OD-BWH From Lebanon, joined Jan 2002, 398 posts, RR: 3 Posted (4 years 5 months 3 weeks 4 days 16 hours ago) and read 6325 times:
When are LH and AF going to change their liveries? They're nice, but they became boring. AFAIK, LH introced the current livery some 25 yrs ago, and AF way before that. Any chance new color schemes might be introduced shortly?
Ota1 From Germany, joined Apr 2008, 394 posts, RR: 0 Reply 1, posted (4 years 5 months 3 weeks 4 days 15 hours ago) and read 6279 times:
Quoting OD-BWH (Thread starter): When are LH and AF going to change their liveries? They're nice, but they became boring. AFAIK, LH introced the current livery some 25 yrs ago, and AF way before that. Any chance new color schemes might be introduced shortly?
Well, LH actually introduced its current livery in 1989 and I don't think they will change it anytime soon. I agree we got ... let's say used to it... but it still works very well for LH and while not being super trendy I don't think it looks oldfashioned.
NA From Germany, joined Dec 1999, 9605 posts, RR: 10 Reply 2, posted (4 years 5 months 3 weeks 4 days 15 hours ago) and read 6253 times:
We might see a surprise when the A380 is introduced at the end of next year, although I wouldn´t count on it. It just would be a perfect timing for a livery change, and both airlines had plenty of time. LHs livery is turning 20 next year, AFs livery is more than 30 years old and it has been slightly altered around 1992 when a new typeface was introduced and the engines painted white. It speaks for both designs, that none of them looks oldfashioned, although both are not very exciting. If one of them will change the livery, don´t expect a major modification, just something like Qantas did.
Viscount724 From Switzerland, joined Oct 2006, 21465 posts, RR: 24 Reply 3, posted (4 years 5 months 3 weeks 4 days 15 hours ago) and read 6260 times:
They both still look modern, even after 32 years in the case of the AF livery. I see no need to change especially in current financial and market circumstances when airlines don't need unnecessary expenses.
I expect the only change in the AF livery will be in the event they decide to make AF-KL look more like one airline, but that isn't likely anytime soon.
Airproxx From France, joined Jun 2008, 553 posts, RR: 0 Reply 4, posted (4 years 5 months 3 weeks 4 days 15 hours ago) and read 6258 times:
I think that AF and LH have both classical and not very exciting liveries... But they both have more than that: they got a brand...
If the both liveries are not that trendy, evrybody around the world can identify an AF or LH plane.. In the case of AF everybody knows whose the blue and red "bar code" belongs to!
So no major change, just slight ones like the old "crevette" logo on the engines... And I assume that it's gonna be the same for LH...
If you can meet with triumph and disaster, and treat those two impostors just the same
SXDFC From United States of America, joined Dec 2007, 2004 posts, RR: 19 Reply 6, posted (4 years 5 months 3 weeks 4 days 15 hours ago) and read 6227 times:
NWADC9 From United States of America, joined May 2004, 4857 posts, RR: 10 Reply 8, posted (4 years 5 months 3 weeks 4 days 14 hours ago) and read 6112 times:
A livery change for AF involves soap and water.
Flying an aeroplane with only a single propeller to keep you in the air. Can you imagine that? -Capt. Picard
B747forever From United States of America, joined exactly 6 years ago today! , 16574 posts, RR: 11 Reply 9, posted (4 years 5 months 3 weeks 4 days 14 hours ago) and read 6080 times:
Quoting NWADC9 (Reply 8): A livery change for AF involves soap and water.
There it came, after 8posts
But seriously, I find LHs and AFs liveries quite okay. But LHs retro livery is very nice. They could use that one.
DL767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0 Reply 11, posted (4 years 5 months 3 weeks 4 days 9 hours ago) and read 5914 times:
Both of their current schemes look fine even though they are pretty old. LH QF and AF have had a pretty standard livery for a while and look pretty good, maybe something along the lines of UA down the road where they might add some more color or something
Mir From United States of America, joined Jan 2004, 19696 posts, RR: 56 Reply 12, posted (4 years 5 months 3 weeks 4 days 9 hours ago) and read 5872 times:
LH526 From Germany, joined Aug 2000, 2253 posts, RR: 17 Reply 13, posted (4 years 5 months 3 weeks 4 days 7 hours ago) and read 5787 times:
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Quoting OD-BWH (Thread starter): When are LH and AF going to change their liveries? They're nice, but they became boring. AFAIK
What argument is that? If it's nice, why change it... it's like saying ... "Hey honey, your face get's boring over the time, why not change that bone here and a little botox there" ... just as ridiculous. Zeitgeist is a deadbeat argument by designers ... but only from BAD designers!
