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Southwest And The $29 Fare  
User currently offlineMSYtristar From United States of America, joined Aug 2005, 6570 posts, RR: 50
Posted (6 years 4 months 1 week 5 days 23 hours ago) and read 5685 times:

I thought the days of the $29 fares were long since gone. I guess that shows you how often I have visited Southwest.com recently. Just snooping around yesterday, under the "special offers" section, I noticed that they are offering $29 o/w fares in quite a few city pairs...for example...

AUS-HOU
BHM-BNA
BOI-GEG
CRP-HOU
MDW-IND
DAL-TUL
HOU-SAT
MSY-BHM
TPA-JAX
GEG-SEA

I booked a BHM-MSY roundtrip for next month, with the total ticket including taxes costing a miniscule $77.10. They are promoting the fares with the tagline "Why drive when you can fly for $29?" In this case, that's the truth. The lowest r/t fare ATL-MSY for the dates I was looking at was over $350.00 on AirTran. I'll gladly pay for a tank of gas and drive the two hours to save nearly $300.00. Even adding in the cost of parking...I'll still save over $250.00.

Southwest has long pioneered the ultra discounted ticket, so this really isn't anything new to report...but it's interesting that even in this day of age with fuel prices the way they are, WN still offers deals such as this. The airline is obviously not loved by all on a.net...indeed, I've had my share of gripes with WN over the past few years...but when all is said and done, even the WN naysayers have to agree on this: Southwest Airlines knows how to stir the pot, whether by jumping in to a fortress hub and rapidly building up operations or by offering prices which are seemingly too low for them to make a profit on.

16 replies: All unread, jump to last
 
User currently offlineLAXintl From United States of America, joined May 2000, 25387 posts, RR: 49
Reply 1, posted (6 years 4 months 1 week 5 days 23 hours ago) and read 5672 times:

They have been running similarly low $39 fares recently again here in CA.  bigthumbsup 


From the desert to the sea, to all of Southern California
User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 2, posted (6 years 4 months 1 week 5 days 22 hours ago) and read 5626 times:

I wished they would do that here in DEN. That would be awesome.


A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineUnmlobo From United States of America, joined Apr 2004, 206 posts, RR: 1
Reply 3, posted (6 years 4 months 1 week 5 days 21 hours ago) and read 5503 times:

Airframe,
No $29 fares but I bought a $48 fare ABQ-DEN the other day.



The views expressed do not necessarily represent those of Southwest Airlines its Directors or its Employees
User currently offlineEXAAUADL From , joined Dec 1969, posts, RR:
Reply 4, posted (6 years 4 months 1 week 5 days 21 hours ago) and read 5486 times:



Quoting AirframeAS (Reply 2):
I wished they would do that here in DEN. That would be awesome

WN flights are all over 60 min from DEN, so I doubt youll see any. SLC and AMA are the closest


User currently offlineN1120A From United States of America, joined Dec 2003, 26495 posts, RR: 75
Reply 5, posted (6 years 4 months 1 week 5 days 17 hours ago) and read 5213 times:

I am thinking they are just selling fewer seats for the teaser fare than they used to. Really good tactic.


Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 6, posted (6 years 4 months 1 week 5 days 16 hours ago) and read 5087 times:



Quoting Unmlobo (Reply 3):
No $29 fares but I bought a $48 fare ABQ-DEN the other day.

That isn't too bad....



A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineN68TLCaptain From United States of America, joined Sep 2007, 58 posts, RR: 0
Reply 7, posted (6 years 4 months 1 week 5 days 9 hours ago) and read 4276 times:

This is why I will always love WN. I will hopefully be flying for them in a year.


I will indeed sir, fly for food.
User currently offlineREALDEAL From , joined Dec 1969, posts, RR:
Reply 8, posted (6 years 4 months 1 week 4 days 16 hours ago) and read 2383 times:



Quoting MSYtristar (Thread starter):
offering prices which are seemingly too low for them to make a profit on.

Better $29 than zippo !!! Besides only a small percentage of total seats at this type of fare.

On a side topic why do WN only take bookings until 30OCT, when most airlines take them nearly 12 months ahead ? (lots of revenue could be sitting in a trust account earning interest).

In Australia, we have a price war going on ebtween TT, DJ, JQ & to a lesser extent QF.

One sale finishes & next day another starts with same airline. Some of TT's sale fares are for Feb 09, whereas WN don't even allow booking that far ahead.

There must be a reasonable % of people who book that far ahead at great great low fare, who then need to change their booking & pay change fee + difference in fare, which generates cash for airline for doing very little work, just computer time, virtaully no extra man hours, fuel etc.

Have people asking us all the time when can they book WN flights in DEC-JAN which is extremely busy 8 weeks (Australian summer school holidays). many pax go to U.S. & their are currently some fantastic specials to LA return(round trip) from BNE, SYD, MEL from AUD$1399+taxes/adult, but some pax are reluctant to book until they know exactly home much it will cost them to fly eg. WN, who generally have the cheapest fares, to the final destination(s).


User currently offlinePanAm747 From United States of America, joined Feb 2004, 4242 posts, RR: 8
Reply 9, posted (6 years 4 months 1 week 4 days 16 hours ago) and read 2343 times:

There are bargains to be found on every airline right now, I'm sure. I am flying SAN-ATL-TPA-SLC-SAN next month for $240, all taxes included. How DL expects to make any money from me, I don't know, but hey, they offered it!!

SAN-BFL is still running about $130 on ExpressJet, which is about the cost of two tanks of gas in my car. As long as it is cheaper than driving, I'm not feeling sorry for any airline.



