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Youngstown Launches Marketing Plan For Allegiant  
User currently offlineYNGguins From United States of America, joined Jun 2007, 511 posts, RR: 1
Posted (6 years 6 months 2 days 11 hours ago) and read 1880 times:

YNGAir.com Blog
Link: http://yngair.com/2008/03/20/yng-launches-project-business-allegiance/

The Youngstown-Warren Regional Airport will announce - Project: Business Allegiance - at next Wednesday's Port Authority meeting. The plan of the goal is to encourage local businesses in town to support Allegiant Air by way of purchasing tickets from Allegiant; in turn these tickets will be given to employees as incentives or bonuses.

Allegiant Air spokesman Tyri Squyres noted in the article: "We’ve never seen it before. It’ll be interesting to see it happen."
--------------------------
So I am posing this question to Airliners.net members; do you think the approach being taken by YNG officials will work? Allegiant Air is a leisure airline, but Youngstown is doing something no other market has done before: Target Businesses to buy into Allegiant for their employees to fly out of KYNG.

[Edited 2008-03-20 13:41:17]


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5 replies: All unread, jump to last
 
User currently offlineMAH4546 From Sweden, joined Jan 2001, 32782 posts, RR: 72
Reply 1, posted (6 years 6 months 2 days 11 hours ago) and read 1868 times:



Quoting YNGguins (Thread starter):
Target Businesses to fly Allegiant out of KYNG.

They aren't targeting business to fly Allegiant as business travelers. They are targeting businesses to buy tickets to give away to employees as incentives and bonuses, as the article says. Totally different things. Clever concept, not sure how much it will work, I don't know what kind of businesses there are in Youngstown.



a.
User currently offlineYNGguins From United States of America, joined Jun 2007, 511 posts, RR: 1
Reply 2, posted (6 years 6 months 2 days 11 hours ago) and read 1859 times:



Quoting MAH4546 (Reply 1):

I miswrote that, sorry. I changed it up.
We got a lot of union and manufacturing businesses, such as GM and RTI Titanium, which is supplying titanium for new Airbus and Boeing aircraft. The other big sector would be regional banks based in Downtown Youngstown.



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User currently offlineOuboy79 From United States of America, joined Nov 2001, 4599 posts, RR: 22
Reply 3, posted (6 years 6 months 2 days ago) and read 1759 times:

Interesting, but doubt it would really generate very many takers. Typically companies will only give trips like these away once a year or so, and even then...you are only looking at maybe 1 in 200 or so employees actually going.

User currently offlineKarlB737 From United States of America, joined Mar 2004, 3105 posts, RR: 10
Reply 4, posted (6 years 6 months 1 day 7 hours ago) and read 1683 times:

I think part of this concept has some minimal merit. That being to encourage local business to buy tickets to use the service. One could state that the purpose here at least in part is to artificially inflate ticket sales to provide an impression to other perspective airlines that ticket sales are booming. However at the same time if sales are increased by any method at YNG it could start a formation of new habits and a momentum.

The rest of the concept where YNG hopes Allegiant to provide connector service to possibly ATL, ORD, and CVG is highly unlikely since that is not their thing. To me they provide flight service to a resort-entertainment package such as Las Vegas. This is why I think unless Allegiant is open minded enough to bend their business plan to this new concept I don't think this part of the idea will fly.


User currently offlineYNGguins From United States of America, joined Jun 2007, 511 posts, RR: 1
Reply 5, posted (6 years 6 months 1 day 6 hours ago) and read 1646 times:

Allegiant will not do the connections, and quite frankly I do not know why Masternick said what he did there. I have talked with this new Port Chairman before and he is very nice and wants the best for the airport. I will see what I can get out of him!

My 2 questions are this:
1) Is KYNG still in talks with the carrier that the paper mentioned 3 weeks before YNG received the SCASD dollars? This carrier said they were not interested in the SCASD Money, moreso guarenteed revenue.

2) Is KYNG talking with a separate carrier for the usage of the SCASD money to a hub via a legacy carrier?



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