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Delta Adding NWA Red On Www.delta.com  
User currently offlineFFlyerWorld From United States of America, joined Apr 2008, 335 posts, RR: 0
Posted (6 years 6 months 3 weeks 5 days 6 hours ago) and read 13539 times:

Just noticed today that Delta has added the NWA red to its main page of www.delta.com This is NOT the Delta deep red - definitely red of NWA. I believe we will see more and more of this as time goes on with the merger. I wonder if Delta will incorporate the NWA logo somehow in a small way on some or all of its aircraft once /if merger completes?

58 replies: All unread, showing first 25:
 
User currently offlineDavidlc3 From United States of America, joined Jun 2007, 341 posts, RR: 0
Reply 1, posted (6 years 6 months 3 weeks 5 days 6 hours ago) and read 13533 times:

Actually if you look at the new widget it is two colors of red - the one you are referring to is the darker of the two...

User currently offlineFFlyerWorld From United States of America, joined Apr 2008, 335 posts, RR: 0
Reply 2, posted (6 years 6 months 3 weeks 5 days 6 hours ago) and read 13465 times:

I am not looking at the widget - it was completed in 2 shades of red back upon bankruptcy exit. What just popped on the site today is the lighter NWA red on the left side of main page - reflecting Book a Trip and Itineraries & Check In plus the Go further down. This is definitely the first time I have seen this NWA red on the site and I am on it everyday.

User currently onlineVasu From United Kingdom, joined Apr 2005, 3968 posts, RR: 0
Reply 3, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 13389 times:

I don't see it... just lots of blue and white...

User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 52
Reply 4, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 13391 times:



Quoting FFlyerWorld (Reply 2):
I am not looking at the widget - it was completed in 2 shades of red back upon bankruptcy exit. What just popped on the site today is the lighter NWA red on the left side of main page - reflecting Book a Trip and Itineraries & Check In plus the Go further down. This is definitely the first time I have seen this NWA red on the site and I am on it everyday.

It's the two shades of the Delta widget... NOT "nwa red".



An unexamined life isn't worth living.
User currently offlineFFlyerWorld From United States of America, joined Apr 2008, 335 posts, RR: 0
Reply 5, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 13342 times:

However you choose to look at it - It is a new detail that Delta has added today! Perhaps coincidence - perhaps not! My guess is not!

User currently offlinePilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 6, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 13293 times:

Yeah...I don't see anything different then before. Take a screenie for us.

Quoting FFlyerWorld (Thread starter):
I wonder if Delta will incorporate the NWA logo somehow in a small way on some or all of its aircraft once /if merger completes?

Other way around. The DL logo will go on the NW planes. Remember the company will remain Delta Air Lines. NW will soon go away, whether you like it or not. So there is no point on putting NW logos on the DL planes. There will be no changing of the DL livery or logo. Period. The End.


User currently offlineApodino From United States of America, joined Apr 2005, 4304 posts, RR: 6
Reply 7, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 13251 times:

Well, I say incorporate the best of both worlds. I think they should put the Widget over a red tail, thus keeping the classic Delta Widget, and the Classic NW red tail.

User currently offlineAAH732UAL From , joined Dec 1969, posts, RR:
Reply 8, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 13256 times:

Sorta looks like someone is grabbing at anything about the merger w/ this post The widget looks no different now then it did when they merged

[Edited 2008-05-07 10:48:40]

User currently offlineFFlyerWorld From United States of America, joined Apr 2008, 335 posts, RR: 0
Reply 9, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 13091 times:

Apparently some of you are missing the point of this post. Once again - I am not discussing the widget shape, size, or color - ONLY that as of TODAY - the delta.com website has added a new shade of red on the main page. Go look at www.delta.com and see the new shade of red reflected as "Itineraries & Check-in". It is a NEW shade of red never used on this site and appears to be the exact same as NWA red.
It used to be a deep blue.


User currently offlineFFlyerWorld From United States of America, joined Apr 2008, 335 posts, RR: 0
Reply 10, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 13015 times:



Quoting Pilotboi (Reply 6):



Quoting Pilotboi (Reply 6):
Other way around. The DL logo will go on the NW planes. Remember the company will remain Delta Air Lines. NW will soon go away, whether you like it or not. So there is no point on putting NW logos on the DL planes. There will be no changing of the DL livery or logo. Period. The End.

