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Virgin America's Concept Of Action Flawed?  
User currently offlineJetBlueAUS From United States of America, joined Apr 2006, 1145 posts, RR: 8
Posted (6 years 4 months 1 week 2 days 12 hours ago) and read 5170 times:

Okay, so forgive me with posting my topics with rhetorical statements lately. They will end soon, haha. Okay, so this is a question that did pop into my mind a few moments ago and I thought I would just share to those of you who were interested in having a discussion over it. Sorry to those of you who might find this topic as being generic but I don't think it is. At least, how I am going to present it.

Well, we all know that the airline has stated its aim (aka mission statement) to, "Providing low-fare, high-quality service for long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards." I think that we must all agree that Virgin America's product was designed for the passenger's enjoyment on long-haul flights. When Virgin America first started, this was definitely seen. For a couple months after their initial birth as a full-functioning airline, their only short-haul flight that they operated was SFO-LAX. SFO-JFK/IAD were the other two routes they operated and they are obviously, transcons. However, since their start, they have added two additional short-haul routes (i.e. SFO-SAN/LAS) and a medium-haul route to Seattle. However, if they stick to their "aim" or mission statement, it seems that most of their future routes will involve long-hauls. So, are they just wanting to burn through cash? Not only are they flying long-hauls but they are flying high-frequency routes. (i.e. SFO-IAD/JFK/LAX) Suicidal? Maybe, maybe not. I guess it just depends on how they market their flights.

This leads to my next point. In the current downtrodden industry with the fuel prices rising higher than we have ever seen them. Is Virgin America's approach to becoming "big" in the United States going to work? Anyone may correct me if I am wrong but if I remember correctly, I remember reading that Virgin America wants to fly to ORD, BOS, and MIA very soon. In fact, they will fly to ORD as soon as the FAA approves it. These are all transcons and high frequency routes. With the current fuel prices and the fierce competition that awaits Virgin America in these markets, is Virgin going to fail? I must say they seem to have done pretty well in the markets they have started off in. Albeit, I believe it has taken them quite awhile to finally pull up their loads and we all know that loads do NOT ensure profitability. Especially with some of the prices we have seen VX been offering in these markets.

Another thing that I hope for Virgin America is that they will soon alliance with some of the other Virgin airlines. I think that this will seriously benefit them in the long run. Not only will it provide and ensure additional passengers, it will help boost their revenues. It would also be seriously cool if they could somehow to some ties to other Virgin carrier's frequent flyer programs.

So is Virgin going to be around in five or ten years? Are the current fuel prices and the way Virgin wants to do business going to be their downfall? Some may say they might be their own worst enemy. It will be interesting to see what happens. It looks like Virgin America also strives to perfect their Inflight Entertainment System. I hope this doesn't defer their attention from their balance sheets. It all goes back to their mission statement, I guess.


Not all of us can be heroes, some of us can only stand on the sidewalk and clap as they go by.
31 replies: All unread, showing first 25:
 
User currently offlineCubsrule From United States of America, joined May 2004, 23086 posts, RR: 20
Reply 1, posted (6 years 4 months 1 week 2 days 11 hours ago) and read 5140 times:



Quoting JetBlueAUS (Thread starter):
In fact, they will fly to ORD as soon as the FAA approves it.

...and be paying through the nose and forced to have a pretty lousy schedule due to ORD's lack of domestic gate space.

Quoting JetBlueAUS (Thread starter):
Are the current fuel prices and the way Virgin wants to do business going to be their downfall?

It seemingly depends on whether VX can fill their planes at a yield premium on what others are offering now. AA's fares on ORD-LAX, for instance, currently range from $203 (11.6 cents/mile) to $953 (55 cents/mile). If VX winds up dumping a whole bunch of capacity at, say, $175 (which is likely about what their cheapest fare will be), that's going to be a big problem.



I can't decide whether I miss the tulip or the bowling shoe more
User currently offlineJetBlueAUS From United States of America, joined Apr 2006, 1145 posts, RR: 8
Reply 2, posted (6 years 4 months 1 week 2 days 11 hours ago) and read 5115 times:



Quoting Cubsrule (Reply 1):
...and be paying through the nose and forced to have a pretty lousy schedule due to ORD's lack of domestic gate space.

