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User currently offlineAtrude777 From United States of America, joined Aug 2003, 5686 posts, RR: 52
Posted (5 years 8 months 2 weeks 1 day 17 hours ago) and read 7249 times:

NEW YORK (CNNMoney.com) -- Money-losing airlines are trying to find creative ways to raise cash. That includes slapping an ad on just about any part of the plane that doesn't move - including the air-sickness bag.

And advertisers are listening because when passengers buckle up they're not leaving their seats anytime soon.


http://money.cnn.com/2008/08/05/news...htm?postversion=2008080812?cnn=yes


I thought this was kind of a funny, but good article. It is true, you hear consistently about advertisements from other products or companies or stuff from the airlines own products. Credit Cards, In Flight magazine that sort of thing.

Alex


Good things come to those who wait, better things come to those who go AFTER it!
25 replies: All unread, showing first 25:
 
User currently offlineSrbmod From , joined Dec 1969, posts, RR:
Reply 1, posted (5 years 8 months 2 weeks 1 day 17 hours ago) and read 7166 times:

Eventually, there will be an ad or product placement pretty much anywhere they can get away with it. One of these days, someone's going to sell ad space on the inside of cargo doors on the widebody jets (Some airlines do put their logos in those spots right now.). Buses and subways have pretty much become chock full of ads, and plane cabins on some airlines are already beginning to look that way as well. How long until an airline's a/c look like they should be racing in the Indy 500 instead of flying to IND?

I'm surprised that airlines haven't started selling ad space in the lavs (hey, you go to a lot of bars and restaurants and they've got ads mounted in the stalls) or even on the jetways (There are ads in the jetways at many airports, but they are usually related to the airline that uses the jetway.). How long until they start putting ads on the luggage tags?

I actually would not be surprised if in the future, you do have corporately sponsored sections on a/c along the lines of what you see at concert venues and sports facilities. For those of you seated in the Coca-Cola Cabin......


User currently offlineBrilondon From Canada, joined Aug 2005, 4058 posts, RR: 1
Reply 2, posted (5 years 8 months 2 weeks 1 day 16 hours ago) and read 6992 times:

This will create a bus plain and simple. Next thing will be are boxes as you board and a chord to signal your intention of getting off at the next stop.


Rush for ever; Yankees all the way!!
User currently offlineJasondn From South Africa, joined Nov 2007, 202 posts, RR: 1
Reply 3, posted (5 years 8 months 2 weeks 1 day 15 hours ago) and read 6943 times:

It must really be bad traveling in Europe on low-cost carriers, especially if you are forced to by your company. I flew EasyJet once and even though the flight was pleasant, I would not do it again unless I have to.

Is this advertising on the overhead bins on the B737-800 of Ryanair?


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User currently offlineEXTspotter From United Kingdom, joined May 2007, 992 posts, RR: 1
Reply 4, posted (5 years 8 months 2 weeks 1 day 10 hours ago) and read 6734 times:

Yes, on FR there is advertising everywhere. Even on Charters, like FCA, there are adverts for First Choice (the holiday company) on the seatbacks and other places.


AF BE BY FR MV PD SZ U2 VZ DHC6, 8-3/4Q, 732/8, 763ER, A319, A380
User currently offlineAirbus767 From United States of America, joined Aug 2007, 68 posts, RR: 0
Reply 5, posted (5 years 8 months 2 weeks 1 day 3 hours ago) and read 5346 times:

I wouldn't mind advertisements on the back of the seats as some airlines do, as long as its reasonable and not flashy or obnoxious. I'd rather read or look at a picture on an advertisement than just look at the seat cover, and if it interests me I'll pursue the product or whatever is being advertised, so I see it as a win-win situation. I don't, however, like the advertisements on the overhead bin covers like Ryanair has, to me it sort of takes away the feel of the plane. As long as the advertisements are conservative in their size and location I wouldn't mind them; I just don't want flying billboards...


Quoting Srbmod (Reply 1):
How long until an airline's a/c look like they should be racing in the Indy 500 instead of flying to IND?

Well Skybus had a plane with a Nationwide insurance livery, maybe we're not so far from that becoming a reality.  worried 


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LAN ~ United Airlines ~ Aerolineas Argentinas ~ Pluna ~ Varig ~ American Airlines
User currently offlineEnginebird From United States of America, joined May 2007, 341 posts, RR: 0
Reply 6, posted (5 years 8 months 2 weeks 1 day 1 hour ago) and read 4883 times:



Quoting Atrude777 (Thread starter):
And advertisers are listening because when passengers buckle up they're not leaving their seats anytime soon.

