Slawko From Canada, joined May 1999, 3803 posts, RR: 8 Posted (14 years 4 months 1 week 4 days 16 hours ago) and read 2185 times:
What do you think? What should the company be called, and what should be in it's livery, what colours, designs, images.....anything you want to say about the rebranding of C3AL......And be serious please...no reinventing the proud wings colours AC owns them! I want to see what everyone thinks.......
"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
Air Orange From , joined Dec 1969, posts, RR:
Reply 5, posted (14 years 4 months 1 week 4 days 14 hours ago) and read 1926 times:
Royal Canadian or just RCA for Royal Canadian Airlines (like KLM, PIA, AA). It must be the airline for all Canadians, a true national carrier. I do not know yet what to choose as graphic elements to perceive Canada. I think something of the Indians or from nature: elements of a totem pole or a white eagle? Interesting topic!!
YMQ From , joined Dec 1969, posts, RR:
Reply 6, posted (14 years 4 months 1 week 4 days 14 hours ago) and read 1918 times:
Hhhhmmmmmm Royal Canadian...Air Farce? Not likely. Honestly, anything would be better than their current name and colours. I liked QN's colours better but the name wasn't very good. I truly hope they will rebrand the airline.
Whistler_CYOW From , joined Dec 1969, posts, RR:
Reply 9, posted (14 years 4 months 1 week 4 days 14 hours ago) and read 1898 times:
Wouldn't they have to be a Crown Corporation to be Royal Canadian? Maybe not, but thats what I thought. I would rather they keep either Royal Airlines, Canada 3000, or an entirely new one. Canada 3000 Airlines just sounds wrong.
AC183 From Canada, joined Jul 1999, 1532 posts, RR: 2
Reply 10, posted (14 years 4 months 1 week 4 days 14 hours ago) and read 1904 times:
Canadian Airways was the former name of CPAir before WWII. I love the way it sounds, but I rather doubt they'd be at all eager to pick that name, or for that matter if they'd be able to.
Another point to do with rebranding: sure, I dislike the C3 name, but there's a matter of recognition. Don't forget that changing names would probably reduce their edge over startups right now, as passengers recognize the C3 name, but if the choice was something else then maybe they'd just as easily pick CanJet, Transat, etc. Don't forget that changing things too quickly can lose passengers. By quickly dumping the CPAir name and brand, Canadi>n lost many passengers, particularly in foreign countries, due to lost recognition. Moving more slowly allows passengers to adjust to the change, and maintain brand awareness.
BWIA330 From Canada, joined Jan 2001, 919 posts, RR: 0
Reply 11, posted (14 years 4 months 1 week 4 days 13 hours ago) and read 1892 times:
I think they should just keep the name Royal airlines or Canada 3000 Airlines. If they have to change it, "Royal 3000" sounds good. Another idea is they can paint half of the planes in Canada 3000 livery and half in Royal's.
Travatl From United States of America, joined Mar 2001, 2175 posts, RR: 6
Reply 12, posted (14 years 4 months 1 week 4 days 12 hours ago) and read 1879 times:
Royal Canadian sounds like a brand of whiskey. Since the new combined carrier will serve over 100 destinations worldwide (as their website indicates "stretches from Sydney to Vienna"), why don't they choose a more appropriate name, such as Canada Worldwide Airlines, Global Canadian Airlines, or Canadian World Airways?
JAT From Canada, joined Feb 2000, 1101 posts, RR: 9
Reply 14, posted (14 years 4 months 1 week 4 days 10 hours ago) and read 1860 times:
How about Canadiana? On the tail a fluttering Canadian flag and two red lines extending from the bottom of the flag accross the fuselage right under the windows creating a cheatline. Where door #1 is the cheat line is broken by the 3-maple-leafs-on-top-of-each-other thing that C3 has right now but they are made bigger, gray and water-mark like. It would be classy yet modern. Also, it would be quite distinct as very few airlines have a cheatline. Their motto could be "Canada's True Flag Carrier"
Gmonney From Canada, joined Jan 2001, 2160 posts, RR: 19
Reply 15, posted (14 years 4 months 1 week 4 days 10 hours ago) and read 1857 times:
Ya I like the Royal Canadian Airways,
Hey JAT can you put that onto paper, it sounds really good.
I think that BWIA330 has the best idea or maybe the best.
I think that eveyone has their favourite airline whether it be C3, QN, AC, SSV, TS or what ever. I would say don't loose the C3 and QN livery, just because they have their own loyal customers. Combining the two would be in my opionion the best. BWIA330 said to paint half and half, that would be ok but very costly, i guess about the same cost as painting either C3 or QN to the respected colours.
