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Bmi Rebranding A Strong Possibility?  
User currently offlineGuoTai From , joined Dec 1969, posts, RR:
Posted (5 years 10 months 2 weeks 2 hours ago) and read 8564 times:

Is it likely that bmi will be re-branded?

Is there any law that would prevent it from becoming "Lufthansa"

I would argue with a statement somewhere else in the site (cant find it right now)
that says bmi is a stronger brand name than LH.
Apparently bmi came in 11th in a recent poll of people asked to name
airlines that flew out of LHR !

[Edited 2008-11-09 07:43:18]

56 replies: All unread, showing first 25:
 
User currently offlineSomeone83 From Norway, joined Sep 2006, 3387 posts, RR: 3
Reply 1, posted (5 years 10 months 2 weeks 2 hours ago) and read 8511 times:

They didn't rebrand Swiss, they didn't rebrand Brusselsairline......why should they then rebrand BMI?

User currently offlineKaitak From Ireland, joined Aug 1999, 12468 posts, RR: 37
Reply 2, posted (5 years 10 months 2 weeks 2 hours ago) and read 8513 times:



Quoting GuoTai (Thread starter):
Is there any law that would prevent it from becoming "Lufthansa"

Not as such, but the problem is that when you fly to places like Egypt, Jordan and many of the places on the former BMed network, the bilaterals would probably require a UK registered airline; now, if you had Lufthansa with "G-" registrations, that might make a difference.

Quoting GuoTai (Thread starter):
I would argue with a statement somewhere else in the site (cant find it right now)
that says bmi is a stronger brand name than LH.
Apparently bmi came in 11th in a recent poll of people asked to name
airlines that flew out of LHR !

I would not be surprised by this; it is after all the second biggest UK airline flying out of LHR, so you'd be surprised if it DIDN'T have this level of recognition. On balance, I'd expect it to keep its branding.


User currently offlineSuperhub From Hong Kong, joined Jan 2006, 478 posts, RR: 0
Reply 3, posted (5 years 10 months 2 weeks 2 hours ago) and read 8474 times:



Quoting Kaitak (Reply 2):
I would not be surprised by this; it is after all the second biggest UK airline flying out of LHR, so you'd be surprised if it DIDN'T have this level of recognition. On balance, I'd expect it to keep its branding.

You mean 11th is not low enough for an airline that should really come 2nd (given you say that they are the second biggest UK airline out of LHR)?


User currently offlineC010T3 From Brazil, joined Jul 2006, 3704 posts, RR: 19
Reply 4, posted (5 years 10 months 2 weeks 2 hours ago) and read 8437 times:

bmi is really stupid. Perhaps they would go back to British Midland.

User currently offlineGlom From United Kingdom, joined Apr 2005, 2818 posts, RR: 10
Reply 5, posted (5 years 10 months 2 weeks 1 hour ago) and read 8334 times:

But I love bmi's branding!

User currently offlineVeeseeten From United Kingdom, joined Nov 2008, 169 posts, RR: 0
Reply 6, posted (5 years 10 months 2 weeks 1 hour ago) and read 8266 times:



Quoting GuoTai (Thread starter):
Apparently bmi came in 11th in a recent poll of people asked to name
airlines that flew out of LHR !

Who exactly was polled though? Its not the most qualified of statistics really - for all we know, that could have been conducted on a provincial highstreet, or asked of boozed up Easyjet customers headed from Luton to Malaga for a hen party! Kidding aside, I think its best taken with a grain of salt overall. I'd imagine that BMI are recognised where it counts - i.e. with their target demographic, which would presumably be business fliers. Granted I'd agree that 'British Midland' was a better known brand, but in spite of being rebranded, you don't really get to the number two slot at LHR and stay there, if nobody has any clue who you are!


User currently offlineFlybehubby From United Kingdom, joined Oct 2008, 177 posts, RR: 0
Reply 7, posted (5 years 10 months 1 week 6 days 22 hours ago) and read 7894 times:



Quoting C010T3 (Reply 4):
bmi is really stupid. Perhaps they would go back to British Midland.

why is the bmi branding stupid? It's exactly what it says on the tin, it marked British Midland's expansion into (long haul) international flying. Personally I like the bmi brand and livery, still looks "fresh" after being around for something like 8 years.

I dont think a rebrand is on the cards, certainly not to British Midland or Lufthansa. Given the history between the two countries, it would be very brave to rename (or highly advertise) a British airline having German ownership. I actually think it'd damage bmi's reputation and how can you call an airline British Midland when its main base is in London?

Slightly off topic, has the new crew uniform for bmi come out yet? I liked the old one. With the ladies in the hat it looked very professional indeed.



