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Canada 3000 Rebranding..WHat Do You Think?  
User currently offlineSlawko From Canada, joined May 1999, 3799 posts, RR: 9
Posted (13 years 7 months 3 days 21 hours ago) and read 1923 times:

What do you think? What should the company be called, and what should be in it's livery, what colours, designs, images.....anything you want to say about the rebranding of C3AL......And be serious please...no reinventing the proud wings colours AC owns them! I want to see what everyone thinks.......



"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
35 replies: All unread, showing first 25:
 
User currently offlineSkippy208 From , joined Dec 1969, posts, RR:
Reply 1, posted (13 years 7 months 3 days 21 hours ago) and read 1720 times:

For starters, maybe a huge Molson bottle on the tail and maybe ads featuring the McKenzie brothers. They could serve Canadian Bacon sandwitches on board.

Skippy


User currently offlineCaribb From Canada, joined Nov 1999, 1639 posts, RR: 8
Reply 2, posted (13 years 7 months 3 days 21 hours ago) and read 1707 times:

They should change the name to Royal Canadian Airways and use a polar bear as the symbol (heck, if Roots was going to go for the beaver....)

User currently offlineN312RC From United States of America, joined Aug 2000, 2682 posts, RR: 16
Reply 3, posted (13 years 7 months 3 days 21 hours ago) and read 1678 times:

Caribb,

You read my mind!!! I was gonna say they should change their name to Royal Canadian!



Fly Delta's Big Jets!
User currently offlineCp666 From , joined Dec 1969, posts, RR:
Reply 4, posted (13 years 7 months 3 days 20 hours ago) and read 1656 times:

Royal Canadian???? Surely you meant Colonial Airlines. (Where we bow to the Queen)

How about Great Canadian Air?


User currently offlineAir Orange From , joined Dec 1969, posts, RR:
Reply 5, posted (13 years 7 months 3 days 20 hours ago) and read 1664 times:

Royal Canadian or just RCA for Royal Canadian Airlines (like KLM, PIA, AA). It must be the airline for all Canadians, a true national carrier. I do not know yet what to choose as graphic elements to perceive Canada. I think something of the Indians or from nature: elements of a totem pole or a white eagle? Interesting topic!!

User currently offlineYMQ From , joined Dec 1969, posts, RR:
Reply 6, posted (13 years 7 months 3 days 20 hours ago) and read 1656 times:

Hhhhmmmmmm Royal Canadian...Air Farce? Not likely. Honestly, anything would be better than their current name and colours. I liked QN's colours better but the name wasn't very good. I truly hope they will rebrand the airline.

User currently onlineNoise From United States of America, joined Dec 1999, 1797 posts, RR: 4
Reply 7, posted (13 years 7 months 3 days 19 hours ago) and read 1651 times:

Canadian Airways!

User currently onlineNoise From United States of America, joined Dec 1999, 1797 posts, RR: 4
Reply 8, posted (13 years 7 months 3 days 19 hours ago) and read 1644 times:

CanuckAir!

Well, that doesn't sound too right. I like Canadian Airways the best, even though it sorta is like Canadian Airlines.

I like Caribb's idea too!


User currently offlineWhistler_CYOW From , joined Dec 1969, posts, RR:
Reply 9, posted (13 years 7 months 3 days 19 hours ago) and read 1636 times:

Wouldn't they have to be a Crown Corporation to be Royal Canadian? Maybe not, but thats what I thought. I would rather they keep either Royal Airlines, Canada 3000, or an entirely new one. Canada 3000 Airlines just sounds wrong.

User currently offlineAC183 From Canada, joined Jul 1999, 1532 posts, RR: 2
Reply 10, posted (13 years 7 months 3 days 19 hours ago) and read 1642 times:

Canadian Airways was the former name of CPAir before WWII. I love the way it sounds, but I rather doubt they'd be at all eager to pick that name, or for that matter if they'd be able to.

Another point to do with rebranding: sure, I dislike the C3 name, but there's a matter of recognition. Don't forget that changing names would probably reduce their edge over startups right now, as passengers recognize the C3 name, but if the choice was something else then maybe they'd just as easily pick CanJet, Transat, etc. Don't forget that changing things too quickly can lose passengers. By quickly dumping the CPAir name and brand, Canadi>n lost many passengers, particularly in foreign countries, due to lost recognition. Moving more slowly allows passengers to adjust to the change, and maintain brand awareness.


User currently offlineBWIA330 From Canada, joined Jan 2001, 919 posts, RR: 0
Reply 11, posted (13 years 7 months 3 days 18 hours ago) and read 1630 times:

I think they should just keep the name Royal airlines or Canada 3000 Airlines. If they have to change it, "Royal 3000" sounds good. Another idea is they can paint half of the planes in Canada 3000 livery and half in Royal's.

Just thoughts on what they should do.