Very true! IIRC, they want four frequencies to both SFO and LAX, right? They will definitely be at the mercy of United and American on this route. Especially since UA and AA have a substantial amount of frequency on this route, which also enables the customer to even more flexibility.

Quoting Cubsrule (Reply 1):
It seemingly depends on whether VX can fill their planes at a yield premium on what others are offering now. AA's fares on ORD-LAX, for instance, currently range from $203 (11.6 cents/mile) to $953 (55 cents/mile). If VX winds up dumping a whole bunch of capacity at, say, $175 (which is likely about what their cheapest fare will be), that's going to be a big problem.

Which isn't good either. Especially since they only have 8 First Class seats. They will be selling most of their seats in economy. (obviously)



Not all of us can be heroes, some of us can only stand on the sidewalk and clap as they go by.
User currently offlineCubsrule From United States of America, joined May 2004, 23086 posts, RR: 20
Reply 3, posted (6 years 4 months 1 week 2 days 11 hours ago) and read 5071 times:



Quoting JetBlueAUS (Reply 2):
Very true! IIRC, they want four frequencies to both SFO and LAX, right?

Yes... they'll get them, since the first 8 frequencies are 'free' for any new entrant.



I can't decide whether I miss the tulip or the bowling shoe more
User currently offlineInTheSky74 From United States of America, joined Sep 2005, 546 posts, RR: 0
Reply 4, posted (6 years 4 months 1 week 2 days 10 hours ago) and read 4931 times:

Not necessarily.... B6 was not able to get 8 slots since UA and AA opposed them. I believe they only got 6 or 7 slots.

User currently offlineMarcoPoloWorld From United States of America, joined Mar 2008, 639 posts, RR: 0
Reply 5, posted (6 years 4 months 1 week 2 days 10 hours ago) and read 4903 times:



Quoting JetBlueAUS (Reply 2):

Thanks JetBlue for posting on a great topic. And I'm totally with you that VX needs to fully take advantage of being a part of the Virgin franchise by coordinating with other Virgin brands regarding flight codes FFPs and such.

According to CEO Cush, some things need to get lined up before that happens, but they should move soon on it really. I have also opined that VX should derive from its apparent premium cabin (so-called First Class but really Business) success to reconfigure cabins to feature more of these. And also, how about a Y+ ?

It's not often that California gets a home-grown airline - especially one with an international brand name like this one. With all respects to JetBlue, which is a great airline, one can only hope that VX will also succeed to the benefit of consumer choice and competition.

ORD is definitely a must for VX, as the third-largest metropolitan area in the US it fits well into Virgin's target markets. And if I were them, I would not do more than four frequencies to each destination but instead look to the next major metro area.

I also agree with you that they need to be cautious when it comes to the short-haul markets since the VX "perks" are of lesser pax utility on short flights - as you perceptibly pointed out.... Best of luck to Virgin; I don't fly much domestic myself but when I do I will fly VX for sure.


User currently offlineLuv2cattlecall From United States of America, joined Sep 2007, 1650 posts, RR: 2
Reply 6, posted (6 years 4 months 1 week 2 days 9 hours ago) and read 4823 times:
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Quoting MarcoPoloWorld (Reply 5):
(so-called First Class but really Business)

I think you have that flipped! They refer to it as J, but it's definitely a F product compared to any other domestic offering (barring P.S.)

Quoting JetBlueAUS (Thread starter):
It looks like Virgin America also strives to perfect their Inflight Entertainment System. I hope this doesn't defer their attention from their balance sheets.

They really need to strive harder....RED is a huge mess. It has never fully worked for me or anyone I know. Half the TV channels have a message saying that someone needs to pay the Dish Networks bill, chat is hardly ever available, and when it is, it's buggy, and the AVOD is plagued by a major problem: The title/screen cap. picture don't correspond to what starts playing once you swipe your credit card on many occasions.



When you have to breaststroke to your connecting flight...it's a crash!
User currently offlineIkramerica From United States of America, joined May 2005, 21534 posts, RR: 59
Reply 7, posted (6 years 4 months 1 week 2 days 9 hours ago) and read 4799 times:

LAX-SEA is a good market though. It's long enough to watch a full movie or want something to eat, and has high income people on both end. But it's dominated by other carriers, so it's a tough fight just like the other routes they decided to tackle.


