Pellegrine From United States of America, joined Mar 2007, 2174 posts, RR: 8 Reply 5, posted (5 years 3 months 2 weeks 2 days 2 hours ago) and read 4235 times:
A lot of being in an alliance is give-and-take and not getting in each others' way. I'll fly this route, you fly that route that complements mine but doesn't compete with it too much. Or if we both fly the same route, we share revenue on it. Obviously this is less fair to the more premium carrier. The more premium carrier put out more money for their service standards but they're not seeing a benefit if they have to split revenue with a sub-par carrier. EK wants to market itself as "one of the best" and they don't want to give up any route opportunities. A big part of this is that EK is still growing. I can see them joining an alliance, or starting a new one, years down the line just as JL has.
BCAL From United Kingdom, joined Jun 2004, 3384 posts, RR: 18 Reply 9, posted (5 years 3 months 2 weeks 2 days ago) and read 4033 times:
I think there are several possible explanations.
1. HRH Sheikh Maktoum has always had a vision to expand Dubai into one of the World's great tourism and commerce centres. He recognized he needed an airline to match his visions for what Dubai was already on the way to being. If this was his objective, and the airline was to be hub-centric, would there be much need for that airline to be a member of an alliance?
2. Perhaps the goals that HRM Sheikh Maktoum set for EK (24 carat gold brand?) were too high that they might be brought down a step if the airline became a member of any alliance?
3. Much of what has been achieved by EK has been without outside help or sources -- IIRC Shiekh Maktoum head hunted the best airline executives, the best training pilots, the best senior cabin crew, and the best engineers without resorting to any agency. They choose new aircraft that had not been tried and tested by other airlines. They went into undiscovered markets and succeeded where established airlines had failed. So if they have been a success by themselves, why would they want an alliance to dictate terms to them?
4. As already mentioned, EK is probably big enough (or will soon be big enough) to be an alliance by itself.
MOL on SRB's latest attack at BA: "It's like a little Chihuahua barking at a dying Labrador. Nobody cares."
DL767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0 Reply 19, posted (5 years 3 months 2 weeks 1 day 18 hours ago) and read 3475 times:
OneWorld would be interesting for them. Oneworld seems to be airlines like EK. Kind of the large airlines like AA BA QF and cathay pacific is just a unique group. It seems like one airline from each country type of thing, for example Skyteam has NW and DL (CO is leaving) while One World does not. It would be interesting to see EK as part of them, but in reality they don't need an alliance
Maybe for once we could reverse the question. Is there an alliance out there who'd be willing to take on a tumultuous, ambitious carrier who might end up taking over half of their international network?
We seem to think that EK would get to pick and choose which alliance they want to be in. But maybe the big three alliances wouldn't want to get near EK anyway...
Lufthansa From Christmas Island, joined May 1999, 3172 posts, RR: 10 Reply 25, posted (5 years 3 months 2 weeks 15 hours ago) and read 2302 times:
I don't think they would be welcome at either STAR or Oneworld.
EK heavily competes with SQ... trying to draw as much traffic away from SIN as possible so no doubt SQ would scream black and blue if they even suggested it, and
both QF and BA have gone on record in public heavily critising EK...to the point of suggesting their subsidised. They are no friends of EK... EK is very much the enemy. EK is already the 3rd largest international airline into Australia after Qantas and Singapore Air, largely on the back of European traffic, and in some cities, like PER and BNE, EK carries more people then QF/BA to europe.
As far as skyteam is concerned, if AF won't allow MH in... I can't see them allowing EK? MH could compliment AF... its hardly a threat but AF says no. But if they were to (which i don't think they're even slightly interested... they fight on offering fancy products and direct flights into other airports overlooked by majors as well as using big aircraft to keep CASM down) skyteam is the best hope. But what would skyteam offer EK that they haven't already got? I can see what EK could bring to skyteam... but the other way around...how much would it actually help EK?
Lastly, EK flyers tend to be fairly loyal to EK. After they're swayed over by all the fancy advertising (EK understands the importance of constantly being out there showing your face).. many of the passengers are won over. They get on board, are wooed with fancy IFE systems and good catering, plus crew from their own nation(so it feels more 'natural') and that's more then enough to win most of them over. Right now, it costs more for me to fly EK between BNE and SIN in business then it does to fly QF or SQ!!!! and it goes out full all the time too!