Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
DL/NW Branding And KL  
User currently offlineORDagent From United States of America, joined Dec 2003, 823 posts, RR: 1
Posted (5 years 11 months 1 week 18 hours ago) and read 9260 times:

Last weekend I flew NW for the first time in a very long time. All the NW branded facilities particularly in the DTW hub have NW/KL signage is DL going to go with DL/KL branded facilities? As an aside I was completely blown away by the terminal in DTW.

83 replies: All unread, showing first 25:
 
User currently offlineSNCntry32 From United States of America, joined Jan 2007, 1516 posts, RR: 0
Reply 1, posted (5 years 11 months 1 week 17 hours ago) and read 9137 times:



Quoting ORDagent (Thread starter):
As an aside I was completely blown away by the terminal in DTW.

In a good way?

I hope they keep the sinage. Its what makes NW unique IMHO



Long Live Memphis!
User currently offlineC5LOAD From United States of America, joined Sep 2008, 917 posts, RR: 0
Reply 2, posted (5 years 11 months 1 week 17 hours ago) and read 9128 times:

From what i have heard from my dad (NW DC-9 pilot) signage and everything with NW/KL will simply be changed to DL.


"But this airplane has 4 engines, it's an entirely different kind of flying! Altogether"
User currently offlineORDagent From United States of America, joined Dec 2003, 823 posts, RR: 1
Reply 3, posted (5 years 11 months 1 week 17 hours ago) and read 9076 times:

Thanks for the info. As far as DTW I was really impressed by the terminal. There is a great sushi bar! The tram running inside the terminal reminded me of the movie Logan's Run or the Contemporary Resort at Disneyworld. The only negative was the dotted window glass.

Luckily the singage change should be relatively easy to change as it is pretty much limited to the frosted glass at each gate. I wonder if they will repaint the tram in DL blue. At the very least the logo will have to be swapped.


User currently offlineDeltAirlines From United States of America, joined May 1999, 8897 posts, RR: 12
Reply 4, posted (5 years 11 months 1 week 17 hours ago) and read 8996 times:



Quoting ORDagent (Reply 3):
Luckily the singage change should be relatively easy to change as it is pretty much limited to the frosted glass at each gate.

The frosted glass could be a little difficult to replace - it's a unique feature that could cost a bit of money to replace. Also, it will be relatively expensive to get the GIDS up at each gate (which is something that DL will want to incorporate).

Quoting ORDagent (Reply 3):
I wonder if they will repaint the tram in DL blue.

DL's new dominant color is red (hence the all-red Widget). I think they can leave the tram color alone and just take the NWA decals off and if they really want to put a widget, they could (it's not that necessary though, in my opinion).


User currently offlineORDagent From United States of America, joined Dec 2003, 823 posts, RR: 1
Reply 5, posted (5 years 11 months 1 week 16 hours ago) and read 8899 times:

GIDS

What is that?


User currently offlineMayor From United States of America, joined Mar 2008, 10372 posts, RR: 14
Reply 6, posted (5 years 11 months 1 week 16 hours ago) and read 8876 times:



Quoting ORDagent (Reply 5):
GIDS

What is that?

Gate Information Display Screen



"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
User currently offlineSNCntry32 From United States of America, joined Jan 2007, 1516 posts, RR: 0
Reply 7, posted (5 years 11 months 1 week 16 hours ago) and read 8800 times:



Quoting DeltAirlines (Reply 4):

The frosted glass could be a little difficult to replace - it's a unique feature that could cost a bit of money to replace. Also, it will be relatively expensive to get the GIDS up at each gate (which is something that DL will want to incorporate).

The GIDS in MSP and MEM have been updated. Is DL going to modle those after NW's GIDS? Which from what I have seen, are far more suprior then DL's. But then again, I have never been to any of DL's hubs. Does LGA count as a hub for them?