Of all the things to worry about... the Wookie has no pants.
User currently offlineLASOctoberB6 From Japan, joined Nov 2006, 2380 posts, RR: 1
Reply 8, posted (6 years 4 months 1 week 2 days 9 hours ago) and read 4780 times:

Speaking of VX, does anybody know why one of their planes was parked over at the cargo ramp on Saturday (5/24)?


[NOT IN SERVICE] {WEStJet}
User currently offlineJetBlueAUS From United States of America, joined Apr 2006, 1145 posts, RR: 8
Reply 9, posted (6 years 4 months 1 week 2 days 9 hours ago) and read 4765 times:



Quoting Luv2cattlecall (Reply 6):
They really need to strive harder....RED is a huge mess. It has never fully worked for me or anyone I know. Half the TV channels have a message saying that someone needs to pay the Dish Networks bill, chat is hardly ever available, and when it is, it's buggy, and the AVOD is plagued by a major problem: The title/screen cap. picture don't correspond to what starts playing once you swipe your credit card on many occasions.

When I flew Virgin America back in January, it was pretty buggy. You couldn't buy food over the TV screen yet.



Not all of us can be heroes, some of us can only stand on the sidewalk and clap as they go by.
User currently offlineJetBlueAUS From United States of America, joined Apr 2006, 1145 posts, RR: 8
Reply 10, posted (6 years 4 months 1 week 2 days 9 hours ago) and read 4761 times:



Quoting LASOctoberB6 (Reply 8):
Speaking of VX, does anybody know why one of their planes was parked over at the cargo ramp on Saturday (5/24)?

Which airport? I'm assuming LAS?



Not all of us can be heroes, some of us can only stand on the sidewalk and clap as they go by.
User currently offlineLuv2cattlecall From United States of America, joined Sep 2007, 1650 posts, RR: 2
Reply 11, posted (6 years 4 months 1 week 2 days 8 hours ago) and read 4741 times:
Support Airliners.net - become a First Class Member!



Quoting JetBlueAUS (Reply 9):

When I flew Virgin America back in January, it was pretty buggy. You couldn't buy food over the TV screen yet.

I think it's really hit or miss...on a few occasions, it would let food be purchased, but on the majority, you're right, it's FUBAR. If you fly them again, try using a Hotel key, Costco card...or anything with a mag. strip in either of the credit card readers (anyone else think having 2 readers per pax is overkill?). It works great and I've yet to get "caught"!



When you have to breaststroke to your connecting flight...it's a crash!
User currently offlineJetBlueAUS From United States of America, joined Apr 2006, 1145 posts, RR: 8
Reply 12, posted (6 years 4 months 1 week 2 days 8 hours ago) and read 4709 times:



Quoting Luv2cattlecall (Reply 11):
I think it's really hit or miss...on a few occasions, it would let food be purchased, but on the majority, you're right, it's FUBAR. If you fly them again, try using a Hotel key, Costco card...or anything with a mag. strip in either of the credit card readers (anyone else think having 2 readers per pax is overkill?). It works great and I've yet to get "caught"!

Haha, sure. That's a nice and helpful, yet, mischevious hint! How many times have you done that?



Not all of us can be heroes, some of us can only stand on the sidewalk and clap as they go by.
User currently offlineKnid From New Zealand, joined Aug 2005, 224 posts, RR: 0
Reply 13, posted (6 years 4 months 1 week 2 days 7 hours ago) and read 4609 times:



Quoting JetBlueAUS (Thread starter):
Well, we all know that the airline has stated its aim (aka mission statement) to, "Providing low-fare, high-quality service for long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards.

Methinks the mission statement may be more of a marketing creation to introduce the airline rather than an insight into the overall strategy. SRB is pretty on to it, so what you see may not be what you get.

Quoting JetBlueAUS (Thread starter):
However, since their start, they have added two additional short-haul routes (i.e. SFO-SAN/LAS) and a medium-haul route to Seattle. However, if they stick to their "aim" or mission statement, it seems that most of their future routes will involve long-hauls.

Well I guess that these are routes that the airline has predicted to be more profitable than a long distance run.