No need to change something that is classy and just works! Mercedes Benz doesn't change it's star brand icon for no reason, "just because it's old and gets boring"
Quoting THEENGINEER (Reply 10): AF and LH color schemes are two of the best cs's around. They are both timeless, perfect in my oppinion.
Nuff said!!
Just because something is possible, doesn'e mean it's necessary ...
Quoting NA (Reply 2): It speaks for both designs, that none of them looks oldfashioned, although both are not very exciting. If one of them will change the livery, don´t expect a major modification, just something like Qantas did.
My point exactly!!
So many here yelling "That livery needs a change" ... little do they know that changing the livery is only a fraction fo the process of actualy changing a brand!! There are much deeper processes involved in regard to design, marketing and board decisions than just marking X in a calendar after 30 years, "just because a livery gets old" clapping hands and saying "ah, this time of the century again .. LIVERYCHANGE."
Mario
LH526
Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
Columba From Germany, joined Dec 2004, 6798 posts, RR: 5 Reply 14, posted (4 years 5 months 3 weeks 4 days 7 hours ago) and read 5765 times:
LH could need some little refreshments but only slightly to bring the livery from 1989 in the 21st century. LH should not become like DL or UA that have changed their livery way to often, although nice for plane spotters I think changing the livery to often is not good for the brand. It does not like a stable company when every 5 years the company colors are changed from grey to blue....
It will forever be a McDonnell Douglas MD 80 , Boeing MD 80 sounds so wrong
OD-BWH From Lebanon, joined Jan 2002, 398 posts, RR: 3 Reply 16, posted (4 years 5 months 3 weeks 4 days 6 hours ago) and read 5683 times:
Quoting Airproxx (Reply 5): I'd say that one major improvement for AF would be to keep the planes clean...!
I[quote=NWADC9,reply=8]A livery change for AF involves soap and water.
agree. Somone I know who works in Beirut Airport told me that France doesn't accept dirty aircraft, so they have to wash the aircraft regularly, although their planes are usually dirty and need extensive cleansing!
Quoting LH526 (Reply 13): What argument is that? If it's nice, why change it... it's like saying ...
Sorry I didn't mean to offend you. I didn't know you'd take it that personal . Which part of "it became boring" wasn't clear to you! I agree, they're nice, but it's boring. Imagine having the same haircut for 20 yrs! Or using the same decoration at home for 30 years! No matter how nice it might be, a new concept might help.
Quoting THEENGINEER (Reply 10): AF and LH color schemes are two of the best cs's around. They are both timeless, perfect in my oppinion.
The used to be! Nowadays, I think among the best are UL, SA, NW, KQ, NZ.
LH526 From Germany, joined Aug 2000, 2253 posts, RR: 17 Reply 17, posted (4 years 5 months 3 weeks 4 days 6 hours ago) and read 5639 times:
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Quoting OD-BWH (Reply 16): Sorry I didn't mean to offend you. I didn't know you'd take it that personal . Which part of "it became boring" wasn't clear to you! I agree, they're nice, but it's boring. Imagine having the same haircut for 20 yrs! Or using the same decoration at home for 30 years! No matter how nice it might be, a new concept might help.
I wasn't offended ... "It's boring" is just a very personal and subjective oppinion. Take a perfectly tailored and cut suit ... TIMELESS! No need to change that ... or a good classy haircut ... timeless! No need to change that just because it's boring .. there's a difference between boring and outdated / bad.
I would consider the LH and AF liverys to be in the league of a perfectly tailored bespoke suit, design classics like Eames' chairs or the form of the coke bottle .... PERFECT ... some might consider them boring or outdated .. they are simply classics.
Quoting OD-BWH (Reply 16): No matter how nice it might be, a new concept might help.
Might help what? That's another point ... qui bono??
Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
LHFADUS From Germany, joined Apr 2007, 98 posts, RR: 0 Reply 18, posted (4 years 5 months 3 weeks 4 days 5 hours ago) and read 5582 times:
Quoting OD-BWH (Reply 16): No matter how nice it might be, a new concept might help.
