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British Airways New Marketing Campaign..but Is It?  
User currently offlineOA260 From Ireland, joined Nov 2006, 26977 posts, RR: 57
Posted (6 years 1 month 1 week 6 days 22 hours ago) and read 6710 times:

Working ??

BA aims to prove to us that T5 is now everything they said it was. Its an interesting campaign. What are your experiences of T5 in the last few weeks?

http://www.terminal5.ba.com/yesterday/

71 replies: All unread, showing first 25:
 
User currently offline1peter From Netherlands, joined Jul 2005, 149 posts, RR: 0
Reply 1, posted (6 years 1 month 1 week 6 days 21 hours ago) and read 6617 times:

Have been travelling through pretty much every week since it opened and I can't complain at all. In fact (I maybe a little biased) I think it's a great building and overall does and will offer the travelling public an excellent experience.


Airlines flown; AA, AC, AY, BA, BD, BY, CX, DA, DP, IB, KL, LH, LA, LP, MA & MH
User currently offlineFLVILLA From United Kingdom, joined Jun 2004, 394 posts, RR: 2
Reply 2, posted (6 years 1 month 1 week 6 days 21 hours ago) and read 6585 times:

I've flown through T5 quite a few times now, and flew out twice on the first day (long story). And bar the first week everything for me has gone swimmingly since, only the odd 5-10 minute delay I believe and the terminal itself seems to be holding up well.

I believe it is delivering what it was designed to achieve.

Now the campaign itself, if it's just a web based thing then I can sort of see the point. But if I start seeing TV advertisements then I think its a bit of waste. I was looking forward to a nice new campaign from BA though, a real 'see the world' type one which included T5, all in good time I'm sure  Smile



I hope in life i can work to live, not live to work
User currently offlineMhodgson From United Kingdom, joined Dec 2002, 5047 posts, RR: 25
Reply 3, posted (6 years 1 month 1 week 6 days 20 hours ago) and read 6520 times:

There was a large advert in the Daily Telegraph this morning stating that 85% of flights had arrived and departed on time from T5 yesterday.


No trees were harmed by this message. However, several million electrons were terribly inconvenienced
User currently offlineOA260 From Ireland, joined Nov 2006, 26977 posts, RR: 57
Reply 4, posted (6 years 1 month 1 week 6 days 20 hours ago) and read 6459 times:



Quoting Mhodgson (Reply 3):
There was a large advert in the Daily Telegraph this morning stating that 85% of flights had arrived and departed on time from T5 yesterday.

Yeah it said that on the website today , I changes after a few minutes. I guess they got so much flack when it all went wrong so they can celebrate a bit when it is going right.


User currently offlineMyt332 From United Kingdom, joined Sep 2003, 9112 posts, RR: 70
Reply 5, posted (6 years 1 month 1 week 6 days 20 hours ago) and read 6444 times:

A new Terminal 5 advertising campaign using real customers will highlight how well the terminal is working.

The campaign, launching today (August 5), is called 'T5 is working'. Every day, for two weeks in August and two weeks in September, it will promote how well the terminal was working the day before, using indicators such as the length of time it takes customers to get through check in, flight punctuality, baggage arrival times, or simply how quickly a person can get from the plan to the arrivals hall. These details will be illustrated through photos of real customers as they experience T5 on the day in question.

The aim of the campaign is to show how well T5 is performing, helping to dispel any remaining negative perceptions.

Contingency plans are in place in case there are any days with unforeseen operational problems.

The campaign will appear in print, online, outdoor, radio and through direct channels. A sample of the adverts will also appear on the intranet and on plasma screens across the business, enabling colleagues to follow the campaign.




One Life, Live it.
User currently offlineGDB From United Kingdom, joined May 2001, 13206 posts, RR: 77
Reply 6, posted (6 years 1 month 1 week 6 days 18 hours ago) and read 6313 times:

My only problem is that BAA should also be doing some sort of campaign, some chance.

Still, BMI can no longer claim to be LHR's most on time carrier.

T5 has, so far, transformed the punctuality of the BA operation at LHR.


User currently offlineMutu From United Kingdom, joined Mar 2006, 538 posts, RR: 0
Reply 7, posted (6 years 1 month 1 week 6 days 18 hours ago) and read 6257 times:

regular flights through T5 have been faultless, early or on time push backs every time now. It is becoming a real pleasure

User currently offlineBAStew From Australia, joined Sep 2006, 1028 posts, RR: 2
Reply 8, posted (6 years 1 month 1 week 6 days 18 hours ago) and read 6221 times:

I think the ad will work well for BA.