Quoting JetBlueAUS (Thread starter):
So, are they just wanting to burn through cash? Not only are they flying long-hauls but they are flying high-frequency routes. (i.e. SFO-IAD/JFK/LAX) Suicidal? Maybe, maybe not. I guess it just depends on how they market their flights.

I think for the Virgin America concept that they are targeting the more affluent end of the scale, there really are no routes that have this clientèle and little competition, so VX fly high-frequency routes by virtue of targeting the higher end of the market.

Quoting JetBlueAUS (Thread starter):
This leads to my next point. In the current downtrodden industry with the fuel prices rising higher than we have ever seen them. Is Virgin America's approach to becoming "big" in the United States going to work? Anyone may correct me if I am wrong but if I remember correctly, I remember reading that Virgin America wants to fly to ORD, BOS, and MIA very soon. In fact, they will fly to ORD as soon as the FAA approves it. These are all transcons and high frequency routes. With the current fuel prices and the fierce competition that awaits Virgin America in these markets, is Virgin going to fail? I must say they seem to have done pretty well in the markets they have started off in. Albeit, I believe it has taken them quite awhile to finally pull up their loads and we all know that loads do NOT ensure profitability. Especially with some of the prices we have seen VX been offering in these markets.

I guess this is a question for their marketing and brand loyalty, if they can get this right, then they should be ok, as long as they keep their costs down. Virgin has been lucky in some ways with the price of oil, as the other players were hurt by the fuel prices, and were not in a position to be able to drive them out of the market.

Quoting JetBlueAUS (Thread starter):
Another thing that I hope for Virgin America is that they will soon alliance with some of the other Virgin airlines. I think that this will seriously benefit them in the long run. Not only will it provide and ensure additional passengers, it will help boost their revenues. It would also be seriously cool if they could somehow to some ties to other Virgin carrier's frequent flyer programs.

They need to get their FF program up and running, perhaps the delay is due to a desire to offer a product that is integrated with VS. Maybe what they are waiting for is V Australia, because then they could launch a global program between VS, VX, DJ, and V Australia which would ideally be seamlessly integrated.


User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 14, posted (6 years 4 months 1 week 2 days 7 hours ago) and read 4566 times:



Quoting Knid (Reply 13):
They need to get their FF program up and running, perhaps the delay is due to a desire to offer a product that is integrated with VS. Maybe what they are waiting for is V Australia, because then they could launch a global program between VS, VX, DJ, and V Australia which would ideally be seamlessly integrated.

V Australia will be part of DJ's Frequent Flyer program "Velocity". I think you can get miles on VS flights with Velocity.


User currently offlineNZA320 From New Zealand, joined May 2007, 162 posts, RR: 0
Reply 15, posted (6 years 4 months 1 week 2 days 6 hours ago) and read 4536 times:



Quoting JetBlueAUS (Thread starter):
Another thing that I hope for Virgin America is that they will soon alliance with some of the other Virgin airlines. I think that this will seriously benefit them in the long run. Not only will it provide and ensure additional passengers, it will help boost their revenues. It would also be seriously cool if they could somehow to some ties to other Virgin carrier's frequent flyer programs.

Heres a few quotes from David Crush, from a recent interview with USA today. This is in response to a question about VA and VS alliance.

Quote:
We've got a couple of things we have to take care of first. One is ... that we want to make sure that our own company and our own product is stable before we go and introduce things that are going to increase the complexity of our operation. That's very much what we're focused on right now. And I'm very happy with the way things are running (with on-time performance and with the reliability of our in-flight entertainment, which is), a very complicated system. ... So, we've gone and are now running an airline we think is a very well-running and stable airline.

That was our first thing. The second thing is we have some automation enhancements we need to undertake before we can link up with other airlines. That's under way right now. My hope is that we will be able to hook up with other airlines by the end of this year ... frequent-flier, interline, perhaps even codeshare. Certainly, the Virgin airlines will be at the top of the list. They won't be the only ones, but they'll be at the top of the list. So, the short answer is hopefully by the end of this year we've got a frequent-flier hookup and interline or codeshare hookup with the Virgin carriers.



Quoting JetBlueAUS (Thread starter):
However, since their start, they have added two additional short-haul routes (i.e. SFO-SAN/LAS) and a medium-haul route to Seattle. However, if they stick to their "aim" or mission statement, it seems that most of their future routes will involve long-hauls.



