Lsjef From , joined Dec 1969, posts, RR:
Reply 7, posted (13 years 12 months 2 days 23 hours ago) and read 1515 times:
SWA seems to be making a big push to upgrade their image, and I think this paint scheme is an important part of the push. Other things they are doing, that I have seen, is pushing local parties for their 30th anniversary (inviting Rapid Rewards members, etc.), upgrading their website and inflight magazine, coming up with a new style for their reward coupons, etc. (I even received an invite to go to a Trailblazer's game!...)
As I see it, probably the majority of people in this country have no idea how big SWA is and that it has, in fact, been around for 30-years. All this image upgrading is probably a good idea, and well-timed to surround the 30th anniversary, so long as it doesn't raise ticket prices. As for the paint scheme, as much as I love LUV, I have always felt their old paint scheme was "different" from the other, more mature airlines (who lean toward silver, blue, red, and white), and with that difference seemed somehow "immature". The addition of blue is smart because, perhaps, it implies a more mature and substantial airline. When UAL went to a darker paint scheme, heavily blue, a few years ago, I think it had the same effect: it made them stand out from the other airlines (especially the failure PanAm), and look more mature.
Braniff727 From United States of America, joined Sep 2000, 686 posts, RR: 1
Reply 8, posted (13 years 12 months 2 days 22 hours ago) and read 1505 times:
Personall I could never stand the old scheme. Reading the posts here, I see nothing but people complaining about "boring" paint schemes, yet everyone complains about the new WN livery.
HELLO? This is one of the most interesting paint schemes I've seen in a long time. The colors are unique, but they don't make the plane look tacky. You are seeing the plane in a picture. Just look at all of the pictures on this site of that paint scheme, you will notice that in almost every picture, it looks a different shade. Wait till you see it to judge. In any event, it's better than the "baby crap tan" they used to have.
In addition to this, their new interior is a VAST improvement over the old tan interiors.
Ironchain15 From , joined Dec 1969, posts, RR:
Reply 13, posted (13 years 12 months 2 days 16 hours ago) and read 1472 times:
I also wish the blue was a little darker on the new scheme. I like Southwest and I have flown them to seven cities. I would have to say my flights from Phoenix to Nashville had to be the longest flights I have done with them. The Shamu scheme is the best with the California and Lone Star schemes right behind.
Surv1 From United States of America, joined Feb 2001, 15 posts, RR: 0
Reply 17, posted (13 years 12 months 2 days 8 hours ago) and read 1452 times:
Personally, I think the new colors are great. The old (current) livery is still good, but the new one I think is colorful and pregressive. As for the service, I have had nothing but good experiences with Southwest, and I always take my own lunch on the flight. I'd rather save the big bucks on the fare, and eat peanuts and my own lunch! My $.02 worth.