Republic From Canada, joined Dec 2012, 0 posts, RR: 0 Posted (13 years 1 month 1 week 5 days 18 hours ago) and read 232 times:
I thought I would ask here at anet since there seem to be many knowledgable posters.
Who designs liveries? Does an airline have their own department for this? Do they use an outside agency? Or do the aircraft manufacturers offer this service?
Case in point is the new Lineas Areas Azteca livery. Is this the creation of LAA or Boeing or some other designer? Or in the case of Southwest and its new livery, who designed this? Or BMI's new design?
The reason I ask this is to ask a more significant query, that being: Are there certain designers that make more appealing designs, while others are known for conservative or unappealing designs?
Rickster From Austria, joined Dec 2000, 653 posts, RR: 4
Reply 1, posted (13 years 1 month 1 week 5 days 17 hours ago) and read 203 times:
to create a new ID or CI for a company is to complicated that one person can do this alone - and to explain all strategic steps from the idea to the result here. Creating a new livery normally is only a part of a very complex entire marketing process and philosophy. Most big companies do prefer long term contracts with design and marketing agencies, some do have their own departments. Some customers do know exactly what they want some don't even have an idea of what they want to do. But at the end it is the customer responsible for all project decisions.
Two examples for liveries: (i hope i get that right together it has been some time since i read that somewhere)
Austrian Airlines, they wanted to get colors on their planes representing Austria somehow. Well they have the "alpine white" fuselage (snowy mountains), the red/white/red tail from the original CI wich shows the colors of the Austrian flag. And the darkgreen/darkblue belly line for the country side and the lakes/rivers. The colors are not only used as livery - you will find them in everything plane/office interiors, coffeecups, uniforms, etc.
Or try this side - this is a very interesting explanation of a companies marketing philosophy -> http://www.laudaair.com/e/ueberuns/philosophie/index.asp