Quote:
Question: With fuel prices right now, tell me a little bit about Virgin America's cross-country flying. Has there been any thought to establishing another base --- perhaps in the East or Midwest --- that would allow shorter flights in the face of high fuel costs?

Cush: I think a couple of things. First of all, our product is uniquely suited for long haul. But, with the $2 million-plus investment we've made in the interior of each cabin for the in-flight entertainment system and other things, it really is built around making a long trip and a five-, six-hour-plus duration on this aircraft much more comfortable than the other guys. We've built our business model around long-haul flying, with a balance of short-haul flying.

Now that having been said, of course, the longer the duration the duration of the flight -- the longer the stage length -- the greater the percentage of the total cost that is made up by fuel. At the same time, we're of course flying more fuel-efficient aircraft than our primary competitors. When you look at American, flying 767-200s and -300s, and United flying to (New York's) Kennedy (airport on) 757-200s. On average, you can expect our flights will burn 25-30% less fuel per available seat mile because, again, newer aircraft, more efficient engine technology, greater aerodynamics, all the things that come along with that.

You know, our view is as long as people going to fly transcontinental -- which they are, because that's still the best way to get from one coast to the other -- that we're in this market to stay.

http://www.usatoday.com/travel/fligh...em.aspx?type=blog&ak=50303844.blog

Hope this is of some help.

Cheers NZA320



Hovering is for pilots who love to fly but have no place to go.
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 16, posted (6 years 4 months 1 week 2 days 5 hours ago) and read 4465 times:



Quoting NZA320 (Reply 15):
That was our first thing. The second thing is we have some automation enhancements we need to undertake before we can link up with other airlines. That's under way right now.

That's an understatement. Their current Res solution has very limited interline capability. By the end of the year ? Hmmm.


User currently onlineSANFan From United States of America, joined Aug 2006, 5441 posts, RR: 12
Reply 17, posted (6 years 4 months 1 week 2 days 2 hours ago) and read 4305 times:



Quoting JetBlueAUS (Thread starter):
For a couple months after their initial birth as a full-functioning airline, their only short-haul flight that they operated was SFO-LAX. SFO-JFK/IAD were the other two routes they operated and they are obviously, transcons. However, since their start, they have added two additional short-haul routes (i.e. SFO-SAN/LAS) and a medium-haul route to Seattle. However, if they stick to their "aim" or mission statement, it seems that most of their future routes will involve long-hauls.

There is a statement by David Cush himself on a short video story about SAN growth on the SANPLAN.com website
http://www.sanplan.com/index.asp
indicating his desire for VX to fly to JFK, SEA, LAS and IAD from SAN (when they have "the right gates at the right times.") I have no reason to doubt they also plan on adding these destinations from other western cities as well. I think that all of the short-hauls they fly from SFO (LAX, LAS, SAN, and SEA) are key routes in large markets by themselves but in the not too distant future, there will be long-hauls from SAN, LAS and SEA as well.

Quoting JetBlueAUS (Thread starter):
Anyone may correct me if I am wrong but if I remember correctly, I remember reading that Virgin America wants to fly to ORD, BOS, and MIA very soon. In fact, they will fly to ORD as soon as the FAA approves it.

There has also been lots of talk recently (on a couple of threads here on A.net) that DEN has become a possible "Starting Soon" candidate as a new VX station, with a suggestion by me that this is part of the reason that WN has gone ape-sh**-plus there (to the extent of pulling 6 to-be-retired aircraft back into service, all out of DEN, including DEN-SFO starting later this summer!)

Quoting JetBlueAUS (Thread starter):
Another thing that I hope for Virgin America is that they will soon alliance with some of the other Virgin airlines.

Perhaps you missed this thread over the weekend
http://www.airliners.net/aviation-fo...eneral_aviation/read.main/3997531/
which includes references to an interview with David Cush on various subjects including future alliances.

bb


User currently offlineLASOctoberB6 From Japan, joined Nov 2006, 2380 posts, RR: 1
Reply 18, posted (6 years 4 months 1 week 2 days ago) and read 4126 times:



Quoting JetBlueAUS (Reply 10):
Which airport? I'm assuming LAS?

Good lord, how can I have forgotten that.. Yes, I meant Las Vegas..



