Fruitbat From United Kingdom, joined Dec 2006, 551 posts, RR: 6
Reply 2, posted (6 years 7 months 1 week 14 hours ago) and read 2911 times:
They'll probably start appearing soon enough, it's still a few months away.
Unless airlines PR departments are advising against it given the adverse publicity that being associated with the Beijing Olympics may attract (see Spielberg pulling out over Darfur, current Tibet situation, alleged human rights abuses, alleged pollution issues, etc.)
(Please note the use of the words MAY and ALLEGED before anyone gets on their high horse)
Oh no, politics, sport and aviation in one post.............what have I done............it'll be bloodier than an A v B flame war
Weaseling out of things is important to learn. It's what separates us from the animals ... except the weasel.
Pnwtraveler From Canada, joined Jun 2007, 2248 posts, RR: 12
Reply 7, posted (6 years 7 months 1 week 10 hours ago) and read 2687 times:
No new AC Livery has been announced yet for 2010. I would have thought they would have used one to fly to Bejing for the summer games period.
Off topic but BC Ferries has already applied Olympic and Paralympic full side 3M Graphics to three new ferries. They were built by Flensburger in Germany and one is in service in BC and one on its delivery voyage - currently in Ensenada Mexico. The third is in final fitting out and will be on sea trials shortly.
VV701 From United Kingdom, joined Aug 2005, 7619 posts, RR: 17
Reply 8, posted (6 years 7 months 6 days 20 hours ago) and read 2492 times:
If you are an airline you cannot just go and paint your aircraft to make them look like an advertising hoarding for the Olympic Games. Before the International Olympic Committee will allow you to use their registered trade mark, the Olympic Rings, they want your formal sponsorship.
There are various levels of potential Olympic sponsorship. The highest level is the IOC TOP Programme. I believe it is limited to a maximum of 18 sponsors. One rule is that you cannot have two sponsors in the TOP Programme who are business competitors. So, for example, there have been frequent battles in the past between the likes of Visa and Mastercard and between Eastman Kodak and Fuji Film to gain the TOP Programme sponsorship. This competition does not take the form of a bidding war - I believe TOP Programme sponsorship costs US $ 80 million. Rather the competition is in added value. So, for example, Visa and Mastercard could compete against each other in terms of facilities like the free installation of cash machines in the Olympic Villages and Stadia. Kodak and Fuji could compete with each other in terms of free film supplies to competitors or the installation of medical imaging equipment in the medical facilities set up for competitors.
One of the advantages of being a TOP Programme sponsor is that your competitors' products will not be sold on any Olympic site during the usually four-year currency of your sponsorship.
So what is the current situation in terms of the TOP Programme as we get nearer the 2008 Summer Games?
There are currently eleven corporations in the TOP Programme. They are:
No airline! But if you are an airline TOP Programme Sponsor the only exclusivity you get is to call yourself the Official Sponsor for the Olympic Games for a four year period. There are no airports on Olympic sites that the IOC could give you exclusive rights to use!
This does not preclude airlines joining with the IOC at a lower level of sponsorship.which explains the pictures in Reply 1 from JRadier. It also does not preclude sponsorship through the backdoor as in the case of thread starter's Gulfstream650's picture. This is quite subtle because if you look closely at the BA 757 in his picture you will find no direct reference to the Olympic Games but just the Olympic Rings. And they are not in a stand-alone situation. They are present as an integral part of the logo of the British Olympic Committee. I believe that BA were given permission by the BOCto paint a couple of their aircraft in that colour scheme in return for flying the British Olympic Team to Sydney without charge.
A classic example of 'trading off' must have been that achieved by several airlines at the time of the FIFA Football World Cup in Germany. Emirates were the official airline sponsor. They proclaimed this on the rear fuselage of many of their aircraft. It cost them millions. At the other end of the cost scale Lufthansa bought themselves a few cans of black paint and painted a football on the noses of quite a few of their aircraft. Quite effective. Very cheap.
I suspect that if there is an airline in the IOC TOP Programme, then no other airlines will be allowed a lower level of sponsorship. So looking forward what can we expect?
Here is an extract from a BA press release dated 5 March:
"British Airways announced it is to partner with the London Olympic Games Organising Committee (LOCOG) to become the Official Airline of the London 2012 Olympic and Paralympic Games' and a Top Tier sponsor of the London 2012 Games. The deal combines air travel for Britain's Olympic hopefuls as well as financial support for staging the London 2012 Olympic and Paralympic Games."
So with BA's first 380s and 787s both due for delivery just in front of the London 2012 Games . . . And what about aircraft in their existing fleet?