Long Live Memphis!
User currently offlineJosh32121 From United States of America, joined Apr 2008, 369 posts, RR: 1
Reply 8, posted (5 years 11 months 1 week 15 hours ago) and read 8773 times:



Quoting SNCntry32 (Reply 7):
The GIDS in MSP and MEM have been updated. Is DL going to modle those after NW's GIDS? Which from what I have seen, are far more superior then DL's. But then again, I have never been to any of DL's hubs. Does LGA count as a hub for them?

I believe they're referring to the supplementary screens that display upgrade priority lists, cleared lists, currently boarding zones, destination weather, etc.--not the screens behind the gate agents that list just the flight number, departure time, and destination. I have not been to DL's terminal at LGA, so I'm not sure if they have those, but I would be surprised if they do not since it is a key airport for them. I know they have them at ORD.

As a side note, I recently flew CO through IAH (great airport facilities BTW), and after years of having only flown DL, I had forgotten what a mess it can be without those screens. People would run to the gate to make a connection and immediately get in the boarding line without knowing whether their zone/group was invited aboard. If you cared enough, you had to wait for the next verbal announcement. If not, you just got in line immediately (as most people did) and screwed up the staggering that the group/zone boarding is supposed to create in the boarding process.


User currently offlineWorldTraveler From , joined Dec 1969, posts, RR:
Reply 9, posted (5 years 11 months 1 week 15 hours ago) and read 8719 times:

The DL GIDS are part of an IT backbone linked to Deltamatic that no other airline has. While other airlines have flat panel systems, the DL GIDS are tied to a "push" system that continually refreshes information across a number of systems and keeps it all in synch.

DL chose the PARS (NW) res system but the DL Nervous system (IT backbone) because what DL built post Y2K is unique in the industry.

As for branding, the question is what AF and KL to further integrate their brands and operations. Part of the reason to maintain AF and KL separately was because they had separate partners and US DOJ rules prevented the four airlines from working together. Now that 6 Skyteam carriers already have joint ATI; post DL/NW merger, it will be possible to further integrate the 6 way partnership on the US side - it is likely there will be some consolidation on the Euro side.


User currently offlineSNCntry32 From United States of America, joined Jan 2007, 1516 posts, RR: 0
Reply 10, posted (5 years 11 months 1 week 12 hours ago) and read 8473 times:



Quoting WorldTraveler (Reply 9):
DL GIDS are tied to a "push" system that continually refreshes information across a number of systems and keeps it all in sync

Couldnt the same be said for NW's systems? They are constantly refreshing standby list, upgrade lists, when a flight is suposed to land for that gate, when the flight has lannded, and when the flight arrived. Does DL have flat panels in their hubs like NW's hubs and some other cities? The GIDS in MSP and MEM are very nice IMHO



Long Live Memphis!
User currently offlineMayor From United States of America, joined Mar 2008, 10372 posts, RR: 14
Reply 11, posted (5 years 11 months 1 week 12 hours ago) and read 8464 times:

Quoting SNCntry32 (Reply 10):

Here's a pic of a DL GIDS at BOS. I believe they're in use at ATL, CVG, LAX, JFK, SLC, BOS, ORD. That's the only ones I can recall but I'm sure there are many others.



[Edited 2008-09-17 13:59:07]


"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
User currently offlineSNCntry32 From United States of America, joined Jan 2007, 1516 posts, RR: 0
Reply 12, posted (5 years 11 months 1 week 12 hours ago) and read 8394 times:



Quoting Mayor (Reply 11):
Here's a pic of a DL GIDS at BOS. I believe they're in use at ATL, CVG, LAX, JFK, SLC, BOS, ORD. That's the only ones I can recall but I'm sure there are many others.

They look nice! The wx map is a lot more detailed then NW's.



Long Live Memphis!
User currently offlineMayor From United States of America, joined Mar 2008, 10372 posts, RR: 14
Reply 13, posted (5 years 11 months 1 week 12 hours ago) and read 8353 times:

I believe that wx map comes direct from the Weather Channel.