The only problem is that it could massively backfire if there is any operational disruption BA may encounter during the marketing campaign.


User currently offlineSpeedBirdA380 From United Kingdom, joined Jul 2008, 539 posts, RR: 2
Reply 9, posted (6 years 1 month 1 week 6 days 17 hours ago) and read 6132 times:

Before the Terminal opened I read it was supposed to have great view's of Wembley stadium and other London Landmark's. For those who have used it,is this true?

User currently offlineOA260 From Ireland, joined Nov 2006, 26977 posts, RR: 57
Reply 10, posted (6 years 1 month 1 week 6 days 17 hours ago) and read 6099 times:



Quoting SpeedBirdA380 (Reply 9):
great view's of Wembley stadium and other London Landmark's. For those who have used it,is this true?

Galleries First boasts a Gold Bar whose surfaces are covered in gold leaf. On a clear day, you will see as far as Windsor Castle and Wembley Stadium.

http://www.skyscrapercity.com/showthread.php?p=18648477

Dont know if its true or not but im sure some Anetter has a pic if its true.


User currently offlineLHR27C From United Kingdom, joined Aug 2004, 1279 posts, RR: 16
Reply 11, posted (6 years 1 month 1 week 6 days 16 hours ago) and read 6062 times:

You can easily see Windsor Castle from outside the departures level.

Quoting GDB (Reply 6):
My only problem is that BAA should also be doing some sort of campaign, some chance.

Travelling through LHR a few weeks ago, BAA are in fact displaying statistics inside the terminal (T2) showing the percentage of passengers who queued for security for x minutes or less last month, etc.

Quoting BAStew (Reply 8):
The only problem is that it could massively backfire if there is any operational disruption BA may encounter during the marketing campaign.

See reply 5:

Quoting Myt332 (Reply 5):
Contingency plans are in place in case there are any days with unforeseen operational problems.




Once you have tasted flight, you will walk the earth with your eyes turned forever skyward
User currently offlineJamesontheroad From United Kingdom, joined Jul 2005, 544 posts, RR: 1
Reply 12, posted (6 years 1 month 1 week 6 days 16 hours ago) and read 6050 times:

Hm. Just visited (at 21:00BST 5 August) and the BA T5 landing page reads:



Quote:
Yesterday at T5 89% of flights arrived on time

...

89% refers to the number of flights arriving between 6am and 2pm within 15 minutes of their scheduled time

Two observations:

1) 6am - 2pm doesn't include the rather crucial evening peak. Why not? If they're so proud of their punctuality, why aren't they including the entire day?

2) I don't really know whether I care if the flight arrived on time. That has very little to do with T5 - it has more to do with the departing airport, weather etc etc etc. It also doesn't say whether that's tyres touching down or cabin door opening. I'd prefer to know about on-time departures, how long it took to get the passengers through immigration, reclaim baggage etc.

Is this just a first day warm-up? Will BA be publishing whole day punctuality statistics? Because regardless of whether or nor this was deliberate, it does make you wonder in this particular instance why they've not included all arriving flights.

[Edited 2008-08-05 13:08:57]

User currently offlineCharliecossie From Germany, joined Oct 2001, 479 posts, RR: 9
Reply 13, posted (6 years 1 month 1 week 6 days 16 hours ago) and read 6011 times:

There's a bunch of numbers on the BA staff Intranet. I'm not gonna list any of them but punctuality last month was, basically, the best since 2001.
"Ready to go" performance (i.e. factors under BA control) was the best since records began in 1985!
T5 really does seem to be working rather well.


User currently offlineBongodog1964 From United Kingdom, joined Oct 2006, 3585 posts, RR: 3
Reply 14, posted (6 years 1 month 1 week 6 days 16 hours ago) and read 5954 times:



Quoting Jamesontheroad (Reply 12):

2) I don't really know whether I care if the flight arrived on time. That has very little to do with T5 - it has more to do with the departing airport, weather etc etc etc. It also doesn't say whether that's tyres touching down or cabin door opening. I'd prefer to know about on-time departures, how long it took to get the passengers through immigration, reclaim baggage etc.