Quoting LH526 (Reply 17): Might help what? That's another point ... qui bono??
Maybe a new livery would help LH become one of the most profitable carriers? Or maybe one of the best-known brands worldwide? Oops, that already happened?
I say: never change a winning team. The livery is old, yes. But boring? No. Out of date? No. The livery isn't simply a bit of color here, a bit of color there. It's the company's image. Its face. And LH's image and repitation is one other companies wish for themselves. Not just in Germany.
ZSOFN From United Kingdom, joined Jun 2005, 1391 posts, RR: 8 Reply 19, posted (4 years 5 months 3 weeks 4 days 5 hours ago) and read 5556 times:
When seeing the unveiling of Lufthansa Italia's operations and branding in Flightglobal this week I must say I was impressed with how modern LH's livery still looks. I don't know why they'd want to change it for at least another decade, perhaps.
OkAY From Finland, joined Dec 2006, 549 posts, RR: 0 Reply 20, posted (4 years 5 months 3 weeks 4 days 5 hours ago) and read 5549 times:
If LH changes their livery, I hope they go for a complete make over and change that hidious orange colour, it really is ugly colour and does no favours to the brand. Just my two cents
NA From Germany, joined Dec 1999, 9605 posts, RR: 10 Reply 22, posted (4 years 5 months 3 weeks 4 days 3 hours ago) and read 5405 times:
Quoting B747forever (Reply 9): But seriously, I find LHs and AFs liveries quite okay. But LHs retro livery is very nice. They could use that one.
Far too expensive (time-consuming). Thats why that particular, indeed very beautiful livery was used for just about 5 years around 1960.
Quoting OkAY (Reply 20): If LH changes their livery, I hope they go for a complete make over and change that hidious orange colour, it really is ugly colour and does no favours to the brand. Just my two cents
What orange? LHs main colour is a sunny yellow (not blue as some think). I think it looks good and is a perfect fit with the dark blue background.
Carls From Germany, joined Aug 2007, 517 posts, RR: 0 Reply 24, posted (4 years 5 months 3 weeks 3 days 21 hours ago) and read 4133 times:
Quoting Airproxx (Reply 5): I'd say that one major improvement for AF would be to keep the planes clean...!
I agree with you 100%
Quoting Columba (Reply 14): I think changing the livery to often is not good for the brand.
Marketing drive all this kind of desicions, and the most importnat thing for any big comapny is the fact to be recognized in anywhere. That bring your customers, and even the people who have not tried your service will be willing to do it because they recognize your brand as a good quality/service. Just like Audi, BMW, Mont Blanc and Evian don't touch their logos neither LH nor AF should touch theirs.
Quoting OkAY (Reply 20): If LH changes their livery, I hope they go for a complete make over and change that hidious orange colour, it really is ugly colour and does no favours to the brand. Just my two cents
I have just one word for you...OPTOMOLOGIST.....there is no ORANGE in anywere...
There is no better way to fly than Lufthansa!
25 Plairbus: Personally I "love" the Lufthansa color sheme! I also a years or something like this ago listen to the CEO saying that they was going to change it but
26 Porkchop: You should add AC's livery to the lot as well. Though not old it is dreadful! It also has the same problem as AF's, in that it looks filthy all the ti
27 B747forever: Oh, I didnt know that. Well lets hope they will paint one of their 744s in that livery.
28 LH431: I love the LH colors very much! I cannot image that another livery looks better. EXACTLY! Thats it!
29 Chiefskysurfer: Porkchop...AC's livery is fine...I have never seen it dirty...and I am at the airport everyday LH's design is nice...Helvetica font and the crane logo
30 Ovrpowrd727: that crane will not be going anywhere anytime soon, that's like the American 'AA' look on their tails. it has become 'the' Lufthansa image not just t
31 Ovrpowrd727: Air France livery is slightly due for an update in my opinion, they obviously could only tweak it, they don't have to go crazy, something along the li
32 PZ: to LH and AF cs's happens the sames as AAs... they should never change.... timeless
33 OkAY: Yellow or orange, still hidious and so out dated, in my opinion! okAY
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They're not exciting, but they are both very classy, look very modern, and have instant recognition. If it isn't broken, don't fix it.
Zeitgeist is a deadbeat argument by designers ... but only from BAD designers!
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