Yes, advertisers are listening, but at the same time there is only so much cash around for advertizing; it is not an unlimited resource of extra revenue for whoever needs extra income. AND, we all have to pay for the advertising when we buy the products advertized. For example, up to 10 per cent of the prize of each car sold is spent on advertising.


User currently offlineIkramerica From United States of America, joined May 2005, 21417 posts, RR: 60
Reply 7, posted (5 years 8 months 2 weeks 1 day 1 hour ago) and read 4804 times:



Quoting Enginebird (Reply 6):
AND, we all have to pay for the advertising when we buy the products advertized. For example, up to 10 per cent of the prize of each car sold is spent on advertising.

Yep, this is the part people don't realize. You don't save any money buy flying on a flight subsidized by ads, because you pay that saved money back to the companies who advertise. Plus a large middle-man cut for the ad agency, ad sales agent, etc. All so you can be "reminded" of products you already have heard of by staring at the ad for hours. If you don't end up hating the product by the end of the flight, you might buy it I guess?



Of all the things to worry about... the Wookie has no pants.
User currently offlineEnginebird From United States of America, joined May 2007, 341 posts, RR: 0
Reply 8, posted (5 years 8 months 2 weeks 1 day ago) and read 4678 times:



Quoting Ikramerica (Reply 7):
Yep, this is the part people don't realize. You don't save any money buy flying on a flight subsidized by ads, because you pay that saved money back to the companies who advertise. Plus a large middle-man cut for the ad agency, ad sales agent, etc. All so you can be "reminded" of products you already have heard of by staring at the ad for hours. If you don't end up hating the product by the end of the flight, you might buy it I guess?

Well, the people who buy the product after the flight are probably the ones who do not realize that they pay for the ads as well. However, letting the advertising costs get out of hand can also backfire for the big brands. Take discount supermarkets in Europe as an example: more than 50% of the money spent on groceries there is spent at discount supermarkets which sell mostly their own brands which get zero advertizing and are most of the time just as good as the big brand stuff (and often even produced by the same manufacturer at the same factory using the same ingredients etc.).


User currently offlineFreckles From United Kingdom, joined Jun 2007, 386 posts, RR: 8
Reply 9, posted (5 years 8 months 2 weeks 1 day ago) and read 4521 times:

Ryanair have adverts on the overheads, back seats, side panels, anywhere they can fit ad real estate.

User currently offlineAgill From Sweden, joined Feb 2004, 1005 posts, RR: 0
Reply 10, posted (5 years 8 months 2 weeks 1 day ago) and read 4464 times:



Quoting Ikramerica (Reply 7):
You don't save any money buy flying on a flight subsidized by ads, because you pay that saved money back to the companies who advertise.

On the other hand you'd pay that money anywhen when you bought the product.


User currently offlineDocLightning From United States of America, joined Nov 2005, 18704 posts, RR: 58
Reply 11, posted (5 years 8 months 2 weeks 23 hours ago) and read 4163 times:



Quoting Ikramerica (Reply 7):
If you don't end up hating the product by the end of the flight, you might buy it I guess?

When I was in college, a friend of mine got a position in Marketing for GAP corp. (Old Navy/GAP/Banana Republic) I told her: "Can you get rid of the annoying Old Navy lady who crows about cargo pants for $19.99?"

She said "I won't get rid of her, but I will tell them that there's an annoyed college student who rarely watches TV but who knows that Old Navy has cargo pants for $19.99!"

I could have throttled her, but it was worse than that: she was right.


User currently offlineDoona From Sweden, joined Feb 2005, 3760 posts, RR: 13
Reply 12, posted (5 years 8 months 2 weeks 20 hours ago) and read 3471 times:



Quoting Jasondn (Reply 3):
even though the flight was pleasant, I would not do it again unless I have to.

How does that make sense? If the flight was pleasant, what's wrong?

Cheers
Mats



Sure, we're concerned for our lives. Just not as concerned as saving 9 bucks on a roundtrip to Ft. Myers.
User currently offlineSrbmod From , joined Dec 1969, posts, RR:
Reply 13, posted (5 years 8 months 2 weeks 20 hours ago) and read 3443 times:



Quoting Airbus767 (Reply 5):
Well Skybus had a plane with a Nationwide insurance livery, maybe we're not so far from that becoming a reality.

