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The Best Airline Ad Of All Time - Vintage Finnair  
User currently offlineWA707atMSP From United States of America, joined Oct 2006, 2214 posts, RR: 8
Posted (5 years 12 months 1 day 1 hour ago) and read 9371 times:

For those of you who are stuck at your desks, but wish you were at the beach, here is the best airline ad of all time:



This ad appeared in airline industry trade magazines in the late 1960s, shortly before Finnair began flying to the USA. I'm sure Finnair was trying to increase their visibility within the industry by running attention getting advertising - and the ad still gets my attention 40 years later  Smile

Can you imagine the outrage if an airline tried to run an ad like this today?


Seaholm Maples are #1!
15 replies: All unread, jump to last
 
User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 1, posted (5 years 12 months 23 hours ago) and read 9170 times:

LTU also use to do some provocative ads using woman as well.


You can cut the irony with a knife
User currently offlineLY744 From Canada, joined Feb 2001, 5536 posts, RR: 10
Reply 2, posted (5 years 12 months 23 hours ago) and read 9167 times:

Can you imagine if they made the ad AFTER they started flying to the States?  Wink


LY744.



Pacifism only works if EVERYBODY practices it
User currently offlineViscount724 From Switzerland, joined Oct 2006, 24891 posts, RR: 22
Reply 3, posted (5 years 12 months 23 hours ago) and read 9137 times:



Quoting WA707atMSP (Thread starter):
Can you imagine the outrage if an airline tried to run an ad like this today?

Many ads from that era wouldn't be politically-correct today, including the UA "Take Me Along" campaign introduced in 1967, promoting discounts for "your wife" to make it easier to take her along on business trips.
http://www.youtube.com/watch?v=-DDIE0lr7Rs

UA's "Men Only" Executive flights (except the flight attendants of course) between Chicago and New York offered for many years until the late 1960s if not a bit later would also be problematic today!


User currently offlineN867DA From United States of America, joined May 2008, 1001 posts, RR: 0
Reply 4, posted (5 years 12 months 23 hours ago) and read 9124 times:

Something that caught my eye is :"...so book 'em...". We hear so much about the bastardization of the English language but I never realized that the culprits have always been around. I don't know how old this is but most of the airline ads I have seen from the 1950s and 60s have used what can only be called 'proper' language.

Quoting LY744 (Reply 2):
Can you imagine if they made the ad AFTER they started flying to the States?

They'd need a very wide woman to make the map legible! The ad would be terrible once you add in some Asia routes!  Silly



A nation turns its lonely eyes to you
User currently offlineLY744 From Canada, joined Feb 2001, 5536 posts, RR: 10
Reply 5, posted (5 years 12 months 22 hours ago) and read 9070 times:



Quoting N867DA (Reply 4):
They'd need a very wide woman to make the map legible!

That's what I was thinking... but they could have also used a freakishly tall one lying on her side.  Wink


LY744.



Pacifism only works if EVERYBODY practices it
User currently offlineEghansen From , joined Dec 1969, posts, RR:
Reply 6, posted (5 years 12 months 22 hours ago) and read 9068 times:

About three years ago, when flying out of MXP, I saw a huge (50 feet across) billboard with a full-length naked man and a map of the world superimposed over his body. It was an advertisement for Alitalia. Maybe it is OK to use a man. Or maybe it was just Italy.

I did notice when I was in Berlin in January that there were topless photographs of women all over the Untergrund Bahn advertising cosmetic surgery clinics. That would never be allowed anywhere in the US.


User currently offlineAA737-823 From United States of America, joined Mar 2000, 5731 posts, RR: 11
Reply 7, posted (5 years 12 months 22 hours ago) and read 9049 times:



Quoting Eghansen (Reply 6):
Maybe it is OK to use a man. Or maybe it was just Italy.

It would be the latter. HAVE you SEEN their ads for Intimissimi? Doesn't matter the gender, the person is rarely wearing the underwear they're advertising! Got a kick outta that as a 19 year old.

Quoting WA707atMSP (Thread starter):
Can you imagine the outrage if an airline tried to run an ad like this today?

Yeah, everyone would cry "prudish" and expect her to be totally nude.
Seriously, have you seen the stuff we read? And it's not just women anymore, either. Ads for Givenchi, Armani, CK, etc.... all naked people (and sometimes very awkwardly positioned naked people, I mean really... WHO could bend themselves that way!?!?) all feature naked men and women.
And many times, the European nudes are at least somewhat tasteful, while in the US it's just shameless nudity.