"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
User currently offlineDeltaL1011man From United States of America, joined Sep 2005, 9310 posts, RR: 14
Reply 14, posted (5 years 11 months 1 week 11 hours ago) and read 8274 times:



Quoting ORDagent (Thread starter):
Last weekend I flew NW for the first time in a very long time. All the NW branded facilities particularly in the DTW hub have NW/KL signage is DL going to go with DL/KL branded facilities? As an aside I was completely blown away by the terminal in DTW.

Not likely if anything you will see AF replace KL.

Quoting SNCntry32 (Reply 7):
Does LGA count as a hub for them?

No......its a focus city though.

Quoting SNCntry32 (Reply 10):
Does DL have flat panels in their hubs like NW's hubs and some other cities? The

yes.....AFAIK all of them are Flat panels

Quoting Mayor (Reply 11):


Here's a pic of a DL GIDS at BOS. I believe they're in use at ATL, CVG, LAX, JFK, SLC, BOS, ORD. That's the only ones I can recall but I'm sure there are many others.

TPA,FLL and MCO also.

Quoting Mayor (Reply 13):
I believe that wx map comes direct from the Weather Channel.

it does.



yep.
User currently offlineRikkus67 From Canada, joined Jun 2000, 1628 posts, RR: 1
Reply 15, posted (5 years 11 months 1 week 11 hours ago) and read 8233 times:

RE: frosted glass...

A lot of commercial applications use semi-opaque frosted decals when applying to glass. It is a MUCH cheaper alternative, and is relatively easy to change. Could this be the case at DTW?



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineDeltAirlines From United States of America, joined May 1999, 8897 posts, RR: 12
Reply 16, posted (5 years 11 months 1 week 11 hours ago) and read 8174 times:



Quoting Mayor (Reply 11):
I believe they're in use at ATL, CVG, LAX, JFK, SLC, BOS, ORD. That's the only ones I can recall but I'm sure there are many others.

Quite a few DL airports have the GIDS - even some smaller stations such as HSV! SFO, SEA and a good number of other stations have them - if you're receiving a decent bit of DL mainline each day, you most likely have the GIDS (save LAS, due to the CUTE system there...really wish they could arrange some way to get them there though!)


User currently offlineMHTripple7 From United States of America, joined Feb 2008, 1105 posts, RR: 8
Reply 17, posted (5 years 11 months 1 week 7 hours ago) and read 7759 times:

For anyone interested...

NW GIDS in DTW (Taken Jun 2008)




DL GIDS in TPA (Taken March 2007)


User currently offlineFlyASAGuy2005 From United States of America, joined Sep 2007, 7004 posts, RR: 11
Reply 18, posted (5 years 11 months 1 week 7 hours ago) and read 7685 times:



Quoting MHTripple7 (Reply 17):

Doe the NW screen show such information as connections, standy-by list, upgrade list, rebooking, seat assignmnts, etc?

If not, we are talking about two dfferent things.



What gets measured gets done.
User currently offlineMichman From United States of America, joined Dec 2006, 499 posts, RR: 0
Reply 19, posted (5 years 11 months 1 week 7 hours ago) and read 7580 times:



Quoting MHTripple7 (Reply 17):
NW GIDS in DTW (Taken Jun 2008)

DTW does not yet have NW's new GIDS systems with upgrade/waitlist info. These new systems have only been installed in MSP and MEM so far.


User currently offlineMichman From United States of America, joined Dec 2006, 499 posts, RR: 0
Reply 20, posted (5 years 11 months 1 week 7 hours ago) and read 7563 times:



Quoting Mayor (Reply 13):
I believe that wx map comes direct from the Weather Channel.