Helping to turn Europe orange.
User currently offlineBwaflyer From United Kingdom, joined Jun 2004, 689 posts, RR: 0
Reply 8, posted (5 years 10 months 1 week 6 days 22 hours ago) and read 7820 times:



Quoting Flybehubby (Reply 7):
Slightly off topic, has the new crew uniform for bmi come out yet? I liked the old one. With the ladies in the hat it looked very professional indeed.

The new uniform was postponed a couple of months ago. The hats are pretty universally hated by the women and with the wide brim, they're constantly getting crushed. Hopefully there will be a rethink on the unform, as our current one is looking a little dated.


User currently offlineGuoTai From , joined Dec 1969, posts, RR:
Reply 9, posted (5 years 10 months 1 week 6 days 21 hours ago) and read 7739 times:

deleted,,,, repeated last msg idea....
cheers

[Edited 2008-11-09 12:54:33]

User currently offlineGuoTai From , joined Dec 1969, posts, RR:
Reply 10, posted (5 years 10 months 1 week 6 days 21 hours ago) and read 7730 times:



Quoting Someone83 (Reply 1):
They didn't rebrand Swiss, they didn't rebrand Brusselsairline......why should they then rebrand BMI?

LH don't own enough of Brussels Airlines to be able to rebrand it, and I think their ambitions for ownership of BD because of the Heathrow slot business is comes from a different set of interests to the other LH group members...

just an idea


User currently offlineShamrock350 From Ireland, joined Mar 2005, 6338 posts, RR: 14
Reply 11, posted (5 years 10 months 1 week 6 days 21 hours ago) and read 7690 times:

I like the current branding but the website and some of the advertising is awful.

User currently offlineAirNZ From , joined Dec 1969, posts, RR:
Reply 12, posted (5 years 10 months 1 week 6 days 21 hours ago) and read 7681 times:



Quoting Veeseeten (Reply 6):
I'd imagine that BMI are recognised where it counts - i.e. with their target demographic, which would presumably be business fliers.

Where it counts? So explain to me why they are of sole importance?


User currently offlineVeeseeten From United Kingdom, joined Nov 2008, 169 posts, RR: 0
Reply 13, posted (5 years 10 months 1 week 6 days 21 hours ago) and read 7635 times:

I'm not sure I implied that they're of 'sole' importance...but then I don't feel any need to further justify my statement, if you're going to respond so rudely.....

User currently offlineC010T3 From Brazil, joined Jul 2006, 3704 posts, RR: 19
Reply 14, posted (5 years 10 months 1 week 6 days 21 hours ago) and read 7554 times:



Quoting Flybehubby (Reply 7):
I dont think a rebrand is on the cards, certainly not to British Midland or Lufthansa. Given the history between the two countries, it would be very brave to rename (or highly advertise) a British airline having German ownership. I actually think it'd damage bmi's reputation and how can you call an airline British Midland when its main base is in London?

Tell that to Delta, Southwest, Northwest, China Southern and Air Berlin.


User currently offlineShamrock321 From Ireland, joined May 2008, 1598 posts, RR: 1
Reply 15, posted (5 years 10 months 1 week 6 days 20 hours ago) and read 7469 times:

I agree about the website, it needs to be either completed as some of it are still from the old site or they should just completely revert back to the old one, it wasnt so bad.

I wouldnt like to see bmi rebranding, I really like them and their product they just have a few things that they ned to iron out and Im sure Lufthansa will get this done.

Does anyone if LH have switched LX,SN handling agents at airports where it was different from their own, and if so has it always gone to LH handling agents? Maybe not the right topic for that question but it isnt worthy of its own so any feedback would be appreciated.

I also believe Diamond club is going, is this true? Are they switching to Miles and More and how do the two compare to each other?


User currently offlineMillwallSean From Singapore, joined Apr 2008, 1244 posts, RR: 6
Reply 16, posted (5 years 10 months 1 week 6 days 20 hours ago) and read 7303 times:

When LH only owned 30% of BMI and BMI created a new livery and logo etc they were very vocal about keeping BMIs british identity.
I cant see any reason to belive that would LH have changed their opinion about this.
And why should they?

Europe still have national affection for their airlines. Why LH should rebrand BMI into Lufthansa german airlines is beyond me, all that it would do is create a marketing oppurtunity for BA.
In 10 years time we Europeans might be ready for common brands but as of now I very much doubt that any airline would want to take such a step.

Regarding the bilaterals, this point is becoming more and more moot.
The EU have worked hard on them and have managed to remove nationality restrictions in the bilateral air services agreements between EU Member States and 36 partner states and one regional organisation of 8 member states.
Further on there has been amendment to over 40 other bilaterals on a case by case basis where the nationality clause have been removed and replaced with a EU designation clause.