Absolutely - I am well aware of the fact the DL logo and livery will be placed on all NWA aircraft and the fact that Delta Air Lines will remain the name and brand of the "New Delta". I was only making a comment or a suggestion that it would be a nice gesture to incorporate the NWA logo on some or all of the new fleet combination. It certainly would be a nice way of reaching out to the few NWA folks who are against the merger. Just an idea! Don't get all worked up!


User currently offlineDeltal1011man From United States of America, joined Sep 2005, 9672 posts, RR: 14
Reply 11, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 13015 times:



Quoting Apodino (Reply 7):
Well, I say incorporate the best of both worlds. I think they should put the Widget over a red tail, thus keeping the classic Delta Widget, and the Classic NW red tail.

Ed already said they will use the current Delta livery/branding.

Quoting FFlyerWorld (Reply 9):
Apparently some of you are missing the point of this post. Once again - I am not discussing the widget shape, size, or color - ONLY that as of TODAY - the delta.com website has added a new shade of red on the main page. Go look at www.delta.com and see the new shade of red reflected as "Itineraries & Check-in". It is a NEW shade of red never used on this site and appears to be the exact same as NWA red.
It used to be a deep blue.

hmmm.....mine is blue.......(plus you need to read above) Don't get your hopes up for anything NW as part of the New Delta



yep.
User currently offlineNWAESC From United States of America, joined Aug 2007, 3391 posts, RR: 9
Reply 12, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 12954 times:



Quoting FFlyerWorld (Reply 10):
It certainly would be a nice way of reaching out to the few NWA folks who are against the merger. Just an idea! Don't get all worked up!

It's more than a "few."

Such a hollow gesture wouldn't mean much...just my opinion...

I also went to the website to look for NW red, but only saw blue/white...



"Nothing ever happens here, " I said. "I just wait."
User currently offlineSoBe From United States of America, joined Oct 2004, 256 posts, RR: 1
Reply 13, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 12953 times:



Quoting FFlyerWorld (Reply 9):
Go look at www.delta.com and see the new shade of red reflected as "Itineraries & Check-in".

Light blue and Dark blue on my end depending on which tab is selected.


User currently offlineBlueShamu330s From UK - England, joined Sep 2001, 3043 posts, RR: 23
Reply 14, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 12919 times:

Errrm, I see a pic of a sunset. Itineraries and check-in is still on blue.  Confused


So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
User currently offlineLHR777 From , joined Dec 1969, posts, RR:
Reply 15, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 12919 times:



Quoting FFlyerWorld (Reply 9):
ONLY that as of TODAY - the delta.com website has added a new shade of red on the main page. Go look at www.delta.com and see the new shade of red reflected as "Itineraries & Check-in". It is a NEW shade of red never used on this site and appears to be the exact same as NWA red.

Both the 'Itineraries & Check-In' and 'Book a Trip' functions on my computer are distinctly blue. Perhaps your monitor is faulty?


User currently offlineFFlyerWorld From United States of America, joined Apr 2008, 335 posts, RR: 0
Reply 16, posted (6 years 6 months 3 weeks 5 days 5 hours ago) and read 12913 times:



Quoting Deltal1011man (Reply 11):
hmmm.....mine is blue.......(plus you need to read above) Don't get your hopes up for anything NW as part of the New Delta

Let me just say I am a DL FF but I do think it bodes well to try and incorporate some branding of a company that is merged with another. To not do so is arrogant and will only further divide work forces. So it may be that we see nothing from NWA into Delta or it may be that we see the best taken from NWA and blended into Delta. I much prefer the latter!


User currently offlineJetlanta From United States of America, joined Jul 2001, 3345 posts, RR: 35
Reply 17, posted (6 years 6 months 3 weeks 5 days 4 hours ago) and read 12801 times:



Quoting LHR777 (Reply 15):
Both the 'Itineraries & Check-In' and 'Book a Trip' functions on my computer are distinctly blue. Perhaps your monitor is faulty?

Actually they appear to be experimenting with the red because I have seen it in spots discussed over the past couple days, however I don't see it now.