User currently offlineTravatl From United States of America, joined Mar 2001, 2173 posts, RR: 7
Reply 12, posted (13 years 7 months 3 days 17 hours ago) and read 1617 times:

Royal Canadian sounds like a brand of whiskey. Since the new combined carrier will serve over 100 destinations worldwide (as their website indicates "stretches from Sydney to Vienna"), why don't they choose a more appropriate name, such as Canada Worldwide Airlines, Global Canadian Airlines, or Canadian World Airways?

Just my thoughts

Travis



User currently offlineAerLingus From China, joined Mar 2000, 2371 posts, RR: 0
Reply 13, posted (13 years 7 months 3 days 16 hours ago) and read 1601 times:

If I knew nothing about airlines, I would think that Royal Canadian Airlines was owned by the Canadian government.
How about Eastern Canadian Air Lines. Their logo could incorporate the acronym ECAL.



Get your patchouli stink outta my store!
User currently offlineJAT From Canada, joined Feb 2000, 1101 posts, RR: 10
Reply 14, posted (13 years 7 months 3 days 16 hours ago) and read 1598 times:

How about Canadiana? On the tail a fluttering Canadian flag and two red lines extending from the bottom of the flag accross the fuselage right under the windows creating a cheatline. Where door #1 is the cheat line is broken by the 3-maple-leafs-on-top-of-each-other thing that C3 has right now but they are made bigger, gray and water-mark like. It would be classy yet modern. Also, it would be quite distinct as very few airlines have a cheatline. Their motto could be "Canada's True Flag Carrier"

User currently offlineGmonney From Canada, joined Jan 2001, 2159 posts, RR: 20
Reply 15, posted (13 years 7 months 3 days 15 hours ago) and read 1595 times:

Ya I like the Royal Canadian Airways,

Hey JAT can you put that onto paper, it sounds really good.

I think that BWIA330 has the best idea or maybe the best.

I think that eveyone has their favourite airline whether it be C3, QN, AC, SSV, TS or what ever. I would say don't loose the C3 and QN livery, just because they have their own loyal customers. Combining the two would be in my opionion the best. BWIA330 said to paint half and half, that would be ok but very costly, i guess about the same cost as painting either C3 or QN to the respected colours.

My idea is: How about going along the lines of the Star Alliance theme, Have both Names on the Aircraft and the actual aircraft is identified by the Tail. Therefore Royal customers still have their Royal and C3 customers still have their C3.

I don't want to see Royal die, I like the colours and I'm sure Slawko wants to see them around too! (correct me if I'm wrong)

I know there is enough room on the QN aircrafts to put Canada 3000 beside the Royal title and on the C3 aircrafts the Royal Title really anywhere, but beside the C3 Title would keep it consistant

As for the terminals have Canada 3000/Royal Airlines. This maybe just a temporary solution untill the two companies can decide to go one way or another. For example Royal Class or C3 Cattle Class? Let the people know the Power of the two airlines merging, I bet most of the US or Europe do not know or care, but thats just room for advertising the strength is this airline.

Just my thoughts,

Please comment on them,

Grant



Drive it like you stole it!
User currently offlineDesertJets From United States of America, joined Feb 2000, 7785 posts, RR: 16
Reply 16, posted (13 years 7 months 3 days 15 hours ago) and read 1579 times:

Here is another idea:

Canadian Intercontinental

But frankly why not just keep the Canada 3000 name, which most people know and recognize. I could see a new livery and see them moving away from the old charter company image. But a new name destroys identity.



Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
User currently offlineYHU From Canada, joined Jun 2000, 429 posts, RR: 1
Reply 17, posted (13 years 7 months 3 days 14 hours ago) and read 1567 times:

I would kinda like to see a name with the word "International" in it. Unfortunately it makes the name very long. I can't see them fitting Royal Canadian International on the side of a B737 and still have it large enough to read.

I do love the idea of the flowing Canadian flag on the tail. but you then get close to the cheesy patriotic look. But I would also like something that represents Canada. That's something AC did well with their current livery. I think the new C3 need to change their look to have people change their view of the airline. At the moment I think of Charter when I see their aircraft.

Dave


User currently offlineAerLingus From China, joined Mar 2000, 2371 posts, RR: 0
Reply 18, posted (13 years 7 months 3 days 14 hours ago) and read 1567 times:

JAT's scheme idea sounds like the new El Al scheme.


Get your patchouli stink outta my store!
User currently offlineAir Orange From , joined Dec 1969, posts, RR:
Reply 19, posted (13 years 7 months 3 days 9 hours ago) and read 1546 times:

It seems there are quiet good ideas among the readers of this topic. I changed my mind from Royal Canadian Airlines into Royal Canadian Airways. "Airways" sounds much more romantic, I love that word.
Shall we all bombard Canada 3000 with our ideas, logo and colorscheme designs? I definitely do that...


