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New CX Ad Campaign  
User currently offlineSpinner145 From Hong Kong, joined Jan 2008, 63 posts, RR: 0
Posted (6 years 2 months 2 weeks 1 hour ago) and read 2775 times:

Yesterday CX launched a new ad campaign in HK touting their new long-haul product. There were multi-page spreads in the South China Morning Post and the Chinese language papers, and I also saw several new CX billboards thoughout the city, all promoting the new long-haul cabins--particularly business and first class. Also, there is a new virtual tour of these cabins on the CX website along with a fun simulation of landings at a few airports. http://www.cathaypacific.com/cpa/en_HK/whatonboard/previewthenewseats

So, just curious, does any body have insight into the timing or motiviation of this ad campaign? I know that some people (including me) have complained about the new business class interiors, and on a previous thread somebody mentioned that Cathay was planning to tweak that design. Does this signal a retrenchment by CX, deciding to stick with its current interiors rather than revise the design? Is it a response to the criticism of the new business class interiors? Or am I just reading too much into a simple promotional campaign?  Confused

Thanks.

9 replies: All unread, jump to last
 
User currently offlineCX flyboy From Hong Kong, joined Dec 1999, 6587 posts, RR: 55
Reply 1, posted (6 years 2 months 2 weeks ago) and read 2730 times:

All along, the plan was not to advertise the new products in a big way until a large number of aircraft had been refitted. They did not want to raise people's expectations of getting the new interior on their flight only to be disappointed. Now that long haul travelers have a better chance of catching the new cabin, they have decided to advertise. This is not in response to any criticism of the interiors but planned this way all along.

User currently offlineSmi0006 From Australia, joined Jan 2008, 1524 posts, RR: 0
Reply 2, posted (6 years 2 months 1 week 6 days 23 hours ago) and read 2712 times:

I think the interiors look awsome, very stylish and luxurious! The TV add seems to lack depth too it, needs to highlight more features and soft product.
I also think it was fantastic maturity in marketing not to advertise these products when there was only a slim chance of getting them on board, and pax will be much happier and a small percentage may even notice the restraint and appreciate it. The web site it also top work, my compliments to CX.

Actually as a side not how do the crew uniforms work I have never flown them, but see the crew at work all the time and can't figure out the system. Navy uniform (Purser, CSM, FSD, CSD, CSS what ever CX calls them), Long skirts purple tops (always two out of MEL), Red tops Navy skirts (bout two or three) and then the rest in Red tops and skirts anyone know how it works?


User currently offlineFlyboyOz From Australia, joined Nov 2000, 1985 posts, RR: 25
Reply 3, posted (6 years 2 months 1 week 6 days 22 hours ago) and read 2634 times:

Quoting Smi0006 (Reply 2):
Actually as a side not how do the crew uniforms work I have never flown them, but see the crew at work all the time and can't figure out the system. Navy uniform (Purser, CSM, FSD, CSD, CSS what ever CX calls them), Long skirts purple tops (always two out of MEL), Red tops Navy skirts (bout two or three) and then the rest in Red tops and skirts anyone know how it works?

Huh? I never see any CX crew wear navy uniform or i must be blind. Pursers only wear black uniform.

Cabin crews who wear long skirts means that they work in either business class or first class. (I could be wrong because the crew always change the classes or are mixed)

Purple tops - they are supposed to work in the business class
Red tops with medium (below knee) skirt - they are working in the economy class.
Red tops with long skirt - they are working in the first class

Old CX uniform - it was clearly for me to tell you.
Red uniform - work in either first or economy class
dark purple uniform - work in the business class only

If I was wrong, please tell me more about it clearly.

Hope it helps!

[Edited 2008-05-16 00:00:26]


The Spirit of AustraliAN - Longreach
User currently offlineSmi0006 From Australia, joined Jan 2008, 1524 posts, RR: 0
Reply 4, posted (6 years 2 months 1 week 6 days 21 hours ago) and read 2605 times:



Quoting FlyboyOz (Reply 3):
Huh? I never see any CX crew wear navy uniform or i must be blind. Pursers only wear black uniform.

haha sorry navy, black same same to me lol  Wink not that any of this really matters just curious, and couldn't figure it out.

So to sum up;
Black = purser
Long skirt with Purple top = F/J
Red Top with Navy/Black skirt (is it longer dunno?) = F/J
Red Top with Red skirt = Economy


User currently offlineHkniceguy From Hong Kong, joined Jun 2001, 130 posts, RR: 0
Reply 5, posted (6 years 2 months 1 week 6 days 19 hours ago) and read 2527 times:

Black Blouse or Black Suit with Red Tie(male) = ISM Inflight Service Manager (All cabin duty)

Purple Blouse or Purple Tie(male) = SP Senior Purser (F/J class)

Red Blouse or Blue Tie(male) = FP Purser (F/J/Y class)

White Blouse or Silver Tie(male) = BC Flight Attendent or Trainee (J/Y class)


User currently offlineCloudyapple From Hong Kong, joined Jul 2005, 2454 posts, RR: 10
Reply 6, posted (6 years 2 months 1 week 6 days 19 hours ago) and read 2475 times:

The new website is being discussed here.

http://www.airliners.net/aviation-fo...eneral_aviation/read.main/3983614/

[Edited 2008-05-16 02:56:41]


A310/A319/20/21/A332/3/A343/6/A388/B732/5/7/8/B742/S/4/B752/B763/B772/3/W/E145/J41/MD11/83/90
User currently offlineZkpilot From New Zealand, joined Mar 2006, 4805 posts, RR: 9
Reply 7, posted (6 years 2 months 1 week 6 days 18 hours ago) and read 2444 times:

Is this the ad with the businessman who throws a ball at a dog?
It sure is a very strange ad... but does eventually get the point across that CX J class is supposed to be relaxing away from daily pressures.



56 types. 38 countries. 24 airlines.
User currently offlineFlyboyOz From Australia, joined Nov 2000, 1985 posts, RR: 25
Reply 8, posted (6 years 2 months 1 week 6 days 14 hours ago) and read 2353 times:

HKniceguy has made some good points but what about female's skirt?

Female cabin crew can wear either long or short (below knee) skirt whatever they like? OR
Long skirt is for F/J and short skirt is for Y? Is that right?

[Edited 2008-05-16 07:11:43]


The Spirit of AustraliAN - Longreach
User currently offlineJfk777 From United States of America, joined Aug 2006, 8282 posts, RR: 7
Reply 9, posted (6 years 2 months 1 week 6 days 14 hours ago) and read 2329 times:
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Quoting CX flyboy (Reply 1):
All along, the plan was not to advertise the new products in a big way until a large number of aircraft had been refitted

All the new 777-300ER being delivered from Boeing have the new seats, being heavily used on the JFK to HKG route. Several A330 have the new seats as do many 744's.


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