Veeseeten From United Kingdom, joined Nov 2008, 169 posts, RR: 0 Posted (5 years 10 months 1 week 2 days 4 hours ago) and read 7303 times:
Just wondering if this has ever been discussed within BA, the possibility of introducing a number of retro liveries. Do they really need an excuse, such as an anniversary of some sort to do it? LH, AF, IB and AY (I think!) have all done it, just to name a few!
I'd just personally love to see a 744 in the original red-tail colours, a 777 in BOAC colours and an A321 in the red square BEA colours! Also maybe a 787 in Landor? I imagine if BA did consider such a thing, they'd give the world-tails a miss though!
CityofAthens From , joined Dec 1969, posts, RR:
Reply 3, posted (5 years 10 months 1 week 2 days 3 hours ago) and read 7168 times:
I have been thinking the same thing for a while too ... especially as BA recently celebrated 50 years of jets across the Atlantic and made an effort to celebrate by providing special uniforms to the crew on a selected JFK service .... see this very interesting article with photos here
GDB From United Kingdom, joined May 2001, 13218 posts, RR: 77
Reply 4, posted (5 years 10 months 1 week 1 day 23 hours ago) and read 6928 times:
When Engineering did that brief 'BOAC' 747 back in 1999, the company newspaper printed a shitty letter from some pilot bemoaning the 'cost' of this.
But the reply pointed out that it had been done outside of working hours and used surplus materials.
So imagine doing a retro one in the current environment.
PanAm747 From United States of America, joined Feb 2004, 4242 posts, RR: 8
Reply 5, posted (5 years 10 months 1 week 1 day 22 hours ago) and read 6873 times:
Considering the extraordinary amount of negative press from the "World Tails" debacle, I don't think BA is in any mood to do anything other than the standard, comfortable, simple-but-elegant design that is their current motif. Besides, "British Airways" is a relatively new name, what with the name BOAC surviving into the early 1970's.
One should also consider that the newest design is merely a re-arrangement of sorts of the old style of red, white, and blue:
Fbgdavidson From United Kingdom, joined Oct 2004, 3711 posts, RR: 28
Reply 6, posted (5 years 10 months 1 week 1 day 22 hours ago) and read 6826 times:
I think it'd be nice to see a retro BA scheme, the BOAC livery would be great, however, The Daily Mail would probably print some story about how BA are charging passenger fuel surcharges and at the same time spending money on a paint scheme for an aircraft for no reason...
"My first job was selling doors, door to door, that's a tough job innit" - Bill Bailey
EbbUK From , joined Dec 1969, posts, RR:
Reply 7, posted (5 years 10 months 1 week 1 day 22 hours ago) and read 6813 times:
I assert that there isn't a manager with big enough balls to take a livery change at BA.
In the 90's the BA boss Bob Ayling made an attempt to make the BA ident more reflective of it's customers by painting the tails with designs from artists from around the globe.
We Brits were horrified, on a number of levels (rule Britannia and all that). But essentially it is change that we are adverse to. So to even attempt changing one plane.... you better be ready to fight.
Oh those happy Ayling days. He did bring Airbus to BA. Give the man his props.
F9Animal From United States of America, joined Dec 2004, 5065 posts, RR: 28
Reply 8, posted (5 years 10 months 1 week 1 day 16 hours ago) and read 6525 times:
Quoting PanAm747 (Reply 5): One should also consider that the newest design is merely a re-arrangement of sorts of the old style of red, white, and blue:
I was watching an old episode of Cops 2 days ago. It was Cops in London. Anyways, they filmed the arrival of the Prince and Princess arriving on a BA L-1011, and I was in a trance. I do miss the old bird! Then they showed more video of the BA Concorde lifting off the runway. Miss the old paint job!!!
Veeseeten From United Kingdom, joined Nov 2008, 169 posts, RR: 0
Reply 12, posted (5 years 10 months 1 week 1 day 15 hours ago) and read 6434 times:
From what my mother told me (she was a stewardess with them at the time), people within BA hated the dropping of 'airways' from the title, with cabin crew in particular still calling it 'British Airways' in the safety briefing.