As the vast majority of flights through T5 are BA shorthaul, arrival on time is closely linked to departure on time. A BA Airbus arriving at T5 at 2pm might well be completing its 2nd round trip of the day. When you read through trip reports, many times in the past you would read of BA flights taking off late from UK or European airports due to "late arrival of inbound plane"


User currently offlineTheginge From United Kingdom, joined Oct 2006, 1132 posts, RR: 0
Reply 15, posted (6 years 1 month 1 week 6 days 16 hours ago) and read 5943 times:



Quoting Jamesontheroad (Reply 12):
1) 6am - 2pm doesn't include the rather crucial evening peak. Why not? If they're so proud of their punctuality, why aren't they including the entire day?

It says somewhere on the ad that to meet press deadlines etc they have to stop the data earlier in the day. Otherwise to include the whole day the data would be two days old by the time it gets in to the press.

The point of the ads is yesterday at T5.

Quoting Jamesontheroad (Reply 12):
2) I don't really know whether I care if the flight arrived on time. That has very little to do with T5 - it has more to do with the departing airport, weather etc etc etc. It also doesn't say whether that's tyres touching down or cabin door opening. I'd prefer to know about on-time departures, how long it took to get the passengers through immigration, reclaim baggage etc.

A lot of people do care if their flight arrives on time, probably more so than departing. It has a bit to do with T5 as most of those aircraft would have left T5 earlier in the day. Also a lot of T5's problems were on arrival so BA can't just focus on departures all the time. I would think the time is taken from On Chocks.

Have a look at the new ad up now, it is focusing on Check In.


User currently offlineCwldude From United Kingdom, joined May 2006, 691 posts, RR: 1
Reply 16, posted (6 years 1 month 1 week 6 days 15 hours ago) and read 5922 times:



Quoting Jamesontheroad (Reply 12):

That's what I was thinking!

Indeed it may be brave, but should something go wrong, I'm sure they'd find a way around it... "yesterday 90% of BA flights arrived on time, this refers to flights arriving between 12pm and 1pm" lol!!!!

It is a good campaign though, but as said, why don't they boast about the fact that

Quoting Charliecossie (Reply 13):
"Ready to go" performance (i.e. factors under BA control) was the best since records began in 1985!

As opposed to yesterdays arriving flights between two set times! It's not really a true indication! I'd be interested to know what the difference is between the 6am-2pm, and the whole day?



Thomson Airways - The UKs premier charter airline // now flown : BY -AA -AJ -AE -AT; OO -AX -AU -RA -BG; BRIG; OBYD
User currently offlineLHR27C From United Kingdom, joined Aug 2004, 1279 posts, RR: 16
Reply 17, posted (6 years 1 month 1 week 6 days 15 hours ago) and read 5871 times:



Quoting Cwldude (Reply 16):
As opposed to yesterdays arriving flights between two set times! It's not really a true indication! I'd be interested to know what the difference is between the 6am-2pm, and the whole day?

As others have said, punctuality performance from 6am-2pm is very similar to the whole day, but to keep to press deadlines they have to stop recording at 2pm or they won't make the next day's paper.



Once you have tasted flight, you will walk the earth with your eyes turned forever skyward
User currently offlineAF-A319 From France, joined Oct 1999, 603 posts, RR: 4
Reply 18, posted (6 years 1 month 1 week 6 days 15 hours ago) and read 5844 times:

My experiences at T5 have also been excellent...! I have had early push-backs on a regular basis and the taxiing is now often much shorter. The terminal is also awesome for plane spotting!

User currently offlineBaexecutive From United Kingdom, joined Jul 2005, 744 posts, RR: 0
Reply 19, posted (6 years 1 month 1 week 6 days 15 hours ago) and read 5827 times:

Its good to see such good reviews of T5 after a bumpy start. It is all too easy to complain when something goes wrong but refreshing to hear of positive impressions!

User currently offlineViscount724 From Switzerland, joined Oct 2006, 25311 posts, RR: 22
Reply 20, posted (6 years 1 month 1 week 6 days 14 hours ago) and read 5765 times:



Quoting Baexecutive (Reply 19):
Its good to see such good reviews of T5 after a bumpy start. It is all too easy to complain when something goes wrong but refreshing to hear of positive impressions!

They're still having major problems with misconnecting baggage at T5. Following item today.
http://business.timesonline.co.uk/to...ctors/transport/article4466871.ece

A couple of weeks ago another report said that over 900 bags a day were going astray at T5, a higher rate in proportion to the number of passengers than at other LHR terminals..
http://www.guardian.co.uk/business/2...10/britishairwaysbusiness.heathrow


User currently offlineBAStew From Australia, joined Sep 2006, 1028 posts, RR: 2
Reply 21, posted (6 years 1 month 1 week 6 days 14 hours ago) and read 5730 times:



Quoting Jamesontheroad (Reply 12):
Two observations:

1) 6am - 2pm doesn't include the rather crucial evening peak. Why not? If they're so proud of their punctuality, why aren't they including the entire day?