[NOT IN SERVICE] {WEStJet}
User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17549 posts, RR: 46
Reply 19, posted (6 years 4 months 1 week 2 days ago) and read 4096 times:



Quoting JetBlueAUS (Thread starter):
So is Virgin going to be around in five or ten years?

I don't think so. Not in its current form, mostly because they want to do this:

Quoting JetBlueAUS (Thread starter):
Providing low-fare, high-quality service for long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards

...with high costs and amenities that are meaningless in the current market.



E pur si muove -Galileo
User currently offlineKnid From New Zealand, joined Aug 2005, 224 posts, RR: 0
Reply 20, posted (6 years 4 months 1 week 1 day 17 hours ago) and read 3820 times:



Quoting MaverickM11 (Reply 19):
...with high costs and amenities that are meaningless in the current market.

Do you honestly believe that if VX had a product that was not at all different from the legacy carriers that it would have even got off the ground?
Its the 'high costs and amenities that are meaningless' that give VX their current market share!


User currently offlineIkramerica From United States of America, joined May 2005, 21534 posts, RR: 59
Reply 21, posted (6 years 4 months 1 week 1 day 17 hours ago) and read 3787 times:



Quoting NZA320 (Reply 15):
Now that having been said, of course, the longer the duration the duration of the flight -- the longer the stage length -- the greater the percentage of the total cost that is made up by fuel.

This is why I think the LAX-SEA is a good stage length, and likely why they want to get into ORD. They should also consider AUS ASAP. These are long enough to make the IFE worthwhile, yet short enough to be higher yield. Assuming they can get enough pax onto the planes soon enough.

Quoting Knid (Reply 20):
Its the 'high costs and amenities that are meaningless' that give VX their current market share!

You mean the low load factors in Y?

It's the low price of the F cabin that keeps it full as much as anything. The seat is nicer, the service is about the same as transcon F or J on other carriers.



Of all the things to worry about... the Wookie has no pants.
User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17549 posts, RR: 46
Reply 22, posted (6 years 4 months 1 week 1 day 17 hours ago) and read 3787 times:



Quoting Knid (Reply 20):
Do you honestly believe that if VX had a product that was not at all different from the legacy carriers that it would have even got off the ground?

I don't think investors other than SRB would have been as interested.

Quoting Knid (Reply 20):
Its the 'high costs and amenities that are meaningless' that give VX their current market share!

WN has a bigger market share in SFO/LAX, B6 has a larger share in SFO/JFK, but ultimately market share is meaningless if it's not profitable, and I don't believe VX' amenities give them any revenue premium above their competition.



E pur si muove -Galileo
User currently offlineBingo From United States of America, joined Nov 2006, 359 posts, RR: 0
Reply 23, posted (6 years 4 months 1 week 1 day 15 hours ago) and read 3520 times:



Quoting JetBlueAUS (Thread starter):
Okay, so forgive me with posting my topics with rhetorical statements lately. They will end soon, haha. Okay, so this is a question that did pop into my mind a few moments ago and I thought I would just share to those of you who were interested in having a discussion over it. Sorry to those of you who might find this topic as being generic but I don't think it is. At least, how I am going to present it.

lol...the greasing of the skids before the flaming. its sad that one must apologize before expressing their opinions but thats the ANET way. I may not agree with what you have to say, but you dont owe anyone an apology for saying it. You pay your 5 bucks a month like the rest of us. Anyone that treats you otherwise should be flamed, not you.

Quoting JetBlueAUS (Thread starter):
Is Virgin America's approach to becoming "big" in the United States going to work?


I think this is too soon to tell. I think the fact that they are still in business is a good sign. I had my doubts but now I have my hopes of this. If they are still around by 2010, then I would say they probably will make it.

Quoting JetBlueAUS (Thread starter):
It would also be seriously cool if they could somehow to some ties to other Virgin carrier's frequent flyer programs.

I think that Elevate (much like Virgin America) is different. And different is good. If I wanted another boring legacy plan with no upgrade options, I'd fly someone else. I think the fact that they reward folks based on the dollars they spend per ticket is genius. This gives me more incentive to spend more money with them then flying segments. Im excited at what the future holds for this program.

Quoting JetBlueAUS (Thread starter):
Another thing that I hope for Virgin America is that they will soon alliance with some of the other Virgin airlines.