Um, I think the tip-off would be the big Weather Channel logo right above the map.  Smile


User currently offlineFlyASAGuy2005 From United States of America, joined Sep 2007, 7004 posts, RR: 11
Reply 21, posted (5 years 11 months 1 week 7 hours ago) and read 7545 times:



Quoting Michman (Reply 19):

That's what I thought. It looked like a simple gate information screen.



What gets measured gets done.
User currently offlineAndyDTWnwa7 From United States of America, joined Aug 2008, 82 posts, RR: 0
Reply 22, posted (5 years 11 months 1 week 6 hours ago) and read 7514 times:

Considering the relationship between DL and AF, KL and NW, and that AF and KL merged, and DL and NW are about to merge, I think it would be cool to have some kind of logo behind the skyteam logo on all their aircraft (similar to the 'Worldwide Reliability' found on the older NW planes)
here is one i came up with, and would maybe have a slogan like 'Global Connectivity' or something like that:
Big version: Width: 403 Height: 155 File size: 184kb
Big version: Width: 295 Height: 139 File size: 121kb


User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4747 posts, RR: 45
Reply 23, posted (5 years 11 months 1 week 6 hours ago) and read 7491 times:

The rebranding will be Delta only.

Blue with supergraphic two-tone widget + a white widget and Delta.



Some see lines, others see between the lines.
User currently offlineAndyDTWnwa7 From United States of America, joined Aug 2008, 82 posts, RR: 0
Reply 24, posted (5 years 11 months 1 week 6 hours ago) and read 7416 times:



Quoting Alitalia744 (Reply 23):

I understand this, have known this for quite sometime, and to be honest am dissapointed the the name of Northwest Airlines will be dissappearing. I am talking like something on the side of the aircraft or something smaller right by the entrance (similar to US. When they merged with America West they kept the name of US Airways, yet on the side of the plane right by the door, there is a small logo, and America West is part of it, along with the regional carriers). This would be a nice way to signify the relationship between all the companies, and acknowledge the contribution NWA made as well.