Pan Am:The World's Most Experienced Airline - P(oor) S(ailor's) A(irline): San Diego's Hometown Airline-Catch Our Smile!
User currently offlineREALDEAL From , joined Dec 1969, posts, RR:
Reply 10, posted (6 years 4 months 1 week 4 days 16 hours ago) and read 2265 times:



Quoting PanAm747 (Reply 9):
How DL expects to make any money from me, I don't know, but hey, they offered it!!

they are not, but they are filling empty seats ... better to lose $50 than $290 (altho taxes have to come out of that).

High price fully flexible seats are going to be more important than ever to the bottom line, as they are subsidising the cheaper seats.

Apparently in Australia at least, lot of business types now buy a cheap ticket to their destination & fully flexible home, so airlines end up with less yield, altho if airlines didn't offer any cheap seats between 0500 & 0800 say then business types would buy whatever available.


User currently offlineFlyingClrs727 From United States of America, joined Apr 2007, 733 posts, RR: 0
Reply 11, posted (6 years 4 months 1 week 4 days 15 hours ago) and read 2227 times:

But how far in advance do you have to buy a ticket? I just checked out CRP-HOU, and you'd have to buy it 4 weeks in advance. That's a long time in advance for just a 200 mile trip. About the only reason I can see for its use is to get to HOU cheap to board flights from HOU that aren't listed as being available from CRP on Southwest's website.

User currently offlineABQopsHP From United States of America, joined May 2006, 851 posts, RR: 3
Reply 12, posted (6 years 4 months 1 week 4 days 15 hours ago) and read 2198 times:

As a birthday present in the late 70s I was given a $50 r/t CRP-HOU tkt. That fare was only available on Sat and early Sun flights. Plus it was not advance purchase. WN had $25 fares in most Texas markets prior to deregulation, and once they expanded outside the state they only went up a few dollars. The unrestricted fare was WNs best selling point for years IMO, as other carriers would try to match in a few markets. When I came on board the old CO in the early 80s I loved our F/Y and K fares, then we started adding all those requirements and such, to other fare buckets. I was thrilled when I left CO in 89 and went to HP and all we had there was Y and K fares and the NiteFlite YN KN fares. That was heaven. Now these fares require you to Purchase in advance, fly when the moon is full eat zuccini and wear a blue dress. It is insane! HAHA. Oh for the simple days.
JD



A line is evidence that other people exist.
User currently offlinePanAm747 From United States of America, joined Feb 2004, 4242 posts, RR: 8
Reply 13, posted (6 years 4 months 1 week 4 days 15 hours ago) and read 2159 times:



Quote:
Now these fares require you to Purchase in advance, fly when the moon is full eat zuccini and wear a blue dress.

Yes, but not TOO short of a blue dress...we know WN has a dress code that they strictly enforce...

 flamed 

Quote:
they are not, but they are filling empty seats ... better to lose $50 than $290 (altho taxes have to come out of that).

Valid point, but this was three months out. And prices for the flights - given the choice of being routed via LAX, SLC, CVG, or ATL - varied between the $240 and nearly $500.

I will NEVER understand airlines' pricing plans.



Pan Am:The World's Most Experienced Airline - P(oor) S(ailor's) A(irline): San Diego's Hometown Airline-Catch Our Smile!
User currently offlineAtrude777 From United States of America, joined Aug 2003, 5692 posts, RR: 52
Reply 14, posted (6 years 4 months 1 week 4 days 13 hours ago) and read 2054 times:



Quoting REALDEAL (Reply 8):
On a side topic why do WN only take bookings until 30OCT, when most airlines take them nearly 12 months ahead ? (lots of revenue could be sitting in a trust account earning interest).

Due to the change of schedule. In the Airline Industry you really don't know much past 6 months which is the typical time frame for the booking period offered by Southwest.

WN does many changes and feels it is less likely to screw up plans by offering it 6 months in advanced.

Alex



Good things come to those who wait, better things come to those who go AFTER it!
User currently offlineFlyibaby From United States of America, joined Aug 2004, 1017 posts, RR: 6
Reply 15, posted (6 years 4 months 1 week 4 days 9 hours ago) and read 1910 times:



Quoting Atrude777 (Reply 14):
Due to the change of schedule. In the Airline Industry you really don't know much past 6 months which is the typical time frame for the booking period offered by Southwest.

WN does many changes and feels it is less likely to screw up plans by offering it 6 months in advanced.

Lets not forget that by not publishing schedules any farther out, they can manipulate the fares they are selling on any given route to the economic conditions a little easier that most network carriers. Granted the teaser fares dont help my point here, but if gas were to go up another $60 a barrel by August, then they can bump prices up accordingly without having to worry that their flights for X date in the future is already full at the old fares.


User currently offlineREALDEAL From , joined Dec 1969, posts, RR:
Reply 16, posted (6 years 4 months 1 week 4 days 9 hours ago) and read 1902 times:



Quoting Flyibaby (Reply 15):
Lets not forget that by not publishing schedules any farther out, they can manipulate the fares they are selling on any given route to the economic conditions a little easier that most network carriers. Granted the teaser fares dont help my point here, but if gas were to go up another $60 a barrel by August, then they can bump prices up accordingly without having to worry that their flights for X date in the future is already full at the old fares.

yes but Tiger in OZ only put a few seats out on large % of flights. Can be as few as 2 seats some flights, so they can do it again & again & again & still appear to be cheapest all the time.

Also heard that when people book long way in advance, that many forget & so airline can acommodate more standbys, which is good for PR.


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