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Former WS Founder Starts New Airline  
User currently offlineTheCol From Canada, joined Jan 2007, 2039 posts, RR: 6
Posted (6 years 2 months 6 days 10 hours ago) and read 5619 times:

http://www.canada.com/topics/news/na...9fe7f0-e05b-4cc1-a7ce-0ff962037b9b

Right in WestJet's own backyard. I bet some of his former co-workers are a little pissed off.


No matter how random things may appear, there's always a plan.
17 replies: All unread, jump to last
 
User currently offlineThreepoint From Canada, joined Oct 2005, 2188 posts, RR: 9
Reply 1, posted (6 years 2 months 6 days 10 hours ago) and read 5578 times:

Interesting timing. Given today's market conditions (not forecast at the time of Enerjet's formation), I wonder how well they'll do in the long term?
The oilsands are undergoing project contraction at the moment, US destinations are suddenly 15% more expensive thanks to the exchange rates and the hit to the savings of many of the wealthy older traveling demographic in places like Kelowna may herald a slowdown in tours and getaways.
To lure the WestJet faithful, they must offer even lower prices and/or destinations currently unserved from the western Canadian market.



The nice thing about a mistake is the pleasure it gives others.
User currently offlineViscount724 From Switzerland, joined Oct 2006, 26021 posts, RR: 22
Reply 2, posted (6 years 2 months 6 days 9 hours ago) and read 5482 times:

This project was originally announced about a year ago.
http://calsun.canoe.ca/News/Alberta/2007/10/22/4596698.html


User currently offlineNWDLstepson From , joined Dec 1969, posts, RR:
Reply 3, posted (6 years 2 months 6 days 7 hours ago) and read 5352 times:

I've been wondering what they are going to name the airline, Enerjet I have to admit I really like it!
I think for a start up, the Charter market is wise. However as threepoint says the slowing economy could make things much more difficult, the timing may be off.
WestJet was an extreme underdog if my memory serves me, and look at them fly!
Has anyone seen their aircraft yet?


User currently offlineYXXMIKE From Canada, joined Apr 2008, 310 posts, RR: 0
Reply 4, posted (6 years 2 months 6 days 6 hours ago) and read 5212 times:

The original co-founders that have started the company are some very smart cookies and knowing about this project for some time it has been interesting to see it develop. WS started in tough times as well, remember they got their big break because of 9/11 after Canada 3000 died out and TS made major cutbacks.

Focusing on medium niche markets such as YLW/YXS/YXX etc will provide them with a big leg up on the competition; don't compete, build your own niche. The above airports have always been neglected by AC & WS, I will however say that WS really helped all three of those airports in a big way especially YXX.

Routes such as YXX/YLW/YXS/YMM - CUN can easily be profitable because WS doesn't have the available aircraft to do them themselves and AC won't do it because they don't do vacation programs from these bases. Personally I'd like to see a Southern California destination such as SAN as it really wouldn't compete with anyone and would be popular with the growing retired market in each city.


User currently offlineYVRLTN From Canada, joined Oct 2006, 2559 posts, RR: 0
Reply 5, posted (6 years 2 months 6 days 2 hours ago) and read 5042 times:

First aircraft already registered, C-GOEJ - I wondered if the reg was a clue to the name!! Big grin

First off they are tackling the oil sands biz. Newer 73G's will be cheaper to operate and possibly more attractive as they are newer than the 734 of Flair and the 732's or Canadian North, Air North & Nolinor. However, I would also imagine they have higher lease rates, so will be interesting how well they compete. I would also imagine the oil contracts are somewhat locked in for a certain period, the article says so far they have secured no contracts so far.



Follow me on twitter for YVR movements @vernonYVR
User currently offlineREALDEAL From , joined Dec 1969, posts, RR:
Reply 6, posted (6 years 2 months 6 days 2 hours ago) and read 5017 times:



Quoting Threepoint (Reply 1):
Interesting timing. Given today's market conditions (not forecast at the time of Enerjet's formation), I wonder how well they'll do in the long term?

Actually perfect timing as long as they haven't commited to pre-financial crisis mess lease costs.

It's the old zig zag, zig, when everyone else is zagging.

You'd think the MD80's would be a much better choice now for a start up with hundreds being parked, (so lease/purchase prices virtually zip) & oil & labour coming down in price with recession/depression.

With MD80's acquisition costs would have to be 1/10th of a 737-700 altho maintenance/fuel costs higher.

They could simply park them during day if not needed.

Allegiant seems to have their act together using MD80's.


User currently offlineCX747 From United States of America, joined May 1999, 4467 posts, RR: 5
Reply 7, posted (6 years 2 months 6 days 2 hours ago) and read 5007 times:

Can anyone tell me why the co-founder of Westjet is no longer with the company? It seems like they are starting off on the right track with low fuel burning 737-700s.


"History does not long entrust the care of freedom to the weak or timid." D. Eisenhower
User currently offlineHeathrow From United Kingdom, joined Sep 2005, 980 posts, RR: 0
Reply 8, posted (6 years 2 months 6 days 2 hours ago) and read 4981 times:



Quoting REALDEAL (Reply 6):
You'd think the MD80's would be a much better choice now for a start up with hundreds being parked, (so lease/purchase prices virtually zip) & oil & labour coming down in price with recession/depression.