It says at the bottom of the ad 'we had to stop at 2pm so we could make this ad'.


User currently offlineOA260 From Ireland, joined Nov 2006, 26977 posts, RR: 57
Reply 22, posted (6 years 1 month 1 week 6 days 14 hours ago) and read 5730 times:



Quoting Viscount724 (Reply 20):
A couple of weeks ago another report said that over 900 bags a day were going astray at T5, a higher rate in proportion to the number of passengers than at other LHR terminals..

Didnt realise that ....


User currently offlineSpeedbird2155 From United Kingdom, joined Feb 2005, 878 posts, RR: 4
Reply 23, posted (6 years 1 month 1 week 6 days 14 hours ago) and read 5724 times:



Quoting Viscount724 (Reply 20):
They're still having major problems with misconnecting baggage at T5. Following item today.
http://business.timesonline.co.uk/to...ctors/transport/article4466871.ece

A couple of weeks ago another report said that over 900 bags a day were going astray at T5, a higher rate in proportion to the number of passengers than at other LHR terminals..
http://www.guardian.co.uk/business/2...throw

The articles you highlight and use to make your claims are based on data that includes the first few weeks of T5 operation and issues from earlier in the year. They do not reflect the current BA operations at LHR.

The claim about the 900 bags a day was and continues to be very misleading. The vast majority of those bags are those for passengers connecting from other airlines in other terminals, who have missed their BA connection due to late arrival of the original airline. BA's baggage performance, especially at T5 has improved dramatically. The number of short-shipped bags (ie bags missing flights) is significantly down compared to recent years. Once more flights move in to T5, there should be continued improvements as transfer bags from T1 & T4 are still an issue due to distance. Once all of the BA operation is based around T3/5 things will further improve.


User currently offlineBY188B From United Kingdom, joined Jul 2003, 710 posts, RR: 0
Reply 24, posted (6 years 1 month 1 week 6 days 13 hours ago) and read 5674 times:

GRRRRR....


flew LHR-ARN last week and had a excellent flight (bar a 1 hour delay), I couldnt fault T5, I was impressed.

tonight circled for 15-20 minutes and when we landed we had to wait 10 minutes for gate staff to turn up to work the jetbridge and when they did they didnt unlock the door at the top so we had to wait for another 5 minutes in the jetbridge. I noticed some escalators and lifts out of order. All in all from landing at 2032 and with hand luggage only, i was on the underground train at 2110pm, a bit too long for my liking. I love BA but i think ill go from LCY next time