User currently offlineNWAJettjockie From , joined Dec 1969, posts, RR:
Reply 18, posted (6 years 6 months 3 weeks 5 days 4 hours ago) and read 12712 times:

What DL needs to do is use our (NWA) website after the merger. It is superior to Delta's.

As for the new improved Delta Widget. It looks like the Citgo Gas logo. Go back to the original, it was and still is classic! Coming from a NW pilot, LOL.


User currently offlineFLFlyer From United States of America, joined Apr 2008, 75 posts, RR: 0
Reply 19, posted (6 years 6 months 3 weeks 5 days 3 hours ago) and read 12501 times:

I have the red also on the DL site.

User currently offlineNasmal From United States of America, joined Jun 2000, 219 posts, RR: 0
Reply 20, posted (6 years 6 months 3 weeks 5 days 3 hours ago) and read 12424 times:

There are 3 different shades of red that delta official branding uses. Two of them are for the widget, and the other is for all other uses. That is what you may be seeing. There is no NWA colors being used in official delta press.

User currently offlineFFlyerWorld From United States of America, joined Apr 2008, 335 posts, RR: 0
Reply 21, posted (6 years 6 months 3 weeks 5 days 3 hours ago) and read 12389 times:



Quoting NWAJettjockie (Reply 18):
What DL needs to do is use our (NWA) website after the merger. It is superior to Delta's.

As for the new improved Delta Widget. It looks like the Citgo Gas logo. Go back to the original, it was and still is classic! Coming from a NW pilot, LOL.

You must be joking!!!!! The NWA site looks like an advertisement in a kids book! You obviously are not aware of Delta Technology (separate subsidiary of Delta) which has been and continues to be leading the entire airline industry in advancement of design and technology. How many languages can you utilize at nwa.com ? How many airlines can you book award travel on at nwa.com ?? Try booking seat assignments on a code share carrier or Skyteam airline at nwa.com - NOT doable. Check it out and while you are doing that - please tell me ONE advantage that nwa.com has over delta.com ? Can assure you - nothing!


User currently offlinePilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 22, posted (6 years 6 months 3 weeks 5 days 2 hours ago) and read 12262 times:

Okay, after some investigating, this is what I found:

A friend of mine also reported seeing the red on his computer, and I even saw it for myself. I then realized he was using firefox and thought maybe it was just something different between the browsers. He opened his IE and it was blue there. So I checked firefox on my laptop and found blue on mine. So let's review that:

Me-
IE: blue
FF: blue

Friend-
IE: blue
FF: red

So that doesn't really solve the puzzle, but it's just some info. Personally, I think it's just a glitch in the coding. Why it happens so randomly, I don't know. It may have something to do with the flash or something.


User currently offlineBlueFlyer From United States of America, joined Jan 2006, 4128 posts, RR: 2
Reply 23, posted (6 years 6 months 3 weeks 5 days 2 hours ago) and read 12227 times:
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FWIW, I do see the two shades of red the OP is talking about, dark red for Book A Trip and brighter red for Itineraries & Check-In, but in my inexperienced eye (don't fly NW, don't go on the NW web site, don't know the "NW red"), the two shades do seem to match the widget's two shades... Anyone with Photoshop or Paint Shop Pro should be able to settle this conclusively one way or the other though.


I've got $h*t to do
User currently offlineBAW716 From United States of America, joined Nov 2003, 2028 posts, RR: 27
Reply 24, posted (6 years 6 months 3 weeks 5 days 2 hours ago) and read 12145 times:

I would not be surprised if some elements of the NW logo were incorporated into the new Delta branding. There are very good reasons for doing this beyond simply making the two parties feel as though they are coming together as one. Integrating the logos and colors will make it easier for NW and DL customers to identify with the new entity. It's a visual thing that is difficult to explain, but I imagine that the marketing consultants that are helping them define the new branding are working with variations on this theme to enhance the standing of the new carrier. Just a thought.