25 PeachAir : See below Alitalia744, NW licensing agreement with KLM will dictate the logo. To say it will be Delta only - is not correct
26 Bobnwa : Did your aunt in res tell you this, or do you have another source? Maybe a friend of your cousins uncle who delivers Coke to the DL headquarter build
27 Dispatchguy : One thing I would like to see is from DL is the CO-style ability to get updated standby lists on your mobile phone. I do like the DL GIDS a lot, but I
28 Mayor : Well, that was for the benefit of those that have to squint to see it!
29 Gsosbee : Nope. Delta and KLM (with force from AF if necessary) will terminate the licensing agreement in short order after the completion of the transaction.
30 Beertrucker : All they need to put up there is SkyTeam and that is all. You don't need all the airlines. By saying that next to Delta is all that is needed to be sa
31 Tvnwz : So the agreement has a cancellation clause? What does it say? How much notice is needed? What are the liquidated damagaes on cancellation? Where did
32 USAIRWAYS321 : I flew Northwest for the first time last month and was extremely impressed with the GIDS I encountered while connecting in MSP. It looked sharp and wa
33 Gsosbee : Please reread what I said. Even if KL doesn't want to end the agreement, their parent AF and Delta are very close. If Delta asks AF to intercede on t
34 DeltaL1011man : Can you read? I mean really can your read?.........I have said 5000000000 times she is an FA is not that hard to understand. ........and you lost me
35 Bobnwa : Now I understand, is she the source of your remark? We all know that F/A have the true inside word. What does she think about you never flying Delta
36 DeltaL1011man : Don't no Don't care read below........was a guess. Personally I could care less what its says I was just putting what i thought DL would do.
37 Bobnwa : I assume you meant to say " Don't know Don't care". So she doesn't know yet that you will never be using any of her buddy passes. Going to be kind of
38 DeltaL1011man : Hello CO via IAH i don't use them now yea whatever
39 NWA757boy : And we all know FAs are the first to get the inside scoop from Management on what the airline is doing. Quit acting like you know everything about DL
40 SNCntry32 : Oh YAY! Lets connect in IAH vs going non stop! Your logic never seases to amaze me. No one here really knows what is going to happen, but it is fun t
41 Gigneil : There is absolutely nothing unique about it. The new GIDS that United uses very similar digital signage technology. NS
42 DeltaL1011man : again I never even said she said that......again I was guessing. When did I say I know(better?) everything about DL? I am not allowed to guess? I rea
43 Rwy04LGA : It is not a merger. Delta is acquiring Northwest.
44 Gigneil : It is absolutely a merger. Delta has no way to outright buy Northwest. NS
45 Rwy04LGA : No, its an acquisition. Delta is acquiring Northwest though a stock swap whereby each NW share is traded for 1.25 of a Delta share. That is an establ
46 MMEPHX : kind of sad moment when the NW/KL signage disappears into the sunset. A small part of aviation history signifying the first transatlantic alliance to
47 Ocracoke : ???? You forgot the Swissair/Singapore/Delta Global Excellence Alliance (or whatever the heck they called it) that was formed in 1989. Or the BOAC(BA
48 MMEPHX : none of which had anti-trust immunity that was the breakthrough that NW/KL achieved, yes there have been code shares and joint marketing deals for a
49 Bobnwa : If saying you will never fly Delta again because they will own Airbus aircraft is an examlpe of your knowledge and maturity, the how can you possibly
50 Mayor : Maybe not now, but DL has already had these GIDS screens for several years, now.
51 Ocracoke : That may be true, but in your sentence you imply that it was because of NW/KL, that the other alliances are around today. It may be splitting hairs,
52 Post contains links Michman : The established fact is that it can be considered BOTH a merger and acquisition. Technically, DL is acquiring NW's stock. However, let's see if you c
53 Mayor : The DL/WA deal was called a merger, also....but in reality, it was an acquisition. If it looks like a duck, swims like a duck and quacks like a duck.
54 WorldTraveler : I don't know the technical aspects of what makes the Delta Nervous System unique (part of which supports the GIDS among other things). But DL make the
55 Mayor : Oh, GREAT.....just as I was getting used to using the DL kiosks! BTW, any idea on whose cargo computer system they plan to use? I haven't seen anythi
56 MMEPHX : we're splitting hairs. I withdraw my statement. NW/KL was irrelevant to the global airline alliance trend and serve no place in history.
57 Post contains links Burnsie28 : Which NW now has Thats not current. yet the CEO's keep calling it a merger. Note the title http://www.newglobalairline.com/inde...west&catid=3%3Anews