next flights : BD LHR-TXL J, FR SXF-STN Y, SN BRU-LHR Y, MA LHR-BUD Y, BA BUD-LHR J, BA LCY-SNN-JFK J, BA JFK-LHR J, BA
25 Danfearn77 : Flew MAN-LHR-HKG on July 21st. My luggage arrived on the 25th. This is still a regular occurance and shouln't be happening in a facility like T5, whic
26 OA260 : Yesterday 90% of flights went on time .
27 SeattleFlyer : I thought the same things at first. This time frame as mentioned earlier doesn't really take into account knock-on delays later in the day when they'
28 BA319-131 : Miss BA319-131 & I have had nothing but excellent experiences travelling in and out of T5, between us there have been quite a few since it opened. Nex
29 B747forever : BA is now offering 5000miles to every pax if the their flights is delayed more than 15min!! https://www.britishairways.com/travel/punctuality-promise/
30 OA260 : Fair enough and a good perk. I wish BMI would do it LOL...
31 B747forever : Yeah that is really good. Now I just hope that my BA flight to L.A will depart late in two weeks time
32 BA319-131 : - What day are you flying? M
33 DavidT : A lot of people seem to post here saying their baggage has gone astray, thought I'd say that I flew MAN-LHR-MRU and MRU-LHR-MAN back again, which invo
34 Mhodgson : You must be travelling on a fully flexible fare, though
35 OA260 : Thought it sounded too good to be true LOL... I guess it makes sense. What about if you are a BA Exec Gold card holder on a non flexible?
36 B747forever : Damn!! Now I will never get that 5000miles
37 BCAL : That's what I was thinking. Maybe BA should also include a shot of a crowded shop in the T5 Shopping Mall with something alone the lines "the shops a
38 Dano1977 : Damn and its only on European flights too ( Im off to Beijing in a couple of weeks (Not for the Olympics) for 3 days, travelling in Club....Thought i
39 AIR MALTA : Have flown VIE-LHR-JFK and back in May involving at T5-T4 transfer and all of us (3) made it on time and with our luggage. T5 was really great and it
40 B747forever : Depends on which RWY you land on.
41 ThomasCook : Although my prior experiences of T5 have been on the whole good, yesterday BA refused me for check-in minus 50 minutes to departure as I was 1 minute
42 CHRISBA777ER : Been through there three times since opened - all to PRG. Absolutely faultless in all respects every time. Seriously cannot pick a single fault. On t
43 BALHRWWCC : The problem they are having with missed connex bags has nothing to do with Terminal 5. BA's minimum connecting time is 90mins. A number of other airli
44 LHR27C : Err, well not entirely - the point is that since T5 is between the two runways taxi times as a whole are reduced since there is no longer the need to
45 Speedmarque : Part of T5s success with puctuality is the strict timings applied to lateness. You were late, there has to be a cut-off.
46 CHRISBA777ER : Isnt it great to push back from T5 and be 200 yards from the 09R threshold? No more hours of taxiing!
47 GCT64 : I'm not a frequent user of BA but I have been through T5 four times both long & shorthaul and I like it - feels like a proper airport terminal. It has
48 LHR27C : Yes, for the 20% of time when 09R's in use .
49 CHRISBA777ER : True. 27R is a long way away!
50 ThomasCook : When Qantas offer 15 minute check-in for domestic flights I think BA's 45 minute deadline is a bit to much but then again, had they accepted me yeste
51 Speedmarque : Well thats a shame (if true, would need to hear the whole conversation obviously, your tone of voice and his etc), but it remains that you were late.
52 SeattleFlyer : I was trying to book a flight coming from US continuing to IST with a 1 hr 50 min connection - it wouldn't allow the connection.
53 Speedbird2155 : If the connection involves changing terminals, then the connection currently requires 2hrs. This will eventually change to 90 mins if a change in ter
54 Theginge : With a 15 minute check in you might not get through security in time and then get to a gate. Even 1 min late you won't be accepted as they have to cu
55 Post contains links OA260 : Yesterday at T5 Average time through Check in was 8.3 minutes Average time through security was 4.7 minutes Average time for bags to arrive was 23 min
56 Bongodog1964 : I note that the Qantas 15 minute check in for domestic flights is for carry on bags only; plus at Sydney they have a domestic only terminal, unlike L
57 Heavierthanair : G'day My first experience was going MXP-LHR-ORK on aMonday, with BA arriving at T5. Transfer to wherever EI operates from was a quick bus ride. Return
58 CityofAthens : I'm not entirely certain the advertising was necessary ... as with most news stories, people tend to forget and move on. I think they need to focus on
59 Bongodog1964 : The advertising is directly related to the medias perceived view of T5. Unless BA mount a positive campaign, the media will trot out pictures of the
60 Sketty222 : Remember though that this luggage has had to transfer from a different terminal into T5 which is what the whole issue when BA were in 3 out of 4 term
61 Standby87 : Does BA not take "Runners" or "Runners to the Gate" any more? If the passenger is travelling with hand-baggage only, then why not accept them as what
62 Mysterzip : Let me just say this: T5 has some bugs to work out, but someone needs to let people know that it's working and BA knows it ain't gonna be free! On a p
63 Bongodog1964 : IMO it is looking after the 99.9 % of passengers who bother to see what the minimum check in time is, and then allow a margin for congestion.
64 OzGlobal : I transited BOM - LHR T4 - LHR T5 - CDG some months back and this was absolutely the worst transit experience of my life (and I do a lot of internatio
65 OA260 : 91% of flights were on time yesterday. I think they should keep this up and running for a few months. Its a good idea for people to see.
66 Bongodog1964 : Quite simply T4 was always in a terrible position for airport movements, placed in the South East Corner of the airfield, every flight either had to
67 LHR27C : There's no denying the T4-T5 connection can be a long and awkward one. Important to remember though that there will be very few people needing to do
68 Post contains images Sketty222 : Yeah, except now its called staff travel [Edited 2008-08-15 06:43:27]
69 OzGlobal : QF told me they will be staying at T4 (many 744's daily from OZ) and all their Euro connections are with BA!!
70 LHR27C : Nope, QF will be moving to T3 in early 2009 - a much easier connection to T5.
71 OA260 : The weeks average time for waiting for bags was 24 minutes which is very good .
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