Spinner145 From Hong Kong, joined Jan 2008, 63 posts, RR: 0 Posted (7 years 2 months 1 week 6 days 23 hours ago) and read 3235 times:
Yesterday CX launched a new ad campaign in HK touting their new long-haul product. There were multi-page spreads in the South China Morning Post and the Chinese language papers, and I also saw several new CX billboards thoughout the city, all promoting the new long-haul cabins--particularly business and first class. Also, there is a new virtual tour of these cabins on the CX website along with a fun simulation of landings at a few airports. http://www.cathaypacific.com/cpa/en_HK/whatonboard/previewthenewseats
So, just curious, does any body have insight into the timing or motiviation of this ad campaign? I know that some people (including me) have complained about the new business class interiors, and on a previous thread somebody mentioned that Cathay was planning to tweak that design. Does this signal a retrenchment by CX, deciding to stick with its current interiors rather than revise the design? Is it a response to the criticism of the new business class interiors? Or am I just reading too much into a simple promotional campaign?
CX flyboy From Hong Kong, joined Dec 1999, 6713 posts, RR: 55
Reply 1, posted (7 years 2 months 1 week 6 days 22 hours ago) and read 3190 times:
All along, the plan was not to advertise the new products in a big way until a large number of aircraft had been refitted. They did not want to raise people's expectations of getting the new interior on their flight only to be disappointed. Now that long haul travelers have a better chance of catching the new cabin, they have decided to advertise. This is not in response to any criticism of the interiors but planned this way all along.
Smi0006 From Australia, joined Jan 2008, 1629 posts, RR: 0
Reply 2, posted (7 years 2 months 1 week 6 days 22 hours ago) and read 3172 times:
I think the interiors look awsome, very stylish and luxurious! The TV add seems to lack depth too it, needs to highlight more features and soft product.
I also think it was fantastic maturity in marketing not to advertise these products when there was only a slim chance of getting them on board, and pax will be much happier and a small percentage may even notice the restraint and appreciate it. The web site it also top work, my compliments to CX.
Actually as a side not how do the crew uniforms work I have never flown them, but see the crew at work all the time and can't figure out the system. Navy uniform (Purser, CSM, FSD, CSD, CSS what ever CX calls them), Long skirts purple tops (always two out of MEL), Red tops Navy skirts (bout two or three) and then the rest in Red tops and skirts anyone know how it works?
FlyboyOz From Australia, joined Nov 2000, 2040 posts, RR: 24
Reply 3, posted (7 years 2 months 1 week 6 days 20 hours ago) and read 3094 times:
Quoting Smi0006 (Reply 2): Actually as a side not how do the crew uniforms work I have never flown them, but see the crew at work all the time and can't figure out the system. Navy uniform (Purser, CSM, FSD, CSD, CSS what ever CX calls them), Long skirts purple tops (always two out of MEL), Red tops Navy skirts (bout two or three) and then the rest in Red tops and skirts anyone know how it works?
Huh? I never see any CX crew wear navy uniform or i must be blind. Pursers only wear black uniform.
Cabin crews who wear long skirts means that they work in either business class or first class. (I could be wrong because the crew always change the classes or are mixed)
Purple tops - they are supposed to work in the business class
Red tops with medium (below knee) skirt - they are working in the economy class.
Red tops with long skirt - they are working in the first class
Old CX uniform - it was clearly for me to tell you.
Red uniform - work in either first or economy class
dark purple uniform - work in the business class only
If I was wrong, please tell me more about it clearly.
Zkpilot From New Zealand, joined Mar 2006, 4989 posts, RR: 9
Reply 7, posted (7 years 2 months 1 week 6 days 17 hours ago) and read 2904 times:
Is this the ad with the businessman who throws a ball at a dog?
It sure is a very strange ad... but does eventually get the point across that CX J class is supposed to be relaxing away from daily pressures.