Skybus was far from the first airline to do it. Ryanair has had a history of doing them as well (not so much these days, but they had quite a colorful 732 fleet. Here in the US, Western Pacific was very heavy on the logojets:


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What I was meaning was a plane plastered with sponsor stickers like you would see on a race car.


User currently offlineAerdingus From Ireland, joined Dec 2006, 2758 posts, RR: 15
Reply 14, posted (5 years 8 months 2 weeks 20 hours ago) and read 3443 times:



Quoting Jasondn (Reply 3):
It must really be bad traveling in Europe on low-cost carriers, especially if you are forced to by your company.

Yeah it's gross, but I was forced to by myself! I've flown FR twice, the first time threatened to kill my love of aviation, but the second one was actually ok.

Quoting Jasondn (Reply 3):
Is this advertising on the overhead bins on the B737-800 of Ryanair?

Yep. I was on a 6.20am flight, trying to fall asleep basically as soon as I sat down, only to be traumatised by the "ambient " lighting, and an advertisement for bingo being played VERY loud! But the older 737's aren't so bad.



Cabin crew blog http://dolefuldolegirl.blogspot.ie/
User currently offlineIkramerica From United States of America, joined May 2005, 21417 posts, RR: 60
Reply 15, posted (5 years 8 months 2 weeks 15 hours ago) and read 2615 times:



Quoting DocLightning (Reply 11):
I could have throttled her, but it was worse than that: she was right.

Did you ever buy them? Or even shop at old Navy? If not, she was only 1/2 right. You knew the brand, but built a negative image of it.



Of all the things to worry about... the Wookie has no pants.
User currently offlineDocLightning From United States of America, joined Nov 2005, 18704 posts, RR: 58
Reply 16, posted (5 years 8 months 2 weeks 13 hours ago) and read 2538 times:



Quoting Ikramerica (Reply 15):
Did you ever buy them? Or even shop at old Navy? If not, she was only 1/2 right. You knew the brand, but built a negative image of it.

Eventually, when I did need cargo pants, guess where I went...and I didn't even think about it until I was in the check-out line. At which point I decided that I had to concede defeat.


User currently offlineExaauadl From , joined Dec 1969, posts, RR:
Reply 17, posted (5 years 8 months 2 weeks 13 hours ago) and read 2522 times:

Well Westpac and Skybus both advertised and both went under. Any connection?

Probably not, unless airlines get stuck in a vicious cycle of degrading service and falling yields which gives them the brilliant idea of using their planes as flying billboards


User currently offlineDocLightning From United States of America, joined Nov 2005, 18704 posts, RR: 58
Reply 18, posted (5 years 8 months 2 weeks 11 hours ago) and read 2434 times:

All airlines already make massive advertising revenues. Do you think they run those in-flight magazines at a loss??? There are like five articles (most of which are probably paid advertisements for travel stuff in various destinations) and the rest is advertising. The only useful part of the in-flight magazine is the bit that shows you the route map and IFE (if applicable).

And I'm sure that whichever business partners they have for catering, such as Coca-Cola or PepsiCo or Mrs. Field's also pays them a hefty discount for the privilege of product placement.


User currently offlineGlbltrvlr From United States of America, joined Oct 2007, 637 posts, RR: 0
Reply 19, posted (5 years 8 months 1 week 6 days 11 hours ago) and read 2187 times:

I noticed prep for paid advertising on a Southwest 738 the other day. They had plastered internal promo 'verts on many of the overhead storage doors. Presumably once people have gotten "used to" the promos, they'll graduate to paid advertisements.

Interestingly enough, unless you were sitting behind the wing, you really can't see any of the panels. The combination of sightlines and the angle of the doors made a clear view of the panel almost impossible. And of course as people are loading and unloading, the panels are facing the ceiling.


User currently offlineJasondn From South Africa, joined Nov 2007, 202 posts, RR: 1
Reply 20, posted (5 years 8 months 1 week 6 days 11 hours ago) and read 2167 times:



Quoting Doona (Reply 12):
How does that make sense? If the flight was pleasant, what's wrong?

Well, if you get to the airport at say 6am on a LCC, you don't get breakfast for example. Have to stand at the gate real early to get a seat of choice and arm wrestle everyone onto the plane. It just seemed really stressful, but that's just my opinion. Its VERY different here in the Middle East.