My idea is: How about going along the lines of the Star Alliance theme, Have both Names on the Aircraft and the actual aircraft is identified by the Tail. Therefore Royal customers still have their Royal and C3 customers still have their C3.
I don't want to see Royal die, I like the colours and I'm sure Slawko wants to see them around too! (correct me if I'm wrong)
I know there is enough room on the QN aircrafts to put Canada 3000 beside the Royal title and on the C3 aircrafts the Royal Title really anywhere, but beside the C3 Title would keep it consistant
As for the terminals have Canada 3000/Royal Airlines. This maybe just a temporary solution untill the two companies can decide to go one way or another. For example Royal Class or C3 Cattle Class? Let the people know the Power of the two airlines merging, I bet most of the US or Europe do not know or care, but thats just room for advertising the strength is this airline.
DesertJets From United States of America, joined Feb 2000, 7856 posts, RR: 14
Reply 16, posted (14 years 4 months 1 week 4 days 9 hours ago) and read 1841 times:
Here is another idea:
But frankly why not just keep the Canada 3000 name, which most people know and recognize. I could see a new livery and see them moving away from the old charter company image. But a new name destroys identity.
Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
YHU From Canada, joined Jun 2000, 434 posts, RR: 1
Reply 17, posted (14 years 4 months 1 week 4 days 9 hours ago) and read 1829 times:
I would kinda like to see a name with the word "International" in it. Unfortunately it makes the name very long. I can't see them fitting Royal Canadian International on the side of a B737 and still have it large enough to read.
I do love the idea of the flowing Canadian flag on the tail. but you then get close to the cheesy patriotic look. But I would also like something that represents Canada. That's something AC did well with their current livery. I think the new C3 need to change their look to have people change their view of the airline. At the moment I think of Charter when I see their aircraft.
Air Orange From , joined Dec 1969, posts, RR:
Reply 19, posted (14 years 4 months 1 week 4 days 4 hours ago) and read 1808 times:
It seems there are quiet good ideas among the readers of this topic. I changed my mind from Royal Canadian Airlines into Royal Canadian Airways. "Airways" sounds much more romantic, I love that word.
Shall we all bombard Canada 3000 with our ideas, logo and colorscheme designs? I definitely do that...
N202PA From United States of America, joined Jun 2000, 1563 posts, RR: 3
Reply 20, posted (14 years 4 months 1 week 3 days 14 hours ago) and read 1780 times:
After reading this thread last night, I went to work and drew up a quick scheme concept for the new airline. As with Air Orange and a few others here, I think that the best choice for a new name would be Royal Canadian Airways. Yes, it does sound like some sort of whiskey or other alcohol but it also, at least to my ear, sounds like the kind of classy, top-tier name that an intercontinental airline would want. Like the change from USAir to USAirways, the new airline would sound more professional and less marginal (in USAir's case, this meant sounding less like a regional airline, in C3's case, it'd mean sounding less like a charter line).
Canadian Airways or Canadian International would be good in theory, but I doubt that Air Canada will allow it, given that they own the Canadian name and (I presume) the Canadian trademark. You'd have to market the line with the full name of the line, which would be bulky and wouldn't flow well. Royal Canadian sticks in the air traveler's mind (in my opinion, anyway), and gives off a really classy image. That's what C3 would want for their scheduled ops, I think; they could keep the Canada 3000 name, though, for charter ops in order to maintain name recognition.
When I finished the colouring, I realized that the scheme bears somewhat of a resemblance to that of Skyservice; however, the colours are a bit off...the yelllowish gold stripe and maple leaf outline should be more of a bronze shade, and the red should be much, much darker.
A few other possibilities for colors...the blue could be made into more of a maroon, with the red stripe turned the same shade of red as the maple leaf on the tail. I thought that this would probably be a bad idea, considering that Roots Air has (as I understand it) a maroon-based scheme--it's a good option nonetheless, however.
Another possibility is that the midnight blue could remain, but the stripes could be turned bronze/copper for the top one and silver for the bottom one, with the outline of the maple leaf in bronze.
A third possibility would be to put the maple leaf and upper stripe in silver, with a light blue/grey colour outlining the leaf and the bottom stripe. The midnight blue would remain the same; the "Royal Canadian" name would also be in the midnight blue in this scheme, with the maple leaf next to it in the light blue/grey, outlined in midnight blue.
Also, please excuse the messiness of the drawing; usually, I draw aircraft much better, but I ran this one up in about fifteen minutes, and didn't pay much attention to detail.