Landingshortly From Austria, joined Jan 2008, 83 posts, RR: 0
Reply 1, posted (5 years 9 months 5 days 19 hours ago) and read 3917 times:
this would be a bloodbath in terms of brand recognition and corporate identity. if there's any chance on name changing within the Virgin Group, expect that all the airlines under its mantle will be called something like "Virgin Airlines" or something similar.
Gemuser From Australia, joined Nov 2003, 5671 posts, RR: 6
Reply 2, posted (5 years 9 months 5 days 17 hours ago) and read 3679 times:
Quoting Kleiner (Thread starter): 1. If SQ sells its stake in VS, would VA and Pacific Blue be rebranded "Virgin Australia" and "Virgin Blue" respectively?
V Australia would become Virgin Australia so fast your head would spin
Pacific Blue I'm not so sure.
I think it unlikely that DJ & VA would merge, as I don't think they would want to give up the Virgin Blue brand and they decided years ago NOT to use the blue/red joke outside Oz and the local Pacific area, that's why we have V[irgin] Australia, now.