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QF A380 Ad  
User currently offlineSparklehorse12 From Australia, joined Feb 2007, 884 posts, RR: 1
Posted (5 years 9 months 2 days 13 hours ago) and read 1521 times:

Hi All

I noticed last night that QF launched the A380 ad on TV. I know I have been critical of QF in the past but the ad is VERY impressive. It is simple, clear and easy to understand and the imagery they have used is just breathtaking. "The Worlds Most Expereinced Airline" - fair enough but Alan Joyce has a lot of work to get QF back to its former glory.

In contrast V Australia have been out-smarted, thier ads are just confusing, cheesey, one dimensional and "rockstar treatment" carry on is simply not timeless......V Australia need to scrap thier ad agency, they are not doing anything to assist them in attracting the top end of the business market. Thier stupid "rockstar treatment" carry on does nothing but alientate the serious high yeild end of the market they are so desperately trying to attract...

Way to go QF, V Aus fail again


Airlines Flown : QF,NW,AA, CX, AC, MH, SQ, DJ, NZ, TG, PG,US, FJ, J8, AN, DD, JQ
1 replies: All unread, jump to last
 
User currently offlineGarethW From New Zealand, joined Apr 2006, 308 posts, RR: 0
Reply 1, posted (5 years 9 months 2 days 13 hours ago) and read 1492 times:



Quoting Sparklehorse12 (Thread starter):
I noticed last night that QF launched the A380 ad on TV. I know I have been critical of QF in the past but the ad is VERY impressive. It is simple, clear and easy to understand and the imagery they have used is just breathtaking.

Here here. Agree completely. I saw the ad on either Discovery or Nat Geo last night and thought it was absolutely outstanding. It provides a quick synopsis of all 4 classes, focusing mainly on the hard product. Visual cues are gorgeous.

Well done QF, can't wait to fly the 380 in April!

GW



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