EYKD From Russia, joined Dec 2006, 190 posts, RR: 1 Posted (5 years 6 days 6 hours ago) and read 13323 times:
Yesterday I attended presentation of Russian Industrial Design Bureau Astra Rossa. It was dedicated to Sukhoi Superjet 100 roll-out livery project. The presentation included a couple of livery projects that was rejected. Take a look at this one with Sukhoi Su-27 fighter silhouette.
As said this livery was very warmly welcomed but finally rejected due to its explicit military motifs.
Ikramerica From United States of America, joined May 2005, 21029 posts, RR: 60 Reply 1, posted (5 years 6 days 6 hours ago) and read 13291 times:
Quoting EYKD (Thread starter): As said this livery was very warmly welcomed but finally rejected due to its explicit military motifs.
Well, yeah, I would say so. They can't do that livery no matter what, even if Russia is re-militarizing. It just conveys the image of the old Soviet war machine and makes customers think this is a program based on military thinking, and all the SNAFUs that go with that mindset.
Why not paint palm trees and kittens on it. That's friendly! And no, not war kittens.
Of all the things to worry about... the Wookie has no pants.
EYKD From Russia, joined Dec 2006, 190 posts, RR: 1 Reply 9, posted (5 years 6 days 5 hours ago) and read 12798 times:
Quoting Pyrex (Reply 6): I wonder if that is the actual size of the Su-27 compared to the RRJ or resized somewhat
Hm-m, interesting. Taking into account that SSJ is around 30 meters long and Su-27 is around 22 meters long I would say that Su-27 silhouette is very close to its actual size.
MQTmxguy From United States of America, joined Nov 2007, 196 posts, RR: 0 Reply 17, posted (5 years 5 days 11 hours ago) and read 9885 times:
Quoting EYKD (Thread starter): As said this livery was very warmly welcomed but finally rejected due to its explicit military motifs.
yeah it does look cool, but Imagine a 737 with a F-15 plastered on it, or a Saab 340 with with the outline of a Viggen. It just seems kinda toolish for an airliner.
[Edited 2008-05-17 05:33:59]
Well at least we can all take comfort in the fact that NW will never retire their DC-9s
FlySSC From France, joined Aug 2003, 7313 posts, RR: 61 Reply 18, posted (5 years 5 days 11 hours ago) and read 9482 times:
I kind of understand they rejected this livery : the "shadow" of a fighter jet painted on the fuselage of a commercial airliner is a very bad taste and could suffer many negative interpretations from customers.
I believe they did this because Sukhoi is much more famous for the "quality" of its fighters than its commercial aircraft ...
Ravel From Finland, joined Feb 2006, 137 posts, RR: 0 Reply 20, posted (5 years 5 days 8 hours ago) and read 8211 times:
Quoting RichM (Reply 4): I don't like it at all. Why would they want to portray it to be something that it isn't?
Because Su-27 is one of the most capable fighter planes ever built. It is Sukhoi's best known and most successful product to date. They would, of course, like to emphasize that Superjet 100 has a good performance and great avionics and so on.
That's almost the same as you had a Fiat that had a Ferrari F1 car silhouette in it. Maybe not proper, but it is obvious what it is trying to say.
Slavboro From Russia, joined Apr 2007, 2 posts, RR: 0 Reply 22, posted (5 years 5 days 7 hours ago) and read 7845 times:
Quoting FlySSC (Reply 18): the "shadow" of a fighter jet painted on the fuselage of a commercial airliner is a very bad taste and could suffer many negative interpretations from customers
That why they rejected family disignation numbers 272 for their commercial planes. On the early stages of the project they considered these digits as good choice, reflected both - military background and Boeing - Sukhoi cooperation. But advisor made them refuse it.
DEVILFISH From Philippines, joined Jan 2006, 4427 posts, RR: 1 Reply 25, posted (5 years 5 days ago) and read 6979 times:
Quoting Andrej (Reply 16): there are other logos associated with Sukhoi, but they have similar shape.
The Cyrillic inspired logo minus the circle and arrow could, with a bit of tweaking, look more civilian and commercial. Goes to show how years of state control had stifled the development of Russian advertising. But I'm afraid even a reworking of that logo would just remind the West and Americans of Quicksilver or Cy Young. Better something totally fresh!
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Better something totally fresh!
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