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Southwest's New C/S Now In Ads  
User currently offlineWN boy From , joined Dec 1969, posts, RR:
Posted (15 years 2 months 2 weeks 3 days 10 hours ago) and read 1940 times:

Many of you know me as the biggest Southwest apologist on this board, but I am now going to do something completely out of character--criticize Herb & Co.

As I was driving past Love Field the other day, I noticed one of the many Southwest billboards sported a plane in the new color scheme as part of the familiar logo. I saw this again watching some sporting event last night. Just then, it struck me: I HATE the new color scheme. Not just mildly dislike it, I really, truly hate it, so much so that I have a violent physical reaction when I see it replace the corny dog on the advertisement logo.

For some reason, I did not have this reaction until I saw it on a billboard, but now that it has replaced the old color scheme on advertisements, I feel compelled to speak up. I know that feelings about the new color scheme have been aired ad nauseum on this board, so I apologize for any redundancy, but has anybody else seen the new paint job infiltrate the ad campaign and had similar feelings?

7 replies: All unread, jump to last
User currently offlineMatt D From United States of America, joined Nov 1999, 9502 posts, RR: 43
Reply 1, posted (15 years 2 months 2 weeks 3 days 10 hours ago) and read 1896 times:


User currently offlineDexter From Austria, joined Jul 2000, 261 posts, RR: 1
Reply 2, posted (15 years 2 months 2 weeks 3 days 7 hours ago) and read 1867 times:

If this is the new livery:

Click for large version
Click here for full size photo!

Photo © Michael Carter

all i could say is that its MUCH better than the old one (it just looks way too "old" to me). Modern, progressive airlines (which I think SW is) are not meant to have liveries like that. They got to have a fresh, modern look, but not this strange brown color:

Click for large version
Click here for full size photo!

Photo © Konstantin Von Wedelstaedt

User currently offlineChepos From Puerto Rico, joined Dec 2000, 6383 posts, RR: 10
Reply 3, posted (15 years 2 months 2 weeks 3 days 7 hours ago) and read 1858 times:

I actually like the new color scheme . In my opinion both the old and new colors are very nice . SW is a progressive carrier and the new colorscheme shows that . I think that these new colors are the best . GO SW .
Puerto Rico

Fly the Flag!!!!
User currently offlineRedngold From United States of America, joined Mar 2000, 6907 posts, RR: 40
Reply 4, posted (15 years 2 months 2 weeks 3 days 5 hours ago) and read 1840 times:

WN_boy... We're going to have to get used to it. Think about it this way... most artists would strongly disagree with anything blue and red, because those are considered complementary colors that clash too much to be "pretty." (Please don't flame me about the U.S. flag!) So what Wn is doing is pretty outrageous in general. Hopefully it will be good in the long run. Hey, at least they didn't go to some drab white-based c/s, or heaven forbid another airline in blue and gray!


Up, up and away!
User currently offlineBoeingrulz From United States of America, joined Sep 1999, 558 posts, RR: 1
Reply 5, posted (15 years 2 months 2 weeks 3 days 5 hours ago) and read 1840 times:
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I have seen the new TV ads and they are great. The adverts show someone doing a painting of the South Western landscape with a new SW jet flying across the canvas. The adverts affectively communicate the "new palette of colors" as it symbolizes a new spirit for a new century.

I just saw the livary in person for the first time this week, and I really love the colors. Photographs do not really show how rich the blue is and how well it goes with the red.


User currently offlineDeltAirlines From United States of America, joined May 1999, 9027 posts, RR: 11
Reply 6, posted (15 years 2 months 2 weeks 3 days 4 hours ago) and read 1820 times:

I used to hate it (as I did with DL, my favourite colourscheme), but now I love it. Can't wait to see it at MHT.


User currently offlineBlatantEcho From United States of America, joined Sep 2000, 2026 posts, RR: 1
Reply 7, posted (15 years 2 months 2 weeks 3 days 3 hours ago) and read 1803 times:

First images were REALLY bad, they did no justice and I was like most people wondering what on this green earth they were doing. Seeing more pictures, larger and sharper pictures... the new WN c/s is just perfect for them. Represents a much more modern look and looks great on their 737s


They're not handing trophies out today
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