baw716



David L. Lamb, fmr Area Mgr Alitalia SFO 1998-2002, fmr Regional Analyst SFO-UAL 1992-1998
25 Post contains images RW170 : I'm seeing the red on my computer as well. I'm using Internet Explorer 7. Here's a screenshot: Just looks like the two shades of the widget to me.
26 Sdexplorer00 : Other than the sunset photo, there has been no change to the website. The sunset does have a red hue but that is al. Check your browser.
27 FFlyerWorld : Totally Agree!!!!
28 Cageyjames : I'm pretty sure DL wouldn't invest in their "production" website in regards to the merger until it is approved. It is one thing to set up a merger web
29 DeltaMD90 : Crazy... I get blue on FF and red on IE
30 Mayor : I agree....that's what I get, too. Two shades of red, reflecting the red in the Widget. I, too, wish they had just used the old Widget. To me, changi
31 SkyTeamTriStar : nwa.com makes my eyes water it's so horrendous
32 ScrubbsYWG : i took a screen cap and went into GIMP to measure the colours... the tabs are in two different reds(at least in IE, firefox they are still blue). The
33 Post contains images SAN787 : my tabs are still blue (unlike RW170's), but I have never noticed the footer on the drop-downs in red:
34 Alitalia744 : As of right now there will be no rebranding. Delta's new branding will be the "new" Delta's branding. It is safe to assume designers are working on te
35 LawnDart : Amen, brother! Dang...
36 Alitalia744 : Oh, I'm right there with you! Not in love with the flaming widget, still miss the classic, but unfortunately the two-tone is in.
37 Post contains links PlanenutzTB : Nothing even close to NWA colors on my www.delta.com web site (mostly blue and white). There is a picture of black helicopters on the "About Delta" we
38 GeorgeJetson : Yes, that is as of right now (like right this second!). But at the rate Delta has been rebranding in recent years, a new Delta livery one week from t
39 Alitalia744 : see below....
40 Post contains images Ayubogg : Reading this thread I got this brilliant idea (at least brilliant to me) so that both DL and NW get to keep a little of each other's image when they m
41 Post contains links 767Lover : Here are the two company's reds side by side. See if the reds are the same as what you see on the home page. http://www.newglobalairline.com/
42 ORDUSA : As far as I see it, the new Delta tail logo already points Northwest. Look at it.
43 Etops1 : i think some one has to much time on their hands. i see nothing different. it's red .
44 DeltaL1011man : looks like the widget red's to me. I thought that some of the ATL gates took 2 nights?? I say bring back the widget. The "New" widget isn't "The" wid
45 Jetjeanes : There monthly statement came out today like the merger is complete...
46 DeltaOwnsAll : the change in red is definetely noticeable, but as im sure many others have echoed, it seems to me that its reflective of the new widget more than any
47 Rampart : Don'tcha think that the tiny Delta logo, pointing "NW" on the compass, surrounded by the much larger NW circle is not representative of the equal nat
48 OURBOEING : I saw the NWA 753 on its approach to BWI yesterday and it absolutely looked gorgeous!! In my opinion, Delta should keep the NWA livery and just change
49 Mayor : We always used to joke with the WA people in SLC after the merger. They complained that there was nothing left of the WA heritage and I said, "No, tha
50 PillowTester : I honestly think you're all crazy. They're not going to integrate anything. It's going to be Delta only. The two shades of red on the site are so obvi
51 CatIII : Why? DL is the new carrier. DL didn't incorporate Pan Am, Western, Northeast, etc into their logos.
52 Mayor : But we did use WA's Wally Bird on our first MD-90 and used NE's Owly Bird in some of our advertising.
53 Post contains links and images Hloutweg : I think that the Delta widget is already designed with northwest in mind. If you look well the arrow in Northwest is printed very large in the tail of
54 NWAJettjockie : I agree 100%. Northwest certainly didn't incorporate anything from Republic, and if my memory serves me well I don't remember Delta incorporating any
55 Post contains images Rikkus67 : I actually LIKE the new interpretation of the widget. Delta has kept the classic red/white/blue colourscheme, and reinterpreted it. I find the new wi
56 Kanban : talk about picking fly stuff out of the pepper other notes of commonality: the both use the same font for punctuation, they've standardized bothy flee
57 Richierich : As well as northeast and due south....
58 NWAJettjockie : RED, WHITE, and BLUE. No silver please.
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