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Why No 'premium Economy' On EK?  
User currently offlineSandyb123 From UK - Scotland, joined Oct 2007, 1095 posts, RR: 0
Posted (5 years 10 months 4 days 4 hours ago) and read 9383 times:
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Hi all,

Having just flown MEL-DXB-GLA return trip in Economy, I wondered why Emirates didn't offer a premium economy product? On the MEL-DBX it's three class and on DXB-GLA it's two class. Would this be economical for them to provide given good load factors (on my flights at least).

More and more of the long haul airlines offer the product and I for one would look seriously at the upgrade as I can't afford business class but found economy too cramped for the long flight times involved.

Any opinions / comment welcome!

Sandyb123


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4 replies: All unread, jump to last
 
User currently offlineBochora From United Kingdom, joined Aug 2008, 491 posts, RR: 0
Reply 1, posted (5 years 10 months 4 days 3 hours ago) and read 9310 times:

I don't think that EK need to do this.
They do very well in their first/business classes and indeed in their economy class on most routes. The GLA-DXB route, I doubt would work, because they know the market and have it just right: business passengers travel in business class, and the route does very well for families who prefer Economy.
On longer routes, I just don't think that it is EK's style.


User currently offlineFly-K From Germany, joined May 2000, 3149 posts, RR: 51
Reply 2, posted (5 years 10 months 4 days ago) and read 9184 times:
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Business class seats on the 332 and 343 are barely better than Economy Plus (esp. with 7 abreast), they just would have to reduce the seat pitch...
(I'm not talking about the service, just the seat)


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[Edited 2008-10-23 03:09:16]


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User currently offlineKoruman From , joined Dec 1969, posts, RR:
Reply 3, posted (5 years 10 months 4 days ago) and read 9111 times:

Quite simply, Emirates already offer a wide variety of quality with their Business Class seating, with lower-yielding routes having Business Class seats which are already inferior to Premium Economy on an airline like BMI.

If they started selling similar seats as "Premium Economy" on some routes they are afraid that customers would demand that pricing for the 332 and 343 seating be lowered from Business levels to Premium Economy prices.

In other words, they think it would cannibalise their premium product.


User currently offlineFly-K From Germany, joined May 2000, 3149 posts, RR: 51
Reply 4, posted (5 years 10 months 3 days 22 hours ago) and read 9013 times:
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Quoting Koruman (Reply 3):
lower-yielding routes having Business Class seats

FRA, MUC and many other European routes are surely not low-yielding, but when you mean the subcontinent, you could be right.

The fear of cannibalization of the "real" premium product is indeed a reason that keeps many airlines away from Eco+.



Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been...
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