User currently offlineEghansen From , joined Dec 1969, posts, RR:
Reply 8, posted (5 years 12 months 21 hours ago) and read 8961 times:



Quoting AA737-823 (Reply 7):
It would be the latter. HAVE you SEEN their ads for Intimissimi? Doesn't matter the gender, the person is rarely wearing the underwear they're advertising! Got a kick outta that as a 19 year old.

I haven't seen their ads, but there is doubt that Europeans are much more lenient regarding sex than in the US.

The level of explicit sexual content and drug use on BBC programs such Absolutely Fabulous and Coupling far exceeds anything that would be permitted on US network television. And this is on a network funded by taxpayers. Go Britain!!


User currently offlineBriboy From Canada, joined Jul 2001, 366 posts, RR: 1
Reply 9, posted (5 years 12 months 8 hours ago) and read 8643 times:



Quoting N867DA (Reply 4):
They'd need a very wide woman to make the map legible! The ad would be terrible once you add in some Asia routes!  

No! The ad would just wrap around to the front!

-Brian



next up: YYC, SFO, SYD, AKL, WLG, CMB, BKK, SIN, FRA, VCE, JFK
User currently offlineWA707atMSP From United States of America, joined Oct 2006, 2214 posts, RR: 8
Reply 10, posted (5 years 12 months 8 hours ago) and read 8623 times:



Quoting N867DA (Reply 4):
Something that caught my eye is :"...so book 'em...". We hear so much about the bastardization of the English language but I never realized that the culprits have always been around. I don't know how old this is but most of the airline ads I have seen from the 1950s and 60s have used what can only be called 'proper' language.

This ad is from a 1968 issue of OAG Air Travel magazine.

I have a large collection of old airline ads, and I've noticed that airline advertising tended to be very conservative and proper until about 1967, then after that, the language became much more informal - as the airlines aspired to be "with it". In a few days, I'll be posting a 1968 Qantas ad for used 707-138s, which invited prospective buyers to "stop by and kick the tires".

The phrase "book 'em" was very common in the 1960s. The last line of many episodes of the TV series "Hawaii Five O" (which started in September, 1968, AFTER this ad appeared) was detective Steve McGarrett turning to his partner and saying "Book 'em Danno - Murder One".



Seaholm Maples are #1!
User currently offlineUzimmermann From United States of America, joined Dec 2006, 61 posts, RR: 0
Reply 11, posted (5 years 12 months 5 hours ago) and read 8462 times:



Quoting Eghansen (Reply 6):
I did notice when I was in Berlin in January that there were topless photographs of women all over the Untergrund Bahn advertising cosmetic surgery clinics. That would never be allowed anywhere in the US.

Hell, they use naked people to advertise butter products in Germany on TV. My wife, American, would always comment on that one.


User currently offlineAndaman From , joined Dec 1969, posts, RR:
Reply 12, posted (5 years 12 months 1 hour ago) and read 8334 times:

I haven't seen this AY ad ever before, the ads for the domestic markets that time were much more dull  Wink

Quoting Uzimmermann (Reply 11):
Hell, they use naked people to advertise butter products in Germany on TV. My wife, American, would always comment on that one.

These cultural differences are interesting. Some of my American friends have been a bit confused with the Finnish sauna culture, in the sauna context nudity is not seen really erotic in Finland, sauna is more like a cosy family thing. But the German top less grannies on the Spanish beaches surprise Finnish tourists too!


User currently offlinePlanespotting From United States of America, joined Apr 2004, 3524 posts, RR: 5
Reply 13, posted (5 years 12 months 1 hour ago) and read 8298 times:

Did anyone notice the destination right in the middle of the ad?

MOSCOW

Just where everyone wants to go for a summertime vacation in the 1960s!



Do you like movies about gladiators?
User currently offlineEghansen From , joined Dec 1969, posts, RR:
Reply 14, posted (5 years 11 months 4 weeks 1 day 22 hours ago) and read 8177 times:



Quoting Uzimmermann (Reply 11):
Hell, they use naked people to advertise butter products in Germany on TV. My wife, American, would always comment on that one.

Plus they run soft porn and advertisements for phone sex during the early morning hours on all the television stations. Gave me something to watch when trying to recover from jetlag.


User currently offlineVhqpa From Germany, joined Jul 2005, 1456 posts, RR: 1
Reply 15, posted (5 years 11 months 4 weeks 1 day 14 hours ago) and read 8018 times:



Quoting Eghansen (Reply 14):

Plus they run soft porn and advertisements for phone sex during the early morning hours on all the television stations. Gave me something to watch when trying to recover from jetlag.

That happens here too often on certain free to air channels between 0000-0400 . theres always some inappropriately clad blonde bimbo on "Call me handsome and intimate my me and my friends right now."



Vhq



"There you go ladies and gentleman we're through Mach 1 the speed of sound no bumps no bangs... CONCORDE"
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