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From GVA: Branson Starting Up An Airline In Brazil  
User currently offlineC010T3 From Brazil, joined Jul 2006, 3736 posts, RR: 19
Posted (6 years 6 months 1 week 9 hours ago) and read 3714 times:

In a statement to the Brazilian newspaper O Estado de São Paulo, one of the largest in the country, during the Global Humanitarian Forum in Geneva, Sir Richard Branson said that he is negotiating the establishment of a domestic airline in Brazil that could later become an international one. He preferred not to reveal the partner, since he is still in negotiations, but will announce it soon.

More at: http://www.estadao.com.br/economia/not_eco195022,0.htm (only in Portuguese)

14 replies: All unread, jump to last
 
User currently offlineMiner From Brazil, joined Aug 2007, 105 posts, RR: 0
Reply 1, posted (6 years 6 months 1 week 9 hours ago) and read 3648 times:

Interesting! Varig could be a possible partner since it will be an airline operating only in the domestic market for now and is well positioned for international expansion. But if I remember correctly GOL isn't allowed to sell RG which opens the door for other possible partners like Ocean Air, Webjet, etc. Partnering up with a local Brazilian carrier eliminates the certification process under Brazilian law.
With Neeleman's new Azul airline coming to Brazil soon Brazilian aviation will be very interesting and put TAM and GOL's duopoly in check. However, let's see how politics play a role for Branson's plans. There have been talks about increasing foreign ownership of airlines from 20%. But despite someone's interest and ability to come to Brazil and try to do something big and good, there will be many political hurdles ahead specially with JJ and G3's lobbying power. Good luck to Branson and welcome!


User currently offlinePPVRA From Brazil, joined Nov 2004, 8978 posts, RR: 39
Reply 2, posted (6 years 6 months 1 week 9 hours ago) and read 3607 times:

Quoting Miner (Reply 1):

My thoughts exactly. RG is a service-marketed airline which would fit with the likes of Virgin America, but they are also a political and financial hot potato. I don't think I would want to touch that.

OceanAir has the financial backing of Mr. Eframovich, and he's had a lot of trouble breaking into the market. Virgin Group could provide expertize in that area, not to mention a brand.

PS: OceanAir could use a reorganization and a partner of the caliber of Virgin.

[Edited 2008-06-24 13:57:05]


"If goods do not cross borders, soldiers will" - Frederic Bastiat
User currently offlineRobffm2 From Germany, joined Dec 2006, 1124 posts, RR: 0
Reply 3, posted (6 years 6 months 1 week 8 hours ago) and read 3501 times:



Quoting PPVRA (Reply 2):
PS: OceanAir could use a reorganization and a partner of the caliber of Virgin.

Is Virgin really that well know to the general public in Brazil?
They are hardly know here in Germany and have their homebase just a few hundreds kilometers to the west.


User currently offlinePPVRA From Brazil, joined Nov 2004, 8978 posts, RR: 39
Reply 4, posted (6 years 6 months 1 week 7 hours ago) and read 3424 times:

Quoting Robffm2 (Reply 3):
Is Virgin really that well know to the general public in Brazil?
They are hardly know here in Germany and have their homebase just a few hundreds kilometers to the west.

Nah, probably even less so than in Germany. But they have name, ego--lots of it--that they would be introducing into Brazil. OceanAir didn't really have anything to introduce--a poor name, old aircraft, nothing special. . . it's ok for a regional airline targeting a niche, but not for a national airline that needs to take on TAM and GOL.

[Edited 2008-06-24 15:31:29]


"If goods do not cross borders, soldiers will" - Frederic Bastiat
User currently offlineC010T3 From Brazil, joined Jul 2006, 3736 posts, RR: 19
Reply 5, posted (6 years 6 months 1 week 7 hours ago) and read 3368 times:



Quoting Miner (Reply 1):
Varig could be a possible partner since it will be an airline operating only in the domestic market for now

No, Varig will continue its South American routes.


User currently offlineAznMadSci From United States of America, joined Dec 2007, 3716 posts, RR: 6
Reply 6, posted (6 years 6 months 1 week 5 hours ago) and read 3309 times:

A quick question, and I don't remember seeing this, but has BRA ended service?


The journey of life is not based on the accomplishments, but the experience.
User currently offlineC010T3 From Brazil, joined Jul 2006, 3736 posts, RR: 19
Reply 7, posted (6 years 6 months 1 week 5 hours ago) and read 3283 times:



Quoting AznMadSci (Reply 6):
A quick question, and I don't remember seeing this, but has BRA ended service?

Yes and is also close to losing its airline certificate, AFAIK.


User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 49
Reply 8, posted (6 years 6 months 1 week 3 hours ago) and read 3221 times:

Interesting information, especially now that he has capitalised in the Nigerian market, and is increasingly focusing on emerging developing countries.

No word from him on something else which is long awaited: VS LHR-GIG, while VS keeps on expanding internationally.

Rgs @ SCL


User currently offlineF9Animal From United States of America, joined Dec 2004, 5127 posts, RR: 28
Reply 9, posted (6 years 6 months 1 week 3 hours ago) and read 3204 times:

It appears that Virgin will be all over the world. Is that Branson's hope?


I Am A Different Animal!!
User currently offlineBeaucaire From Syria, joined Sep 2003, 5252 posts, RR: 24
Reply 10, posted (6 years 6 months 6 days 19 hours ago) and read 3067 times:

His airline branding might work in the english-speaking countries but has failed to attract enough yields in Belgium.
Still don't see Virgin a true,big player- why did Singapore wanted to dispose of their 49% shares in Virgin,if they would have been convinced by their projetcs.
I don't see the empire surviving the next three years .Sir Branson will have to sell or merge with someone else.



Please respect animals - don't eat them...
User currently offlineDougbr2006 From Brazil, joined Oct 2006, 400 posts, RR: 0
Reply 11, posted (6 years 6 months 6 days 19 hours ago) and read 3033 times:

Could be good news if they do develop an international network as well, Virgin has always offered excellent pricing, some competition for the Europe - Brazil routes could help keep prices down. Shall be interesting to see who is talking with in Brazil and what equipment he will use. Good luck to him, he has been talking about LHR-GRU with VS for some time, but still nothing.

User currently offlineC010T3 From Brazil, joined Jul 2006, 3736 posts, RR: 19
Reply 12, posted (6 years 6 months 6 days 18 hours ago) and read 2930 times:



Quoting Dougbr2006 (Reply 11):
he has been talking about LHR-GRU with VS

He's been talking about LHR-GIG, not GRU.


User currently offlineJmbarros12 From Brazil, joined Nov 2007, 249 posts, RR: 0
Reply 13, posted (6 years 6 months 6 days 16 hours ago) and read 2829 times:



Quoting Miner (Reply 1):
There have been talks about increasing foreign ownership of airlines from 20%

For that matter, I think it´s unlikely that new airline in Brazil would use the "Virgin" brand... Branson, in my opinion, can´t be that naive letting an other major stock holder run an airline with his name...

I have my doubts if this story is for real...

Sds,

João Marcelo



Go Boeing!
User currently offlineENU From Netherlands, joined Nov 2006, 1166 posts, RR: 0
Reply 14, posted (6 years 6 months 6 days 16 hours ago) and read 2827 times:



Quoting Jmbarros12 (Reply 13):
I have my doubts if this story is for real...

Indeed, Virgin Russia and Virgin India were announced last year, but no more news since!

Virgin Blue is in trouble and SRB recently tried to sell of his share in Virgin Nigeria...


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