In BMIs case nationality restrictions would be a factor when flying to Saudi, Russia and perhaps one more country.



No One Likes Us - We Dont Care.
User currently offlineFlybehubby From United Kingdom, joined Oct 2008, 177 posts, RR: 0
Reply 17, posted (5 years 10 months 1 week 6 days 19 hours ago) and read 7115 times:



Quoting C010T3 (Reply 14):
Tell that to Delta, Southwest, Northwest, China Southern and Air Berlin.

Their names are historic, I meant that i doubt an airline would rename itself to something related to an area of a country when its main activity is away from that area.

eg jet2 renaming itself as Northern Ireland Airways when their main base is LBA.



Helping to turn Europe orange.
User currently offlineC010T3 From Brazil, joined Jul 2006, 3704 posts, RR: 19
Reply 18, posted (5 years 10 months 1 week 6 days 19 hours ago) and read 7054 times:



Quoting Flybehubby (Reply 17):
Their names are historic

Isn't British Midland historic?


User currently offlineFlybehubby From United Kingdom, joined Oct 2008, 177 posts, RR: 0
Reply 19, posted (5 years 10 months 1 week 6 days 19 hours ago) and read 6892 times:



Quoting C010T3 (Reply 18):
Isn't British Midland historic?

Historic and currently used.



Helping to turn Europe orange.
User currently offlineAirNZ From , joined Dec 1969, posts, RR:
Reply 20, posted (5 years 10 months 1 week 6 days 19 hours ago) and read 6886 times:



Quoting Flybehubby (Reply 17):
I meant that i doubt an airline would rename itself to something related to an area of a country when its main activity is away from that area.

Yes, while I can see your point indeed, I don't think rebranding back to British Midland would be a stretch though in that their core is still serving the regions and could be seen as central. On a purely personal basis, I admit I preferred British Midland name to bmi (I especially thought the lower case letters were daft).

Quoting Veeseeten (Reply 13):
I'm not sure I implied that they're of 'sole' importance...but then I don't feel any need to further justify my statement, if you're going to respond so rudely.....

I apologise if that's the way you somehow took it, as it certainly wasn't even remotely intended in that vein. However, I don't think you can justify it satisfactorily as you clearly stated that they are recognised where it counts; "to business travellers". You somehow seen my question as 'rude' but conveniently absolve yourself (by claiming you don't have to 'justify' it) by ignoring your insult to the millions of others who fly them, and who you most certainly implied are of no real consequence. Sorry, but again this is one of these 'fashionable myths' to declare alleged 'business' travellers are the be-all, end-all.
No, you don't have to justify it at all....it's only your opinion after all.


User currently offlineC010T3 From Brazil, joined Jul 2006, 3704 posts, RR: 19
Reply 21, posted (5 years 10 months 1 week 6 days 18 hours ago) and read 6846 times:



Quoting Flybehubby (Reply 19):

Historic and currently used.

Yes, but hidden.


User currently offlineVeeseeten From United Kingdom, joined Nov 2008, 169 posts, RR: 0
Reply 22, posted (5 years 10 months 1 week 6 days 18 hours ago) and read 6739 times:

AirNZ, please don't patronise me... I was simply re-posing the old-as-time-itself idea that it would seem that a generally non-leisure, Heathrow based airline like BMI would earn its bread & butter from business fliers (regardless whether its true or not...) - thats hardly an 'insult' to their other passengers, nor was it intended to be. Your immediate assumption that I'm out to cause offense or 'insult' anyone IS rude - you're clearly looking for an argument instead of a debate. But then its also clear that you seem to have a chip on your shoulder about this particular issue, so I'd be only to happy too NOT discuss it with you...

[Edited 2008-11-09 16:09:37]

User currently offlineGlom From United Kingdom, joined Apr 2005, 2818 posts, RR: 10
Reply 23, posted (5 years 10 months 1 week 6 days 18 hours ago) and read 6724 times:



Quoting Shamrock350 (Reply 11):
I like the current branding but the website and some of the advertising is awful.

Yes, their website does need work. I get particular annoyed by it always saying I have no flights booked when I'm looking at my Diamond Club account. Some work there is necessary.


User currently offlineWestJetYQQ From Canada, joined Jan 2007, 2987 posts, RR: 4
Reply 24, posted (5 years 10 months 1 week 6 days 16 hours ago) and read 6392 times:



Quoting C010T3 (Reply 4):
bmi is really stupid. Perhaps they would go back to British Midland.

That's exactly what I was thinking. British Midland sounds so much more proper than that cheesy abbreviation, not to mention that they should do away with that dreadful 'bmi baby' brand.

