SKAirbus From Norway, joined Oct 2007, 1872 posts, RR: 1 Posted (6 years 4 months 3 weeks 3 days 7 hours ago) and read 3181 times:
It has been announced today at a press conference that Danish regional airline Cimber has bought the left overs of Sterling!!
As far as i could tell the website, slots and schedules have been bought Although employees weren't in the deal Sterling has said they are interested in taking some of them on. Aircraft also aren't part of the deal BUT Cimber have said they will be expanding with 6-8 aircraft retaining Sterling's brand.
The airline isn't dead afterall!!
Article from Danish newspaper Berlingske (only in Danish sorry):
SAS A340 From Sweden, joined Jul 2000, 800 posts, RR: 0
Reply 6, posted (6 years 4 months 3 weeks 2 days 21 hours ago) and read 2388 times:
Quoting SKAirbus (Reply 5): Cimber also said they are going to expand the fleet with 6-9 aircraft ... all operating under the Sterling name... Wonder if they will take over the leases of some of Sterling's 737NGs..
Quoting Vfw614 (Reply 7): Let's hope Cimber knows what they are getting into. Would be too bad if Ingolf Nielsen's little niche airline got a bloody nose only because his children want to play with the big boys....
Well, Mr. Ingolf Nielsen's kids have been in command for a substantial number of years already, and they have grown their own grey hair. They are not toddlers any longer. I think they know what they are doing.
Sterling's demise has left Billund Airport in central Jutland a little quiet. The other sharks going for a "Sterling bite" like Norwegian and Transavia seem to concentrate on CPH and not to be very interested in BLL. I wouldn't wonder if the plan is to fill that gap.
Adding some larger planes to the CRJ-200 fleet the Nielsen family will have a perfect mix for European routes out of BLL. Sterling's pure 737 fleet meant that planes were often to large for many of their European destinations.
BTW Cimber initiated BLL - LGW quite some time ago with CRJ-200, almost immediately after Sterling's demise. Sure that route has the potential to be served by a larger plane. They also need some more capacity on some morning and evening domestic departures where they fly two or three ATR's almost nose to tail.
Always keep your number of landings equal to your number of take-offs, Preben Norholm