOC TOP Programme. I believe it is limited to a maximum of 18 sponsors. One rule is that you cannot have two sponsors in the TOP Programme who are business competitors. So, for example, there have been frequent battles in the past between the likes of Visa and Mastercard and between Eastman Kodak and Fuji Film to gain the TOP Programme sponsorship. This competition does not take the form of a bidding war - I believe TOP Programme sponsorship costs US $ 80 million. Rather the competition is in added value. So, for example, Visa and Mastercard could compete against each other in terms of facilities like the free installation of cash machines in the Olympic Villages and Stadia. Kodak and Fuji could compete with each other in terms of free film supplies to competitors or the installation of medical imaging equipment in the medical facilities set up for competitors.

One of the advantages of being a TOP Programme sponsor is that your competitors' products will not be sold on any Olympic site during the usually four-year currency of your sponsorship.

So what is the current situation in terms of the TOP Programme as we get nearer the 2008 Summer Games?

There are currently eleven corporations in the TOP Programme. They are:

Coca-Cola
Panasonic
GE
Kodak
Samsung
McDonalds
Omega
Visa
lenovo
Atos Origin
Manulife

No airline! But if you are an airline TOP Programme Sponsor the only exclusivity you get is to call yourself the Official Sponsor for the Olympic Games for a four year period. There are no airports on Olympic sites that the IOC could give you exclusive rights to use!

This does not preclude airlines joining with the IOC at a lower level of sponsorship.which explains the pictures in Reply 1 from JRadier. It also does not preclude sponsorship through the backdoor as in the case of thread starter's Gulfstream650's picture. This is quite subtle because if you look closely at the BA 757 in his picture you will find no direct reference to the Olympic Games but just the Olympic Rings. And they are not in a stand-alone situation. They are present as an integral part of the logo of the British Olympic Committee. I believe that BA were given permission by the BOCto paint a couple of their aircraft in that colour scheme in return for flying the British Olympic Team to Sydney without charge.

A classic example of 'trading off' must have been that achieved by several airlines at the time of the FIFA Football World Cup in Germany. Emirates were the official airline sponsor. They proclaimed this on the rear fuselage of many of their aircraft. It cost them millions. At the other end of the cost scale Lufthansa bought themselves a few cans of black paint and painted a football on the noses of quite a few of their aircraft. Quite effective. Very cheap.

I suspect that if there is an airline in the IOC TOP Programme, then no other airlines will be allowed a lower level of sponsorship. So looking forward what can we expect?

Here is an extract from a BA press release dated 5 March:

"British Airways announced it is to partner with the London Olympic Games Organising Committee (LOCOG) to become the Official Airline of the London 2012 Olympic and Paralympic Games' and a Top Tier sponsor of the London 2012 Games. The deal combines air travel for Britain's Olympic hopefuls as well as financial support for staging the London 2012 Olympic and Paralympic Games."

So with BA's first 380s and 787s both due for delivery just in front of the London 2012 Games . . . And what about aircraft in their existing fleet?


User currently offlineVincewy From Taiwan, joined Oct 2005, 767 posts, RR: 1
Reply 9, posted (6 years 4 months 2 weeks 7 hours ago) and read 2380 times:

This is CA FA training school, better than any paint jobs put on



User currently offlineB2443 From United States of America, joined Jul 2004, 703 posts, RR: 0
Reply 10, posted (6 years 4 months 2 weeks 6 hours ago) and read 2297 times:



Quoting VV701 (Reply 8):
But if you are an airline TOP Programme Sponsor the only exclusivity you get is to call yourself the Official Sponsor for the Olympic Games for a four year period.

I thought CA called itself "Official", so how come it's not on TOP list?


User currently offlineVV701 From United Kingdom, joined Aug 2005, 7401 posts, RR: 17
Reply 11, posted (6 years 4 months 2 weeks 5 hours ago) and read 2280 times:



Quoting B2443 (Reply 10):
I thought CA called itself "Official", so how come it's not on TOP list?

Because its sponsorship is at a lower (less costly) level. I believe that that makes it 'official' but gives it no exclusivity.


User currently offlineFruitbat From United Kingdom, joined Dec 2006, 549 posts, RR: 6
Reply 12, posted (6 years 4 months 2 weeks 4 hours ago) and read 2236 times:



Quoting B2443 (Reply 5):

Thanks for the info, and I appreciate that it's important to listen to all sides of a story; I've tried to say as much on previous posts on other subjects.

I would post my opinion on the link but it's off topic and far more suited for a non-aviation discussion.

Signing off on this one.

Fruitbat



Weaseling out of things is important to learn. It's what separates us from the animals ... except the weasel.
User currently offlineGulfstream650 From United Kingdom, joined Mar 2008, 537 posts, RR: 0
Reply 13, posted (6 years 4 months 1 week 6 days 22 hours ago) and read 2131 times:

This topic didn't turn out to be as exciting or fun as I hoped it would be - sorry about that.


I don't proclaim to be the best pilot in the world but I'm safe
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