Cheers
Carson



Will You Try to Change Things? Use the Power that you have, the Power of a Million new Ideas.
25 Flybehubby : The abbreviation of companies in the UK seems to be a trend. flybe being an example, M&S (Marks and Spencer) and may more. Again, another trend eg ip
26 Post contains images GuoTai : nor does the ad man who dreamed up the "Second Favourite" ad slogans   sorry to keep banging on about the ads but that's my background[Edited 2008-1
27 VS773ER : I can only concur, would love to see it on a 773!! Would be a real shame to lose it to LH.
28 GuoTai : ... and lots of people at bmi besides would be happy to just see it on all their current planes, not the mixed messages that go out via G-MIDZ in the
29 Bmidispatcher : G-MIDY was actually repainted from the old 1990s livery into the current livery about a year ago, at the same time as the cabin being re-configured f
30 Planesavvy : While this whole deal with Lufthansa was in the air, a lot of the fleet wasn't repainted. Was it a case of BMI waiting for Lufthansa to pay for their
31 Richcandy : Hi Lufthansa did not rename Swiss so I guess there is no reason that we should think that they will rename bmi. However Lufthansa now own all or part
32 Braybuddy : Would be no harm, if only to do away with the compulsion of people to type the name in lower case. Strangely, the same people never seem to bother typ
33 Bestwestern : Before I start, can I say that I'm a loyal Bmi flyer, and have a Bmi Diamond Club Gold card, and have done so off and on for about a decade now. I lov
34 Glom : I dunnae get it. Can you explain in more detail?
35 ME AVN FAN : Ideas for new names for BMI : - Virgin European Airways Virgin Teutonic Airways Midland Teutonic Airways
36 Humberside : IIRC they cut business class on many routes and moved towards a LoCo model. Not going to impress business passengers who are used to perks included i
37 Post contains links BestWestern : No No No.... Bmi decided that it could be full service and low cost at the same time, and ended up getting totally confused. It was basically bmibaby
38 Post contains links Viscount724 : Outside the UK, the bmi name is meaningless. If they want to make their British identity more visible they should include the word in full as part of
39 BrianDromey : Overall I like BD and the branding. I have no objection to the lowercase bmi, although i prefer the earlier version of this branding - bmi British Mid
40 Post contains links Glom : www.bmi.co.uk www.britishmidland.co.uk www.britishmidland.com They all take you to www.flybmi.com. It is regrettable that some assholic music company
41 Aerohottie : Could just change it to Virgin atlantic now....
42 Viscount724 : That's fine in the UK where you're'familiar with the ".co.uk" URLs but most airlines have a simple ".com" address. For example, if you don't know tha
43 Argonaut : Hum. It's happened before. Granted, it was a different kind of airline---but surely we all recall the asinine rebranding of Britannia Airways (surely
44 GuoTai : The majority of passengers on the new(ish) BD services (IKA AMM DAM GYD et-al) are transit passengers from the States, especially notable are VS from
45 Richcandy : Lufthansa is a very strong German brand however it will not fit well with the general public on non German routes. I mean do you think Mrs Murphy age
46 RedChili : I still use the name British Midland. The BMI thing sounds strange to me. Even quantas.com will take you to the real web site. Or even worse, in Scand
47 GuoTai : In Switzerland we were nationally humiliated when Swissair closed shop. Few Swiss people did not feel some kind of shame that all our money and cleve
48 UAL777UK : why indeed. I cannot see BD losing its identity and falliing under the corporate branding of LH. BD has a strong brand in the UK and with LH it can d
49 Cornish : Like many I can't really see Lufthansa going for a rebrand, as they resisted the temptation with Swiss. The only possibility is that they do, but rath
50 AirNZ : What Irish domestic route was ever flown by British Midland/BMI?
51 Babybus : The livery is fine so no need to rebrand there. Their website is awful and I next to never look at it.
52 Fcogafa : There was talk that they rebranded when services to the USA were started as 'BM' means something completely different to the Americans......!
53 BestWestern : You did at one stage have access to lounges with a Gold and Silver card when flying baby. That was the irony - you had access flying bmibaby, but did
54 Bmiexpat : The access for gold card holders to bmi lounges on bmibaby flights ended long before the advent of tiny fares on bmi flights. It was a concession mai
55 Post contains links BestWestern : http://www.bmipromotions.com/changes/details.asp?bhjs=0 explains the fares and the rules - including no lounge access, etc. Sorry, but thats innacurat
56 Argonaut : No. The reason why CityJet a/c carry Air France livery on AF services is a contractual matter between CityJet and AF. Elsewhere, other than MX equipm
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