I was thinking that I should put this question in the usual Caribbean etc. forum, but then thought it may be a good "stand-alone" question...
So, my thoughts;
It looks like Caribbean Airlines truly has reinvented BWIA. Although most West Indians - especially we former BW employss - may lament that BWIA is "gone", we need to admit that it looks like the "new Bee Wee" is doing well... From what I understand, on-time performance and customer service are improved over BWIA and it may be - shock! - making money!
So, why not look into a logical (at least, logical to me) expansion? I feel for BW to truly represent and connect its namesake islands, it needs a greater Caribbean network.
I recognize that most West Indians are not keen on connecting through POS over a non-stop to YYZ, JFK, or MIA, but with good marketing and attractive fares (and a reliable, convenient connection time), why wouldn't a SLU-POS-YYZ routing be attractive - and profitable?
Bajans are a hard sell and may "chupse" at the thought of going to POS for a MIA flight, but... listen, it's only a 45 min flight BGI-POS! If the connection were really on a hub-and-spoke system, it wouldn't be so bad!
Also, the fleet commonality between LI and BW (Dash-8s) make a merger easier, right?
So, my last two cents: for BW to become a "more major" player in the Caribbean, I feel it needs to reach out to its market - the Caribbean. As such, it needs to give Caribbean people (other than Trinis) a reason to choose to fly BW over its nemisis AA...
I live in Miami currently; I know if BW offered a convenient connection and a competitive fare, I would gladly fly MIA-POS-BGI... Right now, it involves overnighting in POS (and the FLL flight is a nearly 6 hour layover).
How's this for a catchy and sort-of relavent ending? BUY LOCAL!*
*but give us a reason to want to!!!