I have been wondering lately how far BA's brand can stretch. I mean this in the sense of Lufthansa being able to apply their brand to Lufthansa Italia - its not really 'Air Germany, Italy' to the punters is it? To most people, frequent fliers aside, Lufthansa isn't quite as much of signifier of national allegiance than including the country's name in the brand, ala Air France, BA or AY. But if BA were to do the same thing, would it work? Yes there was DBA, but that was a remnant of IGS was it not? They also weren't able to apply the BA brand to that wholesale as such, in the same way that Lufthansa Italia aircraft will externally carry what is essentially the LH brand, but with 'Italia' tacked on. DBA's livery included German colours and crucially excluded the inclusion of the word 'British'. Even with Air Liberte, BA had to dilute the branding - with the speedmarque and basic cheatlines remaining, but the removal of the union flag and BA name.
I suppose it does work though, as the franchise concept has proven. But personally, I still find it odd that South Africans are happy to fly a brand with blatant connotations of foreign nationality on internal services.
My conclusion is that I'm probably not giving the travelling public enough credit in our increasingly globalised age, but then nationalism is hardly an outdated concept...yet!
Sorry to derail a bit there - ah well, sod it, I started the thread anyway!
This is all just a musing on the superficial aspects of branding by the way, so please nobody take offense, as there is no bashing intended.
BCAL From United Kingdom, joined Jun 2004, 3384 posts, RR: 16
Reply 15, posted (5 years 10 months 1 week 1 day 9 hours ago) and read 5889 times:
Quoting EbbUK (Reply 7): Oh those happy Ayling days. He did bring Airbus to BA. Give the man his props.
BA inherited the A320 from an order placed by BCal, whom they acquired in July 1987. BCal was the first airline to order the A320 but no aircraft had been delivered prior to their merger with BA. At the time of the merger there was much speculation that BA, under Lord King, being predominately a Boeing customer, would cancel the A320 order which would lead to job losses as much of the UK's civil aircraft construction industry was depending on the A320's success. When asked the question about cancelling the A320 order, Lord King replied to the effect that far from cancelling the order, BA would double it. BA must have been impressed with the A320 as they went on to order more.
I seem to recall that a decision in the past for BA not to have any "retro" livery was due to the fact they did not want to upset some of the management, some of whom were former BOAC staff, some former BEA staff, and a sprinkling of British Caledonian staff. Even years after the two airlines merged some of the senior managers at BA still considered themselves to be either BOAC or BEA managers, and "newbies" were BA managers. If BA painted a 747 in BOAC colours, the BEA managers would be up in arms. If they painted an A320 in BEA's colours, the BOAC managers would be in arms. If they painted both a 747 and an A320, they would probably have 'overkilled' the effects of any retro livery.
MOL on SRB's latest attack at BA: "It's like a little Chihuahua barking at a dying Labrador. Nobody cares."
Antonovman From United Kingdom, joined Mar 2001, 720 posts, RR: 1
Reply 17, posted (5 years 10 months 1 week 1 day 8 hours ago) and read 5745 times:
Hmm i dont know if your dates are quite correct here. Yes the original A320 order was a Bcal order, as you state, they were merged with BA before the aircraft were delivered but they ran that fleet of (i think) 10 for quite a few years before they went on to order more airbus planes. I thought the airbus order was made in Rod Eddingtons time
Bongodog1964 From United Kingdom, joined Oct 2006, 3602 posts, RR: 3
Reply 19, posted (5 years 10 months 1 week 1 day 8 hours ago) and read 5650 times:
Quoting Veeseeten (Reply 12): From what my mother told me (she was a stewardess with them at the time), people within BA hated the dropping of 'airways' from the title, with cabin crew in particular still calling it 'British Airways' in the safety briefing.
Surely it was just dropped from the title on the fuselage, and not elsewhere.
It would be absurd to have phoned British Airways to have a receptionist answer "Good morning your through to British"
or have cabin crew announce "we hope you enjoy your flight on British"
As to the idea of a BA plane in a retro livery; where's the upside on the balance sheet ? and we all know that its the balance sheet thats all important at BA.