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Sukhoi Superjet Commercial  
User currently offlineHjulicher From Liechtenstein, joined Feb 2005, 882 posts, RR: 2
Posted (5 years 11 months 2 weeks 2 days 6 hours ago) and read 2222 times:

Hey has anyone seen this commercial of the Sukhoi Superjet on TV. It's pretty long, maybe they show it to potential customers?

http://www.youtube.com/watch?v=9cFEFd55Aww

It's pretty well done for a Russian commercial, and the people are either dubbed over or actually speak English.


LH 442
5 replies: All unread, jump to last
 
User currently offlineOwlEye From Netherlands, joined Feb 2006, 961 posts, RR: 2
Reply 1, posted (5 years 11 months 2 weeks 2 days 4 hours ago) and read 2161 times:

Way toooo looooonggg. Not really impressive.

User currently offlineYXXMIKE From Canada, joined Apr 2008, 310 posts, RR: 0
Reply 2, posted (5 years 11 months 2 weeks 2 days 1 hour ago) and read 2073 times:

Excellent commercial to show potential buyers; from a marketing standpoint that is....

1) It's light and not all loaded with stats etc, it just shows off its competitive advantage versus its competitors in clear view

2) It's easy to watch and focuses on the airplane and not everything else

3) Leaves lots of open ended questions for the sales rep to talk a bit more about the product and further the discussion.

Good music, good imagery and not too long for a meeting that is going to discuss the acquisition of millions of dollars worth of aircraft. It also comes off as being a bit more original and not all glossy and loaded with stats about stuff that may not make complete sense to a group of executives.

Always stay positive when you are selling any product and I really believe this video is an excellent example of that!


User currently offlineHjulicher From Liechtenstein, joined Feb 2005, 882 posts, RR: 2
Reply 3, posted (5 years 11 months 2 weeks 1 day 18 hours ago) and read 1898 times:

I have to say that I really like the music, and that it fits really well. Do you think they hired someone to write the lyrics and sing? It's a great corporate video for potential clients and customers. I'm curious to know if the interior of the cabin will really look like that.


LH 442
User currently offlineHjulicher From Liechtenstein, joined Feb 2005, 882 posts, RR: 2
Reply 4, posted (5 years 11 months 2 weeks 1 day 17 hours ago) and read 1865 times:

Also there seems to be a new website for the program, called Superjet International. It looks like this was created for deliveries and customer support. Good work Superjet Program Program.

Superjetinternational.com there they have some videos as well (other ones).



LH 442
User currently offlineSandyb123 From UK - Scotland, joined Oct 2007, 1119 posts, RR: 0
Reply 5, posted (5 years 11 months 2 weeks 1 day 17 hours ago) and read 1789 times:
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Quoting OwlEye (Reply 1):
Way toooo looooonggg. Not really impressive.

Agreed

Quoting YXXMIKE (Reply 2):
1) It's light and not all loaded with stats etc, it just shows off its competitive advantage versus its competitors in clear view

Does it? Surely the airlines would want stats as that's what sells jets! All it talks about is 10% more fuel efficient and more environmentally sensitive?

Quoting YXXMIKE (Reply 2):
2) It's easy to watch and focuses on the airplane and not everything else

The plane hardly features! It's got some cabin mock ups and a few shots of take of and landing and that's it!

Quoting YXXMIKE (Reply 2):
not all glossy and loaded with stats about stuff that may not make complete sense to a group of executives.

I've never been in a meeting about airplane purchase, but surely those executives should be interested in all that stuff, or shouldn't be in such a meeting!

What is the current market for regional / short haul Jets like this? I know the smaller 30-50 seat Embraers are killing bottom lines. Is now a good time to be launching a Russian built aircraft into a western market which is going through it's most turbulent trading times ever and has new offerings in the CRJ family and Embraer 170 family?

Sandyb123



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