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Sukhoi Superjet 100 Rejected Yet Very Cool Livery

EYKD From Russia, joined Dec 2006, 155 posts, RR: 1
Posted (1 year 6 months 1 week 1 day 19 hours ago) and read 9604 times:

Yesterday I attended presentation of Russian Industrial Design Bureau Astra Rossa. It was dedicated to Sukhoi Superjet 100 roll-out livery project. The presentation included a couple of livery projects that was rejected. Take a look at this one with Sukhoi Su-27 fighter silhouette.

Big version: Width: 600 Height: 405 File size: 69kb

As said this livery was very warmly welcomed but finally rejected due to its explicit military motifs.

25 replies: All unread, showing first 25:

Ikramerica From United States, joined May 2005, 18424 posts, RR: 60
Reply 1, posted (1 year 6 months 1 week 1 day 19 hours ago) and read 9572 times:

Quoting EYKD (Thread starter):
As said this livery was very warmly welcomed but finally rejected due to its explicit military motifs.

Well, yeah, I would say so. They can't do that livery no matter what, even if Russia is re-militarizing. It just conveys the image of the old Soviet war machine and makes customers think this is a program based on military thinking, and all the SNAFUs that go with that mindset.

Why not paint palm trees and kittens on it. That's friendly! And no, not war kittens.

Of all the things to worry about... the Wookie has no pants.

Alberchico From United States, joined Sep 2004, 2076 posts, RR: 0
Reply 2, posted (1 year 6 months 1 week 1 day 19 hours ago) and read 9572 times:

Quoting EYKD (Thread starter):
rejected due to its explicit military motifs

What's so military about the livery ???

short summary of every jewish holiday: they tried to kill us ,we won , lets eat !

Vasu From United Kingdom, joined Apr 2005, 2819 posts, RR: 0
Reply 3, posted (1 year 6 months 1 week 1 day 19 hours ago) and read 9566 times:

Hmm... not too bad, though I don't think its anything amazing. I didn't see the fighter outline at first...

RichM From United Kingdom, joined Oct 2004, 593 posts, RR: 4
Reply 4, posted (1 year 6 months 1 week 1 day 19 hours ago) and read 9561 times:

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I don't like it at all. Why would they want to portray it to be something that it isn't?

AviationAddict From United States, joined Feb 2006, 505 posts, RR: 1
Reply 5, posted (1 year 6 months 1 week 1 day 18 hours ago) and read 9369 times:

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Quoting Alberchico (Reply 2):
What's so military about the livery ???

Are you serious? Possibly the big fighter jet painted on the side....

Pyrex From Portugal, joined Aug 2005, 2346 posts, RR: 18
Reply 6, posted (1 year 6 months 1 week 1 day 17 hours ago) and read 9222 times:

Nice livery. I wonder if that is thw actual size of the Su-27 compared to the RRJ or resized somewhat.

Quoting RichM (Reply 4):
I don't like it at all. Why would they want to portray it to be something that it isn't?

You mean like the SAAB commercials we see on TV?

Read this very carefully, I shall write this only once!

Cc2314 From Ireland, joined Jan 2008, 83 posts, RR: 0
Reply 7, posted (1 year 6 months 1 week 1 day 17 hours ago) and read 9189 times:

I think the plane looks pretty cool,

474218 From United States, joined Oct 2005, 3745 posts, RR: 1
Reply 8, posted (1 year 6 months 1 week 1 day 17 hours ago) and read 9141 times:

I though it was a shadow from a SU-27 flying in formation!

EYKD From Russia, joined Dec 2006, 155 posts, RR: 1
Reply 9, posted (1 year 6 months 1 week 1 day 17 hours ago) and read 9079 times:

Quoting Pyrex (Reply 6):
I wonder if that is the actual size of the Su-27 compared to the RRJ or resized somewhat

Hm-m, interesting. Taking into account that SSJ is around 30 meters long and Su-27 is around 22 meters long I would say that Su-27 silhouette is very close to its actual size.

Ikramerica From United States, joined May 2005, 18424 posts, RR: 60
Reply 10, posted (1 year 6 months 1 week 1 day 17 hours ago) and read 8967 times:

Wow, that Su-27 must have horrible CASM! And no RASM to speak of… Wink

Of all the things to worry about... the Wookie has no pants.

Hypersonic From United Kingdom, joined Oct 2005, 149 posts, RR: 0
Reply 11, posted (1 year 6 months 1 week 1 day 1 hour ago) and read 6804 times:

Quoting Ikramerica (Reply 10):
Wow, that Su-27 must have horrible CASM! And no RASM to speak of

CASM - ? RASM - ?

English please, not everyone here speaks in gobbledygook! Wink

*Gets reminded by that scene in Good Morning Vietnam, where Cronauer takes the piss out of acronyms*

Breiz From France, joined Mar 2005, 1381 posts, RR: 3
Reply 12, posted (1 year 6 months 1 week 1 day 1 hour ago) and read 6627 times:

Quoting Hypersonic (Reply 11):
CASM - ? RASM - ?

CASM: Cost per Available Seat-Mile
RASM: Revenue per Available Seat-Mile
Nice joke, Ikramerica

JGPH1A From , joined Dec 1969, posts, RR:
Reply 13, posted (1 year 6 months 1 week 1 day 1 hour ago) and read 6627 times:

Quoting Ikramerica (Reply 10):
Wow, that Su-27 must have horrible CASM! And no RASM to speak of…

Yeah, but you'd beat the afternoon rush at US Immigration ! What's the seat pitch like on an SU27 ?

