Sevenair From United Kingdom, joined Feb 2001, 1728 posts, RR: 0 Posted (7 years 3 months 1 week 4 days 14 hours ago) and read 3404 times:
Just wondering. There are so many airlines with 'Blue' in the title. Why?
JetBlue. Blue1. Pacific Blue. flyBlu (became flyWho, before getting off the ground). Air Blue. Blue Airlines. KoralBlue. BlueWing Airlines. Atlas Blue. Blue Line. Blue Sky (this one is kinda obvious!). Blue Wings.
What is it with the colour Blue and airlines? I can't think of many other sectors with Blue in the title so much, so why do airlines use this word so often?
Afterburner From Indonesia, joined Jun 2005, 1247 posts, RR: 2
Reply 6, posted (7 years 3 months 1 week 4 days 13 hours ago) and read 3316 times:
Quoting Sevenair (Thread starter): JetBlue. Blue1. Pacific Blue. flyBlu (became flyWho, before getting off the ground). Air Blue. Blue Airlines. KoralBlue. BlueWing Airlines. Atlas Blue. Blue Line. Blue Sky (this one is kinda obvious!). Blue Wings.
Case closed. A lot of recent startups have more modern takes on their names, rather than something more traditional, like American, British Airways, Lufthansa (which, I'm guessing, is something like German Airlines or something), etc. That said, why not emulate the space in which airplanes prosper: the sky. And the sky is blue - at least as far as the naked eye can see, overcast notwithstanding. Therefore, blue is not at all an unlikely candidate for part (or all) of an airline's name.
Blue has also been the most popular color in the larger corporate world for some time. Apparently marketing people think it's calming and professional. It's also very inclusive -- does not cater to a specific political issue (green) or demographic group (yellow, pink, silver/black).
In the airline world, think about all of the non-"Blue" airlines that are at least partly blue... here in the continental US, NW is the *only* large carrier that's not! (Although AS's and US's blues are navy; AirTran's is really more turquoise; and WN's is just weird. )