User currently offlineN202PA From United States of America, joined Jun 2000, 1562 posts, RR: 3
Reply 20, posted (13 years 7 months 2 days 20 hours ago) and read 1518 times:

After reading this thread last night, I went to work and drew up a quick scheme concept for the new airline. As with Air Orange and a few others here, I think that the best choice for a new name would be Royal Canadian Airways. Yes, it does sound like some sort of whiskey or other alcohol but it also, at least to my ear, sounds like the kind of classy, top-tier name that an intercontinental airline would want. Like the change from USAir to USAirways, the new airline would sound more professional and less marginal (in USAir's case, this meant sounding less like a regional airline, in C3's case, it'd mean sounding less like a charter line).

Canadian Airways or Canadian International would be good in theory, but I doubt that Air Canada will allow it, given that they own the Canadian name and (I presume) the Canadian trademark. You'd have to market the line with the full name of the line, which would be bulky and wouldn't flow well. Royal Canadian sticks in the air traveler's mind (in my opinion, anyway), and gives off a really classy image. That's what C3 would want for their scheduled ops, I think; they could keep the Canada 3000 name, though, for charter ops in order to maintain name recognition.

In any case, here's what I came up with:

http://members.dencity.com/ririka/rylcdnawys.gif

When I finished the colouring, I realized that the scheme bears somewhat of a resemblance to that of Skyservice; however, the colours are a bit off...the yelllowish gold stripe and maple leaf outline should be more of a bronze shade, and the red should be much, much darker.

A few other possibilities for colors...the blue could be made into more of a maroon, with the red stripe turned the same shade of red as the maple leaf on the tail. I thought that this would probably be a bad idea, considering that Roots Air has (as I understand it) a maroon-based scheme--it's a good option nonetheless, however.

Another possibility is that the midnight blue could remain, but the stripes could be turned bronze/copper for the top one and silver for the bottom one, with the outline of the maple leaf in bronze.

A third possibility would be to put the maple leaf and upper stripe in silver, with a light blue/grey colour outlining the leaf and the bottom stripe. The midnight blue would remain the same; the "Royal Canadian" name would also be in the midnight blue in this scheme, with the maple leaf next to it in the light blue/grey, outlined in midnight blue.

Also, please excuse the messiness of the drawing; usually, I draw aircraft much better, but I ran this one up in about fifteen minutes, and didn't pay much attention to detail.

I'll be interested to hear opinions on it!  Smile/happy/getting dizzy


User currently offlineTWAneedsNOhelp From , joined Dec 1969, posts, RR:
Reply 21, posted (13 years 7 months 2 days 19 hours ago) and read 1503 times:

Nice pic, but it looks too much like Skyservice.

Also, I think the Canada 3000 name is fine, but new colors would go a long way.


User currently offlineSlawko From Canada, joined May 1999, 3799 posts, RR: 9
Reply 22, posted (13 years 7 months 1 day 15 hours ago) and read 1501 times:

http://airukraine.8m.com/c3new.htm


"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
User currently offlineTWAneedsNOhelp From , joined Dec 1969, posts, RR:
Reply 23, posted (13 years 7 months 1 day 14 hours ago) and read 1471 times:

Now thats a livery i like!

well done slawko


User currently offlineWestjet_737 From Japan, joined Nov 1999, 869 posts, RR: 6
Reply 24, posted (13 years 7 months 1 day 13 hours ago) and read 1461 times:

Great livery Slawko!!!!
That is what we need in Canada.
Lots more colour.


25 Post contains images Slawko : Thanks for the feedback guys....I have added a few more ideas, same URL as before 3 more designs, some for those who think it is a bit too much colour
26 Gmonney : I like the new ones, you should submit these to C3, you might get some cash? Do they pay for designs like that? Keep up the good work, Grant
27 Post contains images Airmale : How about "Canadian Atlantic" or "Canada Atlantic"
28 Captaingomes : Slawko ... those ideas look really good, but they also look too much like Sky Service! I'm not insulting your idea, but it is flawed in that sense. Ho
29 TWAneedsNOhelp : Still not excited about name changes....but Slawko, your colors are first-rate! Submit those guys to C3, would be awesome if they pick. I think the se
30 Noise : Those drawings are great Slawko! It would be great to see those planes over the skies of Canada. I especially like the last 2 drawings you made.
31 Tygue : I like #2, Slawko. Face it. C3 isn't going to change their name. Ever. I can almost guarantee you that. Colours, though... send your suggestions! Writ
32 Air Orange : Somebody wrote a new name: "Canadiana". Superb and distinghuishing brandname. As a European it sounds to me chiq but also sturdy, a bit english and a
33 Ellinopedo : i'm really bored right now... and tired... so im just plotting down some names....>>>> Aero Canada Canadia Airways Leisureway Airlines Crown Canadian
34 Slawko : How about "Canada AH!"
35 WorldVoyager : My suggestion is MAPLE LEAF AIRLINES. However, I think it would be important for the airline's name to be bilingual.
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