With all the gloom and doom, here is an interesting result for August 2008 - WS record 88.4 load factor even after adding >20% capacity.
As long as they remain profitable (which is the norm for them), then it would show that it is possible to do this right.
Of course, they seem to 'waste' a lot of time and effort keeping their employees happy and give them recognition at every opportunity. I wonder if this makes a difference?
Viscount724 From Switzerland, joined Oct 2006, 21492 posts, RR: 24 Reply 3, posted (4 years 8 months 3 weeks 2 hours ago) and read 1191 times:
Quoting Briboy (Reply 2): 88% - they need to raise fares! no reason to be over the low to mid 80's...
The two largest low-cost carriers in Europe reported August load factors of 90% or higher. Ryanair 90% (down from 91% last August) on a 19% increase in passengers to 5.8 million. EasyJet 91.3% (up from 87.4% last August) on an 8.8% increase in passengers to 4.6 million.
Robsawatsky From Canada, joined Dec 2003, 597 posts, RR: 0 Reply 5, posted (4 years 8 months 2 weeks 5 days 17 hours ago) and read 969 times:
Quoting Briboy (Reply 2): 88% - they need to raise fares! no reason to be over the low to mid 80's...
With more capacity on the way and the typical seasonal demand decrease coming, I don't think they'll have a problem getting back down below 85% LF. Westjet has stated that a greater than 85% LF results in too many walk-up fares getting turned away and generating negative PR (in other words, walking over to AC to buy a ticket instead).