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Airline Advertisement Effort?  
User currently offlineBa777pilot From United States of America, joined Dec 2007, 49 posts, RR: 0
Posted (6 years 5 months 1 week 2 days 3 hours ago) and read 1268 times:

Basic topic here.

I have been in the clouds lately trying to figure out why aren't USA based airlines advertising. I see Korean Air and Singapore Airlines advertisements all over TV. But why no AA, UA, CO, B6, etc. And yet the complain of how no one is flying anymore...MAYBE TELEVISION IS THE ANSWER....but i would like to here your opinions.


ba777,


N.S.
9 replies: All unread, jump to last
 
User currently onlineUnited1 From United States of America, joined Oct 2003, 6008 posts, RR: 9
Reply 1, posted (6 years 5 months 1 week 2 days 3 hours ago) and read 1258 times:

There are two reasons in my opinion why there is not much US airline advertising...

1. High load factors, US carriers don't need to encourage average Joe to fly at this point.
2. Americans make purchasing decisions overwhelmingly based on price, Korean Air and Qantas (I don't see alot of SQ advertisements here however I see that new "Worlds Most Experienced Airline" ad from QF 50 times a day.) are trying to sell a product/experience to a traveler and as such they have to advertise it in order to encourage those travelers who are not price sensitive to try something new.



Semper Fi - PowerPoint makes us stupid.
User currently offlineViscount724 From Switzerland, joined Oct 2006, 25652 posts, RR: 22
Reply 2, posted (6 years 5 months 1 week 2 days 2 hours ago) and read 1228 times:



Quoting United1 (Reply 1):
There are two reasons in my opinion why there is not much US airline advertising...

1. High load factors, US carriers don't need to encourage average Joe to fly at this point.
2. Americans make purchasing decisions overwhelmingly based on price, Korean Air and Qantas (I don't see alot of SQ advertisements here however I see that new "Worlds Most Experienced Airline" ad from QF 50 times a day.) are trying to sell a product/experience to a traveler and as such they have to advertise it in order to encourage those travelers who are not price sensitive to try something new.

I agree. TV advertising these days is not an efficient use of limited marketing budgets. With hundreds of cable and satellite channels and many people now spending more time on the Internet than watching TV, it's very expensive to reach your target market using TV ads. It was different when there were only 3 major U.S. networks.

In Europe you almost never see TV ads by the major national carriers. You do see more advertising (but still not a lot) by foreign carriers that don't have much market identify in Europe. For example, QF has been running their new "World's Most Experienced Airline" ads (stealing Pan Am's famous old slogan) frequently on CNN International for the past couple of weeks, but this is the first time I've ever seen QF advertise on TV.


User currently offlineSomeone83 From Norway, joined Sep 2006, 3423 posts, RR: 3
Reply 3, posted (6 years 5 months 1 week 1 day 18 hours ago) and read 1145 times:



Quoting Viscount724 (Reply 2):
In Europe you almost never see TV ads by the major national carriers.

In Scandinavia, SAS have always been having alot of TV-advertising


User currently offlineMOBflyer From United States of America, joined Sep 2007, 1209 posts, RR: 4
Reply 4, posted (6 years 5 months 1 week 1 day 16 hours ago) and read 1105 times:

AA's has me know very well that they know why I fly! Their advertising is a bit more abundant that most others.

User currently offlineMSYtristar From , joined Dec 1969, posts, RR:
Reply 5, posted (6 years 5 months 1 week 1 day 16 hours ago) and read 1094 times:

It really seems to be market oriented in the U.S in some aspects. For example, F9 commericals are commonplace in Denver, its home city....outside of DEN, you very rarely (if ever) see them nowadays. AirTran commericals are pretty common in the ATL area (I have seen more of them recently)....outside of ATL, I rarely see them.

Like MOBflyer said, AA is one of the more consistent advertisers out there on a national scale.


User currently offlineAlbird87 From , joined Dec 1969, posts, RR:
Reply 6, posted (6 years 5 months 1 week 1 day 15 hours ago) and read 1067 times:



Quoting MOBflyer (Reply 4):
AA's has me know very well that they know why I fly! Their advertising is a bit more abundant that most others.

Maybe i watch the wrong TV stations but i have never really seen a AA ad on the TV!
However i always find that when im on AA watching their TV program stuff, they have plenty of adverts on that! Im already on their aircraft so why advertise more!


User currently offlineMOBflyer From United States of America, joined Sep 2007, 1209 posts, RR: 4
Reply 7, posted (6 years 5 months 1 week 1 day 10 hours ago) and read 1011 times:



Quoting Albird87 (Reply 6):
Maybe i watch the wrong TV stations but i have never really seen a AA ad on the TV!
However i always find that when im on AA watching their TV program stuff, they have plenty of adverts on that! Im already on their aircraft so why advertise more!

Business news programs and business magazines are the primary source of my exposure to AA advertisements.


User currently offlineLAXintl From United States of America, joined May 2000, 25754 posts, RR: 50
Reply 8, posted (6 years 5 months 1 week 1 day 10 hours ago) and read 1006 times:



Quoting Ba777pilot (Thread starter):
why aren't USA based airlines advertising.

When it comes to budget cuts, marketing and advertising are one of the first things to get a trim.

Additionally, US airlines are enjoying near record load factors, so there really is no need to get the name out which presumably is one of the main reasons to advertise.



From the desert to the sea, to all of Southern California
User currently offlineFreequentFlier From United States of America, joined Feb 2007, 901 posts, RR: 12
Reply 9, posted (6 years 5 months 1 week 1 day 10 hours ago) and read 998 times:

1) Already high load factors. Most people have heard of AA, UA, CO, DL, US, NW, WN, B6, etc.
2) Do corn producers advertise their product? Do wheat producers advertise on TV? No, and neither do airlines. At this point, they're both commodities, at least in coach. When people only shop based on price, what's the need to advertise?


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