Why? I honestly go out of my way to fly Virgin America. Unless its an International Airline, I really want to try and avoid flying with them. I'm honestly tired of excuses from the Legacies and LCCs for dirty planes, high rates and bad service. I'd gladly pay a premium with Virgin America because I know what I'm getting.

Quoting JetBlueAUS (Thread starter):
So is Virgin going to be around in five or ten years?

If they dont change...I hope. I flew to Vegas from IAD last week. I had the opportunity to fly direct on the legacies. I chose to take a SFO layover and even the Redeye on the way back. Why? Clean Planes, Nice Seats, Great Service and decent entertainment.

Quoting JetBlueAUS (Thread starter):
It looks like Virgin America also strives to perfect their Inflight Entertainment System. I hope this doesn't defer their attention from their balance sheets.

RED is the real Ipod killer....Throw in a bose headset and I'm in heaven. Look at their careers website and the PTV system. This system is a Linux based kernel thats developed using open source emulation. Two college kids probably designed and run the system. In the grand scheme of things, they probably spend more in headsets than system development.

Quoting MarcoPoloWorld (Reply 5):
(so-called First Class but really Business)

Have you flown domestic on a legacy lately? This is first class! Everytime I check in for my flight, they tell me if there are seats in first that are available. 80% of the time I've purchased the upgrade. Heck, its Zagat Rated! Plus to fly with that comfort for that class domestically is pretty sweet....

Quoting Luv2cattlecall (Reply 11):
I think it's really hit or miss...on a few occasions, it would let food be purchased, but on the majority, you're right, it's FUBAR. If you fly them again, try using a Hotel key, Costco card...or anything with a mag. strip in either of the credit card readers (anyone else think having 2 readers per pax is overkill?). It works great and I've yet to get "caught"!

I truly hope youre kidding. If not, I hope they capture the data off those cards and charge you with interstate commerce fraud/theft. If you really need 2 bucks to buy some fruit leather, you've got some issues.

Bottom line, Ill fly the redeye any day on Virgin America than any other domestic. All my other Platinum Onepassers sitting in coach will agree. Make all the excuses you want but at the end of the day I just want a clean seat on a clean/newer airplane with some decent entertainment and culinary options coupled with people that dont treat me like talking cargo....Is that too much to ask for?


User currently offlineAnonms From United States of America, joined Dec 2007, 620 posts, RR: 0
Reply 24, posted (6 years 4 months 1 week 1 day 14 hours ago) and read 3404 times:



Quoting Bingo (Reply 23):
I think that Elevate (much like Virgin America) is different. And different is good. If I wanted another boring legacy plan with no upgrade options, I'd fly someone else. I think the fact that they reward folks based on the dollars they spend per ticket is genius. This gives me more incentive to spend more money with them then flying segments. Im excited at what the future holds for this program.

I hate how they reward folks based on the dollars they spend per ticket. It's a turn-off for me rather an incentive for me to spend more. I mostly fly during College Student Break seasons, and I'd rather get my tickets early. That said, I still prefer VX over WN or UA because of of VX's newer planes and (nearly) guaranteed IFE (whereas I've been on a few WN flights where they didn't serve any peanuts or pretzels).



This is my signature.
25 Cubsrule : The rule is pretty clear that any new entrant gets 8. When B6 was applying, that wasn't the case. It's largely an academic argument, as by the end of
26 Ikramerica : If you were a Platinum Onepasser has you claim, you would not making those statements, as CO's planes are clean and newer, they don't treat you like
27 Abrelosojos : = I have a question. What is your beef with all other newcomers except B6 ? Saludos, A.
28 Knid : The fact they they have pax means they have a market share, I never implied what share of the market they have. So you think that SRB would have been
29 Luv2cattlecall : I take it you also own an Ionic Breeze, Dyson Vac, and other mediocre products that are over hyped? What data could they capture? They can't interlin
30 Post contains links MAH4546 : Sort of on topic for this thread, Virgin's CEO talks future plans: http://www.usatoday.com/travel/fligh...em.aspx?type=blog&ak=50466702.blog No surpri
31 MaverickM11 : Like Virgin Express? It will pretty much have an identical product to B6/F9 and soon CO/DL's new AVOD/LiveTV offering, minus the mood lighting. At th
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