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Selection Of Airline Liveries, Logos, And Uniforms  
User currently offline744 From United States of America, joined Aug 2001, 449 posts, RR: 0
Posted (6 years 4 months 2 weeks 6 days 11 hours ago) and read 5166 times:

How do airliners pic their logos and liveries. Who selects the livery, font, seat covers, uniforms, utilities etc. Is there a special marketing firms that airlines hire? After the marketing firm gives options of different liveries, who within the airline picks which one to go for?
Thank you for any feedbacks.
Happy Flying,
744

6 replies: All unread, jump to last
 
User currently offlineBeeweel15 From United States of America, joined Nov 2003, 1800 posts, RR: 0
Reply 1, posted (6 years 4 months 2 weeks 6 days 9 hours ago) and read 5055 times:



Quoting 744 (Thread starter):

Well the agents that make the new look are chosen then it is marketed and shown almost like a taste test and which ever scheme draws more attention it is chosen.


User currently offlineBeeweel15 From United States of America, joined Nov 2003, 1800 posts, RR: 0
Reply 2, posted (6 years 4 months 2 weeks 6 days 9 hours ago) and read 5055 times:



Quoting Beeweel15 (Reply 1):

Quoting 744 (Thread starter):

Well the agents that make the new look are chosen then it is marketed and shown almost like a taste test and which ever scheme draws more attention it is chosen.

I forgot to mention take a look at this sister site.

http://www.cardatabase.net/modifiedairlinerphotos/


User currently offlineJBo From Sweden, joined Jan 2005, 2379 posts, RR: 0
Reply 3, posted (6 years 4 months 2 weeks 6 days 7 hours ago) and read 4910 times:



Quoting Beeweel15 (Reply 2):

I forgot to mention take a look at this sister site.

http://www.cardatabase.net/modifieda...otos/

What does that have to do with the original post? That website is full of images created by hobbyists like you and me.

I think the original poster was inquiring about how airlines choose their corporate identities.

Most airlines maintain a marketing/identity department which determines their corporate identity and designs advertisements and other material based on said identity.

Most airlines will contract out the actual design work ... there are a number of companies that specialize in airline corporate identity design ... likewise companies that specialize in uniforms, etc ... that will do the legwork for the client, most likely creating a variety of designs based on the customer's needs, and the client will choose whichever they like best.



I'd take the awe of understanding over the awe of ignorance any day.
User currently offlineTodaReisinger From Switzerland, joined Mar 2001, 2807 posts, RR: 1
Reply 4, posted (6 years 4 months 2 weeks 5 days 19 hours ago) and read 4758 times:



Quoting JBo (Reply 3):
Most airlines maintain a marketing/identity department which determines their corporate identity and designs advertisements and other material based on said identity.

Most airlines will contract out the actual design work ... there are a number of companies that specialize in airline corporate identity design ... likewise companies that specialize in uniforms, etc ... that will do the legwork for the client, most likely creating a variety of designs based on the customer's needs, and the client will choose whichever they like best.

Exactly. And the whole point is whether there are BRIGHT people at the advertising department of an airline... Because bright people will select bright designers/artists/studios to design a successful corporate image......

Some studios might create a whole corporate identity, but I guess that in general, it won't be the same firm designing the logos, liveries, marketing items, uniforms, plane interiors, or the decoration of the airline's offices (well...there aren't that much offices nowadays...  Sad ).



I bitterly miss the livery that should never have been changed (repetition...)
User currently offlineBio From Brazil, joined Nov 2005, 39 posts, RR: 0
Reply 5, posted (6 years 4 months 2 weeks 5 days 13 hours ago) and read 4639 times:

Hi,

on small companies, I would say it goes like this:

- livery: the owner / founder
- seat cover / carpet / uniform: the wife of the owner (and perhaps an ex-flight attendant)

 duck 


ps: I'm sure it's like this not only on the company I work for... Big grin



Santos=Dumont
User currently offlineVC10DC10 From United States of America, joined Apr 2006, 1037 posts, RR: 3
Reply 6, posted (6 years 4 months 2 weeks 5 days 12 hours ago) and read 4599 times:

Bio makes a good point-- every airline has its own policies and procedures for matters such as this.

I believe one of the major design houses that has done high-profile airline work in the past was a fiirm known as Landor. If I'm not mistaken they designed the mid-1980s British Airways livery and logo as well as the mid-80s Alitalia livery.


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