Don't get me wrong, I'd love to see a MD-80 with a candian reg, but Canada doesn't really ahve much luck with the MD-80. Two letters: SG

Anyways I can't wait 'till they start up. Maybe I'll have another choice next year!!


User currently offlineREALDEAL From , joined Dec 1969, posts, RR:
Reply 9, posted (6 years 2 months 5 days 22 hours ago) and read 4704 times:



Quoting Heathrow (Reply 8):
Don't get me wrong, I'd love to see a MD-80 with a candian reg, but Canada doesn't really ahve much luck with the MD-80.

they could start with low utilisation with MD80's & then crank it up to 12 hours a day or more.

With 737-700's think they'd have to keep bus flying all day from the start, which could hurt the bottom line for 1st few months.


User currently offlinePlaneInsomniac From Canada, joined Nov 2007, 685 posts, RR: 0
Reply 10, posted (6 years 2 months 5 days 21 hours ago) and read 4457 times:



Quoting NWDLstepson (Reply 3):
Enerjet I have to admit I really like it!

I think we live in two different worlds. Enerjet? You have to be kidding me. So it's another airline with "jet" in the name. How creative. NOT!

So what is this supposed to be? Is this airline run by some oil or energy company? Who knows. Does it only use electric planes?

Maybe it is because the F/As will ENERJETically insist that you only get half a can of coke.





Seriously, I need to get some sleep.



Am I cured? Slept 5 hours on last long-haul flight...
User currently offlineREALDEAL From , joined Dec 1969, posts, RR:
Reply 11, posted (6 years 2 months 5 days 20 hours ago) and read 4397 times:

only 128 seats in a 737-700 !!!

Can't they jam about 160 into 1 ?

http://www.enerjet.ca/services.html


User currently offlineBakersdozen From Canada, joined Nov 2006, 336 posts, RR: 0
Reply 12, posted (6 years 2 months 5 days 14 hours ago) and read 3492 times:

Photo of aircraft here http://www.financialpost.com/news/story.html?id=893438

Not really a fan of the name or livery but yay for another airline


User currently offlineJamincan From Canada, joined Aug 2006, 776 posts, RR: 0
Reply 13, posted (6 years 2 months 5 days 13 hours ago) and read 3368 times:

Except for the colours, I quite like the livery.

User currently offlineRikkus67 From Canada, joined Jun 2000, 1684 posts, RR: 1
Reply 14, posted (6 years 2 months 5 days 11 hours ago) and read 2776 times:

The website isn't bad, although I contacted the marketing department to let them know they had a 767-300 showing instead of a 737-700...

the reply was that "they wanted to get the website up and running, with a corrected aircraft coming soon...".

I don't mind the yellow ochre, but not sure I would have paired it with black...



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineYWG747 From Canada, joined Feb 2008, 251 posts, RR: 0
Reply 15, posted (6 years 2 months 5 days 11 hours ago) and read 2685 times:

I wonder what cities they will be fly too and from.
Should be interesting.


User currently offlineYZFOO7F From Canada, joined May 2005, 158 posts, RR: 0
Reply 16, posted (6 years 2 months 5 days 10 hours ago) and read 2470 times:



Quoting Rikkus67 (Reply 14):
The website isn't bad, although I contacted the marketing department to let them know they had a 767-300 showing instead of a 737-700...

I'm glad you did, something looks a bit off there.

The livery is great, but I agree with the above posts that they shouldn't have paired the yellow with black.



Promise me you'll always leave the ground
User currently offlineViscount724 From Switzerland, joined Oct 2006, 26021 posts, RR: 22
Reply 17, posted (6 years 2 months 5 days 3 hours ago) and read 2206 times:



Quoting CX747 (Reply 7):
Can anyone tell me why the co-founder of Westjet is no longer with the company?

Tim Morgan resigned rather suddenly in 2005. He was WestJet's head of operations. He says he disagreed with the direction their CEO Clive Beddoe was taking the company. Morgan thought it should stick more closely to the low-cost model, more like a Canadian version of Ryanair, rather than offering things like inflight live TV etc. See the 3rd posting in the following item dated last February for more.

http://www.canflyer.com/canflyer/viewtopic.php?f=2&t=2976&start=15

Excerpt:

When Morgan left WestJet more than two years ago, he cited "personal reasons" for his departure. These days, he's more forthcoming about events surrounding his decision, admitting that it had a lot to do with the direction the airline was heading and his own dealings with Beddoe. "I couldn't be there while the airline went left and I went right," Morgan says. "WestJet is becoming this premium economy carrier and my objective was always to be a cost-effective carrier."

Morgan, however, has no criticism of the role Beddoe played in the launch of the airline back in the mid-1990s and its future development. Although it was Morgan, as head of aviation firm Morgan Air Services, and co-founder Mark Hill, a Calgary real estate agent, who came up with the idea of bringing a low-cost carrier to Canada, the duo reached out to local real estate magnate Beddoe for his business savvy and his network of moneyed contacts. "Clive had a larger business background and was more recognizable," Morgan says. "He had a reputation, and for me to stand in a role like the one he played at the time would have been wrong. It may have put WestJet at a disadvantage."


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