58 DeltAirlines : Technically, it's an acquisition. However, for all intensive purposes operationally, logistically, etc., it's a merger. Never had a problem with NW's
59 Post contains links Iflewrepublic : Just to touch on what others have said about the NW/KL alliance - this was taken from www.nwa.com "Pioneering a New Global Alliance If imitation is th
60 Rwy04LGA : Perhaps to smooth some feathers?
61 Gsosbee : In the propaganda business it is called a message for domestic consumption only.
62 Alitalia744 : See... This 'merger' is an acquisition. DL is, in all intent and purposes acquiring NW. Please do not take this as 'dogging' NW, I do love that airli
63 Post contains links WorldTraveler : see the following definitions of mergers and acquisitions http://www.investopedia.com/university/mergers/mergers1.asp
64 Gsosbee : Here we go again. From the article: When one company takes over another and clearly established itself as the new owner, the purchase is called an ac
65 Michman : Nice of you to leave out this part -- Whether a purchase is considered a merger or an acquisition really depends on whether the purchase is friendly o
66 Post contains links NYC2theworld : DL is acquiring NW using stock. They are however under the terms of their friendly acquistion merging the operations of the two companies. This was br
67 Mayor : Financially it's an acquisition, operationally, etc. it's a merger. Get it?
68 PeachAir : Your profile shows your are in DFW, but nothing about your occupation. Are you commuting to ATL or MSP? Nobody in this forum has read the contract ag
69 Nwaflyer : This is only a question. Does the latest problems on Wall Street have any implication on this merger. Both canidates are talking about companies gettt
70 Haggis79 : I don't think that the current problems on Wall Street have anything to do with the proposed merger - it's an entirely different business (financial
71 Nwaflyer : I know that it is an entirely different business ( but and a I say but) what if the US government needs to bailout the airline industry (there is tal
72 Rwy04LGA : I'm sure a lot of us were expecting that reference.
73 Nwaflyer : I am sure you were. So I made my point and that is all you have. I firmly believe that it is valid. What happens when DL/NW need help? They will and
74 Mayor : How can you avoid remembering it. It's like a broken record.
75 WorldTraveler : for right now, airlines are the last thing on Congress' mind.
76 Post contains links Gsosbee : Another block checked - the FAA accepts DL/NW's single certificate plan: http://startelegram.typepad.com/sky_talk/2008/09/faa-delta-north.html
77 MetJetCEO : I was looking at them the other night. I think the only pieces of frosted glass that would be replaced are the ones that say continental and alaska (t
78 Toltommy : FWIW, the 4 DL kiosks here in TOL have not been removed after DL pulled out. I don't know why the DL machines couldn't be reprogrammed to work. I thi
79 Nwaflyer : That is good. So no other input than a broken record? What do you think about the MN tax dollars that may soon prop up DL with no promises in return
80 Nwaflyer : I meant 1/30. Before more people get after me. But you get the point.
81 Nwaflyer : I really should be 1/300 of what the fed is doing. That is from a state that is mid level economy in total dollars.
82 Bobnwa : The sky is falling the sky is falling. Again let me say not one penny of your tx maoney has been spent by MAC and DL and NW have given zero indicatio
83 Mayor : Actually, that's more your problem than mine. YOU elected those officials, not me. I live in another state. Having said that, I agree with BobNWA in
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
DL-NW Merger Like AF-KL: What It Might Look Like posted Mon Mar 31 2008 20:23:16 by DL767captain
DL, NW, KL, AF Plan Four-way Atlantic Venture posted Mon Mar 31 2008 11:59:23 by Delta4eva
AF/KL/DL/(NW) Disadvantage In Asia/Pacific posted Mon Feb 18 2008 12:34:45 by GayStudPilot
Alpa And AF To Get DL/NW Stakes? posted Wed Feb 13 2008 20:48:03 by Jetlanta
What's The Partnership Between NW And KL? posted Wed Jun 6 2007 01:15:51 by Boeing77W
Beyond The Pension Ruling: NW, AA And DL posted Wed May 11 2005 05:22:44 by StevenUhl777
NW Can Veto KL/AF Merger, When And Why? posted Fri Sep 26 2003 21:01:05 by Kl911
NW/CO And DL Codeshare posted Mon Jul 28 2003 17:18:55 by Flairport
AA, DL, UA, CO And NW's Future Fleets posted Wed Jun 20 2001 20:53:13 by Boeing747-400
When Will AA, DL, NW, And UA Replace Their 727s? posted Mon Jan 1 2001 23:14:29 by Che
What's The Partnership Between NW And KL? posted Wed Jun 6 2007 01:15:51 by Boeing77W
Beyond The Pension Ruling: NW, AA And DL posted Wed May 11 2005 05:22:44 by StevenUhl777
NW Can Veto KL/AF Merger, When And Why? posted Fri Sep 26 2003 21:01:05 by Kl911
NW/CO And DL Codeshare posted Mon Jul 28 2003 17:18:55 by Flairport
AA, DL, UA, CO And NW's Future Fleets posted Wed Jun 20 2001 20:53:13 by Boeing747-400
When Will AA, DL, NW, And UA Replace Their 727s? posted Mon Jan 1 2001 23:14:29 by Che