We have a LCC here in Kuwait called Jazeera Airways and their "premium economy" on their A320's makes BA's domestic club class look really bad.


User currently offlineAirPortugal310 From United States of America, joined Apr 2004, 3451 posts, RR: 2
Reply 21, posted (5 years 8 months 1 week 6 days 10 hours ago) and read 2104 times:

Id be interested to know what the take is on Skymall catalogs and the like...

Both take in revenue, take for the airline (i fly CO alot and they have those everywhere), and your take on the stuff in the catalog in general!



hit it and quit it
User currently offlineThePalauan From Guam, joined Oct 2006, 264 posts, RR: 0
Reply 22, posted (5 years 8 months 1 week 6 days 10 hours ago) and read 2071 times:



Quoting Srbmod (Reply 1):
Eventually, there will be an ad or product placement pretty much anywhere they can get away with it. One of these days, someone's going to sell ad space on the inside of cargo doors on the widebody jets (Some airlines do put their logos in those spots right now.). Buses and subways have pretty much become chock full of ads, and plane cabins on some airlines are already beginning to look that way as well. How long until an airline's a/c look like they should be racing in the Indy 500 instead of flying to IND?

I'm surprised that airlines haven't started selling ad space in the lavs (hey, you go to a lot of bars and restaurants and they've got ads mounted in the stalls) or even on the jetways (There are ads in the jetways at many airports, but they are usually related to the airline that uses the jetway.). How long until they start putting ads on the luggage tags?

I actually would not be surprised if in the future, you do have corporately sponsored sections on a/c along the lines of what you see at concert venues and sports facilities. For those of you seated in the Coca-Cola Cabin......

Heck, imagine finding a DL ad aboard a UA jet (insert or transpose your favorite airline as necessary)! If the industry starts digging deeper, we just might end up seeing rivals advertising inside one another. (i.e., "Why sit where you're at now on X Airlines when you could be seated on Y Airlines at half the cost?")



You can take the boy out of the island, but not the island out of the boy!
User currently offlineBrilondon From Canada, joined Aug 2005, 4058 posts, RR: 1
Reply 23, posted (5 years 8 months 1 week 6 days 6 hours ago) and read 1984 times:



Quoting DocLightning (Reply 11):
When I was in college, a friend of mine got a position in Marketing for GAP corp. (Old Navy/GAP/Banana Republic) I told her: "Can you get rid of the annoying Old Navy lady who crows about cargo pants for $19.99?"

She said "I won't get rid of her, but I will tell them that there's an annoyed college student who rarely watches TV but who knows that Old Navy has cargo pants for $19.99!"

I could have throttled her, but it was worse than that: she was right.

This is what I believe is the goal of advertising, the company who has the most annoying ads are usually the one that is the most effective. I have a hard problem remembering the product of ads I usually like.



Rush for ever; Yankees all the way!!
User currently offlineJasondn From South Africa, joined Nov 2007, 202 posts, RR: 1
Reply 24, posted (5 years 8 months 1 week 3 days 22 hours ago) and read 1810 times:

Just had a thought! I wonder when Ryanair and the likes will install PTV's in their planes to constantly run infomercials  Big grin

User currently offlineFWAERJ From United States of America, joined Jun 2006, 3641 posts, RR: 2
Reply 25, posted (5 years 8 months 1 week 3 days 18 hours ago) and read 1692 times:



Quoting Brilondon (Reply 23):
This is what I believe is the goal of advertising, the company who has the most annoying ads are usually the one that is the most effective.

This is true. Witness the success of HeadOn: For those of you not in the US, it's basically this overpriced placebo ointment stick that you put on your forehead to "relieve your headache". The TV commercials go like this:

"HeadOn! Apply directly to the forehead!
HeadOn! Apply directly to the forehead!
HeadOn! Apply directly to the forehead!
HeadOn... in stores now!"

It's annoying, but the ads work through continuous repetition.

Still, in the future, I could imagine airlines going beyond traytable ads and overhead bin ads... how about lav sponsorship by Procter & Gamble so the airlines won't have to charge for the lavs? Maybe the toilet paper could be Charmin, the liquid soap could be liquid Safeguard, some Olay body lotion, Bounty paper towels, and they could throw in tester bottles of some Dolce & Gabbana Light Blue fragrances (for women and men), which are all P&G brands?



I don't work for FWA, their tenants, or their ad agency. But I still love FWA.
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