Kaneporta1 From Greece, joined May 2005, 657 posts, RR: 11
Reply 14, posted (1 year 6 months 1 week 1 day ago) and read 6470 times:

The Su-27 looks pretty cool, but what's the deal with the Delta Widget on the tail?

I'd rather die peacefully in my sleep, like my grandfather, not terrified and screaming, like his passengers

Ikramerica From United States, joined May 2005, 18424 posts, RR: 60
Reply 15, posted (1 year 6 months 1 week 1 day ago) and read 6306 times:

Quoting Hypersonic (Reply 11):
English please, not everyone here speaks in gobbledygook!

Most people on a.net speak rudimentary gobbledygook.

Of all the things to worry about... the Wookie has no pants.

Andrej From United Kingdom (England), joined Jun 2001, 710 posts, RR: 0
Reply 16, posted (1 year 6 months 1 week 1 day ago) and read 6267 times:

Quoting Kaneporta1 (Reply 14):
The Su-27 looks pretty cool, but what's the deal with the Delta Widget on the tail?

That is Sukhoi's logo:

there are other logos associated with Sukhoi, but they have similar shape.

Cheers,
Andrej wave

MQTmxguy From United States, joined Nov 2007, 146 posts, RR: 0
Reply 17, posted (1 year 6 months 1 week 1 day ago) and read 6166 times:

Quoting EYKD (Thread starter):
As said this livery was very warmly welcomed but finally rejected due to its explicit military motifs.

yeah it does look cool, but Imagine a 737 with a F-15 plastered on it, or a Saab 340 with with the outline of a Viggen. It just seems kinda toolish for an airliner.

[Edited 2008-05-17 05:33:59]

Well at least we can all take comfort in the fact that NW will never retire their DC-9s

FlySSC From Lebanon, joined Aug 2003, 6309 posts, RR: 64
Reply 18, posted (1 year 6 months 1 week 23 hours ago) and read 5763 times:

I kind of understand they rejected this livery : the "shadow" of a fighter jet painted on the fuselage of a commercial airliner is a very bad taste and could suffer many negative interpretations from customers.

I believe they did this because Sukhoi is much more famous for the "quality" of its fighters than its commercial aircraft ...

AvroArrow From Canada, joined Sep 2001, 860 posts, RR: 1
Reply 19, posted (1 year 6 months 1 week 21 hours ago) and read 4618 times:

The concept kind of reminds me of this internet classic. They really are both vans with sports cars on them when you think about it.

Big version: Width: 450 Height: 298 File size: 108kb

The only way I'll ever have a supercar.

Give me a mile of road and I can take you a mile. Give me a mile of runway and I can show you the world.

Ravel From Finland, joined Feb 2006, 137 posts, RR: 0
Reply 20, posted (1 year 6 months 1 week 21 hours ago) and read 4492 times:

Quoting RichM (Reply 4):
I don't like it at all. Why would they want to portray it to be something that it isn't?

Because Su-27 is one of the most capable fighter planes ever built. It is Sukhoi's best known and most successful product to date. They would, of course, like to emphasize that Superjet 100 has a good performance and great avionics and so on.

That's almost the same as you had a Fiat that had a Ferrari F1 car silhouette in it. Maybe not proper, but it is obvious what it is trying to say.

GolfOscarDelta From United States, joined Feb 2008, 53 posts, RR: 0
Reply 21, posted (1 year 6 months 1 week 20 hours ago) and read 4299 times:

Quoting Ikramerica (Reply 1):
Why not paint palm trees and kittens on it

View Large View Medium
Click here for bigger photo!

Those cartoon/comic characters are represantative of the cartoons from their respective countries i.e the US and Japan

May be the Russians should paint characters from their old Misha comics on the sides of russian aircraft

Not very good but nevertheless a pic of the good old Misha comics

Slavboro From Russia, joined Apr 2007, 2 posts, RR: 0
Reply 22, posted (1 year 6 months 1 week 20 hours ago) and read 4126 times:

Quoting FlySSC (Reply 18):
the "shadow" of a fighter jet painted on the fuselage of a commercial airliner is a very bad taste and could suffer many negative interpretations from customers

That why they rejected family disignation numbers 272 for their commercial planes. On the early stages of the project they considered these digits as good choice, reflected both - military background and Boeing - Sukhoi cooperation. But advisor made them refuse it.

Vald From Ireland, joined Sep 2007, 117 posts, RR: 0
Reply 23, posted (1 year 6 months 1 week 20 hours ago) and read 3932 times:

Quoting Alberchico (Reply 2):
What's so military about the livery ???

the big shadow of a fighter jet on the side of the aircraft, Maybe.

Hypersonic From United Kingdom, joined Oct 2005, 149 posts, RR: 0
Reply 24, posted (1 year 6 months 1 week 19 hours ago) and read 3699 times:

Quoting Ikramerica (Reply 15):
Quoting Hypersonic (Reply 11):
English please, not everyone here speaks in gobbledygook!

Most people on a.net speak rudimentary gobbledygook.

HEHEHE

DEVILFISH From Philippines, joined Jan 2006, 3162 posts, RR: 2
Reply 25, posted (1 year 6 months 1 week 13 hours ago) and read 3260 times:

Quoting Andrej (Reply 16):
there are other logos associated with Sukhoi, but they have similar shape.

The Cyrillic inspired logo minus the circle and arrow could, with a bit of tweaking, look more civilian and commercial. Goes to show how years of state control had stifled the development of Russian advertising. But I'm afraid even a reworking of that logo would just remind the West and Americans of Quicksilver or Cy Young. Smile

Better something totally fresh!

"Everyone is entitled to my opinion." - Garfield

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