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How Airlines Communicate Visually...  
User currently offlineGosimeon From Ireland, joined Jan 2008, 668 posts, RR: 0
Posted (7 years 7 months 3 weeks 1 day 7 hours ago) and read 1769 times:

Hey guys

So, one of my modules in college is Visual Communications. I has to make a brief presentation tomorrow on one piece of visual communication, whatever example I want. I will have to explain why I like it and how it commucates, how it does so effectively, and to whom it communicates.

Most students are doing basic magazine adverts and the likes, but I would love to make my presentation on how airlines communicate visually. I might do it on how an airline communicates through it's livery, or even it's website.

For example; Ryanairs website and it's lack of colour co-ordination, cheap imagery and empahasise on cheap prices communicates they are a budget airline, who value function over class or image. SilverJet's livery exuded class and exclusivity.


Anybody on here have any example of how an airline communicated visually? Any particularly good liverys or adverts out there that REALLY say something about an airline?

2 replies: All unread, jump to last
User currently offlineCanadianNorth From Canada, joined Aug 2002, 3424 posts, RR: 7
Reply 1, posted (7 years 7 months 3 weeks 1 day 6 hours ago) and read 1763 times:

If you look into Air North, they like to make it stand out clearly that they are "Yukon's Airline"...


What could possibly go wrong?
User currently offlineBraybuddy From Ireland, joined Aug 2004, 6398 posts, RR: 30
Reply 2, posted (7 years 7 months 3 weeks 1 day 5 hours ago) and read 1716 times:

Quoting Gosimeon (Thread starter):
Anybody on here have any example of how an airline communicated visually? Any particularly good liverys or adverts out there that REALLY say something about an airline?

A particular favourite of mine is the Qantas livery: simple, effective, modern and clearly symbolising Australia. I love the way they almost hold the copyright on the red triangle, which they use very effectively all over the place, from the tail of all their aircraft right down to their web address ( http://www.qantas.com.au/regions/dyn/home ) in your browser. Just look at the following promo by clicking on the red triangle and see how it is used discreetly right the way through it: http://www.qantas.com.au/info/flying/qantas-experience

One of the best airline corporate images, IMHO.

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